MOTIONS 2019 BY ISSUU
October
IMAGE CREDIT: QUEST MAGAZINE COVER IMAGE CREDITS: VETER MAGAZINE, SISTERMAG, ROSE & IVY JOURNAL
MASTHEAD & CONTRIBUTORS MEGAN BREUKELMAN EDITOR
WILLIAM SMIAROWSKI CONTRIBUTOR
NICOLAS BORBOLLA CONTRIBUTOR
KATHERINE QUILLES CONTRIBUTOR
SERINA NGUYEN CONTRIBUTOR
SPECIAL THANKS TO JOE HYRKIN JOHN STURINO VANESSA HERMAN MEGHAN COLE
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A Word from Audrey Vandenbroeck, Issuu Director of Customer Success Do you remember the first story your parent told you as a child? Maybe they read you a bedtime story or told you about a story about their day. When I reflect on the numerous stories I’ve been told or have told in my life, they all resonate with me because there’s an emotional connection to every single one of them. If anything, it’s the utmost important way to convey thoughts, words and even actions into something memorable. It’s something that everyone experiences in their lives starting at a young age. Storytelling to me starts as an emotional experience as learned at a very young age. Creators can find success with the Issuu Story Cloud to help narrate their personal, brand, or company story. We understand that there are other forms of storytelling platforms to help convey what you want
to say. We have listened to the numerous desirable outcomes to achieve storytelling in long and short form content. I am part of a Customer Success team whose primary responsibility at Issuu is to help our customers succeed. We take the time to understand your needs and together we will come up with a solution that works for you with the products and services we have to offer. Individuals, brands, companies big and small continue to tell stories that shape our vision of the world today. Each story they tell influences the way we think and act. Just like how the stories our parents told us shaped our vision of our world at the time. That’s why storytelling brings so much impact. Beyond just our emotions, our stories have the power to shift cultural influence. So what’s your story?
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CONTENT CALENDAR IDEAS
IMAGE CREDITS: CHICKPEA MAG, BBC GF ME, BECOMING ONE, MY MAGAZINE BY MOLLY MY, LUCY’S MAG
NOVEMBER 2 0 19 CONTENT CALENDAR IDEAS 4
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GIVING THANKS In America, Thanksgiving is a major theme amongst content creators. There is so much to cover when it comes to Thanksgiving content, from home decor, to recipes, to table settings, to outfit inspiration. Hospitality is IN as we settle in for the end of year holiday season. Give thanks to your audience.
USING ISSUU FOR SOCIAL Fill up your November 2019 content calendar with content from the Issuu Story Cloud. The Issuu Story Cloud is a suite of integrated digital publishing products. Tap the power of the Issuu Story Cloud to create and share content to your website, on your blog or as Instagram Stories, Stories on Facebook, Snapchat Stories and more. Using the Issuu Story Cloud to distribute your content will allow you to reach a global audience with design-forward assets and digital content. Ready to get started? Head over to the Issuu Creator Hub to see how Issuu can best serve your brand.
TRENDING Orange, Brown, Red Pumpkins, gourds, squash Thanksgiving Warm outerwear Cool weather Alternative Thanksgiving recipes Baking, cookies, pies Holiday home decor ideas
H O L I DAY S I N N O V E M B E R ‘19 IN NOVEMBER, the holiday season really starts to kick off. With the incoming winter holidays, there are so many opportunities for content creators to begin planning and executing campaigns while audiences are in a festive mood. Start planning your November 2019 content calendar today with these content calendar ideas from Issuu.
World Vegan Day (November 1st) Daylight Savings Ends (November 3rd) Veterans Day (November 11th) World Kindness Day (November 13th) Students Day (November 17th) Children’s Day (November 20th) Thanksgiving Day (November 28th) Small Business Saturday (November 30th)
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CREDIT: THE INSPIRED HOME
5 Ways to Generate Engagement with Issuu Content EST LIVING COVERS FIVE WAYS TO CREATE MORE ENGAGEMENT WITH YOUR ISSUU CONTENT.
