Isabel ValdĂŠs MarĂn Design Research
Selected Works
Design Research Visualization 1. Consumerism & Storage: Material Obesity 2. Consumerism & Identity: Paranoid Aesthetics 3. Consumerism & Urbanism: Residential Area 4. Consumerism & Non Places: The Airport 5. Consumerism & TV: Realistic Reality Visual Identity & Communication Design 6. Brand Identity Design 7. Web & Newsletter Design 8. Corporative Interior Design 9. Event & Exhibition Design About & Contact
Selected Works
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CONSUMERISM & STORAGE: MATERIAL OBESITY Research
Master Thesis Project Material Obesity, a Matter of Time. Master of Design (M.Des.) Research Program in Contextual Design. Design Academy Eindhoven, 2011. The following mentors were involved in the project process: Gijs Bakker, Louise Schouwenberg, Gijs Assman, Scott Burnham, Joost Grootens and Koen Kleijn. Abstract Mankind is suffering from ‘Material obesity’. We are consuming faster than we are able to get rid of things. Massive amounts of colourful nothing, clothes, books and other media end up on shelves and in closets without ever having been read or used. Storage is the temporary death of the object. Are we aware of our own time in relation to objects? Is there still a chance to bring the lifeless stuff back to life? Publication 2011. Article on Planned Obsolescence. Valdés Marín, I. (2011) Re-Planning the Planned Obsolescence, in: Volume #27 (Aging: Fight or Accept + Trust Design #1), pp.22-26. Link to the publication.
CONSUMERISM & STORAGE: MATERIAL OBESITY Illustrations
Illustrations Research Fashion, furniture and books death and resurrection.
CONSUMERISM & STORAGE: MATERIAL OBESITY Object
Object Storage Dress.
CONSUMERISM & STORAGE: MATERIAL OBESITY Movie
Movie A Matter of Time: Black Concept, Direction & Editing Isabel Valdés Marín Performer missharo Photography Daniel Carretero Music ‘Sabanas Blanca, Cama Estrecha’ Nacho Mastretta Link http://vimeo.com/29267374
Selected Works
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CONSUMERISM & IDENTITY: PARANOID AESTHETICS Research
Master Short Thesis Project The Paranoid Aesthetics of the Dividual. Master of Design (M.Des.) Research Program in Contextual Design. Design Academy Eindhoven, 2011. The following mentors were involved in the project prorcess: Joost Grootens (graphic designer), Koen Kleijn (journalist) and Oana Rades (architect). Abstract The object is loosing its mechanical and functional meaning and is becoming the visual and tangible evidence of our paranoid identity. ‘Paranoid Aesthetics of the Dividual’ is a research that explores the mechanism through which the individual turns the object into a representation of his/ her obsessive and paranoid identities. Publication Feature. Valdés Marín, I. (2011) Paranoid Aesthetics of the Individual, in: Source 06: Does the world really need another chair? Design Academy Eindhoven, pp.40. Presented at Milan Breakfasts (event organized by Premsela and Design Academy Eindhoven) on April 14th, at Salone Internazionale del Mobile 2011, Milan (Italy).
CONSUMERISM & IDENTITY: PARANOID AESTHETICS Brainstorming
The ladder is a symbol of communication between the spiritual and physical aspects of the self, or between the true self and the ego. Symbolically, it is the tool in which we lean on to achieve our ambitions, and as it is portable it will allow us to achieve them in different context. The steps represent the next level in which we project our paranoid self.
CONSUMERISM & IDENTITY: PARANOID AESTHETICS Prototype I
Prototype I The Paranoid Chair H.
CONSUMERISM & IDENTITY: PARANOID AESTHETICS Prototype II
Prototype II The Paranoid Hanger.
Selected Works
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CONSUMERISM & URBANISM: RESIDENTIAL AREA Analysis and Representation
Master project ‘Private/ Public’. Mentored by Joost Grootens. Master of Design (M.Des.) Research Program in Contextual Design. Design Academy Eindhoven, 2010. Briefing 1) Analysis and representation of the public and private space of one specific area of Eindhoven. 2) Proposal to extent the public space. Project Residential Area: 5616 Eindhoven. Designer Isabel Valdés Marín Models and Digital Photo Retouching Isabel Valdés Marín.
Analysis and representation: : Urbanism as a Packaging
CONSUMERISM & URBANISM: RESIDENTIAL AREA Intervention Proposal
Subject A lot of car workshops but no basic services. A lot of open green but no public space. The conformist prison of privileged middleclass nuclear family. Why There are neither private nor public spaces without an urbanism strategy; it is design as a package. As citizens and consumers of private houses, we are all responsible of the whole structure and its consequences. How The research is based on the analysis of the origin of contemporary residential areas (City Garden Plan) and the mechanisms that turn a public space into a social space. What Public spaces, not a derivative of movement, not just open green areas, but an extension of our private life.
