Irene Zocco | 745645X Communication Design Strategy | Gregor Vasey HDCOM311 | Proposal document Monday, 2.30 pm
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MAFIA
STOP IT
TOGETHER TOGETHER
MAFIA IS A SOCIAL ECONOMIC HUMAN PROBLEM.
AUSTRALIANS DON’T REALLY KNOW THIS TOPIC, BUT THEY SHOULD BECAUSE MAFIA IS IN AUSTRALIA TOO. 1. Do you know that Mafia still exists nowadays? * 2. Do you know that Italian Mafia has control in pretty much the most part of the World? Involved in : a. politics b. environment c. business d. fashion 3. Do you know about massacres, murders, ...?
4. Do you think that you can do something to solve the problem?
5. Does the State want to solve this problem? Or is it in the system too?
6. Is it a problem just of Italy?
7. Do you think people are so scared that they decide to join Mafia?
8. As Australian, are you interested in that? *
Could you be interested in that?
Work in progress: 30 australian interwees from 19 to 29 years old.
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PERSONAS
EVERYONE CAN MAKE THE DIFFERENCE IN THIS ISSUE.
TERRY
is in love
loves scarf prefers comedy stories
has short nails
17 years old
changes colour of her hair often
has indian origin can’t stand hypocrisy
australian
loves music
hates I-phones loves books
skater
TEENAGE NEW GENERATIONS NEED TO KNOW THE TRUTH TO KNOW THE TRUTH MAKE NEW GENERATIONS TO CREATE A NEW BETTER FUTURE
MARC australian
interested in politics
21 years old
single shop assistant
loves footy
loves literature tries to save money
prefers Pc than Mac The SKAPE and The Offspring are his favourite bands
lazy
had obtained a diploma
Hawks’ fan has just All Star shoes catches just transports to move
20s UP TO 50s THEY SHOULD KNOW FROM WHERE THEY ARE FROM THEY HAVE TO HAND DOWN THE HISTORY TO YOUNGER GENERATIONS
JACK
is smiling has a bank account hates hardcore music australian
employee
married prefers car than trams
loves sandwiches
can’t renounce to tv reads the Herald Sun doesn’t love sport
35 years old has two children
SALLY loves fashion
australian 23 years old
loves shopping is in a relationship student at swinburne university marketing and business
fb addicted
dancer loves r’n’b
goes to the cinema once per week
prefers flat shoes prefers car than transports would be travel for all the Europe
WHY SHOULD THEY BE INTERESTED IN? MORE AWARENESS ABOUT THE WORLD WHERE WE ARE LIVING CONSCIOUSNESS ABOUT CURRENT POLITICS TO IMPROVE HISTORICAL SKILLS
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CONCEPT
INFORM. ASTONISH. SENSITIZE. INVOLVE.
FIGHT AGAINST
MAFIA experience challenge interest
TO KNOW THE PAST TO BETTER PLAN THE FUTURE sensitize public awareness of Mafia create awareness create values People have to find a new interest in it People don’t know they are interested in that Create the wish to know more about it even if they didn’t know
SOLUTION INFORM > stir up curiosity > everyone is curious Create a system to inform people about the history of Mafia; generate a sort of long story, a collection of information, like a story published in instalments. INVOLVE > aim to raise conscoiusness After the first step, people should be more informed and interested in the topic of Mafia. Try to involve them at first hand.
THE CALENDAR IDEA
Unfortunatly everyday could be perceived as the anniversary of some tragic event connected with Mafia, from the capture of criminals to innocent people’s murders, environmental pollution by criminals, brave battles of heros.
365 DAYS
TO SHOW A WIDE OVERVIEW ABOUT MAFIA
365 STORIES TO NEVER FORGET WHAT HAPPENED
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STRATEGY
BE OBVIOUS. BE SIMPLE. BE DIRECT. BE CLEAR.
MAFIA
STOP IT
TOGETHER TOGETHER
The topic is immediately clear and evident.
