PROPOSAL & QUESTIONNAIRE
Design & Development for Brain Marketing Project ID: 16204X16
PREPARED FOR:
Brain Marketing Karlsplatz 1 / 80335 M端nchen p. +49 89 123 567 e. info@brain-company.de
DATES:
Issued date: 24.05.2015 Valid to: 23.05.2016
CONTACT:
Thompson Jr. 1 World Way | Los Angeles, CA 9004 p. +01.11123.4560 e. info@thompson-jr.com
Table of contents ABOUT US Our story
Page 4
Our team
Page 5
SERVICES What we do
Page 6
Services & prices
Page 7
SHOWROOM Recent projects
Page 8
Case study
Page 10
Case study
Page 12
ABOUT THE PROJECT Project description
Page 14
Project details
Page 15
Packages
Page 16
Acceptance of quote
Page 17
QUESTIONNAIRE
2
General questions
Page 18
The style
Page 24
Website examples
Page 26
Terms & conditions
Page 27
DESIGN & DEVELOPMENT
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” (ANTOINE DE SAINT-EXUPERY)
DESIGN & DEVELOPMENT
3
Our story What’s interesting to know
FOUNDED 28. August 2003
TEAM MEMBERS 12
WEBSITE www.thompson-jr.com
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What makes us special
DESIGN SPECIALISTS
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CUSTOMER-FRIENDLY SERVICE
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CREATIVITY
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4
DESIGN & DEVELOPMENT
Our team Meet the heads of the company
SIMON HARDFORD
CREATIVE DIRECTOR
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0245 717 980-23
hardford@thompson-jr.com
LUCINDA MAINVILLE
DESIGN ARTIST
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0245 717 980-24
mainville@thompson-jr.com
J O C E LY N M C N A M A R R A
PROFESSIONAL CODER
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0245 717 980-25
mcnamarra@thompson-jr.com
DESIGN & DEVELOPMENT
5
What we do All we do is done perfectly
Planning & creativity
Design & Layout
Web development
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SIMON HARDFORD
LUCINDA MAINVILLE
JOCELYN MCNAMARRA
Web optimization
Adword & campaign
Promotion
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J. MCNAMARRA & TEAM
L. MAINVILLE & TEAM
SIMON HARDFORD
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DESIGN & DEVELOPMENT
Services & prices We’ve assembled a rich array of services and skills
GRAPHIC DESIGN
R AT E S
Logo development and branding (CI)
$110 per hour
Designing corporate stationary pack (business cards, letterhead etc.)
$130 per hour
Print publications (brochures, flyers etc.)
$130 per hour
WEB DESIGN & DEVELOPMENT
R AT E S
Layout for the website, buttons and apps
$130 per hour
Content Management Systems (TYPO3 or Wordpress)
$150 per hour
Full data base integration
$140 per hour
E-commerce systems (Magento or Opencart)
$180 per hour
Hoating, site set-up and e-mail management
$160 per hour
SEO SERVICES
R AT E S
Market and keyword research
$220 per hour
SEO and traffic monitoring
$220 per hour
Print advertisement and classical TV commercials
$340 per hour
DESIGN & DEVELOPMENT
7
Recent projects Branding, print and web design. Ignam, temporit reprepe la dolupta corion nese non est, sunt estiisi bea volorero ea eturi dolupta turepud aeperiasi nonseque sequasi totatem
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Responsive webdesign Igendebita volor accumen daesequamus quo torionsecab il magniet qui id quos quia commolupta v dolore est dilare elligene plandi.
Client: FREEWOOD MEDIA Date: JUNE 2015
Branding Nam, opta acestium que evel ilibusam dolo ea ditions edipsa sundem est, sitiberis quo dolor reped quo occus dolore doluptur?
Client: GEOMETRIC LINES Date: APRIL 2014
8
DESIGN & DEVELOPMENT
Print project Igendebita volor accumen daesequamus quo torionsecab il magniet qui id quos quia commolupta velligene plandi.
Client: AMSTERDAMED Date: SEPTEMBER 2015
Screendesign Nossum aspedit labor aspelendus pa conet aut aut ut hitat. Ictiandi officienecus explab imi, odis venis as et exernatas molore plaut doluptatis utem.
Client: WESTWIND Date: M AY 2 0 1 5
Print and webdesign Igendebita volor accumen daesequamus quo torionsecab il magniet qui id quos quia commolupta velligene plandi.
