iGamingBusiness Directory 2010-11 by iGaming Business

MARKETPLACE 2010/11 The Definitive iGaming Business Directory

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Introduction

AS iGAMING DEVELOPS into a regulated global business, choosing the right partners and suppliers becomes synonymous with success. MarketPlace is designed to provide you both global and regional supplier options across the spectrum of disciplines that combine to create a complete iGaming enterprise. Whether you are looking to acquire live-dealer software to add to your product portfolio, or if you’re looking for a localized payment solution, MarketPlace will help take the work out of identifying the best provider. While MarketPlace gives you a guide to suppliers, iGaming Business has also arranged several live events throughout the year to get operators together with the industry’s top suppliers. The iGaming Afﬁliate conferences and the iGaming Super Show will provide you with opportunities to meet the people behind the companies in MarketPlace and experience their products ﬁrst-hand.

Managing Editor – Michael Caselli Editor – James McKeown Designer – Magdalena Wielopolska Publisher – Alex Pratt Production Manager – Craig Young Production Assistant – Laura Head Sales manager – Ian Larcombe Sales executive – Tony Ross

Published by – iGaming Business Ltd 3rd Floor 33-41 Dallington Street London EC1V 0BB UK

E: info@igamingbusiness.com www.igamingbusiness.com Printed in the UK by Pensord Press www.pensord.co.uk

T: +44 (0) 20 7954 3515 F: +44 (0) 20 7954 3511

© iGaming Business Ltd 2010. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under the Copyright Designs and Patents Act 1988. Application for permission for use of copyright material including permission to reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Limited of 33-41Dallington Street, London EC1V 0BB, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content.

Marketplace 10 | 3

Contents

Marketplace 2010/11 03 Welcome 06 2010’s iGaming Industry – an Insight by Hilary Stewart Jones & David Collins of Berwin Leighton Paisner LLP 14 Events Calendar 26 The 10 Companies to Watch in 2010 32 Top 100 Operators 34 Top Operators by Region 38 Governing Bodies & Associations 42 Jurisdiction Profiles 52 Advertising and Marketing 56 Affiliate Programs 70 Alternative Gaming 72 Bingo Software 80 Casino Software 98 Consulting 102 eMarketing 104 Fixed Odds 106 Fraud Protection 110 Hosting 120 Jurisdcitions 124 Jurisdcitions - Netherlands Antilles 126 Jurisdictions - Alderney 128 Jurisdictions - Isle of Man 130 Jurisdictions - Malta 134 Legal Services 136 Licensing 140 Live Gaming 146 Lottery Software 148 Managed Services 150 Mobile Gaming 156 Payment Solutions 168 Poker Software 176 Recruitment 188 SEO/SEM Services 190 Skill Gaming Software 196 Software Testing & Certification 198 Sports Betting 206 Trade Shows & Conferences 210 Translation Services 214 Turnkey Solutions 224 Index

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Contents

Sponsored categories: AfďŹ liate Programs

Bingo Software

Casino Software

Hosting

Jurisdcitions

Live Gaming

Mobile Gaming

Payment Solutions

Recruitment

Skill Gaming Software

Sports Betting

Marketplace 10 | 5

Annual Preview

The iGaming Industry in 2010 - an Outlook for the Future For a number of reasons, both regulatory and commercial, 2010 has been and is likely to continue to be a year of substantial change for the online gambling industry. Hilary Stewart-Jones and David Collins, joint heads of the gaming team at Berwin Leighton Paisner LLP, look at the likely short-term developments in the sector.

The regulatory landscape Europe While there are coherent legal arguments for free movement of gambling services within the EU, the practical reality is that this is not at present the case, and licensed EU gambling operators will continue to face opposition and obstructions in a large number of EU markets. As things stand, the EU is moving towards a position where an operator may require anything up to 27 different licences in the 27 EU Member States, irrespective of the location of its ‘home’ licensing base, and the level of regulation to which it is subjected in that jurisdiction. While this approach appears to be accepted at present by the European Commission, the ongoing validity of the requirement that an additional licence is needed to target local markets remains subject to debate, not least because it does not appear to accord with basic EU law principles. However, if they cannot retain their monopolies, Member States are likely to continue to favour this approach as it guarantees them revenue through tax and licence fees. In light of the present legal uncertainty, implementing a consistent regulatory risk rationale is difficult for operators. However, the European Commission has conceded to the extent that it intends to review online gambling in the European

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Union (via a ‘Green Paper’). It is hoped that this ultimately will clarify EU-wide gambling issues and result in definitive European Commission-driven legislation. However, such legislation is not currently on any official agenda and, in the short-term at least, Member State and Commission emphasis (and bias) appears to be on the prioritisation of ‘controlled openings’ over the more liberal passporting of gambling services.

Annual Preview

“If we do ever see the national regulation of online gambling in the US, the possibility of European-US alliances for assaults on the market should not be ruled out.” The UK In light of its tolerant approach to online gambling, the UK has long been taken for granted as a permissive jurisdiction by online gambling operators. Consequently, while the European Commission took numerous infringement actions against various EU Member States, the UK remained a clear and positive example of EU freedoms not being restricted in the gambling sector. The problem was that no other Member State was happy to adhere to such principles as, principally, it starved them of the revenue generated by a protected state monopoly. Prior to the introduction of the Gambling Act 2005, there was speculation that upon implementation of the new licensing system, the UK would become the centre of the online gambling

