iGB DownUnder Delegate Guide 23rd-25th March 2010
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The only iGaming magazine written purely for affiliates. iGB Affiliate is the magazine to keep you up to date with what’s happening in the industry. Every issue features the news, event listings, polls, in depth features and analysis that you need whether you’re a new or established affiliate.
iGB Affiliate is the industry bible, get a free copy today by emailing Tony@iGamingBusiness.com.
CONTENTS & SPONSORS
06
Exhibitor Directory & Floor Plan
08
Schedule Overview
12
Details of the Official Networking Parties
13
Speakers Who’s Who
15
Exhibitor Who’s Who
16
Sponsor & Exhibitor Profiles
THANK YOU TO OUR SPONSORS PLATINUM SPONSOR
BRONZE SPONSOR
EXHIBITORS
LANYARD SPONSOR
NETWORKING EVENT SPONSORS
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exhibitor directory
Entrance
10
Entrance 9 2 8
lunch area
5
lunch area
4
7
Exhibition
Exhibitor Name
Stand Number
888.com
5
Canbet
7
Centrebet
9
GPWA
10
Media Area
4
Referback
2
Slotland
8
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floorplan
ance
registration conference
elevators
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CONFERENCE SCHEDULE
WEDNESDAY 24TH MARCH Marc Phillips, Founder, Sportbets.com.au
09:30: REGISTRATION & EXHIBITION OPENS ARRIVAL TEA & COFFEE LEVEL 3 at the Star City Casino & Hotel Ballroom Foyer to register Harbour Ballroom 1 - Conference Harbour Ballroom 2 – Exhibition & Refreshments
13:00: NETWORKING LUNCH
10:00: Welcome from Conference Chair Marc Phillips, Founder, Sportbets.com.au 10:15: Legal Update: A Review of the iGaming Legislation in Australia Legal expert, Jamie Nettleton, discusses the changing legal climate in Australia and what this means for both affiliates and operators. This session will present and discuss opportunities – what you should do, know and avoid... Jamie Nettleton, Partner, Addisons Lawyers 10:45: Site Optimization & Conversion Strategies Discover how to optimize your website as expert, Jason West takes you through examples and step-bystep processes to help you maximize your website performance. This session will cover everything from traffic generation to web design and will explore how these factors drive conversion - a complete 101 on site optimization! Jason West, CEO, Websalad
All Levels
Advanced
11:15: MORNING COFFEE BREAK 11:45: An Insight into the Australian iGaming Market A panel of Australia’s top operators and affiliates give an insight into the Australian igaming market. Find out what’s happening in this fast-paced and growing market as they discuss the A-Z of what’s happening in this interestingly dynamic market. Panelists: Neil Evans, Head of Marketing, Centrebet Hugh Taggart, PR Manager, Betfair Raymond Smit, Sportsbet.com.au 12:30: The State of the Industry: Sports Affiliate Marketing in Australia The sports affiliate marketing industry has blossomed in Australia with “free bets” luring huge numbers of sports bettors online yet with UK bookmakers (PaddyPower, Betfair and 888Sports) launching in Australia, the encumbent corporate bookmakers face challenges ahead. Whilst global affiliate trends such as transperancy, compliance shape product innovation and real time data drive affiiliate marketing operators decisions, the industry is undergoing rapid change. Learn more from one of Australia’s most successful and experienced affiliates, Marc Phillips.