Stop it together helps to understand which is the position of the card you are going to read. If stop sounds like an order, together suggests both it is a proposition for a group of people and to join the association.
These three colours are strictly connected to violent events and to politcs topics. ›› Black reminds to the night and the obscurity, therefore is associated to fear, mistery and death. ›› Red reminds to blood, danger and the stop sign. ›› White is perfect to give breathing space between this two “heavy” colours.
The silhoutte of this hand reminds to the ideas of “stop” and humanity. It is a gentle woman’s hand used to remember that Mafia concerns women and children too, both among victims and clans.
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WHAT ABOUT TOMORROW?
ThruTime is an antimafia association who has created the project Day by Day (dbd), i.e. a new creative, intelligent way to inform you about Mafia’s history: a trip through the time to discover the truth, with images, curiosities and alternative sources.
ASSOCIATION A word game between “true” and “through”to say we are talking about truth looking back through the past.
PROJECT It reminds to the idea of the calendar and to the sound of “may day”.
CAMPAIGN’S PAYOFF It does have a double meaning: >> what about our future? >> what about the topic of tomorrow?
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APPLICATIONS WORK STEP BY STEP.
BE EFFICIENT.
HIT THE WHOLE AUDIENCE.
ThruTime is an antimafia association who has created the project Day by Day (dbd), i.e. a new creative, intelligent way to inform you about the Mafia’s history: a trip through the time to discover the truth, with images, curiosities and alternative sources.
CARD collection
to create interest to create fidelity to create curiosity
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MAFIA
STOP IT
TOGETHER TOGETHER
Visit our website www.daybyday.au to share experience, knowledge and curiosities.
Part 1: INFORM
25 january january 1947 1947 25 Alphonse Gabriel "Al" Capone was an American gangster who led a Prohibition-era crime syndicate. His group was dedicated to smuggling and bootlegging liquor, and other illegal activities in Chicago from the early 1920s to 1931. Capone became a highly visible public figure; he made various charitable endeavors and was viewed by many to be a “modern-day Robin Hood”. Capone’s reign ended when he was found guilty of tax evasion and sent to federal prison. His incarceration included a stay at Alcatraz federal prison. In the final years of Capone’s life, his mental and physical health deteriorated due to neurosyphilis. On January 25, 1947, he died from cardiac arrest after suffering a stroke.
SHADOW SHADOW EVIL
WHAT ABOUT TOMORROW?
AL CAPONE
Movies The Untouchables, directed by Brian De Palma, written by David Mamet, 1987.
may 1978 1978 99 may
WINGS WINGS VICTIMS
Giuseppe “Peppino” Impastato, was a political activist born in Cinisi in the province of Palermo, into a Mafia family. As an adolescent, Peppino broke off relations with his father and initiated a series of political and cultural Antimafia activities. They might have been triggered by the brutal murder of his uncle by marriage, Cesare Manzella: pieces of his uncle, who was the Mafia boss of Cinisi at the time, were found stuck to lemon trees hundreds of meters from the crater where the car had been. Peppino was traumatized. “Is this really Mafia? If this is Mafia I will fight it for the rest of my life…” On May 9, 1978, he was killed by a charge of TNT placed under his body, which had been stretched over the local railway line.
WHAT ABOUT TOMORROW?
22 november november 2010 2010 22
4816 m 8611 m 8848 m 15600 m
GRAPHS GRAPHS EVENTS
PEPPINO IMPASTATO
ECOMAFIA
In this date for the first time Roberto Saviano talked in television about the problem of Ecomafia’s toxic waste. This simple chart shows that if we could pick up all the toxic waste of Ecomafia we could have a mountain of 15,600 m with a base of 3 hectares: this means the highest and hugest mountain in the world. Naples is a city in the middle-south of Italy totally buried under kilos of waste, with evident consequences: air and landscape’s pollution. People are obliged to live in those unhuman conditions because basically Mafia needs the waste to hide their crimes of different nature: they use garbage and toxic waste to buried people and to build houses and schools. Doctors have found in the blood of students parts of these dangerous materials.
