How SolarReserve Uses Issuu to Engage Global Stakeholders & Internal Employees
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Issuu Case Study: SolarReserve
About SolarReserve SolarReserve is a renewable energy and technology company and a leading global developer of utility-scale solar power projects, which include electricity generation by solar thermal energy and photovoltaic panels. The company currently has more than $1.8 billion of projects in operation worldwide, with offices in the United States, Chile, China, Australia, the Middle East and South Africa.
Issuu Case Study: SolarReserve
Challenges • Sharing a variety of marketing content and literature — including brochures, video clips and infographics — with different target audiences • Reaching (and engaging) the right markets and readers with the most relevant content • Increasing employee engagement through internal communication materials • Giving their digital content a more dynamic, professional and “high-tech” look and feel beyond PDFs
Goals • Find a tool that helps engage employees and maintain internal communications via quarterly digital newsletters • Make marketing content more engaging to build brand awareness on different platforms — including social media — and increase media interest • Maintain communication with all stakeholders and communities where projects are located, including sharing news about solar projects and using that information to leverage development of new projects and win business in other areas
Issuu Case Study: SolarReserve
“The platform makes it so easy — and even encouraging — to upload and share content, so I feel confident working in the product.” Mary Grikas VP of Global Communications
Issuu Case Study: SolarReserve
Why Issuu? According to Mary Grikas, VP of
When she looked into it, Issuu’s price
Communications at SolarReserve, she has
point and functionality were a perfect fit
been using Issuu since it first started. “The
for SolarReserve’s content needs. They
design world knows about Issuu,” says
ultimately selected the platform because it
Grikas. When her team at SolarReserve
was extremely easy to use and embed on
wanted a platform to upload and share
their website, where the majority of their
their marketing brochures and internal
stakeholders access their brochures and
newsletters, they chose Issuu because
marketing content. In addition to external
of the engaging reader experience. “It
content, SolarReserve also uses Issuu to
captures your attention more than a flat
distribute internal newsletters to engage
PDF file — it’s multidimensional, which
employees within the organization. Grikas
makes it interesting for people to look at.
says her team likes using Issuu’s in-depth
It also positions us as a company that’s up
statistics to measure the performance
to date with the latest technology — in this
of these newsletters, and that Issuu
case, that’s Issuu.”
has become a standard for her team’s corporate communications.
Results • Digital content that looks and feels professional, high quality and modern • Global stakeholders have easy access to SolarReserve’s marketing content directly from their website • Takes only five to seven minutes to upload content and embed it on their website • Positive feedback from employees on how “beautiful” the internal newsletter is, and an increased number of employees reading and sharing it • Marketing team uses Issuu as a discovery tool to find other renewable energy companies publishing content • Useful statistics that measure how many employees read the internal newsletter, how long they spend on each page and what they like
Issuu Case Study: SolarReserve
Connecting content to people.