All Levels
14:00: Maximizing the Potential of Email Acquisition & Retention Campaigns Understand what makes a successful acquisition and retention marketing campaign and see how to leverage your data to increase the returns from your email marketing. Find out why delivery, tracking conversions/ deposits, and campaign automation are such key issues to the industry. Using case studies and examples you will learn how to grow subscribers and conversions and take a look into new opportunities such as video, web analytics and real time content providers. Jeff Clark, Managing Director, Engage Digital 14:30: SEO Masterclass: Improve Your Website’s Visibility Want to know what really makes Google tick? Our top SEO experts will share how to plan and deliver a successful search engine optimisation campaign, answer your questions and debate the latest techniques and strategies. Panelists: John Bolakis, CEO, SearchIQ Monte Huebsch, CEO, AussieWeb Conversions Lucio Ribeiro, Founder, The Online Circle Interactive 15:15: Pay-Per-Click Advertising: How to Maximize Your Budget Learn how to control your online PPC marketing by defining the tasks with your PPC provider. Target your geomarkets and manipulate them to ensure they perform to the requirements set down by you, not the search engines. Build a long term, viable and profitable PPC campaign based on the essentials of advanced PPC. Make your budget go further and achieve more! Mark Tull, CEO, Website Essentials
Advanced
Advanced
Advanced
15:45: AFTERNOON COFFEE BREAK 17:00: Exhibition Closes
All Levels
Keynote
20:00 – LATE: Networking Party sponsored by iGaming Business Come and join us at Sydney’s premier cocktail lounge, The Loft to continue doing business! Network with new contacts and mingle amongst existing clients whilst enjoying some complimentary beverages courtesy of iGaming Business. Your chance to let your hair down and admire the stunning view! Address:
The Northern Lounge @ The Loft 3 Lime Street. King Street Wharf
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CONFERENCE SCHEDULE
THURSDAY 25TH MARCH 15:00: DDoS – A Serious Risk To Affiliates With the Internet being a critical part of many business functions, including for affiliates, being offline for even a few minutes can lead to revenue loss and reputation damage. Organized criminals will attack online businesses for personal gain and have even started offering their services for hire to any third party who will pay them. In this case some companies, especially in the highly competitive online gambling sector, are actually paying cyber criminals to attack their competition! Attend this session to discover how to deal with a cyber attack and protect your business. Oliver Kwan, Sale Director for Asia, Prolexic
10:30: REGISTRATION & EXHIBITION OPENS ARRIVAL TEA & COFFEE LEVEL 3 at the Star City Casino & Hotel Ballroom Foyer to register Harbour Ballroom 1 - Conference Harbour Ballroom 2 – Exhibition & Refreshments 11:00: Welcome from Conference Chair Graham Gorrie, Principal, GRG Lawyers and Consultants 11:05: WORKSHOP: Tactics to Maximize Affiliate Profits Join Marc Phillips to understand the mechanical steps involved in building a high traffic sports affiliate website in this in depth and interactive workshop. Get 1-on-1 advice, ask questions, learn how to build keyword lists, create promotional campaigns designed to attract sign ups and discover how to plan and build search engine friendly affiliate websites. And most importantly, gain insights into which sports make the most money, how sports punters behave online and how to maximize real time information to maximize profits. This is a must-attend session for all start-up affiliates no matter what industry you’re in, courtesy of one of Australia’s most successful sports betting affiliates! Marc Phillips, Founder, Sportbets.com.au
All Levels
17:00: Exhibition Closes
All Levels
21:00 – LATE: Networking Party sponsored by iGB Affiliate Join us at The Lincoln in Sydney’s trendy King’s Cross area to rendezvous and indulge... and of course do some networking after hours! The Lounge has been designed as an intimate drinking and dining space, so allow the hosts and bartenders to attend you from your seat, as there is no need to get up for anything! Address:
13:45: NETWORKING LUNCH 14:30: Social Marketing 101 93% of social media users believe a company should have a presence in social media. So, how could/ should you be using social marketing to achieve positive results? Can it help promote your sites/ products /services more effectively? Can it help with the acquisition of players? And most importantly, can it be monetized? Find out the answers to all these questions and more! Andy Jamieson, Founder, Switched On Media
Advanced
16:15: AFTERNOON COFFEE BREAK
12:30: MORNING COFFEE BREAK 13:00: How to Avoid the 7 Most Common Mistakes When Starting Your Own Casino Affiliate Business As part of the launch of the new Casino Marketing University, Adam Morris and Greer Lindsay will present an informative session on the 7 most common mistakes a first time affiliate makes when starting out. Find out how to recognise these issues before it’s too late and how to capitalize on your competition making these very same mistakes. Adam Morris, Players Club Media Greer Lindsay, OnlineBingoSecrets.com
15:30: Affiliate and Operator Q&A: A Discussion of the Current Industry Issues An open and frank discussion between the panelists and audience (hopefully!) about current industry issues. Get the reaction from the industry’s most experienced operators and affiliates and have your say on what’s hot, new opportunities, and advice on your queries from those in the know. A great end to an informative couple of days – a must for all attendees; affiliates and operators alike! Panelists: Scott Logan, Co-Founder, BingoPort.co.uk Lee-Ann Johnstone, Global Affiliate Manager, Centrebet.com Kris Robinson, Founder, OnlineGambling.com Dion Slaughter, Sportsbet.com.au
Advanced
The Lounge Bar @ The Lincoln 36 Bayswater Road, Potts Point
All Levels
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THE SHOW WITH IT ALL • iGaming executive level conference with six iGaming Business tracks including: •• Executive legal analysis •• Opportunities for operators in 2010 •• Regulators policy track •• Strategies from leading CEOs •• Financial analysis •• Affliate Marketing • Two exhibition halls – one dedicated to affiliates and one to the business of iGaming • Free attendance for everyone within the iGaming industry • Innovative networking opportunities including dedicated industry parties
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Organised by
PRAGUE
Register online today
www.iGamingSuperShow.com PRAGUE: 25th - 28th MAY 2010 superhow_A5_DPS.indd 3
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Official Networking Parties
If you want to maximise your time at iGB Down Under, why not attend one of our evening networking parties? This is where the industry comes together to relax and socialize after hours… and make the most of the complimentary drinks! You can be guaranteed we will be taking you to some of Sydney’s hottest venues:
WEDNESDAY 24th MARCH 20:00-late: Catch the sunset over Sydney Harbour Come and join us at Sydney’s premier cocktail lounge, The Loft to continue doing business! With a 180° view of the picturesque harbour, famous cocktail delights and live music, this little Casbah is a true gem in the Sydney bar scene. So come and network with new contacts and mingle amongst existing clients whilst enjoying some complimentary drinks courtesy of iGaming Business. Your chance to let your hair down and admire the stunning view!