world. Operators would be able to benefit from a first-rate and comprehensive licensing system and UK base, the newly formed Gambling Commission would police its offerings to ensure the highest levels of social responsibility were maintained, while the Treasury and economy would benefit from the subsequent tax revenues. However, this possibility was ultimately killed by the rate of such tax being set at 15% on gross profits. This, coupled with the acceptance that EU operators could freely supply into the UK (and indeed any operators additionally in ‘white listed’ jurisdictions) meant that there was little benefit to obtaining a UK licence. Moreover, the level of other taxes such as corporation tax also resulted in the UK not being a financially viable place to do business. As a result, the governmental line on this appears to be changing. The DCMS recently conducted an initial review of the regulation of online gambling in Great Britain, which principally focused on consumer protection and ways to ensure that overseas operators contribute towards regulation and the treatment of problem gambling. It has publicly stated that it is now considering proposals to introduce a licensing requirement on foreign online gambling operators who wish to target the British market, irrespective of whether such operators are licenced in Europe. The plans, which are currently subject to a consultation period, seem almost certain to mean that online operators currently licensed outside the UK will have to apply for a licence from the Gambling Commission if they want to advertise or provide their gambling services to UK consumers. If a mandatory licensing regime does go ahead, it will be extremely interesting to see whether the HMRC (Her Majesty’s Revenue and Customs) will take a more pragmatic view, and if it does not, whether operators regard the opportunity to supply into the UK market as worth the 15% tariff. Clearly, the latter assessment will ultimately depend on whether the UK is prepared (or has the budget) to enforce against non-licensed operators.

Marketplace 10 | 7

Annual Preview

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Annual Preview

The US The widespread criticism of the UIGEA is not surprising. It has long been compared to the US’ attempts to ban alcohol in the 1930s, a move that simply led to consumption continuing, but outside of the regulated sector. In much the same way, US citizens have largely continued to gamble online, only with sites that are not licensed in the US and pay no taxes into US coffers. Hardly surprisingly, therefore, a number of proposals have been suggested to regulate the industry. In addition to enabling specific conditions to be placed on licensees, such a system would also, inevitably, generate much-needed additional funds for the US budget. However, online gambling continues to attract very specific moral objections such that the overt licensing of the activity remains politically sensitive. A number of legislative efforts are underway, including Congressman Barney Frank’s HR2667, Congressman Jim McDermott’s HR4976, Senator Robert Menedez’s S1597 and the bi-partisan S3108 drafted by Republican Senator Judd Gregg and Democrat Senator Ron Wyden. In addition, it is interesting to see that the American Gaming Association (AGA), a powerful Washington based lobbying group, has issued a statement in support of online gaming reform (reversing their previous position), and specifically the need for a regulated legal framework for online gambling. Whilst the AGA is not expressly endorsing any of the current

bills, this clear positioning will mount additional pressure on Congress in the coming months. However, in much the same way as very few people predicted the timing of the UIGEA, it is likewise almost impossible to place an exact timeframe on any licensing of online gambling in the US. The above said, given the near-inevitability of licensing occurring in one form or another at some point (driven largely by huge fiscal deficits), another interesting question is exactly who will benefit from any licensing regime. There are a number of gambling behemoths in the US, although such operators have been noticeably slow in embracing the online sector. That said, if faced with a national licensing regime for gambling, any entity, not least those whose share prices have suffered with the economic downturn, is certain to be tempted by the potential revenue. However, while their ‘brand power’, through their familiarity with the US public, may benefit the US operators (together with the possibility of preferential treatment by the licensing authorities), the requisite know-how for large-scale online gambling operations almost certainly resides with the European operators. Accordingly, if we do ever see the national regulation of online gambling in the US, the possibility of European-US alliances for assaults on the market should not be ruled out. However, what is also interesting is whether European operators with no US legality issues will be favoured.

Marketplace 10 | 9

Annual Preview

“As things stand, the EU is moving towards a position where an operator may require anything up to 27 different licences in the 27 EU Member States, irrespective of the location of its ‘home’ licensing base.” The corporate environment Whilst the iGaming sector has proved to be relatively resilient during the recession, it has certainly not been immune. Consolidation continues to be a popular topic at industry conferences and in the boardroom, and the last year or so has seen some of the larger industry operators and service providers acquire a variety of smaller and mid-sized businesses. This trend is likely to continue as smaller businesses that do not operate in a particular niche in terms of product, geography or demography struggle to maintain past rates of revenue and profit generation against a backdrop of an increasingly crowded marketplace, rising customer acquisition and retention costs, and the financial burden of ongoing regulatory compliance. The potential for significant costs savings together with the perceived benefits of increased purchasing power, enhanced product offering and cross-selling opportunities, and broader geographic diversity that business combinations can generate have long been drivers of mergers and acquisitions activity

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in the sector. The cash generative nature of both potential bidders and targets has also meant that larger players have been able to acquire smaller competitors without having to raise significant amounts of debt or equity finance, often immediately enhancing earnings. However, at the time of writing, we have yet to see consummated any of the mega-mergers that have long been rumoured in the market, although some of this activity may happen in the year ahead if the larger players are able to reach agreement upon the relative valuations of their businesses and can raise sufficient finance on reasonable terms to fund the cash portion of any acquisition and the working capital requirements of the enlarged business. Should a transaction between any of the larger players go through, the odds on there being a brace of other deals quickly following suit must be short, albeit, as the bookies will tell you, there’s no such thing as a racing certainty.

