IN
Indiana Statesman 2013-2014 Rate Card
Why Advertise With Us? You’re dealing with a winner. 2012-2013 • • •
Indiana Collegiate Press Association Award for best themed issue Indiana Collegiate Press Association Award for best special issue, best special section front/cover and best feature page Indiana Collegiate Press Association Award for best rate card design
2011-2012 • • •
Indiana Collegiate Press Association Award for best deadline writing, best editorial and best special section cover College Media Association Award for best special section cover College Newspaper and Business Advertising Manager Award for best display advertisement
We’ve been around awhile. The Indiana Statesman, Indiana State University’s student-run newspaper, has been serving the campus community since 1879. It employs more than 100 students throughout the year and is instrumental in providing students, faculty, staff and alumni with campus news, sports, entertainment, as well as state and national news. The Indiana Statesman is published on Monday, Wednesday and Friday with a circulation of 4,000 papers daily when school is in session.
2 (812) 237-3025
There are plenty of newspaper readers at ISU. They look to our paper for sports, local news, entertainment and campus resources. With more than 90 drop-off locations, we are everywhere they are. We are in the classroom, at the bus stop and in their dorms.
12,114
Campus Population
are enrolled
With 90% 3,400 1,800 I
who are between the ages of 18 & 24
of them live on campus
&
there are an additional
ndiana State employees.
44.8% 55.2%
Nationally, college students are big spenders. College students’
$76 billion Of that 46% & 90%
per year
discretionary spending amounts to
is spent on food
of college students visit a grocery store at least once a week.
Did you know? More than three quarters of college students and faculty have read their college newspaper in the last month, with 73% saying they look at the ads. Pass along rates are also strong with an average 3.2 students sharing an issue.
ISU-statesmanads@mail.indstate.edu
76% Faculty
73% Look at the ads
76% College Students
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Rates and Sizes
Double Truck Page: 21.5 x 9.63
Campus: $425 Local: $450 Non-Local: $500
Campus: $800 Local: $850 Non-Local: $900
1/8 Page: V: 2.537 x 4.81 H: 5.075 x 2.41 Campus: $70 Local: $80 Non-Local: $120
Full Page: 10.25 x 9.63
1/16 Page: 5.075 x 1.2
Front Page: 10.25 x 1
Campus: $40 Local: $50 Non-Local: $60
Campus: $100 Local: $150 Non-Local: $200
Rate Classifications
Campus – Campus departments and recognized organizations Local – Businesses within 25 miles of Indiana State University
1/2 Page: V: 5.075 x 9.63 H: 10.25 4.81
1/4 Page: V: 5.075 x 4.81 H: 10.25 x 2.41
Campus: $210 Local: $225 Non-Local: $300
Campus: $120 Local: $130 Non-Local: $180
Puzzle Sponsorship $40 per day
Non-Local: Businesses further than 25 miles of Indiana State University
Pre-printed Inserts The Indiana Statesman offers its advertisers the opportunity to place pre-printed inserts within its issues. To be accepted, a copy of each insert must be submitted to the Student Ad Manager for approval two weeks prior to scheduled insertions.
Please, ship to: Tribune-Star Publishing 4675 E. Margaret Ave. Terre Haute, IN 47803 Open Rate: $80/K or $320 per issue Full Circulation of 4,000 at all times is required.
4 (812) 237-3025
Color Options B&W: No Extra Charge
Spot Color: $80
Full Color: $170
Spot Color is available in red, green, orange, cyan, ISU blue, magenta and yellow.
Special Rate Pricing Prepay – Save 5% by paying for the ad prior to the run date. Payment not received on time will be back-billed for the 5%. Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run 20 ads throughout the year, get 20%. A signed contract is required. Placement – Back page placement is available for full color ads for a 20% placement fee. Additional placements are available for a 15% placement fee.
Special Issues Reduced pricing is available in special issues of the Indiana Statesman throughout the year. Special issues include for the 2013-2014 year include target audience packages: Big 4 Packages • Summer Guide • Move In Guide • Week of Welcome • Welcome Back Edition
Sports Packages • Football Guide • Homecoming Guide • Basketball Guide • MVC Tourney Guide • Baseball Guide
Campus Events Packages • Fall Career Guide • Fall Commencement Guide • Housing Guide • Spring Career Guide • Spring Commencement Guide
Submitting Ads
Advertisers can submit ads as a camera ready proof through a flash drive, compact disk or e-mail.
Camera ready ads must be submitted in a format compatible with the Indiana Statesman equipment. Files extensions include: TIFF, PSD, JPG, PDF and EPS
ISU-statesmanads@mail.indstate.edu
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Online and Classified Advertising Online Rates Online advertising with the Indiana Statesman is a great way to connect with current and prospective students, alumni, faculty and an unlimited audience of online readers.