Sponsored by
VENUE: The Northern Terrace @ The Loft, 3 Lime Street, King Street Wharf.
THURSDAY 25TH MARCH 21:00-LATE: Mingle and indulge at the trendiest bar in town Join us at The Lounge Bar in Sydney’s trendy King’s Cross area to rendezvous and indulge...and of course do some networking after hours! The Lounge has been designed as an intimate drinking and dining space, so allow the hosts and bartenders to attend you from your seat and enjoy the decadent and luxurious surrounding. This is the
Sponsored by
perfect setting to finish those all important business deals and impress your guests. VENUE: The Lounge Bar @ The Lincoln, 36 Bayswater Road, Potts Point.
FRIDAY 26TH MARCH 12:00 – 16:00: The iGB Unwind Come and join us for the final networking session organised by Rewards Affiliates...unwind and relax with a traditional Aussie BBQ and Beach Volleyball on the beautiful Bronte Beach – the perfect way to end what we hope has been a busy and successful couple of days! VENUE: Bronte Beach A 15-20mins taxi from The Star City Hotel & Casino or you can get the 378 bus from the City.
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Sponsored by
SPEAKER WHO’S WHO?
Did one of our speakers impress you? Would you like to know more on the subjects spoken about? Here is your chance to catch up with the industry experts.
Adam Morris
Greer Lindsay
Players Club Media
OnlineBingoSecrets.com
NowďŹ ndadam@gmail.com
Greerlindsay@gmail.com
Andy Jamieson Founder
Dion Slaughter
Switched on Media
Sportsbet.com.au
Andy@switchedonmedia.com.au
Dions@sportsbet.com.au
Graham Gorrie Hugh Taggart
Principal
PR Manager
GRG Lawyers and
Betfair
Consultants
Hugh.taggart@betfair
Grglawyers@bigpond.com
Jason West
Jamie Nettleton
Managing Director
Partner
Websalad
Addisons Lawyers
Jason@websalad.com.au
Jamie.Nettleton@addisonslawyers.com.au
Jeff Clark Managing Director Engage Digital, Jclark@engagedigital.com.au
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SPEAKER WHO’S WHO?
John Bolakis CEO
Kris Robinson
SearchIQ
OnlineGambling.com
John@searchiq.com.au
Kris@onlinegambling.com
Lee-Ann Johnstone
Lucio Ribeiro
Global AfďŹ liate Manager
Founder
Centrebet
The Online Circle Interactive
Lee-Ann.Johnstone@centrebet.com
Lucio@theonlinecircle.com
Marc Phillips
Mark Tull
Founder
CEO
Sportbets.com.au
Website Essentials
Marc.phillips@searchforecast.com
Mark@websiteessentials.com.au
Monte Huebsch
Media & Public
Neil Evans, CEO
Relations Manager
AussieWeb Conversions
Centrebet
Monte@aussieweb.com.au
Neil.evans@centrebet.com
Oliver Kwan Sale Director
Raymond Smit
Asia, Prolexic
Sportsbet.com.au
Oliver@prolexic.com
Raymonds@sportsbet.com.au
Scott Logan Co-Founder BingoPort.co.uk | Scott@bingoport.co.uk
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EXHIBITOR WHO’S WHO?