LEVERAGE AND PROMOTE ALL YOUR CONTENT PLATFORMS – PUSH OUT AND PULL IN Feature and promote content from your varied brand platforms as we say push and pull your readers through your key and most successful content. Drive consumers back to your site or social media channels to engage the consumer deeper and for longer with your brand. We recently introduced ‘the latest’ aligned to our editor’s letter. This used to be an edit of favourite products, now this is more than that showcasing top content from all platforms. The name plays off our weekly email name ‘the latest’ these pages feature new products, best in show content, social success stories and event information.
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CREATE NEW SECTIONS TO DRIVE ENGAGEMENT
Create new sections in your magazine to drive engagement. Working within the interior and homes category we field 100’s of questions about product recommendations and the details of each product featured throughout our editorial. With this constant consumer research, it made sense to create a dedicated section to feature and help answer these questions, so we developed ‘ in the detail’ enabling us to provide engaging information for our consumers to store, share, shop and save their favourite products. Every quarter we share detail about the best-designed products based around the theme for the issue. Eg. Kitchen products such as travertine.
CREATE VIDEO CONTENT TO ENGAGE READERS
Adapt your content from other channels and integrate the content to bring the story to life through the use of video. These videos can be a mix of consumer-led and commercially led. A digital magazine should be flat, it should be interactive – a true form of entertainment. This ensure consumers stay engaged in our title reading cover to cover.
ENRICH YOUR FEATURE STORIES
Add content to your feature stories to engage your readers deeply. Every issue est presents 3 homes and we’ve found that sharing the signature style of the main designer is a great way to drive engagement within the editorial feature. The signature style pages are the most engaged pages of each issue (closely followed now within the detail).
ARTICLE LINKS DRIVE ENGAGEMENT
Est Magazine has driven 80,000 plus link outs for consumers across 30 plus issues published. We ensure that the consumer comes first in every content decision we make. From our market research est knows that our consumers want answers in the digital medium, it is an expectation that you will be able to find what you want online and fast.
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ATHLEISURE MAG TALKS ISSUU STORIES Athleisure Mag is the first media house to identify and define athleisure culture as it pertains to lifestyle intersectionality - fashion, fitness, style, music, travel, wellness, beauty, culinary and entertainment. Hosting a multiedia podcast network Athleisure Studio, producing monthly publications, hosting events and creating content across their digital sphere, Athleisure knows a thing or two when it comes to content marketing strategy.
“We are always thinking about what our readers want to know more about...” We chatted with Kimmie Smith, Co-Founder/ Style Director of Athleisure Mag about using Issuu Stories as part of the publication’s content marketing strategy. Kimmie dives into how Issuu Stories has benefited her business.
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“With 40+ issues and a reach of 25M+ monthly impressions, Athleisure Mag™ brings celebrity, athlete and industry cover stories; fitness, style, clean eating/fine dining, wellness, beauty, sports and luxury lifestyle features and roundups; and active model editorial and tips as a leading voice for Athleisure Culture.” KEEP UP WITH ATHLEISURE ON ISSUU >
Storytellers to Watch Keep your eyes on these storytellers this NOVEMBER for upcoming trends, gorgeous editorial content and major inspiration.
LUCY’S MAGAZINE
ESCAPISM
LUCY’S Magazine is a fashion and beauty magazine on Issuu featuring gorgeous style inspiration and interviews with influencers/celebrities.
Ready to see the world without leaving your desk? Take a peek at Escapism Magazine on Issuu, your source for world travel in style.
ROCK Y MTN BRIDE Rocky Mountain Bride is a beautiful publication focused around weddings in the Rocky Mountains. It’s packed with cool-weather inspiration!
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CONTENT MARKETING
How to Make Money with Holiday Gift Guides on Issuu BRANDS AND CREATORS ALIKE CAN BENEFIT FROM HOLIDAY GIFT GUIDES.
