25th April, 2012
mSPORT SUMMIT
26th April, 2012
delegate guide The King’s Fund, 11–13 Cavendish Square, London, W1G 0AN
www.mgamingsummit.com
INTRO
Welcome to the mGaming Summit 2012 2011 was finally the year when mobile stopped being the ‘next big thing’ and became an essential platform for today’s progressive gambling industry. With mGaming predicted to reach $54 Billion by 2015, the industry is now starting to see the kind of uptake we’ve been promised! With smartphones and tablets now delivering a high value “on the move” proposition - it’s an exciting time for stakeholders to capitalise on this enormous commercial opportunity. Once again iGaming Business and Telemedia 360 have joined forces to unite industry leaders from both the mobile and gambling sectors – so come prepared to consider new strategies, new partnerships and new ways of delivering a compelling range of services that can be enjoyed seamlessly - wherever and whenever you’re customers demand them. So welcome to the 2nd mGaming Summit – you now have a clear head start in the strategic race to “Master Mobile Gambling! We hope you enjoy the event and look forward to seeing you next year. Enjoy Jarvis Todd Alex Pratt Managing Director, Publisher, Telemedia 360 iGaming Business
Welcome to the mSport Summit 2012 SportBusiness Group and Telemedia 360 are delighted to welcome you to this brand new event on the hugely exciting connectivity between sport and mobile telecommunication. The sport industry is already seeing an influx of mobile technologies that connect fans to events, teams, brands and the athletes themselves - through mobile websites, apps and social media. But mobile can impact every facet of the sporting ‘journey’ from marketing events and ticketing through to merchandising and live “in-play” betting. The mSport Summit presents the business cases for all these mobile applications and reveals how on-going revenues can be generated with techniques that keep fans “sticky” and engaged between games or events - in a way that creates a unique and highly valuable on going customer relationship. This dynamic landscape forms the backdrop to our discussion today and we are delighted to have the presence of some highly qualified guides in our speaker line-up. We are grateful for their input into the agenda and look forward immensely to what they have to tell us today. The mSport Summit would not have been possible without all our sponsors and partners in particular Open Market and July Systems who have been instrumental in their support of this event. Representatives from all these organisations are here today and would be delighted to meet you during the breaks or later over a glass of wine. Finally, thank you for attending.Your contribution throughout the day is encouraged and appreciated and I hope you both enjoy and gain from the experience. Regards, Jarvis Todd Philip Savage Managing Director, Publishing Director, Telemedia 360 SportBusiness Group
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CONTENTS/welcome
Contents
mSPORT SUMMIT
04
mGaming Floor Plan
05
mSport Floor Plan
06
mGaming Conference Schedule
08
mGaming Speaker Highlights
10
mSport Conference Schedule
12
mSport Speaker Highlights
14
Networking Drinks
16
Thank You to Our Sponsors
18
Exhibitor/Sponsor/Partner Profiles
3
4
Conference Room 1 Conference Room 2
Burdett Foyer
1
WC Dis. WC
Lunch Area
2
4
Entrance
5
Cloakroom
Speakers Green Room
Refreshments
Burdett Conservatory
3
Registration
Lunch Area
Main Entrance
6
To Outside Courtyard
MGAMING SUMMIT FLOORPLAN
1
Fiksu
2
Skrill
3
Open Market
4
Omi Gaming
5
iGaming2go
6
Microgaming
Media Area
Conference Room 1 Conference Room 2
Burdett Foyer
1
WC Dis. WC
Lunch Area
2
3
Entrance
4
Cloakroom
Speakers Green Room
Refreshments
Burdett Conservatory
Registration
Lunch Area
Main Entrance
To Outside Courtyard
MSPORT SUMMIT FLOORPLAN mSPORT SUMMIT
1
Atlas Premium Brands
2
SportBusiness Group
3
July Systems
4
Open Market
5
mGaming Summit - Conference Schedule
Wednesday 25th April 08:30 – 09:00 Registration, Refreshments and Networking 09:00 – 10:00 Opening Keynote: The State of Mobile Gambling Moderator: Paul Skeldon, Editor, Telemedia-news.com Speaking: Dr Windsor Holden, Senior Analyst, Juniper Research, Scott Dogdson, Director - Research, Insight, Consulting, SKOPOS, Paula Juson, Head of Gambling and Gaming, SKOPOS
Track 1 – Practical & Tactical 10:00 – 10:45 Mobile Gambling 101
Track 2 - Strategy Matters 10:00 – 10:20 Navigating the App Landscape
What games work best and why
App store marketing
What consumers want
How to successfully publish your app
How mobile can deliver in casino, sports betting and slots
App store restrictions
Thinking in a mobile way - it’s not just the web on a small screen
How to get top position in app stores
User experience Case studies from sports clubs, gambling operators and networks Speaking: Aideen Shortt, Gambling Industry Consultant
Speaking: Henrik Mandal, CEO & Founder, Kyoogi 10:20 –10:40 App Store Marketing Hitting the top spot in apps stores Marketing your apps to get maximum up take Acquiring loyal users who will engage with your app Find the most monetiazble app users Speaking: Jo Wightman, Director of Client Services, Fiksu 10:40 –11:00 Navigating M-Web Marketing Understanding m-web marketing Integrating mobile marketing into your marketing strategy Moderator: Peter Swain, MD, Alwaysonmessage.com Speaking: Neil Fairweather, Mobile Latitude
10:45 – 11:15 Refreshments & Networking Sponsored By OpenMarket
11:15 – 12:00 Apps & M-Web
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11:15 – 12:00 Design, Implementation & user focus
What’s the difference?