Top/Bottom Banner Size: 645 x 90 Top Banner
Bottom Banner
1 month: $100 3 months: $275 6 months: $500 12 moths: $900
1 month: $100 3 months: $225 6 months: $400 12 moths: $700
Vertical Banner Size: 300 x 250 1 month: $100 3 months: $225 6 months: $400 12 moths: $700
Classified Rates Business Ads: $7 • One Liner ad per issue Color Classifieds Available: $1 - $3 in print and online Business Freq. Discount: $6 • Same one liner ad without changes in three or more consecutive issues ISU Campus: $5 Rates are the first 20 words. Add 15¢ for each extra word. All classified ads MUST be prepaid. www.indianastatesman.com
Wednesday, March 27 2013 • Page 15
To place a classified ad call:
(812) 237-3025 fax us: (812) 237-7629 stop by the office: 8:00 a.m. - 4:30 p.m. Room 143, HMSU or send us an email: ISU-statesmanclassifieds@mail.indstate.edu
Liner Rates
Rates are for the first 20 words. Extra words are 15¢ each.
FOR RENT NOW RENTING 1, 2, 3 BEDROOM APT.
Summer or fall. Some close to campus. Gibson Apt. (812) 234-4884
Business Classifieds
One liner ad for one issue: $7.00
CLASSIFIEDS SUDOKU ANSWER
Business Frequency Discount Same liner ad in three or more consecutive issues: $6.00 per issue
ISU Organizations
*Fraternities, sororities, student organizations and departments (includes Greek notes): $5.00 per issue
Deadlines
For Monday Issues: 3 p.m. Thursday For Wednesday issues: 3p.m. Monday For Friday issues: 3 p.m. Wednesday
Ad Classifications
Business Opportunities, Career Services, Check-It Out, Child Care, Employment, For Rent, For Sale, Greek Notes, Internships, Jobs Wanted, Lost and Found, Personal, Resumes/Typing, Roommates, Services, Spring Break, Subleases, Tickets, Travel, Tutoring, Vehicles, Wanted to Buy
VERY NICE 5 BEDROOM UNIT
Featuring L room, family and rec room, W/D, dishwasher, parking. Located on S. 6th. (812) 877-1146 or sharpflats.com
SHARP FLATS EAST
Featuring efficiency studios and 1 bedrooms. Includes some or all utilities, lots of parking. Call (812) 877-1146 or sharpflats.com for details. BEAUTIFUL 8 BEDROOM HOUSE
Featuring private backyard, 2 kitchens, 3 full/2 half baths, W/D, hardwood floors, large rooms. You don’t want to miss this! Call to see. (812) 877-1146 or sharpflats.com
FABULOUS 5 BEDROOM HOUSE
Featuring 5 large bedrooms, large community space, 2 full baths, W/D, dishwasher, spacious backyard, close to ISU. (812) 877-1146 or sharpflats.com
2 TO 6 BEDROOM HOUSES Sign up now for Summer/Fall $475 & up Lots of amenities 812-236-4646
Ad Classifications Business Opportunities Career Services Check-It Out Child Care Employment For Rent, For Sale Greek Notes Internships Jobs Wanted Lost and Found
Personal Resumes/Typing Roommates Services Spring Break Subleases Tickets Travel Tutoring Vehicles Wanted to Buy
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Publication Calendar August
September
October
November
December
January
February
March
April
June = Special Issues TEXT= Regular Issues
Deadlines Monday issues – Thursday at noon Wednesday issues – Monday at noon Friday issues – Wednesday at noon
ISU-statesmanads@mail.indstate.edu
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Contact Information Indiana Statesman Indiana State University Hulman Memorial Student Union 143 550 Chestnut St. • Terre Haute, IN 47809 ISU-statesmanads@mail.indstate.edu P: (812) 237-3025 • F: (812) 237-7629
Rachel Wedding McClelland Director of Student Publications (812) 237-3028 • Rachel.McClelland@indstate.edu Brian Fritz Media Sales Consultant (812) 237-8242 • Brian.Fritz@indstate.edu Stacey McCallister Business Manager (812) 237-3024 • Stacey.McCallister@indstate.edu
Advertising Language •
All advertising must be prepaid unless credit has been established by filling out the proper credit application and submitting it to the Indiana Statesman business office prior to placement of advertisement.
•
The Indiana Statesman reserves the right to deny or revoke credit to any business with poor credit history, poor payment history, lack of references, insufficient length of operation at present location or of a transitory nature.
•
If any invoice becomes 90 days past due, the Indiana Statesman reserves the right to revoke credit for one academic year. The advertiser or its agency agrees to assume liability for all content of all ads printed and all claims made against the Indiana Statesman and indianastatesman.com on said content.
•
The Indiana Statesman reserves the right to reject advertising that it considers
objectionable. Commercial advertising that discriminates on the basis of race, creed, color, handicap, age, gender, or sexual orientation will not be accepted. •
Advertisements for products, services or promotions that are illegal in Indiana will be rejected.
•
Make-goods or credit adjustments will be made when errors occur in advertising that are the responsibility of the Indiana Statesman.
•
It is the responsibility of the advertiser to notify the Indiana Statesman of significant errors. The Indiana Statesman will be responsible for first run error up to a negotiable 25 percent of the ad cost. Allowances will be made only for errors that will materially affect an ad’s value. All errors after the first run are considered to be a failure of client to notify the Indiana Statesman; no compensation will be considered.