It’s a wonderful time of year for brands and creators. One major part of the holiday season: gift guides. Bloggers and creators that use brand partnerships as a source of income have ample opportunity with holiday gift guides. They’re a great way to pair up with brands that align with yours. They can also be fantastic for your own brand awareness with brand reshares! But how can we maximize your sales once you publish? Here’s how to make money with holiday gift guides.
AFFILIATE LINKING
If you’re a blogger or creator that operates on brand sponsorships, including affiliate links is the perfect solution to drive income with a holiday gift guide. Use Issuu’s linking feature so share in-publication hyperlinks. Partner with brands that are aligned with yours on some affiliate link opportunities. Gift guides are a great spot to partner with multiple brands for the opportunity to collaborate. Use affiliate links to make commissions from each sale you drive from your holiday gift guide.
SHOPPING LINKS
Shopping links on Issuu are a great way to entice buyers. Instead of a regular hoverover hyperlink, they’ll see a shopping cart icon. This will make it more “shoppable” to those who are flipping through the magazine. If someone is checking out your gift guide and is ready to buy, these are a great signal that they can buy the shown product. Pair a shopping link on Issuu with an affiliate link to get potential customers to use your gift guide for their shopping needs.
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CONTENT MARKETING
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EMBEDDED VIDEO
Embed video into your holiday gift guide to make it more interactive. Share an embedded video in your Issuu publication that automatically plays when you flip the page. Using video is a great way to stop people in their page flip to pay attention to a specific product or page. Create video links using videos uploaded to YouTube and Vimeo that fit right in the pages of your publication. It’s as easy as a few clicks!
WEBSITE EMBEDS
Embed your holiday gift guide into your website. You can create a custom embed link with Issuu’s beautiful customization options. Choose your size and colors to be able to match your embedded gift guide to your website layout. Create a separate page for the site with the gift guide, or share a blog post featuring the guide. If your organic audience is led to it through places they’re already visiting, it’s the perfect spot to draw in potential customers who already trust your brand.
ISSUU VISUAL STORIES
Use Issuu Visual Stories to share your holiday gift guide across social media. Turn your flipbook PDF into beautiful, customized social assets. These are a great way to keep your gift guide top-of-mind to your audience. Sharing your gift guide on social media with Issuu Visual Stories is a beautiful and interactive way to get more sales from your Holiday gift guide.
GET STARTED WITH ISSUU TODAY >
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CONTENT MARKETING
WAY S T O USE ISSUU VISUAL STORIES FOR YOUR MARKETING IMAGE CREDIT: ATLAS
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LOOKBOOKS Turn your lookbook into interactive content for social and web with Issuu Visual Stories. Make your lookbooks come alive with Issuu Stories.
MARKETING Upgrade your marketing materials with Issuu. When you use Visual Stories across social and web, your marketing assets stop scrolls and catch eyes with design-forward assets. LEARN MORE ABOUT VISUAL STORIES >
NEWSLETTERS Spice up your typical newsletters with Issuu Visual Stories. Get the information out to your audience beyond the email list using Issuu Visual Stories for social and more. ISSUU.COM
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Market Your Holiday Catalog with Issuu Now is the perfect time to start planning your holiday marketing content. It may seem early, but in reality, the holidays are right around the corner and planning equals success. Thus, to ensure your marketing efforts go off without a hitch, start your holiday content creation today with the Issuu Story Cloud.
IMAGE CREDIT: THE INSPIRED HOME
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IMAGE CREDIT: SISTERMAG
Create & Upload to Issuu First, create and upload a holiday catalog to Issuu. A digital catalog is the perfect platform to display all of your offerings this holiday season. In a sleek and engaging format, provide readers with a glimpse into your storefront, services, or online retailer. Over 100+ million unique monthly visitors can view your products on Issuu with our interactive digital flipbook reader. Thus growing your customer base globally. But most importantly, creating an efficient start to your holiday marketing plan.
