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RETAILBIZ: HANNA MONTANA: THE MOVIE 26 MCV 03/04/09
WWW.MCVUK.COM
RELEASED: MAY 1 FORMATS: 360, PS3, WII, DS PUBLISHER: DISNEY INTERACTIVE STUDIOS DEVELOPER: DISNEY INTERACTIVE STUDIOS PRICE: VARIOUS DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
Disney Interactive prepares to promote the official companion game to the upcoming Hannah Montana: The Movie, which invites fans into the world of the teenager with a sensational double life… by James Batchelor WHILE THE phenomenal hype surrounding the High School Musical movie trilogy has largely come and gone, there is one Disney teenage franchise that is still going strong. Making its debut in 2006, Hannah Montana has easily matched the success of its Grease-esque counterpart, and is set to improve on this further. The franchise is built around the story of a fictional character Miley Stewart, played by Miley Cyrus, who leads a double life: by day, she is an ordinary high school student, but at night she is the pop sensation known as Hannah Montana. The show is one of the highest ranking programmes made for girls aged eight to 12 across all UK channels. The third series has just launched on the Disney Channel, boasting a new look for the teen superstar. Her first two albums, released under the Hannah
Montana licence, have both gone gold in the UK, and The Climb, the latest single from the upcoming Hannah Montana: The Movie, has debuted at No.6 on the U.S. Billboard Singles Chart – the highest ever position in the US for Miley Cyrus to date. With triumphs such as these under Disney’s belt, the stage is set for the inevitable success of the official video game for Hannah Montana: The Movie. Launching alongside its silver screen source material, the game follows the events of the film and allows Hannah’s fans to experience the life of being a pop star struggling to lead a normal life when the spotlights are turned off. “There is a lot of Hannah Montana buzz our there,” says Disney’s UK PR manager Faye O’Donohue-Hill. “The latest series has been supported by a massive above-the-line campaign.
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“There are a lot of publicity and marketing activities planned around the launch of the film from our Studio group coupled with our marketing campaign. We think the game is bound to be a hit with tween girls.” Following the premise of the show, the game’s plot tells us that the only
Tennessee, hoping that getting back to her roots and the hometown she left behind will put everything in perspective for her. The result is an adventure that sees Miley discovering whole new ways to appreciate both of the lives she leads. Players assume the role of both Miley Stewart and Hannah Montana, experiencing There is a lot of Hannah the complexities of having Montana buzz out there. We a dual life for themselves. think that the game is bound As they explore key locations in Crowley to be a hit with tween girls. Corners and the Faye O’Donohue-Hill, Disney surrounding areas, gamers people that know Miley Stewart’s will stumble upon tasks and challenges superstar secret are her family and her that allow them to realise their dreams best friend Lilly. As juggling school, of becoming their teen idol. friends and her secret life as a celebrity As you would expect, the Hannah starts to take its toll, Miley finds herself Montana sections revolve around forced to choose between her real life the world of music, with fans’ aptitude and that of her alter-ego. for music, singing and dance put to To help clear her head, her father the test. Successfully completing takes her home to Crowley Corners, activities unlocks new tracks,
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