WHAT ABOUT TOMORROW?
NEWSPAPER habit to generate a fix appointment
Part 1: INFORM
heraldsun.com.au
Herald Sun, Tuesday, November 22, 2011
FOR BREAKING NEWS heraldsun.com.au
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| MAFIA
4816 m
22 november november 2010 2010 22
8611 m 8848 m 15600 m
ECOMAFIA
In this date for the first time Roberto Saviano talked in television about the problem of Ecomafia’s toxic waste. This simple chart shows that if we could pick up all the toxic waste of Ecomafia we could have a mountain of 15,600 m with a base of 3 hectares: this means the highest and hugest mountain in the world. Naples is a city in the middle-south of Italy totally buried under kilos of waste, with evident consequences: air and landscape’s pollution. People are obliged to live in those unhuman conditions because basically Camorra needs the waste to hide their crimes of different nature: they use garbage and toxic waste to to buried people and build houses and schools. Doctors have found in the blood of students parts of these dangerous materials. For the courage he has demonstrated denouncing Mafia publicly, six Nobel Prize-awarded authors and intellectuals (Orhan Pamuk, Dario Fo, Rita Levi Montalcini, Desmond Tutu, Günter Grass, and Mikhail Gorbachev) published an article in which they say that they side with Saviano against Camorra, and they think Camorra is not just a problem of security, but also a democratic one.
WHAT ABOUT TOMORROW? ThruTime is an antimafia association who has created the project Day by Day (dbd), i.e. a new creative, intelligent way to inform you about he history of Mafia: a trip through the time to discover the truth, with images, curiosities and aletrnative sources.
MEMORABLE QUOTES from Vieni via con me, 22.11.2010. Brodcast by Rai3.
from the preface of Ecomafia (Legambiente), by Roberto Saviano.
“There is no predisposition to dirty. The problem is in the mechanism, because there is someone in the system who preferes that things go in this way.”
“The dioxin, heavy metals and pollutants are ingested, breathe, treated like any other substance. The skin of every citizen of the poison oozes sweat and waste areas.”
“From the traffic of waste in it for everyone: politics, business, criminal organization, enterprise legal and illegal. Politics, business and Camorra work together . Silvio Berlusconi only in the last 2 years, declared seven times that the crisis is over.”
“To defend the country, to keep breathing, you should understand that in many parts of the territory cancer is not caused by a disaster but a deliberate criminal entrepreneur and decreed that many, too, have an interest in perpetrating.”
Visit our website www.daybyday.au to share experience, knowledge and curiosities.
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NAME
YEAR
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER
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AL CAPONE
DECEMBER
Alphonse Gabriel "Al" Capone was an American gangster who led a Prohibition era crime syndicate. Known as the "Capones", the group was dedicated to smuggling and bootlegging liquor, and other illegal activities such as prostitution, in Chicago from the early 1920s to 1931. Despite his illegitimate occupation, Capone became a highly visible public figure. He made various charitable endeavors using the money he made from his activities, and was viewed by many to be a “modern-day Robin Hood”. Capone’s reign ended when he was found guilty of tax evasion, and sent to federal prison. His incarceration included a stay at Alcatraz federal prison. In the final years of Capone’s life, his mental and physical health deteriorated due to neurosyphilis,
AL CAPONE ThruTime ThruTime
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CARDS’ ACHIEVE
AL CAPONE
DATE
NAME
YEAR
JANUARY
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22 january 1932 23 january 1956
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24 january 1979 25 january 1947 26 january 1975
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27 january 1946
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28 january 1995 29 january 2003 30 january 1947
Alphonse Gabriel "Al" Capone was an American gangster who led a Prohibition era crime syndicate. Known as the "Capones", the group was dedicated to smuggling and bootlegging liquor, and other illegal activities such as prostitution, in Chicago from the early 1920s to 1931. Despite his illegitimate occupation, Capone became a highly visible public figure. He made various charitable endeavors using the money he made from his activities, and was viewed by many to be a “modern-day Robin Hood”. Capone’s reign ended when he was found guilty of tax evasion, and sent to federal prison. His incarceration included a stay at Alcatraz federal prison. In the final years of Capone’s life, his mental and physical health deteriorated due to neurosyphilis, a disease which he had contracted earlier. On January 25, 1947, he died from cardiac arrest after suffering a stroke.
