01 They suggested she begin with selling books, or flowers. However, Uppal, an internet industry veteran with successful stints at Yahoo! and Rediff, was sure that the opportunity existed. “People on the supply side, talented designers, luxury brands and high-street outlets, all needed platforms to access consumers they weren’t able to reach,” she explains. The demand was latent, too. “You need to provide an engaging experience. It’s about enabling access, compelling prices and ease of shopping.” So, at FAY, purchases made are home-delivered.
“It’s about enabling access, compelling prices and ease of shopping,” says Uppal, who left a fast-track career in sales to start out on her own. FEBRUARY 2011
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