ILM endorsed Effective Business Management Report Writing 20 – 23 April 2014 Jumeirah Emirates Towers Hotel, Dubai, UAE 14 – 17 December 2014 Jumeirah Emirates Towers Hotel, Dubai, UAE
3 Key Benefits 1. Get the right message across to your reader in a way that is clear and memorable 2. Create a truly professional impression with your reports by preparing and managing the writing process effectively 3. Address your audience appropriately by changing your content and tone for different purposes and readers
Who Should Attend? This advanced writing course is designed for writers with a good command of English and will help you develop from an everyday writer into a strategic writer. It is an ideal course for: • Managers responsible for high level reports, plans and proposals • Individuals moving into more senior roles Tel: +971 4 335 2437 ng www.iirme.com/reportwriti Fax: +971 4 335 2438
www.iirme.com/reportwritingOrganised by Email: register@iirme.com
ILM endorsed Effective Business Management Report Writing 20 – 23 April 2014 • Jumeirah Emirates Towers Hotel, Dubai, UAE 14 – 17 December 2014 • Jumeirah Emirates Towers Hotel, Dubai, UAE
About ILM
Course Overview
The Institute of Leadership and Management (ILM) is the UK’s largest awarding body for leadership and management qualifications. ILM partners with over 2,000 ILM-approved centres, comprising private training providers, further and higher education colleges, and employers delivering in-house management training.
Good writing looks effortless – but is probably the result of long hours of drafting, editing and redrafting. Being a great writer is more than just putting words on a page. It involves being clear on exactly what you want to achieve and understanding your audience so you can make your communication memorable. Nowadays it also entails choosing the right media and, increasingly, mastering the technology to get your message across.
When you register for an IIRME/ILM Endorsed Programme you can be sure that it is: 1. Practically based, and will complement your role at work 2. Expertly designed to meet the needs of leaders and managers across all business sectors 3. Supported by comprehensive learning resources 4. Externally recognised as a high quality programme Bonus: every learner registered on any type of ILM programme is automatically entitled to six months of free studying membership with ILM which brings a terrific range of benefits.
Assessment
To be eligible for the ILM Certification you must successfully complete an assessment at the end of the course. There will also be continuous assessment throughout the course. Full details of the assessment tasks will be provided by your course director. Delegates who do not pass the assessment, will receive a Certificate of Attendance from IIRME. For full details of the benefits of studying membership please visit www.i-l-m.com/learn-with-ilm/371.aspx or email ilmcourses@iirme.com
Course Timings: Registration will be at 07:30 on Day One. The course will commence at 08:00 and conclude at 14:30. There will be two refreshment breaks and lunch will be served at the end of each day’s sessions.
Course Benefits Effective Business Management Report Writing will help you develop from an everyday writer into a strategic writer. To write effective reports and proposals you need to: 1. Make sure you get the right message across to your reader 2. Make your message clear and memorable 3. Work to your writing strengths 4. Plan and manage the writing process effectively 5. Change your tone for different purposes and readers 6. Produce reports and plans that give a truly professional impression
The success of your department and your projects and ultimately, of your business, relies on the clarity of the documents you submit to your key decision makers. Now is the time to build your skills and the skills of your team, keeping your edge in an ever more competitive market. Through four days of lectures, workshops, practical exercises and discussion, you will learn how to write more effectively and build documents that do exactly what you need them to do. Led by professional communications consultant, Brenda O’Neill, this course is an opportunity to build more sophisticated writing skills to achieve your strategic business objectives.
What Does Effective Business Management Report Writing Include? We all tend to think of writing as being only about getting down as many words as possible as quickly as possible – but in fact the best writing is a carefully thought out strategic process. There are so many aspects to a good document that we often fail to realise how much hard work and care it takes to do the job well. A really good writer has an unusually wide range of skills – but many of these skills can be learnt and all the skills can be improved. The four days of the course will cover: • • • •
The writing process Writing for specific purposes and audiences Writing with clarity and precision Editing so that your report meets the needs of your reader • Controlling for quality There will also be ample opportunity to discuss other aspects of writing, depending on your needs and concerns.