Annual Preview

Hilary Stewart-Jones, Partner at Berwin Leighton Paisner LLP, heads a team of lawyers who all work full-time advising the gaming sector, providing fully integrated multi-jurisdictional advisory services to the gambling industry, which ranges from regulatory and licensing advice to contractual and compliance. She advises a broad range of clients from operators to banks and entities more peripherally associated with the industry. Her team has worked on most of the significant floats of the online industry in the last six years including CryptoLogic, NETELLER, Gaming VC, PartyGaming, 888.com, Excapsa, Playtech, Leisure and Gaming and AsianLogic. She and her team also acted for Playtech on the William Hill joint venture, as well as for the vendors on the sale of Expekt. She also works in close liaison with regulators from multiple jurisdictions. She has drafted legislation for three major offshore licensing jurisdictions and was involved in extensive lobbying before the new Gambling Act was passed in the UK. She was also instructed by two jurisdictions in relation to ‘white listing’ application in the UK and co-ordinated on behalf of a number of clients the substantial new and grandfathering application processes under the Gambling Act. Hilary continues to be recognised as a leading expert in the Legal 500 and Chambers, and was selected by The Lawyer as one of the ‘Hot 100’ lawyers in the UK in 2007. In 2005 she was voted Lawyer of the Year by the World Online Gambling Law Report.

David Collins is Head of Corporate Finance at leading international law firm, Berwin Leighton Paisner LLP. David advises on a wide range of corporate and corporate finance transactions, acting primarily for publicly quoted companies and corporate finance intermediaries. David also leads, with Hilary Stewart-Jones, the firm’s number one ranked betting and gaming group. He is recognised as a leading expert in the Legal 500 and Chambers, and was selected by The Lawyer as one of the ‘Hot 100’ lawyers in the UK. David’s work in the betting and gaming industry includes the London listings of CrypoLogic, Neovia Financial , Gaming VC, Leisure & Gaming, Talarius, Cyberview Technology, Playtech, Excapsa Software and Betbrokers; the sale of Paradise Poker to Sportingbet; various acquisitions and disposals by Leisure & Gaming, including the acquisition of Betshop; the acquisition by Trident Gaming of Gamebookers and its subsequent disposal to PartyGaming; the $70m sale of Cyberview Technology to ITG; the £112m million cash placing by Playtech and its subsequent $250m transaction with William Hill to create William Hill Online; and the sales of Betclick and Expekt.com to Mangas Capital Gaming.

Marketplace 10 | 11

Gaming & Gambling

LEADING DEVELOPER GREENTUBE GOING TO RAPIDLY EXPAND ITS CASINO OFFERING WITH NRGS VIENNA-BASED game-developer Greentube I.E.S. GmbH is a leading provider of Gaming Solutions for the Internet, Mobile Devices and iTV and also specializes in the development of 3D Downloadable Games, Casino Games, Poker, Bingo and Games of Skill. The company has reached some remarkable milestones throughout the past few-years. Traditionally grown out of the arena of multiplayer online-games with a core-focus on multiplayer skill games, the company has been expanding its productportfolio into Poker and Bingo in late 2008 and has subsequently launched its first Casino Slot Products in 2009. The B2B-services company now supports more than 20 million players worldwide. In the past 8 months Greentube has been taken lots of development efforts in expanding its Casino-offering by adding table-games like Sic-Bo, Roulette and Black Jack, three different versions of video-poker and several new slots – pursuing its strategy of offering a completely new visual experience on casino-games to its platformcustomers. Post the acquisition by Astra Games of a majority shareholding in the company, Greentube, now as newest member of the Novomatic group of Companies, is speeding up the development of a new range of games based on the enormous global success of the Novomatic products within the landbased casino environment . The result will be bright new ideas – which work. “The Novomatic Group of Companies is one of the largest integrated conglomerates in the international gaming industry. Consistent investments in research and development, an eagerness to engage in pioneering work, a distinct understanding in identifying incipient trends, and a total commitment to quality have made the

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Novomatic Group of Companies a major player of the multinational gaming industry. Responsible Gaming, an extreme customer focus, respectability and technological trendsetting, as well as quality standards and benchmarks that are exemplary in the gaming industry and beyond, build the foundation of our international success.”

NRGS The Novomatic Remote Gaming System is a comprehensive content provision solution that empowers operators with the ability to introduce Novomatic’s globally successful games to their inoperation platform. Providing the operator with the capability to present the perfect game at the perfect time, NRGS opens the door to the most celebrated games and brands from Novomatic’s illustrious library, allowing unrivalled enhancement of the player experience through an optimised game mix. In turn, this creates maximum return on investment through superior revenue generation and maximum player loyalty. The aim of NRGS is to provide a simple, straightforward integration. With NRGS it is provided a robust, stable medium that permits easy interaction and intuitive management, consistently expanding with future releases in practical and efficient way. Novomatic is dedicated to research and development bringing out new games to maintain a consistent competitive advantage in this rapidly growing industry. By simply integrating with the NRGS the partner is able to benefit from new and exciting game releases with no further integration efforts. New titles selected out of the existing Novomatic games portfolio will become easily available to the game offering once they are released

Gaming & Gambling

via the NRGS platform. The player experience is very important. The player is able to utilise all native platform functions with Novomatic’s game content, merging effortlessly with the branded player interface in the same manner as the current game theme portfolio. Instant and seamless integration is paramount to an impeccable gaming experience, bringing the games to the player in a smooth, uninterrupted delivery that maximises entertainment. This seamless experience lets players enjoy Novomatic’s top performing games over and over again. Eberhard Dürrschmid, CEO of Greentube GmbH, explains: ”Of course we still see huge potential for

a new generation of casino games, especially slots. Our products launched during the course of 2009 supported by additional product launches just before the ICEi-show, have been gathering remarkable interest from operators. Now, as a part of Novomatic Group of companies, we get additional insight and access to more than a centuries knowledge on the leading portfolio of land-based slot games. Greentube´s role as the online arm of the Novomatic Group of Companies is now being defined in detail. Of one fact I am absolutely certain: This is going to remarkably change the online casino industry. We are extremely excited about the virtually unlimited opportunities we see for ourselves in the future.”

