Developing And Implementing A Social Media Strategy by Informa Middle East

Developing And Implementing A Social Media Strategy A Comprehensive Course That Covers Practical Strategies And Ideas To Develop A Social Media Strategy

15 – 17 December 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

Key Business Benefits 1. Understand the reasons and benefits of having a social media strategy

E-books – Complimentary Take Aways

2. Realise why your website is your most powerful attraction tool online 3. Learn how to dominate the first page of Google 4. Understand the power of article marketing 5. Apply business strategies using blogs, Facebook and Twitter 6. Understand how and where to use video marketing: YouTube is now the second biggest search engine on the internet 7. Connect with potential clients using LinkedIn 8. Understand mobile media and its marketing strategies in business

www.iirme.com/developingsocialmedia Organised by:

Strategic Career Partner:

Delegates are required to bring their laptop to the course

Developing And Implementing A Social Media Strategy 15 – 17 December 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE Course Timings: Registration will be at 07:30 on Day One. Course sessions will start promptly at 08:00 and end at 14:30. There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.

Course Overview The Developing And Implementing A Social Media Strategy course will share the marketing strategies that will help your business grow dramatically using social media. The course will explore selling to the new generation of online buyers and the importance of aligning your content, social media and online technology to your sales and marketing strategy. You will learn new ways to promote and brand your business online using social media. You will use new, low-cost strategies for boosting your business with the minimum of effort and at the minimum of risk. These strategies are proven to work but rarely used because few business owners realise how simple it can be to increase sales – even during tough economic times. Learn the power of the big four: YouTube, LinkedIn, Facebook and Twitter, and where and how they fit into your marketing strategy. You will have the opportunity to assess your website and discover how to own the first page of Google for your chosen phrase. The course also includes practical video strategies where you will be involved in creating videos and getting instant views from YouTube. The course is practical and incorporates many low cost/no cost online marketing strategies.

Course Outline

Day One Your Online Strategy • Benefits and advantages of an online presence • Review of traditional sales and marketing strategies • Understanding the psychology of doing business online • What makes an effective website Search Engines • Search engines – how to dominate Google using social media • Clever strategies to analyse what your competitors are doing online • Finding and researching keywords • Which social media sites to target • Getting your profile right Google • The power of LinkedIn with Google • Becoming part of the Google family • Optimising photos and videos • The power of article marketing

+971 4 335 2437

+971 4 335 2438

Your Website Meet Your Expert Course Leader • The nine steps to getting to No. 1 on Google using articles • Effective marketing tools • Secrets of successful websites • Your website’s ‘value statement’ Blogs • Blogging • How and why you should have a blog • How to set up your blog • Naming your blog • SEO and blogging • Keyword research • Understanding the different blog platforms • Creating page content • Adding audio, video and images

Day Two YouTube • How to build your brand, and increase sales and awareness using YouTube • Essential equipment and how to use it • Lighting, backgrounds and software Videos • Green screen and backdrops • How to create and produce videos • Finding the content • Secrets of what makes a successful video Success With Videos On YouTube • The 17-step process to getting your videos seen • Uploading your videos on YouTube • Keyword research • How to set and customise your own channel on YouTube • Marketing your videos on YouTube • Measuring and monitoring your videos using ‘insight’ • Finding the right words to get your videos found • Getting paid for advertising on YouTube using AdSense • Piggybacking on successful videos • Generating views quickly • Adding your YouTube videos to your website and blog • Adding your YouTube videos to other social media sites • Marketing your YouTube site Audio-Video Communication • Review and action planning • How to create video emails • How to use audio in business

