Shyam Warialani
hold the key for all R&D activities mechanical instrumentation products. The Swiss company Baumer recently acquired the Indian biggie Waaree Shyam Warialani, MD, Baumer Technologies India Pvt Ltd, jointly speak about the global and Indian perspective of with Prateek Sur. Excerpts… How is Baumer technologies India Pvt Ltd going to boost Baumer, the global brand?
Baumer Technologies India has a very strong sales and distribution network in the country as well as in the Middle East, which is the most important strength that the Indian subsidiary brings to the Baumer Group. A fullfledged manufacturing facility of process instruments at Vapi is another strong point that the subsidiary adds to the global brand. It also widens the product range in the process instruments segment. Baumer Technologies India has a strong experience in handling private label business globally. This opens up real business opportunities for Baumer Group worldwide. Baumer Technologies India also has a state-of-the-art NABL accredited calibration laboratory, which provides unmatched services to customers over other suppliers. Moreover, both the companies will share the knowledge they possess. There are opportunities for exchange programmes, wherein overseas employees can come to India, train our people and also simultaneously share and learn from their Indian colleagues. Alongside, Indian employees will have an opportunity to travel abroad and learn the best practices at various global manufacturing facilities of Baumer. This practice would benefit the company’s growth as well as offer employees stability and growth prospects.
How will Baumer Technologies India, in terms of served market segment, benefit from this acquisition?
Baumer Technologies India has been producing mechanical process instruments since many years. The company lacked in the offerings of electronic process instruments. This acquisition brings an excellent business
growth opportunity for the company. In addition, Baumer brings the tag ‘Original Bourdon’, which will further strengthen the company’s mechanical product portfolio.
What is the company’s mantra to maintain a competitive edge over others in India?
Baumer Group is very strong in the electronic range of PI besides innovation in sensor technologies. With the complete product basket, Baumer Technologies India would be the only company to offer the mechanical & electronic range of PI along with innovative sensor solutions. Incorporation of Lean, Six Sigma principles will provide a boost to the production and logistics processes which, in turn, will provide better quality products from India.
How does the company plan to adopt a localised approach for the Indian market and on the export front?
Baumer Technologies India, erstwhile Waaree Instruments Ltd, already has a good sales and distribution network for the domestic market. With Baumer taking over, the company will now focus on expanding the product bandwidth and will also focus on the EPC market and end users. Baumer Technologies India has been receiving export award (EEPC) for seven consecutive years. Our growth towards exports is going to multiply now with Baumer’s trademark. The company is looking forward to supplying good quality components and some complementary products to other group companies, apart from the existing customers who are supplied private labelled products. prateek.sur@network18publishing.com
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