06-07 Nintendo Zelda_v5
20/11/09
12:44
MEDIA WATCH
Page 1
MARKETING TV ● ONLINE ● PRINT ● POS The Legend of Zelda: Spirit Tracks will be one of the biggest releases of 2009. The marketing will focus on the message that the Zelda franchise is back with one of its most intriguing chapters to date.... ● TELEVISION The marketing for Spirit Tracks centres around a TV campaign, which starts at launch and encapsulates the magic and mystery of The Legend of Zelda, as well as displaying the rich environments of the title itself. All Legend of Zelda fans will be aware of the title at launch with this heavyweight TV campaign.
91% Spirit Tracks is a goosebump-inducing delight from start to finish - ONM
WEBSITE
www.spirittracks.co.uk
● ONLINE The TV campaign will be coupled with online takeovers featuring characters and artwork on all major gaming sites. The creative will also include a trailer. All online display will direct to spirittracks.co.uk, which gives players information on the story, characters and new features that Spirit Tracks offers ● POINT OF SALE All POS will use the vivid Spirit Tracks imagery to its fullest extent. The POS includes standees, chocolate boxes, cubes and wobblers.
There is bountiful (and really quite beautiful) POS to help support the launch of Spirit Tracks in-store