Using HTML5 and Flash
The relative challenges and hurdles with each
Creating the best user experience
Working with apps stores
Making the experience seamless cross channel
Do you need both?
How to make your offering the most compelling
Costs and technical demands
What do consumers actually do with your games
Case Studies from sports clubs, gambling operators and networks
Case studies from Sports clubs, gambling operators and networks
Moderator: Andrew Pegler, Independent Gaming Consultant
Moderator: Aideen Shortt, Gambling Industry Consultant
Speaking: James Mooney, Head of Sales UK, GetJar, Henrik Mandal, CEO & Founder, Kyoogi, Peter Swain, MD, Alwaysonmessage.com Justin Wenczka, 4th Screen Advertising, Paul Sanders, Technical Director, Apps4
Speaking: Cem Temur, Rocabee, Geoff Reid, mFuse, Páll Þór Pálsson, BetWare, Maani Safa, Director of Product Innovation, Somo, Simon Wilson, MD + Founder, mFortune
mGaming Summit - Conference Schedule
12:00 – 13:00 Bringing In the Punters Getting people to use your offering rather than the competition
12:00 – 13:00 Casino Gaming Goes Mobile Specific mobile challenges for casino games
Mobile marketing: what, how, why, when and where
Device limitations for casino
The Role of Social media in marketing and game play
Extending the casino brand
Using the data you collect through mobile
Location based services and casino games
Case Studies from sports clubs, gambling operators and networks
case studies
Moderator: Paul Skeldon, Editor, Telemedia-news.com
Moderator: Aideen Shortt, Gambling Industry Consultant
Speaking: Fintan Costello, Senior Industry Manager, Google, Jo Wightman, Director of Client Services Fiksu, James Goode, Mfortune, James Hilton, M&C Saatchi Mobile, Rob Weisz, MIG
Speaking: Simon Murphy, Head of Gambling EMEA, Freemantle Media Enterprises, Matt Sunderland, Probability, Marcel Puyk, Cellectivity, Rob Wheeler, Commercial Director, Cozy Games, Bryan Hurwitz, Bodog
13:00 – 14:00 Networking Lunch Sponsored by
14:00 – 15:00 Show me the Money M-payments explained How to use cards, cash, credits and more to play Delivering the winnings Preventing fraud Using payments as a marketing tool Case Studies from sports clubs, gambling operators and networks Moderator: Aideen Shortt, Gambling Industry Consultant Speaking: Oisin Lunny, senior market development manager, Openmarket David Hunter, Ukash, Lefras Coetzee,VP eCommerce Product Proposition, WorldPay, Ian Nicholson, Head of Gaming, Entropay 15:00 – 16:00 Licences, Regulation and Jurisdictions
14:00-15:00 Lotteries, Bingo and Betting go Mobile Specific challenges for betting and sports betting Device issue with these services How they fit in with other mobile services Leveraging Augmented Reality and Location Based services Limitations of live event betting SMS lotteries and beyond Case studies Moderator: Adam Maxted, Square Media Consultancy Speaking: Adriaan Brink, Lightmaker Lotteries, Tom Horsey, Crazy4Media,Group, Stuart Baker, Head of Sportsbook Product, OpenBet
15.00 - 16.00 Next Steps Mobile
Licensing requirements for mobile gambling Obtaining the right licence Understanding the legal and regulatory implications of mGambling The relationship between gambling and mobile regulations The laws of billing, advertising and mobile commerce Jurisdictions for mobile web and apps Case Studies from sports clubs, gambling operators and networks
TV-mobile interaction Rich media apps Adding video and live streaming to gaming apps M-gambling at live events Creating a genuine multi channel offering for the mobilised consumer Case Studies from sports clubs, gambling operators and networks
Presentation: Overview of the regulatory and jurisdictional issues with mobile Speaking: Hilary Stewart-Jones, DLA Piper
Moderator: Andrew Pegler, Independent Gaming Consultant
Presentation: The telecoms world of regulation and its impact on m-gamIng Speaking: Mark Gibson, AIME Gambling Working Group
Speaking: Oisin Lunny, senior market development manager, Openmarket, Ben Letherbridge, Everything Everywhere, Bryan Hurwitz, Bodog, Anthony Baladi, MIG,
Panel: Speaking: Jorn Stark, Director Compliance, Alderney Gambling Control Commission, Wes Himes, Policy Action,
16:00 – 17:00 Refreshments & Networking Sponsored By OpenMarket
17:00 - Late mGaming Awards & Networking Drinks at Number 5 Cavendish Square Sponsored by
