publicidad no convencional PANTONE 速 377 C
PANTONE 速 ORANGE 021 C
PANTONE 速 PROCESS MAGENTA C
PANTONE 速 186 C
We love Rock&Roll, Barcelona y hablar Span-glish. Nos encanta contagiar a las personas con una sonrisa. We believe there is no ping, without pong We love weird post-it
Web: http://3bambu.com | e-mail: info@3bambu.com | Blog: http://blog.3bambu.com
publicidad no convencional
publicidad no convencional
Fomentamos la reflexi贸n, visi贸n y desarrollo del imaginario no convencional. Declaramos abiertamente que nos aburre la rutina, ver lo mismo, sentir lo mismo. Somos consumidores exigentes, al igual que t煤, por eso nos ponemos en tu piel. Apostamos por propuestas creativas, agresivas e impactantes que muevan a los clientes hacia las marcas.
publicidad no convencional
campañas únicas que acerquen la marca a su público y creen nuevas experiencias para escapar de la rutina provocar emociones para mantener el interés y conectar con los consumidores canales convencionales o no que despierten la curiosidad y adicción de vivirla una y otra vez
We love Rock&Roll, Barcelona y hablar Span-glish. Nos encanta contagiar a las personas con una sonrisa. We believe there is no ping, without pong We love weird post-it
PANTONE 速 377 C
PANTONE 速 ORANGE 021 C
PANTONE 速 PROCESS MAGENTA C
PANTONE 速 186 C
Ofrecemos servicios de gestión para proyectos de imagen comercial y señalización. Estudiamos cada caso particular para darle la solución que necesita para hacer su negocio más visible y mejor coordinado dentro y fuera de sus instalaciones. Brindamos soporte y alto servicio de instalación, mantenimiento y reparación [post-venta].
0 Rótulos de identidad corporativa 1 Iluminación interior y exterior 2 Letreros gigantes, en cualquier tipo de material, soporte y forma 3 Diseño y montaje de logos y/o letras corpóreas en distintos relieves 4 Rotulación de vehículos, fachadas, escaparates, stands o display’s 5 Impresión digital en pequeño y gran formato 6 Lonas, banners, carteles y gráficas decorativas +
estrategias de comunicación Ofrecemos servicios de asesorías, planificación de estrategias de comunicación y plan de acción para una gran diferenciación de su marca en un mercado global tan competitivo como hoy en día. «Consúltenos acerca de cómo encaminar su marca hacia el “Océano Azul”».
0 Briefing 1 Análisis y entorno 2 Definición estratégica 3 Decisión y plan estratégico 4 Propuesta de valor 5 Propuesta del concepto y de la estrategia al cliente 6 Acciones estrategicas + plan de comunicación 7 Piezas creativas 8 Presentación del proyecto
color schemes, our colleague Scott Belsky’s book “ Making Ideas Happen” and “ Rework” have more than a little in common. The two—Belsky as the founder and CEO of Behance, a company devoted to enabling creative professionals, and Rework as the product of 37signals, also a creator of productivity-enhancing tools—both represent a new generation steeped in Internet culture and the fresh vision of capitalism that comes with it, but their approaches come across as m While “Making Ideas Happen” represents Belsky’s tireless years of researching the techniques that make companies successful, Rework’s appeal comes from authors and 37signals founders Jason Fried and David Heinemeier Hansson’ direct, mincing-no-words style, outlining the directives they’ve found to work. In lieu of reviews on each, we put together this side-by-side comparison of some of their core principles to see what we could glean. “Rework” sells from Amazon or Powell’s and you can pre-order “Making Ideas Happen” from Amazon or Powell’s. Much of Belsky’s mission is about getting people organized and finding ways to do it. His tips for staying focused involve stripping out work that isn’t goal-focused, creating rituals to “out-work” the competition to quote ad exec Roy Spence, and tailoring workspaces. Rework, on the other hand, flat out discourages workaholism, criticizing the atmosphere of guilt and burnouts that it creates. Fried and Hansson dismiss “entrepreneur” as a stale-sounding word that doesn’t really define what’s important. Instead, they encourage thinking of yourself as a “starter” as a way to get beyond the usual formulas and focus on the confidence necessary to go ahead. MIH positions entrepreneurship as both a way to make a business think longterm and to make them bravely take the plunge and embark on new ventures (i.e. be starters). What Rework defines as “scratching your own itch”—pursuing a curiosity, or taking something you already do further—Belsky looks at as a potential way to set yourself up for disappointment. He warns of the problems inherent to having a passion for something, advising to stay focused on the process in the face of outcomes that don’t reflect the original inspiration for it. Citing Zappos as one of a few examples of how to keep work environments positive, MIH explains how the company actively fosters happiness as a way to authentically