RETAILBIZ: FIFA 10 WWW.MCVUK.COM
RELEASED: OCTOBER 2 FORMATS: XBOX 360, PS3, WII, PS2, DS, PSP, PC PUBLISHER: ELECTRONIC ARTS DEVELOPER: EA CANADA PRICE: VARIOUS DISTRIBUTOR: CENTRESOFT CONTACT: 0121 625 3388
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Gamers can position each player for specific moments in matches, such as corners and free kicks, and record them for later use. When playing a match in any game mode, they can then use this set piece with a tap on the D-pad. By taking full advantage of the Practice Arena and customisable set pieces, players will be able to hone their skills and master the game. As they do so, they’ll begin to understand the intricate refinements made for FIFA 2010 that gives them more control over their in-game footballers than ever. TINKERING WITH THE ENGINE
Developer EA Canada also dedicated a lot of time and resources to improving the already acclaimed game engine. “The primary focus as always has been on the world class game engine
that the highly accomplished team are developing in Canada,” says Uzice. “They have spent a great deal of time and energy listening to consumers’ feedback from FIFA 09 to make the best offering possible and the appropriate signs suggest that they have delivered upon expectations.” One of the sport’s crucial areas has played a major part in the FIFA 10 overhaul: dribbling. The game now boasts a true 360-degree dribbling system that gives players complete control over the ball, enabling them to weave between defenders in a way that hasn’t been possible before. Tackling has also been improved, so skilled players will have more accuracy when sliding to retake the ball. It’s also easier to avoid simply colliding with the opposing footballer. Both tackling and
dribbling look more realistic thanks to new animations. Finally, Manager Mode has also been enhanced, with more than 50 major improvements made to make this campaign more authentic. As a crucial release for EA and the year in general, FIFA 10 will be supported by a mammoth marketing campaign. Given the impressive sales of previous FIFA games and the series’ growing prestige, an audience has already been established. Uzice adds: “We will be targeting gamers and football fans with an extensive launch campaign and throughout the 09/10 season featuring standout creative across TV, print, online and outdoor in addition to working with our fantastic pack talent to generate substantial PR coverage for the title.”