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mGaming SPEAKER HIGHLIGHTS Dr Windsor Holden, Senior Analyst, Juniper Research Dr. Windsor Holden is Principal Analyst with Juniper Research. He has authored more than 40 full length reports for Juniper Research, including four editions of its much heralded Mobile Entertainment series: his recently published reports include Mobile Gambling Markets: Casinos, Lotteries & Betting, Mobile Operator Business Models: Challenges, Opportunities & Adaptive Strategies, Mobile Entertainment Strategies: Markets, Opportunities & Forecasts and Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis. Dr Windsor Holden will be presenting: 09.00 – 10.00 Opening Keynote- The State of Mobile Gambling – Conference Room 1
Simon Murphy, Head of Gambling EMEA, FremantleMedia Enterprises Simon joined the FME team with more than eight years experience in the online gambling, mobile and landbased industries. During this time Simon has held key roles with WagerWorks, the remote gaming arm of IGT. Prior to that he was the Commercial Director of Million 2-1, a mobile gaming specialist acquired by IGT in June 2008. Simon will be presenting: 12.00 - 13.00 Casino Gaming Goes Mobile – in Conference Room 2
Jo Wightman, Director of Client Services Fiksu As Director of Client Services at Fiksu, Jo has assisted over 100 clients build successful app businesses on Android & iOS. She has developed global app marketing campaigns that span all types of apps from Games to Finance. Jo has been with the company since the very beginning having joined as the 10th employee. Formally, she worked at Boston Consulting Group and has an MBA from Harvard Business School. Jo will be presenting: 12.00 - 13.00 Bringing In the Punters– In Conference Room 1
Hilary Stewart-Jones, DLA Piper Hilary heads a team of lawyers who all work full time advising the gaming sector, providing fully integrated multi jurisdictional advisory services to the gambling industry, which ranges from regulatory and licensing advice to contractual and compliance. She advises a broad range of clients from operators to banks and entities more peripherally associated with the industry. Her team has worked on most of the significant floats of the online industry in the last six years including Cryptologic, NETeller, Gaming VC, Partygaming, 888.com, Excapsa, Playtech, and Leisure and Gaming and AsianLogic. She and her team also acted for Playtech on the William Hill joint venture, as well as for the vendors on the sale of Expekt.
Hilary will be presenting:
15:00 – 16:00 Overview of the regulatory and jurisdictional issues with mobile – In Conference Room 1
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mGaming SPEAKER HIGHLIGHTS Fintan Costello, Senior Industry Manager eGaming, Google Fintan is a Senior Industry Manager on the Media & Entertainment team. In this role, he focuses on working with eGaming clients. Prior to joining Google, Fintan has 11 years of online marketing experience and has worked in senior Online Marketing roles at PokerStars and Paddy Power. Fintan will be presenting: 12.00 - 13.00 Bringing In the Punters – in Conference Room 1
Oisin Lunny, senior market development manager, Openmarket Oisin Lunny is part of the Market Development team at OpenMarket, looking at new verticals and strategic business and technology opportunities for the company. Oisin’s background of over 21 years in technology and media includes roles as UK Managing Director for the worlds largest social space for teens, Habbo Hotel, and Global CDN Product Manager for Media Services at Interoute Communications, Europe’s largest network operator. Oisin also maintains a profile as film composer, producer, DJ and occasional blogger. Oisin will be presenting: 14.00 – 15.00 Show me the Money – In Conference Room 1
Stuart Baker, OpenBet Stuart Baker is a veteran of 17 years in the gambling industry. Having spent 8 years as both a Spread Betting and Fixed Odds Trader, Stuart moved into Product Development. He was Head of New Product Development at Ladbrokes and latterly Director Development at Betradar before joining OpenBet six months ago. Stuart will be presenting: 14.00 – 15.00 Lotteries, Bingo and Betting go Mobile – In Conference Room 2
Ben Letherbridge, Everything Everywhere Ben works in the New Business department for EverythingEverywhere (the largest Mobile Network in the UK Orange/T-Mobile). He is currently working on EverythingEverywhere’s big-data proposition which is looking to providing insight and analysis to third-parties taken from customer data generated at network-level. Previously he has spent five years working for OpenMarket (Amdocs) a major mobile transaction hub and is also a member of the IAB (Internet Advertising Bureau) Mobile Steering Group committee. Ben will be presenting: 15.00 – 16.00 Next Steps – In Conference Room 2
