Nutramedic &Cosmetics
New Findings for Award-winning Conditioning Biopolymer AURIST™ AGC Launched recently for hair conditioning, new study shows AURIST™ AGC can also improve skin conditioning.
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ontinuing its deep biotechnology research, IFF today announced the findings of a new study demonstrating AURIST™ AGC—a water- soluble, readily biodegradable cationic biopolymer– is effective in improving the performance of body wash products. Initially offered as a hair conditioning polymer – AURIST™ AGC also improves skin rough ness feel and rinsability in skin cleansing and body wash applications. These new insights underscore the ability of IFF’s proprietary Designed Enzymatic Bio polymer (DEB) technology to deliver scalable, perfor mance-oriented, sustainable personal care solutions. “We are dedicated to assessing the untapped po tential of our ingredients, adapting to evolving mar ket dynamics and empowering our customers to de liver innovative benefits across many applications,” said Johan Jansén-Storbacka, director, Personal Care, IFF. “With this clinical data, we can extend AURIST™ AGC’s transformative impact further into the skinca re space.”
Next-generation skincare solutions
The clinical study by expert panelists aimed to de termine the sensory benefits AURIST™ AGC brings to skin cleansing formulations. The results showed that the panelists experienced a significant reduction in skin roughness, and a smooth and silky residual feel after using cleansers containing AURIST™ AGC. The study also evaluated rinsability. In recent Min tel reports, speed has appeared as a consistently cited claim for new shower-product launches from 2020 onwards1, and 66 percent of surveyed consumers
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want to reduce their time spent in the show er. 2 During the study, the panelists observed a sub stantially reduced rinsing time when using formula tions containing AURIST™ AGC.
Inspiring change: a brand with lasting impact
Launched in March this year, AURIST™ AGC is part of IFF’s new AURIST™ functional line. This collection comprises natural and nature-inspired solutions de signed to deliver benefits across leave-in or rinseoff products for both the skincare and haircare seg ments. This novel, readily biodegradable condition ing biopolymer was awarded the gold prize for Best Functional Ingredient at the 2023 in-Cosmetics Glo bal Innovation Zone. “The latest findings demonstrate the value the DEB technology can bring to the industry,” said Wayne Ashton, vice president, Home & Personal Care, IFF. “We are committed to continuing our in vestment in biotechnology and AURIST™ AGC, and we believe the DEB platform can deliver outstand ing results that meet our customers’ expectations for enhanced sustainability.” To learn more about the AURIST™ range of pro ducts and other innovative personal care ingredient offerings from IFF, click here. 1
Mintel's Global New Products Database (GNPD), Soap & Bath Pro ducts, 2020 to 2023, accessed 6 September 2023.
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Mintel, UK Women’s Facial Skincare Market Report 2023.
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