10 MCV579_final:Layout 1
15/3/10
16:37
Page 1
10 MCV 19/03/10
WWW.MCVUK.COM
NEWS
EK E W E H T F O N IG A P CAM GOD OF WAR III Sony draws up a £750,000 marketing campaign to promote God of War III, the latest game in its popular greek mythology franchise…
RELEASED: OUT NOW FORMATS: PS3 PUBLISHER: SONY DEVELOPER: SCE SANTA MONICA STUDIOS PRICE: £49.99 DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
DSi™XL & DSi Curve Stylus
Stylish
new curve pen stylus
TV/MEDIA Sony is running a major TV campaign targeted at 16-34 year old males, as well as a competition in conjunction with Kerrang and 5 USA, which promises customers the chance to live like a ‘rock god’. God of War III will also be promoted at cinemas during showings of Clash of the
X360™ Recharge Battery Pack
Play and charge at the same time
Titans and Legion, which both appeal to the game’s target audience. PRINT Sony has been running single and double-page press ads in a variety of specialist gaming magazines, such as Future’s GamesMaster, PSM3, Edge and Official PlayStation Magazine.
Wii™ Recharge Battery Pack
Charge your remote quickly and
A step in the right direction
easily
The plaform holder has also been advertising in film and gadget magazines including Total Film, DVD & Blu-ray, T3 and T3 Compact. RETAIL Retailers are able to dedicate in-store space to GOW III with a range of POS. Strategy guides are also available for add-on sales.
DSi™XL & DSi Starter Pack
Perfect starter pack for the DSi XL and DSi console
ONLINE Sony’s pre-order campaign ran in collaboration with Eurogamer and CVG. It was focused on competitions giving fans the chance to win the special God of War III trilogy edition. This initiative kicked off on February 22nd and was pushed through banners, MPUs and site takeovers.
PS®3 Wireless Control Pad
Fully featured wireless control pad with
rumble feedback
For more information on our full range of products please contact your distribution account manager or our sales team on sales@hubbaccessories.com | www.hubbaccessories.com