December 2020
AGENDA Goal Setting for 2021 with Issuu
● 15 minutes Introductions and Issuu Insights ● 20 minutes - Issuu Demo ● Q&A
Housekeeping ●
All participants will be muted throughout the duration of the presentation to ensure the best audio quality for all
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Please submit your questions anytime during the webinar. Click the Q&A button to do so (shown below)
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Lastly, we’re recording today’s webinar, and we’ll share the link in our follow-up. That way you can listen to it again, and even share with others who may be interested
Today’s Speaker
Meghan Cole Marketing Manager Issuu
QUICK POLL:
What Level of Marketer are You?
QUICK POLL:
What is the main reason you’ve joined today?
ISSUU INSIGHTS How to Plan your 2021 Goals with Issuu
Content Audit Review what you currently have to see what works and what doesn’t, to help plan your strategy moving forward. ● ● ●
Top Performing Content Low-Performing Content Publishing frequency
Content Audit Considering Omnichannel Solutions Takes 6 to 8 touches to drive a desired behavior Leveraging across multiple channels Succinct Message to ensure success of a program Have content in various formats be of the same look and feel
Interactive Content The rise of digital solutions also mean the rise of interactive content. Adding links and videos let you leverage the medium and allow for tracking and tailoring your audience as well. Make your materials more tactile and actionable.
Social Stories Cellular data consumption on smartphones surged 75% in March from a year earlier More than 70% of mobile data traďŹƒc, including cellular and Wi-Fi connections, consisted of video content. Video usage was correlated with smartphone screen size. People with a screen size of 5.5 inches or more consumed 53% more data than people with screen sizes of 4.5 to 5.5 inches, according to NPD.
OUR MISSION:
To enable anyone — from independent creators to global brands — to create, share, measure and monetize their digital content.
PUBLISH to ISSUU
SHARE Anywhere
MEASURE Impact
Issuu Demo
QUICK POLL:
Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers? und o r a Stick ecial p for s r! oe
Q&A