BikeBiz Issue36, January 2009

Page 9

NEWS

Raleigh places signature Hoy model exclusively with Harrods Cycle hero’s BMX only available in Harrod’s Cycles UK branch Distributor partners with Corratec New product managers appointed Raleigh signs High5 deal RALEIGH made a flurry of announcements through December – including two brand new distribution deals, new appointments and the news that Chris Hoy’s signature BMX model

“He is a great guy and a superb Olympian. It was fantastic that everyone got their vote in for Chris and we got a cyclist winning Sports Personality of the Year.”

It has been great to work with Chris on this project. He is a great guy and a superb Olympian. will be limited to 100 models, which will be found only at London superstore Harrods. The Sports Personality of the Year winner attended the store in London to promote the model, which will be carried in the Cycles UK concession in Harrods. Richard Schofield, owner of Cycles UK said: “It’s been great to work with Chris on this project.

IBD exclusive Corratec deal Raleigh announced its partnership with German bicycle design company and declared the range “presents a great opportunity for independent cycle retailers to offer a fantastic alternative to conventional US based brands in the UK.” Those attending Raleigh’s ‘Complete Cycling’ event from

Cycle champ Chris Hoy poses with his signature BMX model, exclusive to Harrods January 18th to 23rd will be able to speak with the distributor’s newly appointed brand manager Mike Mudd. High Five! Sports nutrition produce from High5 is now available exclusively through Raleigh’s

distribution network. The brand chose Raleigh based on a market survey with its 1,500 trade accounts, in which Raleigh came out as the preferred supplier. “We have been working very closely with Mick and High5 over the last few years to target retailers to maximise sales and awareness of their new products and this appointment justifies both companies’ hard work,” said Geoff Giddings, marketing manager at Raleigh UK. Trio bolster Raleigh team Mike Mudd has joined Raleigh to fill the position of brand and product manager, following 12 years in the cycle trade. Mike will be looking after the introduction of Corratec to the UK, as well as

Gary Conway, John Carter, Mike Mudd

steering Avenir to further growth with his plans for the brands product development. John Carter has also bolstered the bike product management team and will take on the dayto-day running of Raleigh’s complete bike portfolio. Carter has worked for the company for 33 years, ten years of which he spent in the Special Products Division developing titanium welding and bonding techniques. Gary Conway has also been promoted from his previous warranty and technical support role to a parts and accessories brand management position. He will be looking after the development and marketing of branded and in-house MTB lead parts and accessories.

Bikes on Eurostar are up 300 per cent

LCC calls for more secure cycle parking across all stations Pre-booked bikes are now allowed on board THE VOLUME of bicycles taken aboard Eurostar has increased 300 per cent since 2007 following a policy change by the train operator. Believed to have provoked the policy U-turn, the London Cycling Campaign and several other cycle-friendly organisations demonstrated at St. Pancras International during November 2007 – the venue from which BIKEBIZ.COM

travellers embark to reach France via Eurostar. Tom Bogdanowicz of the LCC (which celebrated its 30th anniversary in November) said: “We worked alongside the CTC and others to bring about change from Network Rail. On the opening day of St. Pancras International we gathered to voice concerns that, like many others in London, this station

boasted virtually zero cycling credentials. Following a policy review, cyclists are now allowed to book their bikes onto the same train as that on which they’re travelling. Now all that’s left to do is haggle the charges down. It’s in the train companies’ interests to carry more cyclists.” Around 100 cyclists turned out for the protest, which initially aimed to make the station more

cycle-friendly by introducing at least some cycle parking facilities. Shortly after the demonstration, operator Network Rail installed 50 cycle stands, which when compared to Cambridge’s 3,000, provoked Camden Cycling to voice further concerns. Bogdanowicz added: “Our main target now is to ensure other London stations follow the relatively good examples set by

Marlyebone Road station and Finsbury Park station, which both have adequate secure parking facilities.” Campaign co-ordinator Jean Dollimore said: “Proper stands for 100 bikes is a step in the right direction, but the huge demand at other London stations shows that we’re likely to need a lot more. Rotterdam’s new railway station is to have 8,000.”

BIKEBIZ JANUARY 9


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