March 2013

Page 12

LIFE INSURANCE

PERMANENT COVERAGE DESIGNED TO BE AFFORDABLE IN THIS LOW INTEREST RATE ENVIRONMENT? THAT’S SOMETHING TO FEEL GOOD ABOUT.

*Past performance does not guarantee future results. **When comparing 20 and 30 years of cumulative policy charges for policies starting at ages 35-55 with other IUL competitors. PruLife Index Advantage UL is issued by Pruco Life Insurance Company in all states except in New York where, if available, it is issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ and are solely responsible for their own financial condition and contractual obligations. All guarantees are based on the claims-paying ability of the issuer. The potential to build cash value in the Indexed Account is based on the performance of the S&P 500® Index, which excludes dividends (using an index growth cap and floor) on an annual point-to-point basis based on a 100% participation rate (subject to change). Money that is placed in the Indexed Account is not a direct investment in the S&P 500® Index. If amounts in the Indexed Account are withdrawn prior to the end of the one-year term, no interest will be credited. The cap is generally stated as a percentage, which is the maximum rate of interest that will be credited at the end of the one-year Index Segment Duration, regardless of performance of the index over the cap. The cap is declared for each Index Segment in advance of each 0228883-00001-00


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