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RETAILBIZ: GHOSTBUSTERS 48 MCV 30/10/09
WWW.MCVUK.COM
Namco Bandai Partners brings the Xbox 360, Wii, DS and PC games of this mammoth franchise to retail… by Tim Ingham
Ghostbusters: The Video Game was penned by original Ghostbusters writers and stars Harold Ramis and Dan Aykroyd – and reunites many of the original cast members. It’s basically Ghostbusters 3. But you play it.
The player joins up as a new recruit with the original team to track, wrangle WHO YOU gonna call? and trap a wide range of awe-inspiring If you were a Ghostbusters fan phantasms in an all-new funny battle to and an Xbox 360 or Wii owner this save New York City from its latest summer, the answer to that classic paranormal plague. query would have been: “To support the launch, “My mate with the PS3.” Namco Bandai Partners is Although the game has Sony’s ‘lockout’ on the running ads in specialist, been released on Sony title denied many a lifestyle, movie and kids platforms, the 360 and Wii Ghostbusters worshipper press,” explains Namco versions are new and fresh. the chance to play one of Bandai’s Lauren Bradley. the most anticipated “A high-profile PR Lauren Bradley, Namco Bandai licensed games of recent campaign has delivered years – but now Namco Bandai Partners In addition to Aykroyd and Ramis, covers on Official Xbox and 360 have stepped in to finally release the original Ghostbusters Bill Murray and Magazine. Reviews will appear in titles across formats. Ernie Hudson lend their voices and inNovember and December issues. The Wii, Xbox 360, DS and PC game likenesses to the original story set Competitions will garner further versions of Ghostbusters will be two years after Ghostbusters II, with coverage in kids’ press. released on Friday, November 6th. For Manhattan once again overrun by “Although the game has already been those unfamiliar with the title, ghosts and supernatural forces. launched on Sony platforms, the Xbox
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RELEASED: NOVEMBER 6 FORMATS: 360/WII/DS/PC PUBLISHER: NAMCO BANDAI DEVELOPER: TERMINAL REALITY PRICE: VARIOUS DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585
360 and Nintendo versions are genuinely new and fresh and we have solid expectations for those.” Trade and consumer promotions have already been plentiful from Namco Bandai. The iconic Ecto-1 and 30ft Stay Puft inflatables have popped up at various events including Atari Live, the MCV Awards, the London Marathon, the MCM expos and more. With such a strong brand heritage, retail should expect this one to fly off shelves next month.