Client: ANNABEL FIRENZA Date: JANUARY 2016
DESIGN & DEVELOPMENT
9
Case study Challenge: Responsive website THE CHALLENGE Eque cus. Occae si berrunt optatquibus aut volorio estotaqui derferum re nos parum imus inctatium ex eaquis quia sentorio. Ut quas apienih icitatiur, corendant, aut quibusae ditis rem ernatur solupta tiorepe rnatur, quam rehenda iligent et id millabo reptat.. Tion nobitia temporisquos. Solor arum alit doluptatem re odicaboribus aut labo.
W H AT W E D I D
PLANNING RESPONSIVE WEBDESIGN WEB DEVELOPMENT
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DESIGN & DEVELOPMENT
Client
Client name: Westwind San Fransisco, CA
Media
Branding & screen design
CLIENT FEEDBACK Lorecturem expelecature quistot atibus id modignim fugit expera dolenim qui blaut estio. Repres dellandae. Ebit, te pratestios mi, con culparchicia volore conem explitia aperfer chilis di ditius illa de litatet elicabo. Emporporem ex escil incipit que perum ab ist, quiatur alitatqui cullecto.
P R O J E C T S P E C I F I C AT I O N S Logo development and branding (CI)
On time & on budget
Layout for the website, buttons and apps
On time & under budget
Web and App development
Earlier & on budget
DESIGN & DEVELOPMENT 11
12
DESIGN & DEVELOPMENT
Case study Challenge: E-commerce shop
PROJECT DEFINITION Lorecturem expelecature quistot atibus id modignim fugit expera dolenim qui blaut estio. Repres dellandae. Ebit, te pratestios mi, con culparchicia volore conem explitia aperfer chilis di ditius illa de litatet elicabo. Emporporem ex escil incipit que perum ab ist, quiatur alitatqui cullecto. Andamusa nem expe con por ad quamust, ut laccullest, eum quibusam vel ipsus mo int audae pro illatem esernam apis molesto magnatem il invelenist et volorro videssi vernate sa nis rate quiatqu.
Client
Client name: Scandinavian, Norway
Media
Branding & screen design
OBJECTIVES
GOALS
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Lo essi di aut et volorib eribus et ipsa cum fuga. Nam id et facid estotatquam everis arum as iunt que pereror eicatus aspis dolorer natecup.
Launch
Store type
24th May 2016
Lorem ipsum
WWW.DESIGN.COM
MAGENTO SHOP
DESIGN & DEVELOPMENT 13
Project description The schedule planning
F I R S T S TA G E Market research and project definition
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E S T I M AT E D C O S T S : $ 2 . 0 0 0 D U E : 2 1 ST M AY
S E C O N D S TA G E Design and development
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E S T I M AT E D C O S T S : $ 5 . 5 0 0 D U E : 1 5 TH J U N E
T H I R D S TA G E Setup and implementation
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E S T I M AT E D C O S T S : $ 4 . 5 0 0 D U E : 7 T H J U LY
TIME Corporate identity Web Design Web development Additional
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DESIGN & DEVELOPMENT
WEEK 1
WEEK 2
WEEK 3
Logo + CI
Stationery
Brochure
Layout Web
Inner page CMS
WEEK 4
WEEK 5
CMS
Add content
Java Script
SEO
WEEK 6
Launch
Project details More information
SIGN ON 2 workdays
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DESIGN AND DEVELOPMENT PHASE Logo design & branding 7 workdays
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Responsive website design 6 workdays
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Front- and backend development 12 workdays
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Special implementations 3 workdays
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LAUNCHING THE SITE Controlling and evaluation 2 workdays
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DESIGN & DEVELOPMENT 15
Packages Our special offers
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Standard
Classic
Premium
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Design of 3 Logo variations Development of the stationary 12 page business brochure Flyer ad, format us letter
Design Website (Layout home- and inner page) Front- and rear end development (HTML5 + CSS3) Readability for search engines and various browsers Web hosting for 1 year
Special conditions: Offer valid until June 2017. Cerruntis quis ma natur? Vel in et audisquos ditae nestis eicit que cusda preiur atur, sit, seque ex eriassitio. Nam fuga. Ped quos ullatet unt lam fugiatum reptate ndandia qui il enducid escitiatus eaquunt est, sequodit eate dem
16
DESIGN & DEVELOPMENT
Upload to the web and testing
Design of 3 Logo variations Development of the stationary 12 page business brochure Flyer ad, format us letter Design Website (Layout home- and inner page) Front- and rear end development (HTML5 + CSS3) Readability for search engines and various browsers Web hosting for 1 year Upload to the web and testing
Acceptance of quote Client Name 664 Any Street West Townsville, State 35768 P 455 333 789 / E contact@company.com
Project Due 6 weeks after deposit
Project Date 15. January 2018
PROJECT NUMBER 475 - 17
R AT E
Design of 3 Logo variations, Development of the stationary, Development and typework for a 12 page brochure
$3200,00
Design Website (Layout home- and inner page), Design for Facebook and Twitter account
$1300,00
Front- and back end development (HTML5 + CSS3), readability for search engines and browsers
$4800,00
SEO and Social Media Management
$1500,00 Total incl. tax
Print name
Position
Sign to approve
Date
$12.800,00
PAY M E N T I N F O R M AT I O N
TERMS
Bank name
Account number
Lorem Bank of Europe
DE123 5678 7789 0034
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DESIGN & DEVELOPMENT 17
Questionnaire
Good design is an extension of the website planning process so that the UX (user experience) is engaging for your audience and the UI (user interface) optimizes traffic flowtoward your conversion goals. Your design will be more effective if you complete the website planning checklist first.