Looking for a specific Exhibitor or an Affiliate Manager? Have you arranged a meeting and you’re not sure of their details or who they are? Use our Who’s Who list to find the right contact for your business.
Canbet
Centrebet
Schalk van der Sandt
Lee-Ann Johnstone
Schalkv@yki-au.com
Lee-Ann.Johnstone@centrebet.com
GPWA
iGaming Business
Steven Corfman
Shona ODonnell
Steven@gpwa.org
Shona@iGamingbusiness.com
iGaming Business
Referback
Kiera Goymour
Tarryn Ward
Kiera@iGamingbusiness.com
TarrynW@Referback.com
Slotland Hilary Stovall Hilary@slotlandaffiliates.com
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SPONSORS & EXHIBITORS
888
STAND 5
General description 888
888ladies
888 Holdings Public Limited Company (888) is one of
Launched in January 2008
the world’s most popular online gaming entertainment
in the UK with great success,
companies. 888 develops and manages principal
888ladies.com embodies 888.
aspects of its operations in-house, including software
com’s full-fledged entry into the
development, marketing, business development, back
bingo market. 888ladies is built
office payment processing, risk management, and
on three key elements that make it stand out from
member relationship management.
the rest: 1) A user-friendly gaming platform that allows players
Pacific Poker, our multi-player online poker room, was
to chat with each other leisurely while playing bingo,
launched in 2002.
or to play other games at the same time. 2) Concentration on the social aspect and community
Pacific Poker offers members a variety of popular poker
of the bingo experience by highlighting community
games, including Texas Hold’em-the most popular
features on the website, such as spontaneous hosted
poker variant- in both fixed limit and no limit versions,
Chat Games and Team Bingo.
in addition to other poker games such as Omaha High,
3) An inviting well-presented offering, including all the
Omaha High/Low, 7-Card Stud and 7-Card Stud High/Low.
fun features that the bingo demographic has come to expect, plus an attractive array of bonuses, jackpots
Pacific Poker also has a practice play version allowing
and promotions.
new members to hone their skills as well as a poker school. The software also allows members to review all
888sport
hands in recent games in animated format.
The first quarter of 2008 was marked not only by the successful launch of 888ladies bingo, but also
Casino-on-Net offers a variety of traditional casino
emphatically by the launch of 888sport. 888.com’s
products such as blackjack (available also in multi-hand
sports betting offering is a huge step towards
version), craps, roulette, baccarat, keno and various types
the company’s goal of offering a complete online
of poker, including Pai Gow Poker, Caribbean Poker and
entertainment package that engages fun-loving
Power Poker, where 888 Holdings acts as the ‘‘house’’. It
people all over the globe. 888.com’s core value of
also has 15 slot machines (five of which have progressive
customer centricity is in evidence here, as 888sport
jackpot features), six video poker machines (one of which
operates in five languages and is fully localized
has progressive jackpot features) and a Pachislo Deep
to reflect domestic sports interests in six different
Ocean slot machine. A variety of stakes are offered, from
countries. 888sport members can also choose to
US$0.25 up to US$1,000 games.
conduct their betting in their local currency. 888.
Casino-on-Net also features private tables, multi-member
com plans to broaden this initial offering, to span six
tables, private group tables and VIP tables. There are also
continents and at the same time to be fully localized
two playing modes for users to choose from, namely a
to the individual sports markets, languages, and
practice play mode and real money play mode.
currencies of each country.
888.com, 601-701 Europort, Gibraltar | www.888.com | tel: 0207 487 8688
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SPONSORS & EXHIBITORS
APCW The Association of Players, Casinos & Webmasters was founded in 2003 to audit online gaming sites to ensure fairness for both players and webmasters. The APCW soon became one of the most highly respected “watchdog” sites for investigating and reporting issues.
personnel on the legal issues facing the industry in the
After the UIGEA was passed in 2006, J. Todd, founder of
U.S. These videos developed into the wildly successful,
the APCW, became an outspoken critic of the law and
“Perspectives Weekly” series, which is carried across
began making videos to educate players and industry
hundreds of websites and viewed over a million times.