Practical Session – Creating Videos

www.iirme.com/developingsocialmedia

Meet Your Expert Course Director

Day Three LinkedIn Session One • Growing your database on LinkedIn through effective list building • How organisations and institutes use LinkedIn for their business communication, networking and marketing • Use the power of LinkedIn to get on to the first page on Google in less than 24 hours • Link to relevant people • Set up your personal profile • Set up your company profile • Get to No. 1 on one specific phrase Session Two • Use groups to grow your business and contact numerous other businesses • Create a LinkedIn company page • Communicate your message and get people to pick up the phone, or visit your website through effective posts • Build an interesting home page • Market your events, or find events you might like to attend • Keep in touch to build business relationships • Get recommended by lots of people Twitter Session One • Customise your Twitter profile • Understand following and following back • Understand how to find new followers • Understand how to follow your top clients • What you should talk about on Twitter Session Two • The top free tools for measuring your success on Twitter • The most important lesson for businesses on Twitter • How to find good content to tweet • The most successful Twitter brands • Using Twitter for SEO purposes Facebook • How to set up a Facebook business page • Where and how to use Facebook for business • Five ‘must-have’ Facebook applications • Facebook contests and promotions Other Social Media • How to automate your strategies • How to protect your social media • How to use social media for marketing • How to create and use electronic newsletters • How to find and promote yourself on the internet • How to measure your social media success • Mobile media • The influence of mobile media on business • Your mobile media business strategy • iPad and apps

+971 4 335 2437

+971 4 335 2438

Frank Furness, CSP Frank Furness is an internationally sought after motivational speaker. His lively, enthusiastic and humorous style has inspired audiences all around the world. He is a specialist in sales, technology, social media and goal setting and how they work in tandem to produce great results for organisations. He has been a guest on many global radio and TV talkback. Toastmasters International recognised Frank as one of the top five ‘humorous’ speakers in the UK. He is in great demand as a motivational keynote speaker and is the past president of the Professional Speakers Association of Europe and past chair of the international experts group of the National Speakers Association of the USA. Frank has been the only non-American listed in the USA “Meetings & Conventions” magazine as being one of the 10 most sought after speakers on the professional speaking circuit. He was awarded ‘Top Speaker’ for Vistage Europe (the world’s largest CEO organisation) in 2011 inducted into the ‘Speaker Hall of Fame’. He currently spends 70 percent of his time speaking internationally, working in 52 countries and splits his time between his homes in London and Orlando. Apart from speaking, Frank has an internet marketing business with 22 websites all producing income. He has been an avid supporter of video marketing for many years and his YouTube channel has 500 videos, 3.5 million views and over 5,000 subscribers. Frank’s books ‘Walking with Tigers – Success Secrets of the World’s Top Business Leaders’ and ‘How to Find New Business and Clients’ are international best sellers.

Who Should Attend? This course is designed for anyone involved in marketing or responsible for the online strategy for their business. It is particularly relevant to entrepreneurs and small business owners who want to build their brand and online presence.

Would you like to run this course in-house?

The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

www.iirme.com/developingsocialmedia

Developing And Implementing A Social Media Strategy 15 – 17 December 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE FIVE WAYS TO REGISTER IIR Holdings Ltd. P.O Box 9428 Dubai, UAE

+971 4 335 2437 +971 4 335 2438 register@iirme.com

www.iirme.com/developingsocialmedia

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL – +971 4 335 2483 E-MAIL – a.watts@iirme.com Event

WEB BC5135

Course Fee Before 29 September 2013

Course Fee Before 20 October 2013

Final Fee

US$ 3,095

US$ 3,395

US$ 3,495

Developing And Implementing A Social Media Strategy

WOULD YOU LIKE TO RUN THIS COURSE INͳHOUSE?

15 – 17 December 2013 Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.

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Avoid Visa Delays - Book Now Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process. All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers.

Event Venue: Jumeirah Emirates Towers Hotel, Dubai, UAE Tel: +971 4 330 0000 Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the IIR Hospitality Desk for assistance on: Tel: +971 4 407 2693 Fax: +971 4 407 2517 Email: hospitality@iirme.com © Copyright I.I.R. HOLDINGS B.V.

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