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Events Calendar 2010

june date

sport

event

Venue

Country

01/06/10

Equestrian Sports

FEI Driving World Championships

Pratoni del Vivaro

Italy

04/06/10

Athletics

IAAF Diamond League - Oslo

Oslo

Norway

06/06/10

Motorcycling

Moto GP

Silverstone

10/06/10

Athletics

IAAF Diamond League - Rome

Rome

Italy

11/06/10

Football

2010 FIFA World Cup

Various Cities

South Africa

17/06/10

Golf

US Open

California

USA

18/06/10

Gymnastics

2010 FIG Aerobic Gymnastics World Championships

Rodez

France

19/06/10

Athletics

IAAF Diamond League - New York

New York, NY

USA

21/06/10

Tennis

All England Lawn Tennis Championships

London

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Events Calendar 2010

july date

sport

event

Venue

Country

03/07/10

Cycling

Tour de France

various

France

08/07/10

Athletics

IAAF Diamond League Lausanne

Lausanne

Switzerland

09/07/10

Rowing

Rowing World Cup III FISA

Lucerne

Switzerland

11/07/10

Athletics

IAAF Diamond League Gateshead

Gateshead

United Kingdom

13/07/10

Baseball

All Star Game

Anaheim

USA

15/07/10

Aquatics

6th FINA Open Water Swimming World Championships FINA

Roberval

Canada

16/07/10

Athletics

IAAF Diamond League - Paris

Paris

France

17/07/10

Multi Sports

XXI Central American and Caribbean Games

Mayaguez

Puerto Rico

23/07/10

Gymnastics

2010 FIG Aerobic Gymnastics World Cup - Stage 3

Las Vegas

USA

28/07/10

Dragon Boat

7th Club Crew World Championships

Macau

China

29/07/10

Cycling

UCI BMX World Championships UCI

Pietermaritzburg

South Africa

Marketplace 10 | 15

Events Calendar 2010

august date

sport

event

Venue

Country

06/08/10

Multi-sports

Youth Olympic Games

Singapore

06/08/10

Athletics

IAAF Diamond League Stockholm

Stockholm

Sweden

13/08/10

Golf

US PGA Championship

Minnesota

USA

13/08/10

Athletics

IAAF Diamond League London

London

United Kingdom

19/08/10

Athletics

IAAF Diamond League - Zurich

Zurich

Switzerland

21/08/10

Football

English Premiership season commences

various

28/08/10

Basketball

FIBA World Championship for Men

Ankara, Izmir, Keyseri and Istanbul

Turkey

30/08/10

Tennis

US Open

New York

USA

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Events Calendar 2010

september date

sport

event

Venue

Country

04/09/10

Athletics

Continental Cup

Split

Croatia

04/09/10

Karate

19th Mediterranean Championships

Montenegro

10/09/10

Boxing

AIBA Women World Championships

Barbados

12/09/10

Tennis

Davis Cup Semi Final

TBA

18/09/10

Archery

Archery World Cup Final FITA

Edinburgh

19/09/10

Gymnastics

30th World Championships in Rhythmic Gymnastics

Moscow

Russia

23/09/10

Volleyball

2010 Volleyball Men's World Championship Finals FIVB

23/09/10

Basketball

FIBA World Championship for Women FIBA

Ostrava, Brno and Karlovy Vary

Czech Republic

25/09/10

Equestrianism

2010 FEI World Equestrian Games FEI

Lexington, Kentucky

USA

26/09/10

Marathon

Berlin Marathon

Berlin

Germany

28/09/10

Cycling

2010 UCI Road World Championships UCI

Melbourne

Australia

Italy

Marketplace 10 | 17

Events Calendar 2010

october date

sport

event

Venue

Country

01/10/10

Golf

Ryder Cup

Newport

Wales

03/10/10

Multisports

2010 Commonwealth Games Organizing Committee of The Commonwealth Games 2010

New Delhi

India

06/10/10

Floorball

EuroFloorball Cup 2010 final round

Latvia

16/10/10

Athletics

World Half Marathon Championships

Nanning

China

17/10/10

Yacht Racing

Velux 5 Oceans commences

La Rochelle

France

22/10/10

Baseball

MLB World Series

25/10/10

Tennis

Sony Ericsson Championship

Doha

Qatar

29/10/10

Rowing

2010 World Rowing Championships FISA

Karapiro

New Zealand

29/10/10

Volleyball

2010 Volleyball Women's World Championship Finals FIVB

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USA

Japan

Events Calendar 2010

november date

sport

event

Venue

02/11/10

Horse Racing

Melbourne Cup

Melbourne

Country Australia

07/11/10

Marathon

ING New York City Marathon

New York

USA

11/11/10

Gymnastics

World Trampoline Championships

Metz

France

12/11/10

Multisports

16th Asian Games

Guangzhou

China

12/11/10

Motor racing

Final F1 Grand Prix

The Yas Marina Circuit

Abu Dhabi, UAE

14/11/10

Tennis

Barclays ATP World Tour Finals

London

22/11/10

Cycling

UCI Indoor World Championships

Stuttgart

Germany

29/11/10

Tennis

Davis Cup Final

TBA

Marketplace 10 | 19

Events Calendar 2010

december date

sport

event

Venue

Country

02/12/10

Aquatics

World Short Course Swimming Championships

Dubai

UAE

03/12/10

Boxing

AIBA World Cup

04/12/10

Floorball

8th Men's World Championships 2010

Vantaa, Helsinki, Espoo

Finland

07/12/10

Handball

Women's European Championship

Norway

Denmark

08/12/10

Multi sport

Asian Beach Games

Muscat

Oman

31/12/10

Shooting Sport

