10 MCV 26/03/10
WWW.MCVUK.COM
NEWS
EEK W E H T F O N IG A P M CA JUST CAUSE 2 Action extravaganza Just Cause 2 gets a comprehensive marketing campaign courtesy of Square Enix…
RELEASED: OUT NOW FORMATS: PS3, XBOX 360, PC PUBLISHER: SQUARE ENIX DEVELOPER: AVALANCHE STUDIOS PRICE: £34.99 – £49.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3818
TV/MEDIA There will be a ten-day primetime TV sponsorship campaign appearing on Dave and Bravo, featuring 30-second promotional spots and bumpers. High-profile football matches will include a 60second Just Cause 2 TV spot on Sky Pub. This will run across two Manchester
United games, against Liverpool and Chelsea. Video-on-demand services have also been targeted, with advertising scheduled across 4OD, Demand 5 and Perform. RETAIL Just Cause 2 will have extra exposure in store, with window ads, extensive
racking and a range of POS retail material. PRINT Square Enix will continue to run advertising across print titles, following on from a four-month ‘tease and reveal’ campaign which began in December and introduced gamers to new information about the game.
ONLINE A two-month web campaign will reach IGN, following on from adverts which promoted the release of the Just Cause 2 demo at the start of March. High-impact homepage takeovers will also appear on specialist gaming sites including Eurogamer, CVG and Games Radar.
Released 25th June 2010
“Perfect sound combined with a good story results in a great atmosphere. 15 days is an excellent adventure for fans of the genre” - GamingXP
For sales contact: Glenn Hayes t: 07919 415 728 e: glenn@lm-global.net
15 days © 2010 dtp entertainment AG. All rights reserved. Developed by House of Tales. Distributed by Lace Mamba Global Ltd. All company names, brand names, trademarks and logos are the property of their respective owners.