38 MCV540_final
1/6/09
11:54
Page 1
RETAILBIZ: MOON 38 MCV 05/06/09
Gamebridge moves to capitalise on the underdeveloped DS FPS market with its sci-fi adventure Moon…
WWW.MCVUK.COM
From the VR training missions to the main gameplay and the intricate storyline that drives the action, it’s clear Renegade Kid has dedicated considerable time and effort to making this the highest quality game possible. “The game delivers what FPS games on the Nintendo DS have failed on, running at an outstanding 60fps,” adds Gunasingham. “It delivers killer graphics that push the DS to its limits
by James Batchelor
MOON, THE latest title from up-andcoming European publisher Gamebridge, seeks to revitalise a genre that remains largely unexplored on the DS: the first-person shooter. While FPS titles often lead the way on home consoles, they have yet to make an impact on the handheld, leaving an opportunity for growth that the company is keen to seize. “We are expecting Moon appeals to core Moon to stand out to gamers. What usually gets the gaming audience as a lost on other consoles can game that pushes the specs of the Nintendo stand out on the DS. DS to its limits whilst Yen Hau, Rising Star Games delivering a great firstperson shooter at the same time,” and is even packed with an epic sci-fi says Gamebridge’s product manager storyline that will take players on a Logan Gunasingham. journey literally out of this world. “Since the FPS genre on the DS falls Marketing and promotion for Moon under a niche market, we are hopeful will be handled by Rising Star Games. that it can do well with both the typical “Moon is very much a title that DS gamers and a whole new audience appeals to core gamers and is proudly who don’t expect such style of presented by Rising Star Games,” says gameplay to appear on the platform.” Rising Star’s product marketing assistant Moon sees players investigating a Yen Hau. “What usually gets lost on distress signal from a remote lunar other consoles strangely stands out on a outpost, which has reported strange format with a higher percentage of energy readings and missing personnel. casual gamers.”
“
SPACE EXPLORATION: Gamers investigate a strange distress signal in Gamebridge’s Moon
RELEASED: JUNE 26 FORMATS: DS PUBLISHER: GAMEBRIDGE DEVELOPER: RENEGADE KID PRICE: £29.99 DISTRIBUTOR: MASTERTRONIC / RISING STAR GAMES CONTACT: 01582 433700
As a result, Rising Star’s marketing and PR strategy will remind gamers that the DS is not solely the domain of puzzle games and brain trainers. “Our promotion will encompasses all relevant specialist press as well as most of the best-selling male lifestyle publications,” says Hau. “We are also looking into the possibility of organizing several activities that celebrate the anniversary of the Apollo 11 moon landing on July 20th 1969. It was a milestone in human achievement and we take great pride in having a product that ties in closely with this remarkable feat. “Moon is released three weeks prior to its 40th anniversary and we hope our activity will not only do the game justice but also remind people of what Neil Armstrong and his team achieved.”
”