There have been concerns that we will get Minority Report-style products, which will know your name, reveal your purchase history and visiting habits. It is both a good and bad prospect, since one can accrue discounts or loyalty points - but the invasion of privacy is a paranoia-inducing and annoying reality. Luckily, if you aren’t down for this concept, theres a simple enough solution - switch off your smart device's wi-fi when out and about.
" I F T H E STO R E H A S SURVEILLANCE, IT WILL A L S O B E E A SY F O R T H E M TO C O L L E C T I N F O R M AT I O N , S U C H A S A G E , E T H N I C I T Y, G E N D E R , DEMOGRAPHICS."
71
IMBO/ ISSUE 34/ '15