X Championships of the Americas

Rio de Janeiro

Brazil

20 | Marketplace 10

TBA

Events Calendar 2011

january date

sport

event

Venue

Country

02/01/2011

PDC Darts

Ladbrokes World Darts Championship Final

Alexandra Palace, London

United Kingdom

TBC

PDO Darts

Lakeside World Professional Darts Championships

Frimley Green

United Kingdom

09/01/2011

Snooker

The Masters Snooker

Wembley Arena, London

United Kingdom

08/01/2011

Football

The F.A. Cup sponsored by E.ON 3rd Round

Various

United Kingdom

TBC

Trade Show

7th Annual Mobile Gambling Summit

London

United Kingdom

17/01/2011

Tennis

Australian Open Tennis

Melbourne

Australia

25/01/2011

Trade Show

International Gaming Expo (ICE & ICEi)

Earl’s Court, London

United Kingdom

25/01/2011

Trade Show

Amusement Trade Exhibition International (ATEI)

Earl’s Court, London

United Kingdom

TBC

Trade Show/ Networking

Fire & Ice 2011

TBC, London

United Kingdom

29/01/2011

Football

The F.A. Cup sponsored by E.ON 4th Round

Various

United Kingdom

TBC

Trade Show

London Affiliate Conference (LAC)

TBC, London

United Kingdom

Marketplace 10 | 21

Events Calendar 2011

february date

sport

event

Venue

Country

04/02/2011

Rugby Union

Wales v England, RBS 6 Nations Championship

Millennium Stadium

Wales

05/02/2011

Rugby Union

Italy v Ireland, RBS 6 Nations Championship

Stadio Flaminio

Italy

05/02/2011

Rugby Union

France v Scotland, RBS 6 Nations Championship

Stade de France

France

12/02/2011

Rugby Union

England v Italy, RBS 6 Nations Championship

Twickenham

United Kingdom

12/02/2011

Rugby Union

Scotland v Wales, RBS 6 Nations Championship

Murrayfield

Scotland

13/02/2011

Rugby Union

Ireland v France, RBS 6 Nations Championship

Aviva Stadium

Ireland

19/02/2011

Football

The F.A. Cup sponsored by E.ON 5th Round

Various

United Kingdom

26/02/2011

Rugby Union

Italy v Wales, RBS 6 Nations Championship

Stadio Flaminio

Italy

26/02/2011

Rugby Union

England v France, RBS 6 Nations Championship

Twickenham

United Kingdom

27/02/2011

Rugby Union

Scotland v Ireland, RBS 6 Nations Championship

Murrayfield

Scotland

27/02/2011

Football

Carling Cup Final

Wembley Stadium, London

United Kingdom

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Events Calendar 2011

March date

sport

event

Venue

Country

12/03/2011

Rugby Union

Italy v France, RBS 6 Nations Championship

Stadio Flaminio

Italy

12/03/2011

Rugby Union

Wales v Ireland, RBS 6 Nations Championship

Millennium Stadium

Wales

12/03/2011

Football

The F.A. Cup sponsored by E.ON Quarter Finals

Various

United Kingdom

13/03/2011

Rugby Union

England v Scotland, RBS 6 Nations Championship

Twickenham

United Kingdom

15/03/2011

Horse Racing

Cheltenham National HuntÂ Festival

Cheltenham Racecourse

United Kingdom

19/03/2011

Rugby Union

Scotland v Italy, RBS 6 Nations Championship

Murrayfield

Scotland

19/03/2011

Rugby Union

Ireland v England, RBS 6 Nations Championship

Aviva Stadium

Ireland

19/03/2011

Rugby Union

France v Wales, RBS 6 Nations Championship

Stade de France

France

Marketplace 10 | 23

Events Calendar 2011

april date

sport

event

Venue

Country

07/04/2011

Horse Racing

Grand National

Aintree, Liverpool

United Kingdom

16/04/2011

Football

The F.A. Cup sponsored by E.ON Semi Finals

Wembley Stadium, London

United Kingdom

16/04/2011

Snooker

BetFred.com World Snooker Championship

Crucible Theatre, Sheffield

United Kingdom

17/04/2011

Athletics

Virgin London Marathon

London

United Kingdom

26/03/2011

Rowing

Oxford vs Cambridge Boat Race sponsored by Xchanging

River Thames, London

United Kingdom

24 | Marketplace 10

Events Calendar 2011

may date

sport

event

Venue

Country

14/05/2011

Football

The F.A. Cup Final, sponsored by E.ON

Wembley Stadium, London

United Kingdom

20/05/2011

Rugby Union

ERC Heineken Cup Final

Millennium Stadium

Wales

26/05/2011

Formula 1

F1 Monaco Grand Prix

Monte Carlo

Monaco

28/05/2011

Football

Champions League Final

Wembley, London

United Kingdom

TBC

Rugby Union

Guinness Premiership Final

Twickenham, London

United Kingdom

Marketplace 10 | 25

The 10 Companies to Watch in 2010

The 10 companies to watch in 2010

Betfair

bwin

It is an important period in the life of the Betfair brand with an impending flotation to the London stock exchange in the pipeline. Betfair’s star has been on the rise in recent years, thanks largely to its hosting of the World Series of Poker Europe as well as strategically sponsored sporting events and market exposure.

bwin is a giant in the field of iGaming, and following its recent acquisitions, such as that of Italy’s Gioco Digitale, has become one of the biggest players in the growing European market. The company is very much in the public eye at present, being the main shirt sponsors of two of the world’s biggest football teams in AC Milan and Real Madrid.