Proposal: Extension of the Private Space= Extension of the Public Space
Proposal From the back garden to the front garden. Extension of the Private Space = Extension of the Public Space.
CONSUMERISM & URBANISM: RESIDENTIAL AREA Intervention Proposal
Proposal: Extension of the Private Space= Extension of the Public Space
Intervention Proposal
Selected Works
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CONSUMERISM & NON PLACES: THE AIRPORT Project
Master project ‘Escaping from the routine’. Mentored by Oana Rades. Master of Design (M.Des.) Research Program in Contextual Design. Design Academy Eindhoven, 2010. Project A Narrow Escape Designer Isabel Valdés Marín Models and Digital Photo Retouching Isabel Valdés Marín.
CONSUMERISM & URBANISM: RESIDENTIAL AREA Research & Intervention Porposals
Subject A Proposal for an Intervention in The Public Physical Capsular Network Routine: The Airport. Why Even though we are every day more use to airports we remain ignorant of how this artificial spaces works. The problem is the overabundance of events and emotions. What is behind this system How The research is based on the analysis of the airport space from the architectural, economical and anthropological point of view. What The aim is to decode the airport camouflaged system that reinforce our alienation. Escaping by being aware.
Selected Works
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CONSUMERISM & TV: REALISTIC REALITY TV Setting Competition, 1st Classified: The Fake and The Prop
The Briefing NXTLIive is to become the flagship programme of Het Gesprek, a Dutch commercial TV station. NXTLive is a daily live talk show, a magazine style programme consisting of 8 items ranging from a column of 1 minute to an in depth conversation of 20 minutes. NXTLive will be recorded for a life studio audience from a location in the centre of Amsterdam facing the lively street life. The Proposal From technology to pop, from real to fake. 1st Classified, HG TV S. Competition’10. How The proposal consists in using the “smart glass” technology in both windows and setting with the aim of manipulating the perception of the real and the fake. ‘Smart glass’ is a laminated glass that changes state from opaque to transparent when an electrical current is activated. What The idea is to combine the realistic and conceptual definition of reality. The first based on the context, the second one on the content
See movie
Why Television is a medium that plays with the real and the fake. How honest can be the in-between?
CONSUMERISM & TV: REALISTIC REALITY TV Setting Competition, TOP 10 Finalist: NXTLive Time
The Briefing NXTLIive is to become the flagship programme of Het Gesprek, a Dutch commercial TV station. NXTLive is a daily live talk show, a magazine style programme consisting of 8 items ranging from a column of 1 minute to an in depth conversation of 20 minutes. NXTLive will be recorded for a life studio audience from a location in the centre of Amsterdam facing the lively street life. The Proposal Time as a sequence, proceeding from the past through the present to the NEXT. TOP-10 finalist, HG TV S. Competition’10. How The proposal consist in a single continuous functional structure that can both contain and connect all the program items under the concept of next. What The aim of the research is to analyze how TV setting design can bring awareness of time as well as being a tool for entertainment. Why Television can connect people to reality but there's a point in which effect is just the opposite. Loosing the street view while the program goes on represents this process of disconnection with the real.
Selected Works
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BRAND IDENTITY DESIGN" The Project
Project ‘Artquitect Biocerámica Inax’ tiles brand identity design. 2008. Artquitect selects a series of technical tiles of INAX Japanese manufacturer to distribute them exclusively in Spain and Portugal. To develop its spread of business all marketing and communication elements have to be designed. The identity brand design development carries out in the interplay between craft and technology. Product INAX ECOCARAT is a technical ceramic tile for interior walls. It is capable of controlling the humidity level, reducing odors and eliminating harmful substances to health. It is a natural material and its texture and volume is based on traditional Japanese aesthetics. Company Artquitect. Producer INAX Japan. Management Paqui Ricós. Coordination Isabel Valdés Marín.
BRAND IDENTITY DESIGN The Catalogue
Project ‘Artquitect Biocerámica Inax’ Catalogue. The purpose of this catalogue is to gather all technical information, to convey the different models aesthetic and explain their potential applications. The catalogue is divided in two parts: The technical and product catalogue. They are both produced with different papers and formats and hand-sewn together to a folder with handles. It is worth highlighting that it is the first catalogue that displays tiles images on real size, which enable costumers to understand them in detail. The tiles are applied digitally to images of already exiting architectural spaces that covers different types of quality public and private spaces. Management Paqui Ricós. Coordination and Content Isabel Valdés Marín. Graphic Design Regina Puig and Isabel Valdés Marín Photography Eugeni Pons, Rafael Vargas and Albert Font. Digital Photo Retouching Isabel Valdés Marín
BRAND IDENTITY DESIGN Merchandising
Outlets Display Wall. Artquitect distributes ‘Artquitect Biocerámica Inax’ tiles exclusively in Spain and Portugal retail outlets. It provides all communication and marketing elements required for their sale taking also care of the brand image. The display wall can be adapted to different outlet spaces according to their profiles, highlighting the models and information that are considered most important for the sale. Merchandising Product. INAX ECOCARAT is a technical ceramic tile for interior walls. It is capable of controlling the humidity level, reducing odours and eliminating harmful substances to health. This promotional product packaging is die cut and contain a INAX ECOCARAT tile of 18X6cm that can perform its functions in small spaces such as shoe boxes, trash cabinets, refrigerators, etc. Design Isabel Valdés Marín.
