Certificate In HR Strategy by Informa Middle East

Certificate In HR Strategy Developing And Implementing A Business Focused HR Strategy With Special Emphasis On HR In The Middle East

22 – 25 September 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

Top 7 Learning Objectives 1. Design a business focused HR strategy, business case and marketing plan 2. Carry out an HR audit and link HR and people needs with business requirements 3. Design an HR function and identify the HR skills to deliver the HR strategy 4. Understand the impact of economic and social conditions in the Middle East 5. Contribute to your organisation’s vision and values and link them to your HR strategy 6. Explore global best practice and how it can be applied in the Middle East 7. Design an implementation and communication plan to roll out your HR strategy

www.iirme.com/certHRstrategy Organised By:

Strategic Career Partner:

About Your Expert Course Leader Tom Raftery has established a human capital consulting company – its all about people – based in Dubai, utilising his extensive experience gained in senior HR line and consulting roles over the past 30 years. The George Washington University School of Business, IIR Middle East’s Academic Partner, is dedicated to excellence: in its teaching and research about management, in the public and private sectors, within the United States and internationally. The school has a 75 year history of preparing men and women for leadership in both the public and private sectors. Known internationally for its dedication to academic excellence, the school draws students from all parts of the United States and around the world. Beyond first class teaching and scholarship, the school’s faculty offers practical experience in the issues and challenges confronting business and government. Its research centres link faculty and students with US and international business and government organisations. Recent distance learning initiatives have expanded the school’s global reach.

Course Requirements And Certificates Delegates must meet two criteria to be eligible for an IIRME/GW Certificate of Completion for a course: 1. Satisfactory attendance – delegates must attend all sessions of the course. Delegates who miss more than 2 hours of the course sessions will not be eligible to sit the course assessment. 2. Successful completion of the course assessment.

Prior to this he was VP HR for Arc International, the world’s largest glass and tableware manufacturer and was responsible for a workforce stretching from Japan to Africa, based in Dubai. Tom has over 30 years’ international HR experience and has spent over 15 years in the Middle East, including working at board level with the Nazer Group in KSA and as a consultant with a local HR consultancy, and Arc International. In addition to this, Tom was the head of HR for a major division of British Aerospace and HR Manager for a subsidiary of Sedgwick Forbes, the insurance company, based in Athens. Tom has extensive consulting experience gained working for Towers Watson, Meirc, Arthur Andersen and his own consulting company. This experience covers all aspects of HR in addition to work on large change management projects and leadership development and facilitation work with senior executives. Tom’s mixture of senior line management and consulting experience has given him a wide range of methodologies and frameworks to call on as well as the experience of how to effectively implement them. In his recent line roles he has been heavily involved in developing incentive schemes, recruiting, performance management and talent management processes that actually work. Tom is now focusing on Human Capital Consulting, that involves listening to and understanding the client’s needs and then developing appropriate solutions, and where required a business case, that are fit for purpose. Tom has launched two new services in the region: Coaching for HR by HR and ImpACT Role Play, providing actors for role play work for training and assessment centres.

Delegates who do not meet these criteria will receive an IIRME Certificate of Attendance. If delegates have not attended all sessions, the Certificate will clearly state the number of hours attended.

Tom has a degree in industrial sociology, an MBA from Warwick University and is a member of the Chartered Institute of Personnel and Development. He has presented at various conferences in Europe and the Middle East and is an engaging facilitator and trainer.

Importance Of Having An HR Strategy

Course Outcomes

An HR strategy is not just a document or PowerPoint that is presented to the board and then filed away, it is a vision, roadmap and plan of action to deliver. Attracting and retaining good people is as much a challenge now, in the global recession, as it was during the boom years.

After the training you will be able to: • Understand the prevailing economic and social conditions in the region and their impact on HR • Appreciate the role of HR in the Middle East and what has changed over the years • Explore the outline of global best practice in HR • Learn how to use business tools to develop an HR strategy • Carry out an HR audit • Link HR and people needs with the business drivers • Define vision and values • Develop a business focused HR strategy • Develop the HR business case, including a marketing plan • Design the HR function and identify the skills to deliver the strategy • Design and implement the communication plan

To attract and retain the best you have to have all the required HR practices and systems in place, you have to develop the right messages and help to create a culture that will drive performance and excellence while managing costs. You cannot achieve this by getting just the basic HR systems in place. You need to develop an HR strategy that will be a roadmap for providing employees with the right skills, motivation and attitude to successfully deliver the business objectives. The course will outline how to develop an HR strategy taking into account both internal and external considerations. It will show you how to develop frameworks on all the key areas of HR and an overall roadmap against which you can develop an implementation and communication plan.