APCW.org | www.APCW.org | tel: +1 617-332-2850 x132
Canbet
STAND 7
Established in 2001, CommissionKing is a global wagering and gaming affiliate program offering top revenue deals across a full suite of products. CommissionKing is a Canbet brand, a company with licenses held in UK, and other jurisdictions. Earn up to 35% promoting world class products and brands
Canbet @ CommissionKing.com | Lv 29 / 55 Collins Str. Melbourne, 3000, Australia www.commissionking.com | tel: +61 (0)3 8660 8021
Centrebet
STAND 9
From its beginnings in 1992, Centrebet – the first online bookmaker in the Southern Hemisphere, has grown to become a leading international online betting and gaming company. We currently offer up to 6,000 international sports and horse racing markets per week, offering unique betting products such as Pick Your Own Line – plus state-of-the-art Casino, Games and Poker products
Centrebet Pty Ltd. Locked Bag 5001, Alexandria, NSW, 2015 www.centrebet.com | tel: + 61 8 8955 5800
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SPONSORS & EXHIBITORS
Gambling Portal Webmasters Association
STAND 10
Established nearly a decade ago, the GPWA has grown to become the premier association and forum site for active online gaming affiliates around the world. Today the GPWA’s international membership represents thousands of portals and millions of monthly visitors. The GPWA provides true value to the affiliate marketing community by delivering top quality content and an exceptional networking venue for affiliates and affiliate program managers.
95 Wells Avenue, Newton, Massachusetts 02459 USA www.GPWA.org | tel: +1 617-332-2850 EXT:129
Referback
STAND 2
Referback.com, the Casino Affiliate Program of choice, was established in 1999. We offer you the opportunity to earn a lucrative 40% commission for the first 3 months. Be spoilt for choice with a selection of worldclass online casino, poker, bingo and mobile casino products. Join the winning team today.
Waterview Park, 1 Waterview Close, Century City Boulevard, Century City, 7446, South Africa | www.referback.com | tel: +27 (0)21 528 9153
Slotland
STAND 8
www.slotlandaffiliates.com offers two unique casinos: Slotland, established in 1998 and Win A Day Casino, established in 2007. Slotland.com has been voted “Most Unique Slot Site” and “Best Progressive Jackpot Site” by Strictly Slots Magazine readers, as well as countless other awards. Win A Day Casino is a new 3D casino designed in Adobe flash with a realistic look and amazing unique games, sounds and graphics.
Slotland Entertainment S.A., Suite 2100, ACS, B.P. 269,Mutsamudu - ANJOUAN, Union of Comoros | www.slotlandaffiliates.com | tel: +1 925 395 4535
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y s toda u t c a al Cont e Tri e om r f ess.c n for a i s u ngb 89 gami i @ 54 34 y 9 7 ton 0 0) 2 +44(
informaTion, insighT and analysis for The business of online gaming “It is quite evident to me that significant, in fact, above and beyond effort and expertise have gone into ensuring that
iGaming Business constantly stays ahead of the pack in quality.” Chief Marketing Officer, CyberArts Licensing LLC “…. iGaming Business has allowed SportsDatabases to extend our marketing reach to the global gaming marketplace, reaching the desks of decision makers across the Atlantic and around the world. Not only have we been able to establish our brand as a global player, but we’ve also had several European sportsbooks and portals contact us regarding our services after running the ads… and now those prospective clients are becoming clients!” VP Sales and Marketing, SportsDatabases
VEGAS IS ONLINE
Gaming Monopolies and the ECJ GTECH and Thought Leadership M&A – Where Do We Go from Here? UK Gaming Under a Conservative Government
Pontus Lindwall on B2B Boutiques – the New Industry Trend: Ernst & Young and Deloitte Discuss their Gaming Reports: Bad Press – is Gaming a Victim of Media Scaremongering?: Regime Change in the UK: The Sportsbetting Integrity Report
Harrah’s: the Online Migration of the Land Based Giants The 2009 European Legal Outlook M&A Activity in the Gaming Industry The Payments World – a Comprehensive Insight Interview – SEGA Games
Plus: Mitch Garber, Harrah’s Jurian van der Meer, Endemol Barak Matalon, NeoGames
Includes Combating Cyber Crime & Alderney 2010 Supplements
Includes Hosting and Payments Supplements 01 iGB mar_apr_10 cover.indd 1
New Year’s Revolution? Congressman Jim McDermott talks progress in the US
iGaming Business Issue 59 November/December 2009
iGaming Business Issue 60 January/February 2010
iGaming Business Issue 61 March/April 2010
Consolidation and M&A Industry Commentators Have Their Say
26/2/10 09:55:16
01 iGB jan_feb_10 cover.indd 1
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Includes Alternative Gaming Supplement 01 iGB nov09 cover.indd 1
29/10/09 16:29:38
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