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The 10 Companies to Watch in 2010

GTECH G2

Ladbrokes

GTECH G2 is the new iGaming asset operating under the GTECH umbrella, and consists of GTECHâ&#x20AC;&#x2122;s acquired properties Boss Media, Finsoft and St Minver, which transformed this international lottery technology provider into an integrated endto-end iGaming software provider. This is one of the largest gaming suppliers in the world, and its experience in global regulatory environments makes GTECH an interesting and tell-tale addition to the iGaming industry.

The Ladbrokes brand is synonymous with high street betting in the UK with a history that takes it back as far as 1886. Its modern day operation has seen the successful digitalization of its core betting products as well as its expansion into verticals such as poker, casino and bingo. With newly appointed CEO, Richard Glynn, formerly of Sporting Index at the helm, the months to come could prove extremely interesting for the UKâ&#x20AC;&#x2122;s best known bookmaker.

Marketplace 10 | 27

The 10 Companies to Watch in 2010

The 10 companies to watch in 2010

PartyGaming

Playtech

PartyGaming remains one of the industry’s biggest and most influential names and has enhanced its reputation through its government friendly strategy. Long been linked to a merger with bwin, PartyGaming has been on the acquisition trail recently, having acquired the World Poker Tour from WPTE, made its anticipated move into the bingo market through the acquisition of Cashcade and entered the French market via a B2B deal with Pari Mutuel Urbain.

Playtech is the world’s largest publicly traded software supplier to the online gaming industry. Playtech’s stock has risen significantly in 2009/10 due to an aggressive acquisition strategy that has seen it acquire Gaming Technology Solutions (GTS), Virtue Fusion and form a joint venture with US lottery giant Scientific Games. Its position is further strengthened by the success of its iPoker Network and its software provision for brands such as SEGA and Manchester United.

28 | Marketplace 10

The 10 Companies to Watch in 2010

Poker Stars

Unibet

Poker Stars is important not only for its incredible market share, but for its policy to continue to take bets from the United States. Being the largest operator in the US, Poker Stars has made a definitive statement that the right for adults to play poker should not be infringed. It was also one of the first companies to take advantage of the relaxation of gambling advertising in the UK through a high quality TV campaign, whilst its European Poker Tour (EPT) is now recognised as the worldâ&#x20AC;&#x2122;s premier poker tour.

Unibet is one of the five biggest industry components on the iGaming Index and continues to show strength in times of uncertainty. Founded in 1997 and now serving 4.1 million customers in over 150 countries worldwide, Unibetâ&#x20AC;&#x2122;s star continues to glare brightly as it continues to diversify its revenue stream away from Scandinavia.

Marketplace 10 | 29

The 10 Companies to Watch in 2010

The 10 companies to watch in 2010

Harrah’s Interactive Entertainment (HIE)

PKR

There is arguably no bigger terrestrial gaming brand in the world, yet we have added Harrah’s Interactive Entertainment to the list of rising stars because it is the first of the Vegas brands to fully commit to the iGaming space. Initially launching with its WSOP and Caesars Casino brands, it has now ventured into the bingo market through its Caesars Bingo Online brand and although solely operating in the UK market at present, would be well positioned to take advantage of any relaxing of US law.

PKR is the revolutionary 3D online poker room created by Jez San, who was the first person ever to be awarded an OBE for services to the computer games industry. Its healthy poker business has been further enhanced by some innovative aerial banner advertising alongside its TV campaigns. Yet, it will be PKR’s sportsbetting and 3D casino products that will capture the imagination over the coming year.

30 | Marketplace 10

FOR INNOVATIONS IN

iGAMING DATA

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Top 100 Operators

Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

Property Name New York State Lottery King.com Virginia Lottery WorldWinner TVG Interactive Horseracing Sportsbook.com Bodog Casino Youbet.com TwinSpires Online Vegas GameColony.com PokerStars Go Casino BetUS. PurePlay Party Poker Club UK Casino Bingo.com Absolute Poker XpressBet Sportsbetting.com SpadeClub 123Bingo Online Full Tilt Poker Plenty Jackpots Bookmaker Spadester.com Carib Sports Off Shore English Harbour Casino Slots Oasis The Greek Sports Book Bingo Hall Sports Interaction Sportsbook & Racebook YouWager Pinnacle Sports Cherry Red Casino TheLotter.com Betfair OddsMaker Casino SuperSlots Pamper Casino BingoWorkz USA Bingo VIP Slots Bet Jamaica Sports.com UB.com PKR BetOnline.com Superior Casino

Data provided by Casino City Press

32 | Marketplace 10

Games Lottery Backgammon, Mahjong , Skill Games Lottery Backgammon, Skill Games Racebook, Sportsbook Casino Games, Poker, Racebook, Sportsbook Casino Games, Poker, Racebook, Sportsbook Racebook, Sportsbook Racebook, Sportsbook Casino Games Backgammon, Mahjong, Rummy Games, Skill Games Poker Casino Games Casino Games, Poker, Racebook, Sportsbook Poker Poker Casino Games Bingo, Casino Games Casino Games, Poker Racebook, Sportsbook Casino Games, Poker, Racebook, Sportsbook Poker Bingo, Casino Games Poker Casino Games Casino Games, Poker, Racebook, Sportsbook Skill Games Casino Games, Poker, Racebook, Sportsbook Casino Games Casino Games Casino Games, Poker, Racebook, Sportsbook Bingo, Casino Games, Lottery Casino Games, Lottery, Poker, Racebook, Sportsbook Casino Games, Poker, Sportsbook Casino Games, Poker, Sportsbook Casino Games Lottery Betting Exchange, Forex Casino Games, Poker, Sportsbook Casino Games Casino Games Bingo, Casino Games Bingo Casino Games Casino Games, Racebook, Sportsbook Casino Games, Poker, Racebook, Sportsbook Poker Poker Casino Games, Poker, Racebook, Sportsbook Casino Games, Poker

