A DIFFERENT BEAT AW14
THE FASHION
For Autumn/Winter 2014 Merc brings the great outdoors to the city with a stylish collection of contemporary British clothing. Inspired by British heritage and tradition but designed for modern living, the collection mixes reworked classic pieces such as checked shirts, boots and popular winter accessories with modern, slim cuts and tailored pieces in bold, vibrant colours. The result is a powerful collection designed for the man who walks to a different beat.
Lord John IV 1114211 - Tailored wool overcoat Kaplan 1513204 - Small geo print shirt Stanmore 1614208 - Crew neck jumper
Dudley 1114204 - Tonic Harrington jacket Japster 1506215 - Gingham check shirt Winston 1210201 - Sta press trousers
Cromer 1114206 - Melton Harrington jacket (main) Whitehall 0914204 - Waxed suede Desert boot Hanover 0913210 - Suede Desert boot Coniston 1014210 - Striped scarf Keswick 1014209 - Striped beanie
Swindon 1114209 - Donkey jacket Harris 1606202 - Knitted cardigan Skipton 1514204 - Small paisley shirt
Ware 1914205 - Diamond jacquard polo Gosport 1014204 - Retro barrel bag Whitehall 0914204 - Waxed suede Desert boot
Cardiff 1614210 - Fairisle crew neck jumper Deal 1014201 - Melton rucksack
Newport 1614202 - Collared cardigan (main) Ilford 1014203 - Melton satchel
Havant 1114210 - Mid-length hooded parka Hamilton 1614205 - Chunky cable zip up cardigan
Tenby 1714201 - Music poster t-shirt Ware 1914205 - Diamond jacquard polo Flint 1214203 - Washed chino trouser Hanover 0913210 - Suede Desert boot
Alcester 1114205 - Quilted jacket Lincoln 1514209 - Checked shirt Winston 1210201 - Sta press trousers Mortimer 0914202 - Waxy leather brogue Chelsea boot
Harrow 1114203 - Check suit jacket Epping 1214201 - Check suit trousers Albin 1506301 - Plain button down shirt Regent 0913208 - Leather lace-up Derby shoe Regent II 0914103 - Pearlised Derby shoe
FASHION Hertford
Marlow
Ashton
Skipton
Bicester
Fulham
Alston
Boston
L/S geo print shirt
L/S small check shirt
L/S floral print shirt
L/S small paisley shirt
S/S living for kicks print t-shirt
S/S target with scooter print t-shirt
S/S Union Jack t-shirt
S/S mod collage print t-shirt
Lincoln
Wells
Wembley
Stanmore
Leiston
Chorley
Glasgow
Ealing
L/S check with print shirt
L/S check shirt
Crew neck jumper
S/S Album cover print t-shirt
S/S music poster t-shirt
S/S scooter print t-shirt
S/S front scooter print t-shirt
Dudley
Lord John IV
Bexley
Harrow
Tonic Harrington jacket
Tailored wool overcoat
SB hooded trench coat
Check suit jacket
L/S check shirt
Havant
Alcester
Cromer
Swindon
Mid length hooded parka
Quilted jacket
Melton Harrington jacket with detachable hood 1114206
Donkey jacket 1114209
Salford
Lambeth
Epping
Oxted
Bomber jacket
Check suit trousers
Dogtooth weave trousers
Flint Washed chino trousers
Seaham
Newport
Royston
Banbury
Richmond
Norwich
Ware
Argyle cardigan
Vertical stripe crew neck jumper
Collared cardigan
Geo jacquard zip knit cardigan
S/S mod night print t-shirt
Crew neck sweat
S/S textured collar polo
S/S diamond jacquard polo
Cardiff
Merton
Bedford
Tenby
Woking
Watford
Tilbury
Fairisle crew neck jumper
Chunky knit hoody
Vertical stripe knit polo
S/S music poster t-shirt
Checkerboard polo
S/S slim fit fine stripped polo
S/S slim fit geo print polo
THE W1
W1 is the premium label that takes its name from the Carnaby Street birthplace of Merc and effortlessly exudes the essence of a well-put together looking man. Stylish and contemporary in design, the collection is all about fine details and high quality fabrics. Fusing traditional skills in tailoring and expert cutting with a totally modern use of colour, the W1 range is tailor-made for the man who wants to stand out from the crowd.
Lynton 1614204 - Herringbone jacquard knit cardigan Albin 1506301 - Plain button down shirt Winston 1210201 - Sta press trousers Leeds 1014213 - Paisley bow tie Drace 1006212 - Braces
Hamilton 1614205 - Chunky cable zip up cardigan Oxted 1214202 - Dogtooth weave trousers Regent II 0914103 - Pearlised Derby shoe Sulton 1011208 - Smart leather belt
Dover 1114208 - SB coat with fur collar Exeter 1514201 - Diamond geo print shirt Trafalgar II 1914101 - Brush-off brogue wing tip shoe Esher 1014211 - Trilby hat
Kyle 1114207 - Fishtail hooded parka with padding Winston 1210201 - Sta press trousers Hertford 1514205 - Geo print shirt Sulton 1011208 - Smart leather belt Harley 0913202 - Leather brogue Chelsea boot
Welling 1014214 - Paisley silk tie (main) Hull 1514210 - Paisley shirt (main) Oxted 1214202 - Dogtooth weave trousers (main) York 1514202 - Paisley shirt Kensington 0913209 - Leather Chelsea boot Sudbury 1014215 - Geometric print silk
W1 Kyle
Dover
Exeter
Fishtail hooded parka with padding
SB coat with fur collar 1114208
L/S diamond geo print shirt
Hull
York
Lynton
Hamilton
L/S paisley shirt
L/S paisley shirt 1514202
Herringbone jacquard knit cardigan 1614204
Chunky cable zip up cardigan 1614205
THE CORE
Keep the look polished and authentic with the Classic range – a collection that draws on an enviable heritage with British sub-culture. Taking inspiration from traditional styles, then reworking them with contemporary detailing and modern construction, the pieces represent the key items that no man should be without. Merc’s smart accessories provide the finishing flourish to complete any look, formal or informal. Even the sleekest of suits or the most exquisite of button-downs isn’t complete without the ultra-stylish finishing touch that ties an outfit together.
