Drive Results with Content Calendars

March 2021

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Agenda 30 minutes - Issuu Insights 10 Minutes- Demo Open Q&A

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Meghan Cole Product Marketing Manager

Fan of all things Digital. Also, bikes.

What Level of Marketer are You? QUICK POLL

What is the main reason you’ve joined today? QUICK POLL

ABOUT ISSUU Issuu helps people transform static designs into high-performance content for every digital marketing channel.

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Issuu Insights

Why use a Content Calendar?

Whether you’re a marketing team of one or a team of many, content calendars are an important piece to marketing success. A content calendar will ensure your content is organized and consistent for the months ahead.

What is a Content Calendar? Considerations for the Digital Landscape

A content calendar is a key tool for creators when building a steady stream of content for their brand. Essentially, a content calendar outlines the specific marketing assets, what platform they’ll live on, and when they will be posted. Content calendars help marketers plan ahead while also ensuring their content varies in theme and likeness.

Marketing Tips and Tricks

Be sure to monitor your social content and engage with your followers ●

It isn’t enough to just publish content and hope for the best.

Reply to comments, follow fans back and repurpose user-generated content for your own channels.

Content calendars shouldn’t be overwhelming. Instead, leverage major product/company tentpoles, cultural moments, and holidays to frame up your content schedule and then work to fill in missing spaces with relevant and engaging posts.

LINK: Calendar Template

Marketing Tips and Tricks

Be mindful and be respectful. ●

While it’s, of course, important to keep a steady presence on your social media channels, also be sure to respectfully post, or pause content, during turbulent cultural moments.

Leverage the start of a new month/quarter to rethink your social media strategy. ●

Take a look at your content from last quarter/year and determine what worked, what didn’t, and how you should move forward in 2021.

US Holidays for April 2021 Content Calendars

● April Fools’ Day (April 1) ● Major League Baseball Opening Day (April 1) ● World Party Day (April 4) ● National Beer Day (April 7) ● World Health Day (April 7) ● National Pet Day (April 11) ● National Gardening Day (April 14) ● Earth Day (April 22)

Trends for April Content Calendars

Keep your audience engaged with some trends bubbling up across social this month: ● ● ● ● ● ● ● ● ● ● ●

Inspiring Voices and Empowerment Spring Cleaning and Home Improvement Shop Small and Local Mental Wellbeing and Self Care Spring Style Backyard Gardening Home Organization and Tidying Up Sustainability and Green Living Healthy Substitutes and Clean Eats Inspiring Voices and Empowerment Spring Planning

Ways to Remix your Content with Issuu

GIF Makers

Article & Visual Stories

GIFs on Social Media go hand-in-hand.

Create articles for topical sharing based on your content calendar to promote your published work.

Make sure that your use of GIFs aligns with your brand and audience for your content calendar.

Demo

Are you interested in a free workshop on how Issuu can help transform your content into stories, emails, and social posts to engage your customers?

Tuesdays Getting Started, Preparing PDF for Upload Wednesdays Mobile Optimization Thursdays Statistics and Integrations

Q&A