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MCV 30/01/09 21
MCV INDUSTRY EXCELLENCE AWARDS 2009
GAME CAMPAIGN Who is eligible for this award? Any company, whether manufacturer, publisher or retailer, that ran a significant marketing campaign in the UK supporting products or services within the interactive entertainment industry. Media considered includes TV, online, radio, outdoor and print, plus trade marketing and direct initiatives. Details of any relevant agencies will also be included. How is this award won? MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday February 27th The winner is voted for by the Judging Panel, which will consist of around 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
Judges will consider the following criteria: Effective communication of product or brand messages Creativity and execution Influence on sales performance Impact versus budget available Media strategy How do I make my opinion heard? All MCV readers can put forward a particular campaign simply by emailing their nomination to Lisa.Foster@intentmedia.co.uk by Monday February 16th with a brief sumary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS ion 2 2005: PlayStat DS do en nt Ni : 2006 War 2007: Gears of 2008: Halo 3
MARKETING TEAM Who is eligible for this award? Any UK-based marketing team or specialist company that has worked on more than one product or project within the interactive entertainment market over the past 12 months. How is this award won? MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday February 27th The winner is voted for by the Judging Panel, which will consist of around 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
Judgest will consider the following criteria: Effective communication of product or brand messages Creativity Influence on sales performance Impact versus budget and resource level How do I make my opinion heard? All MCV readers can put forward a particular marketing team simply by emailing their nomination to Lisa.Foster@intentmedia.co.uk by Monday February 16th with a brief sumary of why you think it has had an outstanding 12 months.
PREVIOUS WINNERS Arts 2003: Electronic Arts nic tro ec El 2004: 2005: Activision 2006: Nintendo 2007: Nintendo 2008: Nintendo
MARKETING INNOVATION Who is eligible for this award? Any company, whether manufacturer, publisher or retailer, that ran an innovative marketing campaign in the UK supporting products or services within the interactive entertainment industry. Media considered includes TV, online, radio, outdoor and print, plus trade marketing and direct initiatives. Details of any relevant agencies will also be included. How is this award won? MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of Finalists on Friday February 27th The winner is voted for by the Judging Panel, which will consist of around 100 highly regarded industry executives taken from all sectors of the business. Members of the jury vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.
Judges will consider the following criteria: Innovation in creation and execution Influence on sales performance Impact versus budget available How do I make my opinion heard? All MCV readers can put forward a particular campaign simply by emailing their nomination to Lisa.Foster@intentmedia.co.uk by Monday February 16th with a brief sumary of why you think it has had an outstanding 12 months.
RSHIP TICKETS & SPONSO take place on ry Excellence Awards This year’s MCV Indust Street, London. ll swe Chi ry, we The Bre Thursday April 23rd at this end att ry executives Over 550 games indust se tickets or cha pur to d ise adv s are prestigious event. Guest tact Con t. l-ou sel a nt is always tables early, as this eve . .uk r.co Jodie.Holdway@bhp , contact nsorship opportunities For a wide range of spo .uk. Simon.Harvey@bhpr.co
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