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mSPORT Summit - Conference Schedule mSPORT SUMMIT Thursday 26th April 08.45 - 09.45 Registration, coffee and networking 09.45 - 10.00 Welcomes 10.00 – 10.45 Pass & Move… Consumer Insights for Sport & Mobile Devices Pre-Match Build Up Profiles & Formations Match of the Day (Euro2012 v London2012) Final Score Post-Match Analysis Coaches View & New Game Plan The Last Word Darren Mark Noyce, SKOPOS Chair: Paul Skeldon, Editor, Telemedia-news.com 10.45 – 11.15 Coffee & Networking Sponsored By OpenMarket
Track 1 Mobile in Stadia 11.15 – 12.00 M-Ticketing & Payments The case for mobile ticketing How to make it work Infrastructure and security challenges Technical considerations Billing & payments Presentation: m-Fans and m-Tickets: mobile opportunities in the Secondary Market Brigitte Ricou-Bellan, General Manager International, StubHub Panel Discussion: Brigitte Ricou-Bellan, General Manager International, StubHub David Hunter, CEO, UKASH Mike Burden, Consult Hyperion Andrew Darling, OpenMarket Chair: Andrew Pegler, Independent Mobile Consultant
Track 2 Content and Services 11.15 – 12.00 The Mobile Opportunities For Broadcasters How broadcasters can use new technology to develop better links with customers. What is the commercial potential for mobile during live sport broadcasts How can mobile improve interaction between fans and brands / sponsors? Are telecoms going to become rights holders in their own right? What are the economics of opting for mobile, against online and broadcast rights? Presentation: Ellen Marzell, Director of Partnership Management, Nokia and Alan Fagan, Group Sales Director (EMEA) , ESPN Panel Discussion: Ellen Marzell, Director of Partnership Management, Nokia, Alan Fagan, Group Sales Director (EMEA) , ESPN, Rhys Beer, Commercial Director, Perform, Will Muirhead, Founder and CEO, Fanatix Chair: Philip Savage, Publishing Director, SportBusiness Group
12.00 – 13.00 In-Venue Commerce Using mobile in stadia to interact and purchase Revolutionising the merchandising… … and the beer, pies and chips Its role in corporate hospitality
12.00 – 13.00 From Kiosks to Augmented Reality Tomorrow’s technology today – what else can you do with mobile at your event See how AR works and find out how to build monetisable services around it
Adding in augmented reality
Learn from the O2’s kiosking experience
Making the stadia a social network
What cutting edge m-commerce tools can you apply to your events?
Billing and Payments Presentation 1: Making it happen, Making it work Josh Robinson, Director of Creative and Integrated Solutions, Sports Revolution Presentation 2: Engaging with stadia through QR and NFC Mark Fraser, CEO, zappit Presentation 3: Creating value from user demographics at the Six Nations Rugby Ben Lethbridge, Everything Everywhere Panel Discussion: Josh Robinson, Director of Creative and Integrated Solutions, Sports Revolution, Mark Fraser, CEO, zappit, Ben Lethbridge, Everything Everywhere, Tim Duncalf, Oxygen8 Chair: Andrew Darling, OpenMarket
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Presentation 1: Dan Sodergen, Director, goAugmented Presentation 2: Stephen Shaw, blippar Presentation 3: Matt Mills, Head of Innovation and Strategic Partnership, Aurasma Panel Discussion: Dan Sodergen, Director, goAugmented, Matt Mills, Head of Innovation and Strategic Partnership, Aurasma, Stephen Shaw, blippar, Stephen Shaw, blippar, Jo Vertigan, Obidos Chair: Paul Skeldon, Editor, Telemedia-news.com
MSPORT Summit - Conference Schedule mSPORT SUMMIT
13.00 – 14.00 Lunch sponsored by Atlas Premium Brands
14.00 – 14.45 Sponsorship and Marketing Opportunities Knowing who your audience is
14.00 – 14.45 Monetisation Options How do you monetise your content Ad funding models explored
Adding mobile interaction to traditional marketing tools
Pay-per-view uncovered
Using mobile as a marketing channel
Subscription services and bundling
Keeping the game alive between games
How to monetise through interaction and premium rate
Using content and services to market events
Panel Discussion: David Price, O2 Martin Copus, Executive Director, Sports Revolution Digital Justin Wenczka, MGaming manager, 4th Screen advertising Prem Bhatia, President, July Systems
Using m-ticketing and m-payments as a marketing tool Presentation 1: The role of mobile advertising Dusan Hamlin, CEO, M&C Saatchi Mobile Presentation 2: The view from the USA Stephen O’Reilly, Director of International Sales, Mobile Roadie
Chair: Aideen Shortt, mobile consultant
Panel Discussion: Stephen O’Reilly, Director of International Sales, Mobile Roadie Dusan Hamlin, CEO, M&C Saatchi Mobile Tom Horsey, Senior Partner, Crazy4media Group Chair: Paul Skeldon, Editor, Telemedia-news.com 14.45 – 15.30 Getting the Tech to Work Overcoming the shortcomings of 3G
