in store
the retail scene by Joni Sweet
Beautify NY
Bigger Than Ever Oscar de la Renta’s designs for leading ladies, from Jackie Kennedy to Tina Fey, have garnered a loyal following at his boutique on Madison Ave., where shoppers have been known to drop more than $3,000 on an average visit. Now, the legendary designer further entices shoppers with an expansion that has doubled the size of the store (above). With an even larger selection of Oscar’s signature evening gowns, jackets, blouses and fragrances, along with items for the home (right), including plates, frames and candles, there’s just one question left: Will that be cash or credit? | Oscar de la Renta, 772 Madison Ave., 212.288.5810
Donning lab coats, customers can create their own lipstick, customizing everything from the hue and finish to the scent. | BITE Beauty, 174 Prince St., 646.484.6111 • With its new Geek Massage, a SoHo day spa relieves the aches associated with hunching over a desk. Haven Spa offers hourlong rubdowns that feature scented rubber balls, known as T Spheres. The orbs, which clients can take home, help untangle muscular knots. | Haven Spa, 150 Mercer St., 212.343.3515
High-tech Tux It’s official: Bespoke tailoring has entered the digital age. Acustom Apparel (left) uses body scanning technology to gather 200,000 data points about each shopper’s shape to create perfectly fitted suits, jeans, chinos, tuxedos and outerwear. From the collar to the cuff, garments are fully customizable and ready for pickup or shipping in three to six weeks. Cool. | Acustom Apparel, 330 W. Broadway, 212.219.8620
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photos: Acustom Apparel, courtesy of acustom apparel; hanro, courtesy of hanro; yael sonia, courtesy of yael sonia; bite beauty, courtesy of bite beauty
• While she counts Lena Dunham and Paul Rudd among her famed clients, hairstylist Rheanne White instills a down-to-earth vibe in her new TriBeCa salon. The modern space offers trims, styling and color services to those who lust after red-carpet ready tresses. | Rheanne White, 14 Jay St., 212.966.2928 • BITE Beauty’s new Lip Lab (below) guarantees that shoppers will discover their perfect shade.
IN New YORK | february 2014 | innewyork.com | for more information, turn to shops & services (p. 34)
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