C O N TA C T I N F O R M AT I O N
Company name Address Postal code / city Phone
G E N E R A L I N F O R M AT I O N
What is your current (or intended) web address/URL? Name of your web host (if you have already one) Deadline for the launch of the site PROJECT GOALS Seo optimized website
Clear design with logical structure
Fast contact option
Customer loyality
Reflect up-to-dateness
Multilingualism
Improvement of the company
Promote new product or service
Sell products
CMS website required
Other goals
18
DESIGN & DEVELOPMENT
W H AT I S YO U R TA R G E T AU D I E N C E ? Business customer
Final customer
Other
W H I C H A G E C AT E G O R Y I S YO U R TA R G E T AU D I E N C E ? Children
Teenager
20-30
30-40
40-60
Senior citizen
K E Y R E A S O N S W H Y T H E TA R G E T U S E R C H O O S E S YO U C O M PA N Y ?
(Service, products, prices, etc.)
WA N T TO E X PA N D YO U R TA R G E T A U D I E N C E I N A C E R TA I N D I R E C T I O N ?
(You can also use keywords)
M O R E S P E C I F I C F E AT U R E S O F YO U R C U S TO M E R S
DESIGN & DEVELOPMENT 19
S O M E W O R D S A B O U T YO U R C O M PA N Y
Short description in keywords
Subsidiaries Average number of employees W H AT K I N D O F P R O D U C T S O R S E R V I C E S D O YO U O F F E R ?
TELL US YOUR USP OF YOUR PRODUCTS/SERVICES
WHY ARE YOUR SOLUTIONS UNIQUE OR BETTER?
20
DESIGN & DEVELOPMENT
Marketing the site HOW DO PEOPLE FIND YOUR WEBSITE RIGHT NOW ?
H O W D O E S Y O U R C O M P A N Y C U R R E N T LY M A R K E T I T S E L F ?
D O YO U H AV E A N Y S O C I A L N E T W O R K A C C O U N T S S E T U P ?
Facebook, Twitter etc. W H I C H P R O D U C T S O R PA G E S A R E M O S T P O P U L A R ?
Keywords only HOW DO PEOPLE FIND YOU OFFLINE?
Keywords only W H AT F E E D B A C K H AV E YO U H A D A B O U T T H E S I T E ?
Clients meaning
DESIGN & DEVELOPMENT 21
Project info WHICH IS YOUR PROJECT TIMELINE Urgent (1-2 months)
Priority (2 -4 months)
Longer term (4 months+)
WOULD YOU LIKE THE PROJECT BROKEN DOWN IN PHASES?
You can even better meet your golas
PROJECT BUDGET $2000 - $5000
$5000 - $10.000
$10.000 - $15.000
$15.000 - $20.000
$25.000 - $30.000
$30.000+
Mid-range design
Very basic site
D E S I G N A S P I R AT I O N S High caliber design
H O W O F T E N W I L L YO U N E E D U P D AT E YO U R C O N T E N T ? hourly
daily
monthly
less than monthly
weekly
W H O S H O U L D U P D AT E YO U R C O N T E N T ? Website developer
I’ like to update it myself
D O YO U R E Q U I R E U S TO T R A I N YO U R E M P LOY E E F O R U P D AT E S ? Yes I do
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DESIGN & DEVELOPMENT
No I don’t
TECHNICAL REQUIREMENTS Basic HTML site
Clear design with logical structure
HTML5 / CSS3 website
Customer loyality
Responsive website
Multilingualism
CMS (ContentManagementSystem)
Promote new product or service
E-commerce shop
Contact or/and other forms
Other requirements
S P E C I A L F E AT U R E S Java Script
Information / request forms
Online payment
Video streaming
Uploads / downloads
Blog
Database MySQL
Customer login
Image gallery
Search
Registration
Image slider
Newsletter / Email sign up
Store / Shopping cart
Other
RESOURCES AND DELIVERABLES (Who will provide the following resources?)