14.45 – 15.30 Gambling on Live Events In game betting and peer-to-peer betting
Wifi, WiMAX and other solutions
Sports betting on the fly
Cost and Return on In Stadia network Investment
Working with network latencies
Case studies on how it can work
Legal and regulatory issues
Presentation 1: Using Wifi in stadia Matt Rochard, O2
Presentation: Designing the ultimate m-gaming experience Páll Þór Pálsson, BetWare
Presentation 2: Samuel Buttarelli, Sales Director - Wireless Innovations, CommScope
Panel Discussion: Páll Þór Pálsson, BetWare, Andy Letting, Ladbrokes,
Presentation 3: Creating Apps on a budget Paul Sanders, technical director, Apps4
Chair: Aideen Shortt, mobile consultant
Chair: Paul Skeldon, Editor, Telemedia-news.com
15.30 – 16.00 Tea Sponsored By OpenMarket
16.00 – 16.30 Closing keynote discussion - What Mobile delivers today and tomorrow in Sport Kieron Kilbride, The Football League, David Balko, MIG, Peter McCormack, Bantr, Lee Booth, yuuzoo 16.30 – 16.35 Closing Remarks 16.35 - 16.45 July Systems Announcement 16.45 - 17.45 Networking drinks reception sponsored by July Systems 17.45 Event Close
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mSPORT SPEAKER HIGHLIGHTS mSPORT SUMMIT Darren Mark Noyce, Founder & Managing Director, SKOPOS market insight, Europe Failed sports star Darren has been delivering market and customer insight for over 20 years. Quite simply his personal and professional passions are technology and sport. Young (!) Darren co-founded SKOPOS in 2001, one of Europe’s fastest growing market insight consultancies offering custom, tracking and multi-client research solutions, now including the topical SKOPOS MTrack™ monitor tracking the impact of modern mobile devices on connections, commerce and content consumption. Indeed, Darren loves all things gadgety, digital and media; with other SKOPOS clients including ITV, O2, Everything Everywhere, Sony, Samsung, etc.. On the sporting side, SKOPOS has also helped brands such as Manchester City, Arsenal, Bayer Leverkusen, the ECB, Nike, Adidas; sports Media firms including Soccerex, Sky Sports,Yahoo Sports, Perform TV; sports sponsors such as Hugo Boss (F1), Budweiser (football/soccer), Invesco Perpetual (rugby), Lloyds TSB (rugby), Yahoo (FIFA and T20 world cups); sports betting firms such as Ladbrokes, Betfair, Coral and William Hill; researching events such as the World Cup, Premier League, Twenty20 cricket, Rugby Autumn Series, Formula 1, etc. Track 1 – 10.00 - 10.45
Alan Fagan, Group Director (EMEA), ESPN Alan Fagan joined ESPN as Group Director, Advertising and Sponsorship Sales in October 2010. In that role, Fagan is responsible for the day-to-day management of all of ESPN’s multiplatform advertising and sponsorship sales across ESPN’s wholly owned multi-media platforms in the EMEA region, as well as driving international sales from Europe-based clients for all of ESPN products, worldwide. Fagan joined ESPN from BBC Worldwide, where he served as the European Sales Director. Prior to BBC Worldwide, Fagan worked at CNN International as Director of UK Sales, and Bates Advertising in the New Business department. Alan will be speaking and presenting on: The Mobile Opportunity for Broadcasters. Should platform neutral rights be sold on a time basis (ie live or delayed) on an exclusive basis? Track 2 – 11.15-12.00pm
Dusan Hamlin, Joint CEO, M&C Saatchi Mobile Dusan founded M&C Saatchi Mobile with James Hilton (was Inside Mobile) in 2006 with a clear vision of building an agency that could successfully deliver integrated mobile marketing initiatives at a local and international level. Since then, our business has been commissioned by a vast array of clients and has activated some of the most successful mobile initiatives across the globe. Dusan is one of the original digital and mobile specialists, consulting to some of the word’s biggest brands and implementing a range of digital / mobile strategies and campaigns on their behalf. Dusan is a regular industry awards judge, guest speaker at industry conferences and is often quoted in trade, national and international press, commenting on the development of global mobile communications and integrated digital marketing strategies. Since 1996 Dusan has had a variety of senior roles driving digital and mobile strategies for key brands such as: adidas,Vodafone and Philips as well as holding management roles within global top five agency networks. Dusan will be speaking and presenting on: Sponorship And Marketing Opportunities Track 1 – 14.00 – 14.45pm