Top 100 Operators

Rank 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72

Property Name bet365 Slots of Vegas Silver Dollar Casino World Sports Exchange eBetUSA 5Dimes BetAmerica All Slots Casino Fun Time Bingo Intertops Sportsbook Sloto' Cash Casino Bingo Knights Casino-on-Net - 888.com BingoPalace Paddy Power Sportsbook Sports-gambling.com Go Horse Betting Heritage Sports Diamond Sportsbook International Royal Vegas Online Casino Play65 bwin Sportsbook

73 74

SBG Global Sportsbook Ladbrokes

75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100

Racing Post The National Lottery UK VIP.com My Sportsbook.com Bingo Vega SlotsPlus Bet Phoenix RaceBook.com DigiTurf Vegas Casino Online Palace of Chance Big Time Bingo Club Player Casino Wager Web Win A Day Casino Golden Palace Casino Winabingo Replaypoker M&M Sports Slotland Golden Casino Millionaire Casino Casino.com Matchbook Casino Euro ClubWPT

Games Casino Games, Racebook, Sportsbook Casino Games Casino Games Casino Games, Poker, Racebook, Sportsbook Racebook, Sportsbook Casino Games, Lottery, Poker, Racebook, Sportsbook Sportsbook Casino Games, Poker Bingo, Casino Games Sportsbook Casino Games Bingo, Casino Games, Lottery, Poker Backgammon, Casino Games Bingo, Casino Games, Poker Racebook, Sportsbook Casino Games, Racebook, Sportsbook Casino Games, Racebook, Sportsbook Casino Games, Racebook, Sportsbook Casino Games, Racebook, Sportsbook Casino Games, Poker Backgammon Backgammon, Bingo, Casino Games, Lottery, Mahjong, Poker, Skill Games, Sportsbook Racebook, Sportsbook Backgammon, Casino Games, Lottery, Racebook, Skill Games, Sportsbook Casino Games, Poker, Racebook, Sportsbook Lottery Casino Games, Poker, Racebook, Sportsbook Casino Games, Poker, Sportsbook Bingo, Casino Games Casino Games Casino Games, Racebook, Sportsbook Casino Games, Poker, Racebook, Sportsbook Skill Games Casino Games Casino Games Bingo, Casino Games Casino Games Casino Games, Poker, Racebook, Skill Games, Sportsbook Casino Games Casino Games, Lottery, Poker Bingo, Casino Games Poker Racebook, Sportsbook Casino Games Casino Games Casino Games, Poker Casino Games Betting Exchange Casino Games, Poker Casino Games, Poker

*information based on April 2010 figures

Marketplace 10 | 33

Top Operators by Region

UK Gambling » All sites » Monthly rankings for the month of November, 2009 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

betfair

www.betfair.com

11.66%

William Hill Sportsbook

www.willhill.com

9.06%

William Hill

www.williamhill.com

5.18%

Ladbrokes.com

www.ladbrokes.com

4.48%

Racing Post Online

www.racingpost.co.uk

3.54%

Bet365

www.bet365.com

3.04%

King.com

www.midasplayer.com

2.85%

The National Lottery

www.national-lottery.co.uk

2.81%

Paddy Power Bookmaker

www.paddypower.com

2.47%

At The Races

www.attheraces.co.uk

1.97%

Gambling » All sites » Monthly rankings for the month of January, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

The National Lottery

www.national-lottery.co.uk

10.45%

betfair

www.betfair.com

10.08%

William Hill

www.williamhill.com

6.34%

Ladbrokes Sportsbook

www.ladbrokes.com

4.19%

William Hill

www.willhill.com

3.47%

bet365

www.bet365.com

3.37%

Racingpost.com

www.racingpost.co.uk

3.32%

King.com

www.midasplayer.com

2.79%

paddypower.com

www.paddypower.com

2.62%

tombola

www.tombola.com

1.86%

Gambling » All sites » Monthly rankings for the month of March, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

The National Lottery

www.national-lottery.co.uk

10.39%

betfair

www.betfair.com

6.49%

Ladbrokes Sportsbook

www.ladbrokes.com

5.43%

William Hill

www.willhill.com

4.27%

Racingpost.com

www.racingpost.co.uk

4.23%

bet365

www.bet365.com

3.92%

paddypower.com

www.paddypower.com

3.40%

King.com

www.midasplayer.com

2.42%

Ladbrokes.com Casino

casino.ladbrokes.com

2.29%

PKR

www.pkr.com

1.19%

34 | Marketplace 10

Top Operators by Region

US Gambling » All sites » Monthly rankings for the month of November, 2009 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

NY Lottery

www.nylottery.org

4.47%

Florida Lottery

www.flalottery.com

4.37%

FreeSlots

www.freeslots.com

3.90%

King.com

www.midasplayer.com

3.34%

Pennsylvania Lottery

www.palottery.state.pa.us

3.30%

Georgia Lottery

www.galottery.com

2.76%

Texas Lottery Commission

www.txlottery.org

2.68%

Ohio Lottery

www.ohiolottery.com

2.63%

California Lottery

www.calottery.com

2.08%

Virginia Lottery

www.valottery.com

2.08%

Gambling » All sites » Monthly rankings for the month of January, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