Harrington 1104106 - Harrington jacket with tartan lining Wells 1514206 - Check with print shirt Winston 1210201 - Sta press trousers Hanover 0913210 - Suede Desert boot
Harrington 1104106 - Harrington jacket with tartan lining Conrad 1606203 - Knitted v neck sweater Winston 1210201 - Sta press trousers Whitehall 0914204 - Waxed suede Desert boot Bath 1014202 - Tartan bowling bag
Gin 1210109 - 3 button blue tonic suit Japster 1506215 - Gingham checked shirt Regent II 0914103 - Pearlised Derby shoe
Gin 1210109 - 3 button grey tonic suit Japster 1506215 - Gingham checked shirt Regent 0913208 - Leather lace-up Derby shoe
CORE
Harrington
Lord John
Gizzo
Tobias
Harrington jacket with tartan lining
Tailored wool overcoat 1104111
Wool DB pea-coat
Parka with tartan lining 1107203
Neddy
Terry
Baxter
Mack
Nickel
Card
Edgewood
Crowley
Keswick
Coniston
Croydon
Kingston
Harley
Regent
Regent II
Kensington
L/S tartan check button down shirt
S/S gingham button down shirt
S/S plain button down shirt
S/S Tartan check button down shirt
S/S contrast colour polo 1913201
S/S polo with tipping and emblem 1906203
Paisley crovat 1012218
Polka dot crovat 1012226
Striped reversible beanie
Striped scarf
Fairisle bobble hat
Fairisle scarf
Leather borgue Chelsea boot 0913202
Leather lace-up Derby shoe
Pearlised Derby show 0914103
Leather Chelsea boot 0913209
Conrad
Harris
Jenz
Pill
Leeds
Welling
Sudbury
Jeken
Walsh
Oldham
Whitby
Collins
Hanover
Whitehall
Mortimer
Chancery
Knitted cardigan with leather football buttons 1606202
Knitted sleeveless sweater 1606201
Hooded sweatshirt with Merc London target flock 1804219
Paisley bow tie
Paisley silk tie
Geometric print silk tie
Tartan tie
Embossed paisley wallet
Tartan wallet
Silk pocket square
Plain beanie with emblem embroidery
Suede Desert boot 0913210
Waxed suede Desert boot 0914204
Waxy leather brogue Chelsea boot
Waxy leather lace-up boot
Kyle
Dover
Exeter
Fishtail hooded parka with padding
SB coat with fur collar 1114208
L/S diamond geo print shirt
Knitted V neck sweater 1606203
W1 Hemmingway
Gin
Plain Black Suit
Winston
Stripped ‘boater’ blazer 1205105
3 button tonic suit
3 button plain black suit
Sta press trousers with side pockets 1210201
Japster
Kaplan
Siegel
L/S gingham check shirt
L/S geo print shirt
L/S polka dot printed shirt
Albin L/S plain button down shirt
Fight
Brighton
Broadwell
L/S t-shirt with Merc target print & pop art crest embr
L/S t-shirt with Merc London target flock
S/S Merc London target flock
S/S t-shirt with Merc ‘Union Jack’ raised rubber print
Ticket
Granville
Costello
S/S t-shirt with merc target print 1705128
S/S t-shirt with Target Scooter print 1713118
S/S t-shirt with scooter print 1713203
Number
Beloe
Trigger
Caldwall
Slim tie 1008109
Canvas stripped belt 1010107
Canvas tartan belt 1007103
Tartan check braces 1012231
Nova
Drace
Salvatore
Rude Boy
S/S polo with checker board tipping 1912203
Braces
Tweed flat cap
Pork pie style hat
Dam
Todaro
Deal
Bath
Airline bag
PU flight bag
Melton rucksack
Tartan bowling bag
Esher
Ilford
Gosport
Aldwych
Trafalgar II
Hull
York
Lynton
Hamilton
Trilby hat
Melton satchel 1014203
Retro barrel bag
Suede brogue wing tip shoe 0914201
Brush-off brogue wing tip shoe 0914101
L/S paisley shirt
L/S paisley shirt 1514202
Herringbone jacquard knit cardigan 1614204
Chunky cable zip up cardigan 1614205
Airline
MADE BY MERC Merc was born in 1967 as the world was transfixed with swinging London. The Mods flocked to the brand’s Carnaby Street shop where only the stylish could survive. Jump forward 46 years and Merc’s sharp cuts and modernist styling are as relevant today as they always have been.
SHOT BY DEAN The Autumn/Winter 14 Collection has been expertly shot by Dean Chalkley, the man behind the lens of some of the most iconic photography featuring musicians and bands of our time. With this shoot he has superbly captured the spirit and feel of Merc and its new more dynamic direction. After all, this is the modern world.