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mSPORT SPEAKER HIGHLIGHTS mSPORT SUMMIT Prem Bhatia, President, July Systems Mr. Bhatia manages July Systems’ International Sales outside of North America. He has played pivotal role in expanding July’s client base across segments & markets like UK, Middle East & India. He is a sports marketing and advertising entrepreneur who started his career with WorldTel Inc, where he spent six years before co-founding Sports Media Limited (SML) with offices in the UK and India. Having sold SML’s UK business to Havas, he continues to be the Chairman of SML in India. Over the last 15 years he has varied experience includes Athlete Management for Asian sport icons like Sachin Tendulkar and Saurav Ganguly amongst others sale of TV rights and Sponsorship Management, where he also advised some of the world’s biggest brands on effective sponsorship strategies. Prem will be speaking on: Monetisation Options Track 2 – 14.00-14.45
Ellen Marzell, Director of Partnership Management, Nokia Global Marketing Ellen Marzell is the Director of Partnership Management at Nokia Global Marketing. Marzell has held international business development and sales roles at IMG Media, WPP agencies, In Game Advertising Worldwide and comScore, and has over twenty years of experience in sponsorship, marketing and media. She has created sponsorship, product placement and ad-funded content initiatives around a wide variety of sports and entertainment with international brands including Samsung, Coca-Cola, Bacardi,VELUX, Citroen, Tommy Hilfiger, Universal Music, Callaway Golf, Electronic Arts and Volvo. She began her career in media working with Wyse Advertising USA, Saatchi & Saatchi and Conde Nast and remains a passionate media junkie with her focus in more recent years in the digital and mobile arenas. Ellen will be speaking and presenting on: The Mobile Opportunity for Broadcasters Track 2 – 11.15-12.00pm
Josh Robinson, Director of Creative and Integrated Solutions, Sports Revolution At Sports Revolution, the specialists in integrated sports marketing and Future Fan Engagement, Josh focuses on how consumers engage with their passions through technology; particularly social media and the new opportunities this opens up for rights holders and brands to grow loyal fanbases and increase revenue. Josh counts UEFA, RFU, WWE, Heineken, Emirates and McDonalds amongst his past and present clients. Josh is a former Director of Sports Marketing for Oakley MEA and Head of Strategy & Creative at Ominicon’s European Sponsorship and Brand Experience Network, Experience Worldwide. Josh will be speaking and presenting on : In-Venue Commerce Track 1 12.00 – 13.00pm
Andrew Darling, Associate Director of Marketing and Communications, OpenMarket Andrew Darling is Associate Director of Marketing and Communications at OpenMarket, a leading global mobile transactions and solutions hub. Previously, he worked across the interactive mobile media industry as a consultant providing strategic guidance on business development, marketing and communications initiatives for a number of organisations. He possesses 15 years’ global experience of developing marketing and brand narratives for mobile products and services as well as working with mobile operators, media, agencies and technology companies. Andrew began his career as a journalist in Pakistan in the early 1990s, reporting on aid organisations’ efforts to help Afghan refugees fleeing the troubles in their country, before moving on to cover the growth of the Internet and emerging mobile services around the world for publications in the UK and US. Andrew will speaking on: M-Ticketing & Payments Track 1 11.15 – 12.00
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MGAMING AWARDS
WEDNESDAY 25TH APRIL MGAMING AWARDS Sponsored by
17:00 – LATE at No 5 Cavendish Square We’re delighted to announce that the mGaming Summit will host the first ever annual mGaming Awards - which will reward the top performing operators and innovators in this exciting industry niche of mobile gambling. Join industry professionals and invited guests for an evening which recognizes innovation and celebrates success in mGaming. The Awards Ceremony is free of charge for mGaming Summit delegates and takes place directly after conference at No 5 Cavendish Square. So come along and join us for a night of celebration, canapés and drinks! VENUE: 5 Cavendish Square, Marylebone, London, W1G 0PG
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THANK YOU TO OUR SPONSORS/ exhibitor profiles
mGaming Summit PREMIUM HOSPITALITY & AWARDS SPONSOR
THOUGHT LEADER SPONSOR
REFRESHMENT BAR SPONSOR
LUNCH SPONSOR
MARKETING PARTNERS
Visibility THE MAGAZINE FOR ONLINE MARKETING STRATEGIES