Tel: +971 4 335 2437
www.iirme.com/reportwriting
Fax: +971 4 335 2438
Email: register@iirme.com
“Brenda answered all our questions on business report writing. The practical work in each session helped ensure that we understood the course content. There was a great deal of individual attention in addition to group exercises. Brenda’s input and approach made my understanding very easy and I believe that I will now be able to structure my documents very easily.” Dr. Naziha Ali Raza, Learning & Development Specialist, Emirates Aviation College, UAE How Does Effective Business Management Report Writing Deliver Value For You And Your Business? Most C-suite decision makers are just too busy to read unless the document you present to them meets their needs for clear, concise and meaningful communication. More importantly, it also needs to deliver the message you want them to hear. Your job as a writer is to understand how to target the key messages your readers will relate to, and to make your writing as clear and easy as possible to understand. The best way to do this is with the help and support of a professional writer and in the company of other high level writers.
Course Methodology The course will be based around active problem solving, through lectures, discussions, workshops and a lot of practice. We learn by ‘doing’, rather than ‘telling’ so the outcome will be real life reports and core documents. You will receive one-on-one feedback on your personal tasks from your course director.
Course Outline Day One • • • • • • • •
Introduction Course objectives Self-assessment – where are you now? What does it take to be a great communicator? The writing process – stages and timing Understanding your audience Ideas that stick (and ideas that don’t) Preparing to write – what needs to be done first?
Day Two • Developing key messages and staying on message • Gathering your assets • Report sections and section key messages • Style and tone in reports – your options • Common style, language and usage errors
Day Three • Keeping your brand in focus • Drafting – getting the first set of words on the page • Editing – what to do and why • Repurposing your data – changing the style and tone of your document • Cutting words back to basics • Proof reading
Day Four • Making your finished document look good • Publishing your finished document • Writing overview and being realistic about timelines • Putting it all into practice • Feedback and setting your action plans for the future
Your Expert Course Leader Brenda O’Neill is a Dubai based professional communications consultant with extensive experience in writing and design, and in adult education. As an experienced teacher and educator she has worked internationally, from Europe to Japan, SE Asia and New Zealand, in colleges, private educational institutes and universities. She has also worked in the corporate world in the UAE and now consults with local businesses in the fields of: • • • • • •
Professional writing and design Internal communications strategy High level business writing skills Mentored writing support Internal communications training Training materials
She holds a Masters in Professional Communication (Multimedia) from The University of Southern Queensland.
Would you like to run this course in-house?
The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts
Tel: +971 4 335 2437
www.iirme.com/reportwriting
Fax: +971 4 335 2438
Email: register@iirme.com
ILM endorsed Effective Business Management Report Writing
20 – 23 April 2014 • Jumeirah Emirates Towers Hotel, Dubai, UAE 14 – 17 December 2014 • Jumeirah Emirates Towers Hotel, Dubai, UAE
FIVE WAYS TO REGISTER +971 4 335 2437
IIR Holdings Ltd. P.O Box 9428 Dubai, UAE
+971 4 335 2438 register@iirme.com
www.iirme.com/reportwriting
DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com WEB BC5367/BC5368
Course Fee Before 2 February 2014
Course Fee Before 23 February 2014
Final Fee
US$ 3,995
US$ 4,495
US$ 4,795
Event
Course Fee Before 28 September 2014
Course Fee Before 19 October 2014
Final Fee
ILM endorsed Effective Business Management Report Writing 14 – 17 December 2014 (BC5368)
US$ 3,995
US$ 4,495
US$ 4,795
Event ILM endorsed Effective Business Management Report Writing 20 – 23 April 2014 (BC5367)
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
WOULD YOU LIKE TO RUN ANY OF THESE COURSES IN HOUSE?
All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.
DELEGATE DETAILS
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Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.
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