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RETAILBIZ: FUN4ALL RANGE WWW.MCVUK.COM
MCV 20/02/09 47
PITFALL: THE BIG ADVENTURE
LITTLE LEAGUE WORLD SERIES BASEBALL
WORLD CHAMPIONSHIP SPORTS
Playing as the athletic treasure hunter Pitfall Harry, gamers must swing through a series of new worlds and battle evil. The game also includes Pitfall and Pitfall 2 as bonus content.
Using the Wii Remote, gamers must bat their way to first base in the Skills Challenge mode before embarking on the World Series. There are 26 teams to choose from, with 90 collectables to be had.
Activision joins the Wii sports revolution, with games based on Tennis, Football, Hockey, Lacrosse, Basketball and Ice Hockey. There are 22 activities for gamers to play, with full multiplayer modes.
THE BIG HIT: The latest Pitfall boasts ten mini games, 60 levels and unique Wii controls
SWING AWAY: Full Wii Remote functionality and a mass of game modes will drive this game’s success
SPORTING GREATS: Activision’s title boasts six main sports with 22 different activities based on them
“Our long-term expectations for the new range is to drive a successful brand, which families recognise as an affordable source of fun and enjoyable gameplay.” FAMILY SALES
Last year’s record breaking UK games sales (as reported by ChartTrack), were credited to the on-going success of casual and family gaming, particularly on Nintendo’s Wii and DS. And Activision Blizzard’s new line-up is certain to follow the success of similar ranges launched last year. “Family gaming is a market segment where Activision Blizzard already has significant strength, including some of
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the largest kids movie licences,” continues Tyler. “However, we are committed to making this part of our portfolio even stronger in the future and the Fun4All sub-brand will be one of the platforms we use to achieve this.
entertainment for the whole family to get involved with.”
RELEASED: OUT NOW FORMATS: WII PUBLISHER: ACTIVISION BLIZZARD
MARKETING FUN
The new line-up covers a range of genres, including sporting, party and adventure titles. And Activision Blizzard is planning a dedicated marketing campaign, The Fun4All range is being complete with TV launched exclusively for Wii advertising and a big PR and focuses upon the social push in support of them. element of gaming. “We have a strong, two-week TV campaign David Tyler, Activision starting on February 13th and targeting kids and housewives,” “Our Fun4All titles offer a variety of concludes Tyler. gameplay challenges and gives younger “This will be supported by an gamers a chance to engage with fun exciting PR campaign focusing primarily characters that appeal to both children on children and secondly on parents. and their parents, making it great
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PRICE: £19.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
“Consumers should see and experience the Fun4All brand in-store across a broad cross section of retailers and we are anticipating a solid sales performance for the titles from launch.” The Fun4All range is designed especially for the Wii’s fanbase. World Championship Sports is certain to appeal to Wii Sports fanatics, while Monkey Mischief and Block Party will attact fans of Wii party games. And for just £19.99, the titles could well shake up the Wii charts in 2009.