mSport Summit REFRESHMENT BAR SPONSOR
LUNCH SPONSOR
Partner and Networking Reception Sponsor
MARKETING PARTNERS
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A NEW service from SportBusiness giving you actionable data and insight in the business of sports marketing including: Valuations, trend data and deal context Sector-by-sector reports main sponsorship industries Who sponsors from main industry sectors What do they sponsor and what do they pay What are they trying to achieve What are their key performance indicators
Renewal cycles for major sponsors and sports properties Independent assessments of deals and activation For full details and to request a trial please visit: sportbusiness.com/frontiers-trial or contact +44 (0) 207 954 3514
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Sports Marketing Frontiers is… A searchable database of many 000s of sponsorship deals with exclusive exportable reports A weekly bulletin of news complete with context and analysis A monthly newsletter with data driven insight and actionable information An annual survey and report into sponsorship decision makers Your best source of insight and intelligence in world sponsorship
exhibitor/SPONSOR/PARtNER PROFILES mSPORT SUMMIT
Action Images Action Images now combines its market-leading skills in sports photography with Reuters’ production of sports photography, text and graphics, as well as bespoke television services, into a compelling multimedia offering for the media, rights holders, sponsors, and creative agencies. Major (and more unusual) sports and sporting events are covered worldwide. In addition to Action Images’ own specialist team of sports photographers, Reuters brings a global network of more than 600 photographers, as well as sports journalists and television production crews from 196 bureaux in 130 countries. Clients include major national newspapers, magazines, online media, corporate sponsors, governing bodies and advertising and PR agencies. Contact: Chris Gregory (Account Manager) + 44 20 7003 5854 or Chris.Gregory@actionimages.com
AIME AIME is a UK based trade organisation representing the commercial interests of member companies involved in the interactive media and entertainment industry – where consumers interact or engage with services across converged media platforms, and pay for services or content using a variety of micropayment technologies. www.aimelink.org | info@aimelink.org | @aimetweets | Facebook.com/AIMELINK
Best Web Design Agencies Best Web Design Agencies, the independent authority on web design agencies worldwide, is dedicated to identifying best agencies worldwide giving customers the best possible service available. Our website provides access to our independent rankings, the directory service and the latest media and job openings for the best web design agencies.
CalvinAyre.com CalvinAyre.com is the global destination for online gambling news, lifestyle information, conferences, industry shakers, sexy girls, event coverage and under-the-covers reports on all aspects of the online gambling business. CalvinAyre.com is a not-for-profit website, aims to be carbon neutral and will encourage other players in the online gaming industry to follow this philosophy. All profit generated from this site goes to support initiatives of the Calvin Ayre Foundation.
Fiksu Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting iOS and Android apps in the vastly crowded app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users – those most likely to engage by repeat use, registration, in-app purchase, etc.
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exhibitor/SPONSOR/PARtNER PROFILES mSPORT SUMMIT
Gioconews Gioconews is a gaming network with a monthly review with an international delivery because the magazine is in Italian and in English language. It also has an online daily paper (www.gioconews.it) and two other specific online daily news dedicated to the Poker and Casino worlds.
iGaming2go iGaming2go is an extensive and continually growing suite of unique, high quality white-label casino games programmed in HTML5. While native applications are restricted in their distribution via App Store or Android Market, HTML5-based mobile casino can be distributed via any desired channel. The only requirement is a modern HTML5 capable browser. This technology allows operating worldwide with no limitations.
ISPA The Internet Services Providers’ Association (ISPA) is the UK’s Trade Association for providers of internet services. ISPA brings together the UK internet industry to provide essential support through innovation, knowledge and experience in order to benefit the UK economy and society.
