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Off The Record This week, we take a look behind the scenes of the GamesAid Spa and Golf Day, as a popular Warner Bros PR waves goodbye to the industry...
PIC OF THE WEEK
Like a games industry Where’s Wally?, this pic of all participants at last week’s GamesAid Golf and Spa day is full of hard-to-spot faces. Ten points each for Nintendo’s David Yarnton, Codemasters’ Jeremy Wigmore, Gem’s Paul Donnelly and Chris Peacock, The Hut’s Gian Luzio, Gamestation’s Jorden Jones, EA’s Keith Ramsdale, D3P’s Adam Roberts and many more besides. A fantastic effort by all raised over £30,000 for charity – but that didn’t stop the day becoming ever so-slightlycompetitive, as shown by Sega’s frustrated John Clark and EA’s determined Shaun White (see right).
PADDINGTON BARE
Over £1 million of GamesAid’s cash helped launch The Paddington Academy, which offers young people of all backgrounds the chance to get their hands on top-notch education in a wealth of areas. A new online video profiles the relationship between the two, and what happens to your GamesAid donations. You can find it at: www.vimeo.com/4637085. It shows just how much of a difference your cash really does make to ambitious kids’ lives in the UK. Even Off The Record can’t take the piss out of that.
ON YOUR BIKE
We’re not known for charity fatigue in this industry, and it’s just as well. A team of industry types including Microsoft’s Chris East, Sam Leigh, Marialine Cifre and Laura Disney; Konami’s Rosie Dalton, Jon Murphy, Richie Churchill and Su-Yina Farmer; and 2K’s Emily Britt will be riding 26 miles to raise cash for Leukaemia Research in the 2009 London Bikeathon on Sunday 19th July. You can donate at: http://www.justgiving.com/excitebikers