Display
Packaging Merchandising
Selected Works
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WEB & NEWSLETTER DESIGN" The Web
Project Artquitect Website, 2008. Company Artquitect. Coordination & Contend Isabel Valdés Marín. Graphic Design Ramón Ubeda and Isabel Valdés Marín. Web Programming Dani Marti. Web Maintenance 2008/2009 Isabel Valdés Marín.
WEB & NEWSLETTER DESIGN The Newsletter
Project Artquitect Newsletter, 2008. Graphic Design Isabel Valdés Marín. Contend & Maintenance 2008/2009 Isabel Valdés Marín.
Selected Works
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CORPORATE INTERIOR DESIGN" The Project
Project Artquitect Corporate Interior Design. Company Artquitect. Department Responsible (2007-2009) Isabel Valdés Marín. Responsibilities Conceptualize and design interior applications providing solutions for the communication of products represented and produced by Artquitect.
CORPORATE INTERIOR DESIGN The Manual
Project Artquitect Corporate Interior Design Manual. Project Description The manual’s aim is that the brands distributed by Artquitect are always perceived in the same unique context while outlets can maintain its own identity. The corporate interior design manual describes formulas capable of transmitting the identity of each of the exhibited collections. It suggests finishes, lighting systems, display elements, graphics, logos, and application of texts. Company Artquitect. Designer Isabel Valdés Marín.
CORPORATE INTERIOR DESIGN Ross Lovegrove MOD Collection Display
Project Artquitect Barcelona Showroom, 2008. Project Description Design the standard display for Ross Lovegrove MOD Collection for VitrA Company Artquitect. Interior Designers Paqui Ricós and Isabel Valdés Marín. Production Coordination Isabel Valdés Marín.
Selected Works
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EVENT & EXHIBITION DESIGN Patricia Urquiola ‘P.U. Ajuar’ Exhibition
Even Casa Pasarela Fair 2006, Madrid, Spain. Project P. U. Ajuar by Studio Urquiola. Commissioner & Execution b.d madrid, S.A. Production Coordination Isabel Valdés Marín. Press & Communication Isabel Valdés Marín. Collaborations Alessi, Agape, B&B Italy, Bosa, Ceramiche, Driade, De Vecchi, Foscarini, Gallotti Radice E, Gandia Blasco, Kartell, Moroso, Paola Lenti, San Lorenzo and Viccarbe.
EVENT & EXHIBITION DESIGN Jaime Hayon ‘Stage Madrid’ Exhibition#
Event Casa Pasarela Fair 2007, Madrid, Spain. Project Stage Madrid by Jaime Hayon. Commissioner & Execution b.d madrid, S.A. Production Coordination Isabel Valdés Marín. Press & Communication Isabel Valdés Marín. Collaborations Artquitect, Bosa, Ceramiche, Metalarte, Pallucco, Piper and B.d Barcelona Design
EVENT & EXHIBITION DESIGN Ross Lovegrove MOD Collection Presentation
Event Opening Party & Press Presentation. Project Artquitect presented MOD Collection designed by Ross Lovegrove for VitrA. Artquitetc’s Showroom 2008, Barcelona, Spain. Commissioner & Execution Artquitect. Interior Design Paqui Ricós and Isabel Valdés Marín. Event Coordination Isabel Valdés Marín. Press & Communication Marta Llimona and Isabel Valdés Marín.
About & Contact Isabel Valdes Marin
Isabel Valdés Marín (b.1978) is a Spanish designer newly based in Copenhagen. She received her Bachelors degree in Industrial Design Engineering in 2002 from the Polytechnic University of Madrid. After graduation, she worked as a graphic and interior designer for b.d madrid (2004-2007, Madrid) and Artquitect (2007-2009, Barcelona). Most recently she has received her Masters degree in Contextual Design at the Eindhoven Design Academy in the Netherlands where she has specialized in design research (2011). Isabel Valdés Marín approach consists in the use of design as a tool for questioning, visualising and influencing contemporary human behaviours. Her interest lies in the social, cultural, and economic meanings attached to products and contexts that develop over time. She carries out projects in the interplay between theory and practice, focusing on both the process of choice and consumption patterns. Isabel Valdés Marín works in various disciplines from where she proposes texts, imaginary and products to understand and intervene in an increasingly complex world.
www.isabelvaldesmarin.com ivaldesmarin@gmail.com +45 52476887 LinkedIn public profile