create the rah-rah attitude that’s core to the success of their service-based business. Fried and Hansson also recognize the importance of “truly standing for something,” cautioning against coming across as insincere when you’re not backing up the mission with “believing it and living it.” Both books recognize the value of saying no and embracing constraints. Belsky explains how embracing limits helps cut down on wasted efforts, while Rework describes cutting “ambition in half” as a way to more successfully execute. Rework goes so far as to suggest that saying no should be a default. Where MIH focuses on organizing work flow into actionable steps, Rework pushes the bolder moves, encouraging an attitude of “launch now” as a way to prioritize what needs to happen. Similarly, Belsky cites Seth Godin’s talk at The 99% Conference (an event we co-sponsor with Behance), which encouraged people to center their work around the proactive approach of “shipping.” Another point both books agree on is the problems inherent to meetings. Where Belsky advises dispensing with regularly-scheduled meetings, ending by going over “Action Steps,” and conducting them on the fly, Rework suggests setting timers, limiting the number of people who attend, setting agendas, and working from a problem. 8. PrioritiesIn MIH, Belsky offers tips that include keeping one list for more important items and others for less critical to-dos, picking five top projects, making daily “focus areas,” not spending too much time worrying, making sure to delegate critical tasks too, and creating a system to divvy up responsibilities appropriately. Fried and Hansson’s less structured approach advises tempering excitement with what actually needs to get done. Inspiratio While Belsky’s focus is all about “overcoming the obstacles between vision and reality,” Rework ultimately encourages readers to act when the idea strikes to capitalize on the potential of getting “two week’s work dones in twenty-four hours” when under the spell of ideas.the competition to quote ad exec Roy Spence, and tailoring workspaces. Rework, on the other hand, flat out discourages workaholism, criticizing the atmosphere of guilt and burnouts that it creates. Fried and Hansson dismiss “entrepreneur” as a stale-sounding word that doesn’t really define what’s important. Instead, they encourage thinking of yourself as a “starter” as a way to get beyond the usual formulas and focus on the confidence necessary to go ahead. MIH positions entrepreneurship as both a way to make a business think longterm and to make them bravely take the plunge and embark on new ventures (i.e. be starters). What Rework defines as “scratching your own itch”—pursuing a curiosity, or taking something you already do further—Belsky looks at as a potential way to set yourself up for disappointment. He warns of the problems inherent to having a passion for something, advising to stay focused on the process in the face of outcomes that don’t reflect the original inspiration for it. Citing Zappos as one of a few examples of how to keep work environments positive, MIH explains how the company actively fosters happiness as a way to authentically create the rahrah attitude that’s core to the success of their service-based business. Fried and Hansson also recognize the importance of “truly
imagen corporativa Entendemos la importancia de una buena presencia de marca, sobre todo, de lograr una imagen impecable y coherente de su empresa. Consultores de Branding: Proponemos líneas de diseño y construcción de imagen fuerte tomando en cuenta las tendencias del momento, un posicionamiento diferencial bajo un concepto creativo provocativo e impactante.
0 Logo 1 Identidad corporativa 2 Diseño de páginas web 3 Impresos y papelería 4 Brochures 5 Portafolios 4 Catálogos 5 Revistas 6 Packaging 7 Material POP 8 Invitaciones +
publicidad no convencional
Somos embajadores de marca y entendemos la importancia de cada pieza creativa. Contamos con un equipo de diversas áreas profesionales que aportan a cada proyecto una visión y un lineamiento único. 0 Briefing 1 Fase de investigación: Histórico del consumidor, tendencias, referentes 2 Concepto creativo 3 Storytelling 4 Social Media 5 Canales Below the Line 6 Piezas creativas, vídeos, animations, spots +
Below the Line
Publicidad de Guerrilla: Técnicas de promoción alternativas a la publicidad. Otra forma de comunicar, otra manera de conectar con el público objetivo, otra forma de sorprender a favor de una marca o un producto fuera de los medios de comunicación típicos: como la televisión, la prensa o vallas.
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Direcci贸n: [Oficina] C/ Hatuey, esq. Bayac谩n # A1, Los Cacicazgos. t 809.482.4269 | c 809.763.1797 [Taller] Calle Correa y Cidr贸n #52, Zona Universitaria. Santo Domingo, Rep煤blica Dominicana t 809.687.6520 Web: http://3bambu.com e-mail: info@3bambu.com Blog: http://blog.3bambu.com