Shopping Links With Issuu Shopping Links, turn your holiday catalog into interactive PDF content. Thus, turning your catalog into a revenue channel. Shopping links are simple to add to your holiday catalogs. First, highlight sections in your PDF you wish to be clickable. Next, add external links to direct your readers to shop for the item or service. Most importantly, with our auto-detect link feature, it saves time and creates visibility for readers to know exactly where clickable content is located.
Issuu Stories With the Issuu Story Cloud’s suite of integrated publishing tools, reformat your holiday catalog for social. Issuu Stories transform digital PDF content into mobilefriendly, sleek and scrollable content. As a result, your existing customers (and new ones!) can view your holiday products from anywhere, on any device. With Visual Stories, you simply divide your catalog into ‘stories sections’ and easily have social content ready to go for months to come.
Visual Stories The fun doesn’t stop on social just yet. Transform your catalog into today’s most popular marketing tactic: Visual Stories. By downloading the Issuu iOS App, Android App or the Issuu Adobe InDesign Extension, now you can effortlessly turn your holiday catalog into mobile and social optimized formats. Thus, let strong imagery grab the attention of your social viewers and from there, makes more sales!
GIFs Looking for a quick and easy way to get the attention of your social followers? Try GIFs! GIFs are simple moving graphics that will stop social scrollers in their tracks. Highlight your top holiday products on social with a GIF. Most importantly, link to your holiday catalog and sales site, so you can generate revenue.
GET STARTED WITH ISSUU TODAY >
PUBLISHER SPOTLIGHT
Legally Innovative
HOW ANNA LOZYNSKI ELEVATED HER BUSINESS WITH DIGITAL PUBLISHING ON ISSUU
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HOW ‘LEGALLY INNOVATIVE’ AUTHOR ANNA LOZYNSKI USED ISSUU DIGITAL SALES TO SELL EBOOKS.
Anna Lozynski is an executive general counsel and author. She believes that legal innovation is invigorating, change is energizing and efficiency will never go out of fashion. Anna chose Issuu Digital Sales to sell PDFs online of her ebook, Legally Innovative. We sat down with Anna to understand how Issuu powers her ebooks and what features she uses to elevate her business with the sale of ebooks.
WHY ANNA LOZYNSKI CHOSE ISSUU TO SELL PDFS ONLINE
I chose Issuu as a publisher because it was aesthetically pleasing and provides for an unexpected reader experience for legal content. The ebook is a vehicle to broadcast my mission to help other lawyers “do law” differently, by adopting a progressive mindset. With a foreword from Professor Scott Westfahl of Harvard Law School, my ebook Legally Innovative has three sections: Be Bold, Be Curious and Be Disruptive. At the end of each of section there are W.O.W [aka Ways of Working] Goals to support readers. It’s been described as refreshingly different, practical and it cuts to the chase.
HOW ANNA ENGAGES AND ENTICES HER READERS
Using a combination of channels at differing intervals has proven to be most effective thus far. I primarily play on LinkedIn and Instagram (@legallyinnovative if you want some visual innovation inspiration), as well as posting on a blog attached to my website. Recently I have started collaborating with other lawyers and this is also helping spread the legal innovation yuletide, as I call it. Regular content is king. And for lawyers, word of mouth and referrals can be powerful.
HOW TO PRICE AN EBOOK
This may be more of an art than a science. Consider what the content is worth, its uniqueness, how much you have invested into it – all relative to the market. Allow room to run promotional offers. It’s much easier to discount a publication than to increase its price after launch. To that end, you may wish to ask a few trusted friends who have read a sample of your publication what they would pay. Give yourself some time to think about it; it’s not a decision to be rushed. Intuitively, the right price will “feel” right.
