MCV587 Friday May 14th 2010

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KEY FEATURES

— THE RIPPLE EFFECT, WHERE EVERY ACTION, CONVERSATION AND DECISION CHANGES THE STORY. — COMPLETE CHOICE OF COMBAT STYLE. — REAL MODERN-DAY SETTING. — DEVELOPED BY RPG MASTERMINDS, OBSIDIAN ENTERTAINMENT. — OVER 30 HOURS OF GAMEPLAY AND UNPRECEDENTED REPLAY VALUE.

MARKETING HIGHLIGHTS T V CAMPAIGN

20” SPOTS IN TARGETED PROGRAMMING IN KEEPING WITH THE SPY FAN BASE. THE CHANNEL MIX FOCUSES ON 16 – 34 YEAR OLD MALES. ADVERTISING WITHIN CHANNELS SUCH AS SKY 1, ITV 2, E4, SYFY AND FILM4. ON LINE

SPECIALIST & LIFESTYLE ADVERTISING CAMPAIGN, WITH KEY SPECIALIST TAKE OVERS, LAUNCH ZONES, DEDICATED COMPETITIONS AND ALPHA PROTOCOL HUB WITH CVG & GAMES RADAR. PRINT

2 MONTH HEAVY PRINT CAMPAIGN ACROSS SPECIALIST AND LIFESTYLE MEDIA INCLUDING CONSECUTIVE BOOK ENDS AND INSIDE COVER DPS FEATURES. PR

TWO MONTH SPECIALIST AND CONSUMER PR CAMPAIGN.

© SEGA. SEGA, the SEGA logo and ALPHA PROTOCOL are either registered trademarks or trademarks of SEGA Corporation. Obsidian and the Obsidian logo are trademarks or registered trademarks of Obsidian Entertainment, Inc. “2”, “PlayStation”, “PS3” and “À” are trademarks or registered trademarks of Sony Computer Entertainment Inc. “Ô is a trademark of the same company. Windows, the Windows Start button, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies, and “Games for Windows” and the Windows Start button logo are used under license from Microsoft. All rights reserved.


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