Who Should Attend? This course is for you if you are an HR director, manager or practitioner who wants to understand how to develop and deliver an HR strategy that meets business needs.

Case Study Each part of this course will relate to an actual case study for which the delegates will build the HR strategy.

Course Methodology This dynamic course utilises highly interactive training methods such as group discussions, role plays, case studies, brainstorming, exercises and individual activities.

T: +971 4 335 2437 .F: +971 4 335 2438 .E: register@iirme.com .W: www.iirme.com/certHRstrategy

Certificate In HR Strategy 22 – 25 September 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE Course Timings: Registration will be at 07:30 on Day One. Course sessions will start promptly at 08:00 and end at 14:30 each day. There will be two short breaks for refreshments and lunch will be served at the end of each day’s sessions.

Course Content Day One Managing HR In Challenging Times In The Middle East • Setting the economic scene in the Middle East • Outline the key people and HR challenges in the region • Demographics and the impact of Nationalisation • Challenges of attracting and retaining the best people Role Of HR In Business • HR’s progress in the Middle East – what has changed and the current and future challenges • Global best practice in HR – outlining what key companies are doing • Human Capital – capturing the costs of HR and showing how it can add real value • What HR practioners need to do to face the challenges of the future What Is Strategy? • Role of strategy in business • Economic and organisational life cycles • Tools and techniques to analyse business and competition (Value chain analysis, McKinsey 7S model, etc.)

Day Two Carrying Out An HR Audit • Outline tools and methodologies on what HR is doing now and identify the gaps • Outline the Fit/Cost/Value Analysis Framework - How to analyse the cost of HR - Assess the degree of alignment with the business strategy - Assess the perceived value of HR • Linking this to the HR strategy and action plan Business And Cultural Drivers • How to understand the key business drivers • Linking the business drivers with the required people and HR issues • Understanding the challenges of organisational culture • Utilisation of tools such as scenario planning and risk assessment

Would you like to run this course in-house? The in-house training division of IIR Middle East Tel: +971 4 407 2624 • Email: CTS@iirme.com www.iirme.com/cts

HR Strategy Framework • What an HR strategy looks like • Vision and values - Their importance - HR’s involvement - How to create them • Identifying and influencing key stakeholders • Employer branding

Day Three Building The HR Strategy • Strategic options - Organisational development - Manpower planning - Recruitment - Compensation and benefits - Performance management - Learning and development - Talent management • Building the HR business plan - Selecting the options - Valuing the intangibles - Tips on showing impact on business performance • Marketing and selling the strategy - Gaining key supporters - Positioning the plan - Negotiations and positioning - Overcoming barriers to change • Building a new structure for HR - Assessing skills and building HR development programmes - Business partner model - Use of technology – eHR

Day Four Implementing The New HR Strategy • Managing change - Change management process - The impact of change in organisations and how to deal with it • Developing an implementation plan - The importance of planning - Position the implementation to gain quick wins - Involvement and support from management - Defining what success looks like • Communication plan - Importance of communication from the start of the process through to implementation - Develop a communication plan - Carrying out a communication audit using various tools • Define an action plan - Allocate tasks to those with the best experience - Seeking the right external support - Measurement and review - Identifying what success looks like • On-going review of HR’s performance

T: +971 4 335 2437 .F: +971 4 335 2438 .E: register@iirme.com .W: www.iirme.com/certHRstrategy

Certificate In HR Strategy 22 – 25 September 2013 • Jumeirah Emirates Towers Hotel, Dubai, UAE

FIVE WAYS TO REGISTER +971 4 335 2437

IIR Holdings Ltd. P.O Box 9428, Dubai, UAE

+971 4 335 2438

www.iirme.com/certHRstrategy

DISCOUNTS AVAILABLE FOR 2 OR MORE PEOPLE CALL: +971 4 335 2483 E-MAIL: a.watts@iirme.com Date

Course Fee before 7 July 2013

Course Fee before 28 July 2013

Final Fee

22 – 25 September 2013

US$ 3,895

US$ 4,395

US$ 4,695

Event Certificate In HR Strategy

BC5153

Course fee includes documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from IIR ME/GW.

Would you like to run this course in-house? Save training $$ and create learning experiences relevant to your business. To customise this course and increase value and impact, contact Leigh Kendall on +971 4 407 2624 or email the team at cts@iirme.com

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All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

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