TIPS TO SELL MORE EBOOKS AND PDFS ONLINE
To be honest, I am still testing and learning the right formula, being a newbie to Issuu. My learnings thus far are: 1. Maintain a big picture outlook and a long-term view for your publication. 2. Be generous with sharing content from your publication, whether via Issuu or a blog. 3. Find influencers who align with your brand to help generate buzz. 4. Experiment, and often. 5. Cross fertilise content and a link to your publication across a few social media channels. 6. Don’t give up. It’s as they say – there’s no elevator to success, you have to take the stairs.
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IMAGE CREDIT: SOLARRESERVE
How SolarReserve Uses Issuu to Engage Global Stakeholders & Internal Employees SolarReserve is a renewable energy and technology company and a leading global developer of utility-scale solar power projects, which include electricity generation by solar thermal energy and photovoltaic panels. The company currently has more than $1.8 billion of projects in operation worldwide, with offices in the United States, Chile, China, Australia, the Middle East and South Africa.
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CHALLENGES:
• Sharing a variety of marketing content and literature — including brochures, video clips and infographics — with different target audiences • Reaching (and engaging) the right markets and readers with the most relevant content • Increasing employee engagement through internal communication materials • Giving their digital content a more dynamic, profes- sional and “high-tech” look and feel beyond PDFs
GOALS:
• Find a tool that helps engage employees and maintain internal communications via quarterly digital newsletters • Make marketing content more engaging to build brand awareness on different platforms — including social media — and increase media interest • Maintain communication with all stakeholders and communities where projects are located, including sharing news about solar projects and using that information to leverage development of new projects and win business in other areas
“THE PLATFORM MAKES IT SO EASY — AND EVEN ENCOURAGING — TO UPLOAD AND SHARE CONTENT, SO I FEEL CONFIDENT WORKING IN THE PRODUCT.” WHY ISSUU?
According to Mary Grikas, VP of Communications at SolarReserve, she has been using Issuu since it first started. “The design world knows about Issuu,” says Grikas. When her team at SolarReserve wanted a platform to upload and share their marketing brochures and internal newsletters, they chose Issuu because of the engaging reader experience. “It captures your attention more than a flat PDF file — it’s multidimensional, which makes it interesting for people to look at. It also positions us as a company that’s up to date with the latest technology — in this case, that’s Issuu.” When she looked into it, Issuu’s price point and functionality were a perfect fit for SolarReserve’s content needs. They ultimately selected the platform because it was extremely easy to use and embed on their website, where the majority of their stakeholders access their brochures and marketing content. In addition to external content, SolarReserve also uses Issuu to distribute internal newsletters to engage employees within the organization. Grikas says her team likes using Issuu’s in-depth statistics to measure the performance of these newsletters, and that Issuu has become a standard for her team’s corporate communications.
RESULTS:
• Digital content that looks and feels professional, high quality and modern • Global stakeholders have easy access to SolarReserve’s marketing content directly from their website • Takes only five to seven minutes to upload content and embed it on their website • Positive feedback from employees on how “beautiful” the internal newsletter is, and an increased number of employees reading and sharing it • Marketing team uses Issuu as a discovery tool to find other renewable energy companies publishing content • Useful statistics that measure how many employees read the internal newsletter, how long they spend on each page and what they like
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USING THE ISSUU ADOBE INDESIGN EXTENSION 1. 2. 3.
Open Document in InDesign Under Window -> Extensions, select Issuu - Create a Story, Or Under File -> Issuu - Create a Story Select your Story Style (Issuu Styles are templates that reflect your brand needs). Voice Story Style: Fast paced. Strong quotes are the hero. Make use of image takeovers and dynamic text animations to create a strong impact. Inspire Story Style: Get ready to inspire with big images and visual breathing space. Tell your story, where Editorial meets Interactive for an engaging experience.
4. 5.
Click PREVIEW to preview your Story Style and Click SELECT THIS STYLE Select Pages and Images that you want to appear in your Visual Story and Click PREVIEW TIP: Include at least SIX High Quality Images in your Visual Story.
6. 7.
8.
