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WWW.MCVUK.COM
NEWS
EK E W E H T F O N IG A P CAM
IKEFORCE R T S : S R IO R R A W DYNASTY
Tecmo Koei strikes at the heart of retail and online media to raise awareness of its latest Dynasty Warriors title…
RELEASED: OUT NOW FORMATS: XBOX 360, PS3 PUBLISHER: TECMO KOEI EUROPE DEVELOPER: OMEGA FORCE PRICE: £44.99 DISTRIBUTOR: OPEN CONTACT: 01462 476 130
ONLINE The publisher has opted against print or TV ads, instead viewing online as the best media through which it can tap into Strikeforce’s target audience. Ads will appear across a variety of websites, including specialist gaming destinations and numerous other portals that boast audiences similar to that of Dynasty Warriors. There will also be direct communications to the established Dynasty Warriors fanbase, both through various Tecmo Koei websites and the publisher’s official Facebook page. There will also be messages through YouTube, Twitter and Tecmo Koei’s ‘Koei Warriors’ community.
RETAIL The bulk of Tecmo Koei’s marketing spend will go to retail, spread across both bricks-and-mortar stores and online outlets. There will be a wide range of POS made available to firms in order to give
Strikeforce maximum visibility around launch. Pre-order initiatives have also been set up through retail partners such as GAME, where consumers receive a free miniature figurine, and HMV, which is offering exclusive in-game DLC.
OUTDOOR Tecmo Koei is supporting a multitude of consumer events, with the game made available to the public in the form of a hands-on demo. Key events included the MCM Expo – both the London and Midlands iterations – and Memorabilia.
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