Nutramedic &Cosmetics
INSPIRATIONAL SUCCESS STORY
757 Natural Cosmetics We spoke to Antonija Kvasina, CEO and co-founder, about developing a brand with the aim of creating 757 natural products that represent Croatia's 757 natural beauties. n How did it all start, what inspired you and what was the original idea? My high school friend and I decided to start a busi ness together ten years after that, given the circum stances we found ourselves in. We were both pas sionate about natural cosmetics, and so the idea of producing natural cosmetics was born. We devel oped the 757 Story for a whole year after the first idea. Initially, we had many ideas for the brand name, packaging, and positioning. For example, one idea was to name the brand "Lavandin" and focus on Dal matian tradition, as "lavandin" is a type of lavender we use in production. We even thought about shap ing each soap like an island, so we looked for contour maps to create molds for each island. The last idea was for our products to represent Croatian islands, specifically to be 602, which led to the ultimate idea – why represent only the islands, why not all of Cro atia's natural beauties? We contacted various insti tutions to familiarize ourselves with the categoriza tions (islands, rivers, mountains, lakes, national parks, and nature parks), and that's how 757 was born. We realized that the idea and the story had to be simple, clear, and align with what we wanted to represent. Since our focus is on nature, natural ingredients, and sustainability, we realized that 757 perfectly embod ies all of that.
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Therefore, the 757 brand aims to develop 757 na tural products representing the 757 quantifiable na tural beauties of Croatia: 602 islands and islets (The Blues), 78 mountains (The Greys), 34 rivers (The Whi tes), 24 natural lakes (The Blacks), and 19 national parks and nature parks (The Greens). Each product category represents a category of natural beauties within which natural cosmetic products are develop ed – fragments of Croatia, and each product "tells a story" about one of them. n What was needed from idea to realization? From the initial idea to realization, there were many steps. The entire first year of operation was about establishing the business, from legal regula tions and setting up the production facility to test ing different product formulations and creating sto ries about the initial fragments and their packaging. In addition, from the very beginning, we have been working with numerous collaborators, and as we grow, we need to engage new people. We must say that we are thrilled to have such an amazing team. After laying the foundations of the business, it was necessary to develop product formulations along with stories for each product because the idea was for each product to be named and described with a story about the different natural beauties it repre sents, referring to the ingredients. For example, the
