casual games ad (MCV Mag) 4
12/10/09
14:57
Page 1
29 October 2009 London
Register now!
EXPLORE THE OPPORTUNITIES THAT DEVELOPING CASUAL GAMES CAN OFFER Casual gaming is no longer niche. This “emerging market” is still growing and evolving at a very fas st pace – casual games have now successfully crossed over on to new platforms like handheld and online, plus new markets such as social gaming. Add to that the mass popularity of motion controlled and peripheral driven games and the future of casual game development holds huge potential.
OTHER SESSIONS INCLUDE:
KEYNOTE There is No Such Thing as a Casual Game or Casual Gamer Harvey Elliott is responsible for the Harry PotterTM videogame franchise and management of the EA Bright Light Studio where the Harry Potter games were developed. Posing thought-provoking questions such as “Why does everyone persist in trying to pigeonhole the Casual Gamer or to define a Casual Game?” Harvey will argue that casual games simply don't exist - you either play games or you don't, that you can create games that appeal to a specific type of gamer but the word "casual" is misleading and potentially dangerous. And is "game" even the right word any more?
Fan-tastic Gaming: Building a Community Around Your Brands Xavier Louis, Director of Product Management, Playfish So You Want to Start a Casual Games Studio? John Chasey, Chairman, Finblade Feed The Funnel: Finding The Levers to Turn Users into Profits Nicholas Lovell, Games Industry Consultant, GAMESbrief Casual Games on the iPhone: Lessons for success Stuart Dredge, Online Editor, Mobile Entertainment Panel: State of the Industry Debate Ben Parfitt, Editor, casualgaming.biz Oliver Kern, Director International Online Marketing, Oberon Media
GREAT NETWORKING Find out what other developers are up to compare notes and share experiences and ideas. There’s a working lunch with roundtable discussion plus a networking drinks reception for all speakers and delegates to round off the day.
Don’t miss out places are booking up quickly!
Register now at: www.casualgames-forum.com Partners
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