Partner Assistance iGuzzini illuminazione Deutschland GmbH
Photographs: With kind permission from Manufactum 1.2. Glimpses of the display at the Frankfurt store.
Since the central theme of the lighting concept is presentation of the goods, two features took on fundamental importance during implementation of the lighting design: discretion and maximum functionality. Therefore, the lighting must be unobtrusive, but at the same time must place the correct emphasis on the goods displayed. These requirements resulted in the choice of High Performance Pixel Plus recessed luminaires. Arranged in pairs and with the possibility of disappearing into the ceiling, these luminaires create a discrete and harmonious image, blending in with the circular lights specially designed for Manufactum by pfarrĂŠ lighting design, now clearly recognisable to customers. Thanks to their high performance, Pixel Plus spotlights light the goods on display while limiting heat emission and energy consumption. The good colour yield and brightness mean that these luminaires really flatter the products displayed, and spill-rings eliminate glare. Interior architects Landau and Kindelbacher placed considerable importance on the flexibility of the lighting, which could be achieved because the spotlights are adjustable. Obviously, the lighting design also had to take into account the central position of the Manufactum department store in the Opernturm context: to underline the effect towards the outside, a high level of brightness was created using very tall vertical lighting.
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