Provide Story Title, Publication Title and Publisher Name to your Visual Story and Click EDIT AND SHARE To Edit, Review and Share your Visual Story, you need to have an Issuu Account where you can also Save your Visual Stories Once you login to your Issuu account, you will see below screen where you can Review, Edit and Share Visual Story
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Why Your Business Needs Ebooks in its Marketing Strategy WHAT IS AN EBOOK?
An Ebook, also known as an electronic book, is a book publication made available in digital form, consisting of text, images, or both. It’s readable on the flat-panel display of computers and electronic devices such as mobile phones and ebook readers. Sometimes, Ebooks are defined as the digital copy of a physically printed book. But, more and more businesses, brands, and content creators are now turning solely to digital ebook creation.
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CRE AT E EBOOK CON T EN T Thanks to the digital age, creating Ebooks for your business is simple. Whether you’re a business of 1 or a business of 500, anyone can create an Ebook. Unlike, the extensive resources needed to create a physical book. But, if you don’t know where to start, check out our Free Magazine & Catalogue Templates for Brands, Bloggers, and Creators of All Kinds. With spaces for photos, videos, text, and ads, these templates are perfect for any business looking to convert their existing content into an Ebook for their business. Additionally, businesses are turning to Ebook creation, because it’s simple to update content. Have products, services, or prices changed for your business? Easily dive back into your digital Ebook and edit where needed. Then, re-upload that content to Issuu. No need to worry about having outdated physical information when leveraging Ebooks for your business!
EXPAND YOUR RE ACH
In short, businesses should leverage Ebooks because they expand reach. With physical books, it’s often expensive, time-consuming and difficult to reach many customers. But, with Ebooks it’s easy. By simply pushing your business Ebook to Issuu, you instantly increase your potential customer base to the 100 million+ monthly Issuu readers. Now, instead of having to generate sales at bookstores and within static online sales sites, instantly reach more customers on Issuu.
UNDERS TA ND YOUR EBOOK RE A DERS
Additionally, with physical books, it’s often difficult to understand your readers. But for a business, it’s crucial to understand the content your audience reacts to. In simple, by being able to understand your Ebook readers, you can better understand your customers. Thus, generating more sales. With Issuu Analytics, view metrics such as reads, read time, average time spent on a page, and more.
REF ORM AT YO U R EBOOK CON T EN T
Most importantly, when a business creates an Ebook, it can also reformat that content into new forms. The Issuu Story Cloud allows businesses to take their content to the next level with a set of integrated publishing tools. How? Here are 5 ways you can reformat your Ebook with Issuu:
ARTICLE STORIES
First, reformat your Ebook content into Issuu Stories. As the most popular format to connect with new audiences on mobile and social, it’s imperative to leverage this tool. In a few simple steps, section off your content into ‘stories’ and optimize it to be mobile-friendly. Now, your business content can be viewed on mobile devices with ease.
VISUAL STORIES
Second, reformat your Ebook and Issuu Stories into Visual Stories. Visual Stories are the latest marketing tactic that will take your business promotion to the next level. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eyecatching Visual Stories in no time. Combine visual elements with concise text that draws in viewers on social.
EMBEDDED VIDEO
Currently, physical books can’t be generated into a multi-medium experience. But now, with Ebooks, you can transform content into an immersive experience. Instead of just static text and images, add a video! Simply link YouTube and Vimeo videos in your publication and they will autoplay right on the page. Thus, giving your readers a truly unique and eye-catching experience.
SHOPPING LINKS
Additionally, physical books could never link out to other content. But with the Issuu Story Cloud, create an Ebook that links to your business web and shopping pages. Now, create editorial content and generate a direct revenue stream for your product. Learn more about shopping links today.
ISSUU SALES
Have no fear, just because your now creating Ebooks for your business doesn’t mean you have to miss out on sales! With Issuu Sales, businesses can sell digital access to their content as a subscription or as a single issue sale. With Issuu’s reader-base of 100 million+ monthly readers, thats a lot of sales! ISSUU.COM
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