Solvo

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, a mood, a criticism that he was precise and

All designers, all photographers, all art directors, whether they know it or not, are students of Alexey Brodovitch.”

chary felt the need to create an american publication nd approached Brodovitch to be the art director. Paul Rand but he was considered to be too much director. The magazine was entitled Portfolio, d for three issues it was influential. Brodovitch hich was unusual in the industry at that time. He nlike any other. The first issue of the magazine nfluences that formed Brodovitch’s creative d at designers and included techniques such d multipage layouts which all accumulated to ould be the reason the publication ceased to ed as he felt this would affect the aesthetics ndoubtedly added to the closure of the

rs and focused on graphic design, known as a inspirational teacher yet didn’t formulate a theory of design d continually change his opinions and to question their design and concepts, age discovered untapped creative

Irving Penn

es. We must be critical of ourselves after each failure. Only then do dedication to education directly tors and indirectly everyone else. phers, all art directors, whether Brodovitch.”

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