July Systems July Systems is the leading SaaS-based mobile application platform for businesses worldwide. The Company’s Mi™ platform allows customers to build, manage, market and monetize real-time, connected mobile services. The Mi™ platform obviates the need for businesses to worry about keeping up with the pace and complexity of offering mobile applications. Instead, it allows them to leverage a pre-integrated platform, hundreds of pre-built modules, and a robust partner ecosystem. Some of the largest global brands across sports, media, entertainment and retail segments run on Mi™ Platform. Key customers include ESPN, CBS Sports, PGA Tour, Toys R Us, Unilever, Disney and hundreds of others worldwide. Key benefits of July System’s Mi™ Platform: • Rich native applications optimized for each device • Only platform that offers visual tools that empower non-technical resources to easily update mobile services • Patented pending technology that enable dynamic change management • Proven enterprise scalability and run-time reliability Learn more @ www.julysystems.com
Juniper Research Juniper Research specialises in identifying and appraising new high growth market sectors within the mobile ecosystem. Market sizing and forecasting are the cornerstones of our offering, together with competitive analysis, strategic assessment and business modelling. We cover: Content & applications; Commerce; Handsets & devices; Technologies;Vertical markets & strategies
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SIMPLY CONNECT CONNECTING CONSUMERS TO MEDIA, CONTENT & BILLING As more consumers use their telephones, mobiles, tablets, games consoles etc. to interact with TV, print, advertised media content and social networks – the ability to CONNECT is creating a whole new world of entertainment and commerce. This event showcases how innovative services, technologies and solutions are returning ROI by delivering on the key strategic and commercial objectives for a range of creative and technical sectors: • Media Companies & Data Owners • Marketers, Agencies & Brands • Premium Content & Service Providers Platinum Sponsors
Gold Sponsors
• Live Event Organisers & Retailers • Network Operators & ISP • Technology & Billing Providers Bronze Sponsors
CONTACT – TO BECOME A SPONSOR & PROMOTER Tel +44 (0)1444 831 991 / +44 (0)7711 927 092 • Email jarvis@telemedia360.com, Skype jarvis.todd
The King’s Fund, London 15 & 16 MAY 2012
ConnectedSummit.com
exhibitor profiles mSPORT SUMMIT
MicroGaming Microgaming launched its first mobile casino in 2004, and we offer market leading mobile gaming technology. We offer an unmatched ‘swipe and tap’ interface, quality graphics and a super smooth game play experience. Microgaming offers over 600 game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms.
Mobile Entertainment Mobile Entertainment is the premier destination for the mobile content exec in search of news and analysis. It’s a website, an email service and the host of a variety of trade events. These include the very cool ME Awards evening, the Monetising Mobile conference series and the ‘Meet-Up’ networking parties.
OMI Gaming OMI Gaming is based in Stockholm, Sweden and is a premium developer of mobile and multiplatform casino games. OMI Gaming provides the complete gaming solution Kazuri Casino Module™ and offers bespoke mobile game development.
Mobile & multi-platform gaming solutions
OpenMarket OpenMarket provides a comprehensive set of mobile payments, messaging and emerging services to enterprises, merchants and developers. We empower companies to monetise services, expand marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with mobile operator connections globally.
SKOPOS SKOPOS market insight & consultancy Ltd is part of The SKOPOS Group headquartered in Cologne, with offices around the world. SKOPOS delivers actionable customer insight generated from precision market research (using traditional methods as well as more modern online/mobile surveys and qualitative techniques).
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exhibitor profiles mSPORT SUMMIT
Social Media Portal (SMP) The Social Media Portal (SMP) http://www.socialmediaportal.com is a news and information directory mapping social media globally. SMP showcases social media technology with free resources that benefits a range of different stakeholders.
TelcoProfessionals TelcoProfessionals is an interactive, content rich, blog and video centric online community and business exchange developed exclusively for the Telecom industry. TelcoProfessionals.com includes a Telecom & Media events guide, blogs, videos and forums. We have over 13,000 members. Enhance your professional profile and network join us today on www.telcoprofessionals.com.
topseos.com The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses to launch or improve internet marketing campaigns.
Atlas Premium Brands Atlas Premium Brands (‘APB’) is dedicated to the distribution of branded digital content through mobile telecoms networks and the internet. APB’s primary focus has been the football media market where it has secured exclusive digital rights with individual players, English Premier League, La Liga and Ligue 1 Clubs. With a solid footprint in football media, APB is expanding into other sports. APB is also developing two proprietary applications which are SportsLocker and SportslockerTV. We can help you and your brand connect with new and existing fans. We would be happy to talk through how we can help you.
Visibility Magazine Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry.Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism
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FREE for all delegates 22nd – 25th May 2012
IS BACK IN DUBLIN! is the biggest B2B The iGaming Super Show dustry. With two in e th in t en ev te lia fi af d an is the meeting events under one roof this ing market. place for the online gambl Why you must at
tend in 2012
The biggest even
t in the iGaming industry Join over 2,500 de legates from acro ss the industry, fr operators to affilia om tes, legislators to software provider everyone in betw s and een Entry is FREE fo r all iGaming dele gates In-depth conferen ce sessions cove ring the key issu facing the indust es ry Insightful debate and learning from leading industry figures 450+ Senior Dec ision makers Meet 120+ exhibi tors in two distin ct zones Unrivalled networ king opportunities with 6 planned ev from the 22nd to ents the 25th
Register today: www.iGamingSuperShow.com