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12 MCV 04/06/10
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NEWS
EK E W E H T F O N IG A P CAM LAXY 2 SUPER MARIO GA One of the most loved titles of all time is getting the stellar marketing drive it deserves, including a huge TV campaign...
RELEASED: JUNE 11 FORMATS: WII PUBLISHER: NINTENDO DEVELOPER: NINTENDO EAD PRICE: £39.99 DISTRIBUTOR: OPEN CONTACT: 01753 483000
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TV TV activity will be integral to all phases of Super Mario Galaxy 2, with advertising running pre and post-launch making it Nintendo’s biggest Mario campaign ever. Pre-launch there will be a 60-second trailer that showcases the features of Super Mario Galaxy 2. This has been shown around key event programming such as the final episode of Lost. From the week of launch the game will take over TV with massive three-week ad campaign covering terrestrial and multichannel. Accompanying this will be a separate ad for kids TV, targeting children for the summer holidays. A second burst of TV will run for two weeks in July to keep Super
Mario Galaxy 2 fresh in consumers’ minds. CINEMA A 60-second trailer will be running in Silver Spots across major cinema releases pre-launch. This trailer will also be shown on key event programming as well as on Sky Box Office. ONLINE Pre-launch, Mario will be taking over all major gaming sites, spreading the word about the release of Super Mario Galaxy 2. The creative will be a treat for all gamers and Mario fans alike. IN-STORE A huge POS campaign will feature all the greatest moments from the game.