31 january 1940
AL CAPONE
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Part 2: INVOLVE
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24 january january 1947 1947 24 cards collection
AL CAPONE
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movie TV SERIES
BIOGRAPHY Al Capone by Richard Wilson USA, 1959, Drama, 104’, b/w
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AL CAPONE
Cast: Nehemiah Persoff, Rod Steiger, Fay Spain, James Gregory, Martin Balsam
PLOT
This factual biography of gang lord Al Capone follows his rise and fall in Chicago gangdom during the Prohibition era.
TRAILER
http://www.imdb.com/video/screenplay/vi2561999129/
The St. Valentine’s Day Massacre by Roger Corman USA, 1967, Crime/drama, 100’ Cast: Jason Robards, George Segal, Ralph Meeker, Jack Nicholson
Capone by Steve Carver USA, 1975, Crime, 101’ Cast: Ben Gazzara, Harry Guardino, Susan Blakely, Sylvester Stallone, John Cassavetes, Frank Campanella
The Untouchables by Brian De Palma Based on autobiographical memoir The Untouchables (1957) by Oscar Fraley and Eliot Ness USA, 1987, Crime, 119’ Cast: Kevin Costner, Sean Connery, Andy García, Charles Martin Smith, Robert De Niro
^ ^ Return top of the page COMIC Al Capone by Richard Wilson USA, 1959, Drama, 104’, b/w Cast: Nehemiah Persoff, Rod Steiger, Fay Spain, James Gregory, Martin Balsam
The St. Valentine’s Day Massacre by Roger Corman USA, 1967, Crime/drama, 100’ Cast: Jason Robards, George Segal, Ralph Meeker, Jack Nicholson
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POP UP
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SUCCESS CRITERIA
PERCEPTION OF REALISTIC ACHIEVED GOALS.
Raise the heart, the conscience and the interest of people to sustain an important cause all together.
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click: 244,088
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MAFIA
STOP IT
TOGETHER TOGETHER
Daybyday: the initiative against Mafia by ThruTime is a success! At the end someone has decided to promote a good cause, overlooked for a long time, and it’s a group of young people who is guiding this great initiative against Mafia! On Facebook has been immediately successful ...
submitted: 221,654 people
BIBLIOGRAPHY BOOKS • CIOCIA, N. 1994. “Che cos’è la mafia? La mafia non esiste”. Napoli: CED • FALCONE, G. PADOVANI, M. 2004. Cose di Cosa Nostra. BUR • SAVIANO, R. 2007. Gomorrah. USA: Farrar, Straus and Giroux New York
VIDEOS • Vieni via con me. 22.11.2010. Brodcast by Rai3. http://www.youtube.com/watch?v=yM5pLY0ggzo&playnext=1&list=PL0BC0AE06D85F7CE1 • AnnoZero. 25.05.2009. Broadcast by Rai3. http://www.rai.tv/dl/RaiTV/programmi/media/ContentItem-66b8fd1a-ab05-4ea4-94ef-d78ce5c1f434.html • I cento passi. Director: Marco Tullio Giordana. 2000. Italia
WEBSITES http://digilander.libero.it/inmemoria/strage_capaci.htm http://it.wikipedia.org/wiki/Al_Capone http://it.wikipedia.org/wiki/Peppino_Impastato