Client
Our company Stock Photography Company photography Other Artwork / Illustrations Text and / or translation Professional logo Your company slogan or mission statement Other print collateral Metatags / Description Menu structure of the navigation Graphic design Font(s)
DESIGN & DEVELOPMENT 23
The style
Your personal preferences are important
01 MODERN STYLE Minimal, scandinavian, white-based, open, neutral palette or black & white
0 2 C O R P O R AT E S T Y L E Solid, historic, conservative, trustworthy, clean and functional
03 TEXTURED STYLE Organic, vintage, muted colors, oldworld, retro, faded colors
24
DESIGN & DEVELOPMENT
04 ROCKING STYLE Dark, glossy, slick, modern, edgy, hard, aggressive
05 ROMANTIC STYLE Soft, muted, round, layered, elegant, playful anf romantic
06 CLEAN STYLE Classic. elegant, fresh, modern, reduced, business, limited palette
C O LO R S A N D A D D I T I O N A L M AT E R I A L
Do you have colors you prefer or you like to use? Do you have print materials, like business cards or brochures, we need to match?
DESIGN & DEVELOPMENT 25
Website examples What do you prefer?
T E L L U S S O M E C O M P E T I TO R S W E B S I T E S
PROVIDE A LIST OF WEBSITES YOU LIKE Best websites that target your audience
Best websites anywhere
P L A C E F O R A D D I T I O N A L I N F O R M AT I O N
That is all we need to get started. Please feel free to give as much or as little of the above information as you see fit, but keep in mind that the more you offer up front, the less Q&A is required, and the smoother your project will go.
Send this questionaire back to contact@our-company.com. We will call you back in the next 24h. Thank you very much for your time.
26
DESIGN & DEVELOPMENT
Terms & conditions 1. Authorization:
ClientCompany is engaging YourCompany as an independent contractor for the specific project outlined below: xxx xxxxxx
2. Completion Date:
YourCompany and ClientCompany must work together to complete the project in a timely manner. YourCompany agrees to work expeditiously to complete the project no later than 30 days (depending on date of acceptance of agreement).
3. Payment of Fees:
Fees to YourCompany are due and payable on the following schedule: 50% due upon agreement to this contract and the final 50% when the project has been constructed according to ClientCompany original written specifications.
4. Assignment of Project:
YourCompany reserves the right to assign subcontractors to this project to insure the right fit for the job as well as on-time completion.
5. Project Revision During Execution:
ClientCompany may be charged additional fees if it decides to make changes to the agreed upon project scope and objectives.
6. Legal & License:
YourCompany warrants that the functionality contained in this project will meet
ClientCompany requirements and that the operation will be reasonably error-free. The entire risk as to the quality and performance of the project is with ClientCompany. In no event will YourCompany be liable to ClientCompany or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate the website, even if YourCompany has been advised of the possibility of such damages.
7. Copyrights and Trademarks:
ClientCompany represents to YourCompany and unconditionally guarantees that any elements furnished to SenderCompany for inclusion in the project are owned by ClientCompany or that ClientCompany has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend YourCompany and its subcontractors from any claim or suit arising from the use of such elements furnished by ClientCompany.
8. Copyright to Project:
YourCompany guarantees that all aspects of design and construction of the project will be disclosed to ClientCompany upon completion, and full code, copyrights and ownership will be the sole property of ClientCompany. YourCompany retains the right to display graphics and other design elements as examples of its work in its portfolio.
9. Sole Agreement:
The agreement contained in this Contract constitutes the sole agreement between YourCompany and ClientCompany regarding this project. Any additional work not specified in this contract must be authorized by a written change order. All prices specified in this contract will be honored for three (3) months after both parties sign this contract. Continued services after that time will require a new agreement.
10. Initial Payment and Refund Policy: This agreement begins with an initial payment of 50%. If ClientCompany halts work and applies for a refund within 4 days, work completed shall be billed at the hourly rate of ProjectOngoingTotal, and deducted from the initial payment, the balance of which shall be returned to ClientCompany. If, at the time of the request for refund, work has been completed beyond the amount covered by the initial payment, ClientCompany shall be liable to pay for all work completed at the hourly rate stated above.
No portion of this initial payment will be refunded unless requested within 4 days of signing this contract.: ProjectOngoingTotal::
DESIGN & DEVELOPMENT 27
CONTACT:
Thompson Jr. 1 World Way | Los Angeles, CA 9004 p. +01.11123.4560 e. info@thompson-jr.com
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DESIGN & DEVELOPMENT