Beyond the Issacson Bio – Steve Jobs’ Future Insights Posted on October 5, 2012 by Julie Anixter
Steve Jobs’ untimely death left a lot of people wanting more.
Even after consuming Walter Issacson’s masterful bio, welded out of unfettered access and proximity to the man himself, a lot of people in the innovation community were left hungry for a different kind of explanation of his life and work. One that could be used as a 1-2 punch to learn from. Patrick Meyer is one of those people who, like many long time Jobs’ observer/appreciators, wanted to go deeper into the meaning of Steve Jobs’ work, to make sense out of it for the sake of work itself.
He could have looked at any one of the disciplines Job’s mastered — computing or music or education or animation or value-creating entrepreneurship of epic proportions. Instead he chose to go deep down into the well of mobile. What resulted is Steve Jobs & the World of Mobile, which Meyers created to show Job’s vision and inspiration in context, and to unleash insights for the future of an increasingly technology-enabled world. This new book lands dead square in the middle of a growing trend, noted succinctly by Jenn Webb on O’Reilly media, reporting on some Latitude Research that says it clearly: Audiences want to be part of the story.
She goes on to cite Martin Bryant at The Next Web commenting on the first phase of research company Latitude’s new project The Future of Storytelling. The group interviewed 158 pioneers in the media space to find out just how audiences want to experience stories in the future. Bryant reports that respondents’ “key demands are summarized in Latitude’s report as ‘The 4 I’s’: Immersion, Interactivity, Integration and Impact.”