Florida Lottery

www.flalottery.com

4.77%

NY Lottery

www.nylottery.org

4.51%

FreeSlots

www.freeslots.com

4.23%

Pennsylvania Lottery

www.palottery.state.pa.us

3.64%

King.com

www.midasplayer.com

3.25%

Ohio Lottery

www.ohiolottery.com

2.97%

Texas Lottery Commission

www.txlottery.org

2.86%

Georgia Lottery

www.galottery.com

2.85%

Virginia Lottery

www.valottery.com

2.49%

California Lottery

www.calottery.com

2.31%

Gambling » All sites » Monthly rankings for the month of March, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

NY Lottery

www.nylottery.org

4.52%

Florida Lottery

www.flalottery.com

4.51%

FreeSlots

www.freeslots.com

4.21%

Pennsylvania Lottery

www.palottery.state.pa.us

3.88%

King.com

www.midasplayer.com

3.11%

Texas Lottery Commission

www.txlottery.org

3.08%

Ohio Lottery

www.ohiolottery.com

2.75%

Georgia Lottery

www.galottery.com

2.63%

Lottery Post

www.lotterypost.com

2.54%

Powerball

www.powerball.com

2.46%

Marketplace 10 | 35

Top Operators by Region

AUS Gambling » All sites » Monthly rankings for the month of November, 2009 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

TAB Racing NSW & VIC

www.tabracing.com.au

16.36%

TABOnline

www.tabonline.com.au

8.03%

Sportsbet.com.au

www.sportsbet.com.au

6.89%

Tabcorp Wagering

www.tab.com.au

5.89%

Golden Casket Lottery Corporation

www.goldencasket.com

5.31%

NSW Lotteries

www.nswlotteries.com.au

3.54%

Tattersall's

www.tattersalls.com.au

3.49%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

2.88%

TABOzbet

www.ozbet.com.au

2.87%

betfair

www.betfair.com

2.85%

Gambling » All sites » Monthly rankings for the month of January, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

TAB Racing NSW & VIC

www.tabracing.com.au

14.56%

TABOnline

www.tabonline.com.au

7.67%

Golden Casket Lottery Corporation

www.goldencasket.com

7.32%

Tattersall's

www.tattersalls.com.au

5.40%

Tabcorp Wagering

www.tab.com.au

5.18%

NSW Lotteries

www.nswlotteries.com.au

4.44%

Sportsbet.com.au

www.sportsbet.com.au

4.42%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

3.05%

TABOzbet

www.ozbet.com.au

2.93%

betfair

www.betfair.com

2.62%

Gambling » All sites » Monthly rankings for the month of March, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

TAB Racing NSW & VIC

www.tabracing.com.au

14.30%

Sportsbet

www.sportsbet.com.au

8.74%

UNiTAB.com

www.tabonline.com.au

7.25%

Golden Casket

www.goldencasket.com

6.20%

Tabcorp Wagering

www.tab.com.au

5.30%

Tattersall's

www.tattersalls.com.au

4.45%

NSW Lotteries

www.nswlotteries.com.au

4.20%

TAB Sportsbet NSW & VIC

www.tab.com.au/sports

3.65%

TABOzbet

www.ozbet.com.au

2.93%

betfair

www.betfair.com

2.51%

36 | Marketplace 10

Top Operators by Region

HK Gambling » All sites » Monthly rankings for the month of November, 2009 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

Hong Kong Jockey Club - Bets

bet.hkjc.com

46.71%

HKJC Football Betting Limited

bet.hkjc.com/football

26.04%

The Hong Kong Jockey Club

www.hkjc.com

13.75%

News.7m.cn

news.7m.cn

2.75%

Macau Slot

www.macauslot.com

1.46%

Football.orisun.com

football.orisun.com

0.96%

888.com

www.888.com

0.75%

ET007.com

bf.bet007.com

0.69%

New Star

www.nn1111.com

0.41%

Freelotto

www.freelotto.com

0.39%

Gambling » All sites » Monthly rankings for the month of January, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

Hong Kong Jockey Club - Bets

bet.hkjc.com

48.94%

HKJC Football Betting Limited

bet.hkjc.com/football

24.25%

The Hong Kong Jockey Club

www.hkjc.com

14.57%

News.7m.cn

news.7m.cn

1.85%

FreeLotto

www.freelotto.com

1.64%

888.com

www.888.com

1.20%

Macau Slot

www.macauslot.com

1.06%

Football.orisun.com

football.orisun.com

0.80%

ET007.com

bf.bet007.com

0.54%

Skyin.cn

www.skyin.cn

0.43%

Gambling » All sites » Monthly rankings for the month of March, 2010 » Ranks by ‘Visits’ RANK

WEBSITE

DOMAIN

MARKET SHARE

Hong Kong Jockey Club - Bets

bet.hkjc.com

45.81%

HKJC Football Betting Limited

bet.hkjc.com/football

26.84%

The Hong Kong Jockey Club

www.hkjc.com

13.70%

News.7m.cn

news.7m.cn

2.59%

Macau Slot

www.macauslot.com

1.26%

Football.orisun.com

football.orisun.com

1.07%

888.com

www.888.com

0.96%

FreeLotto

www.freelotto.com

0.90%

ET007.com

bf.bet007.com

0.66%

ft.funtown.com.hk

0.42%

Marketplace 10 | 37

Governing Bodies and Associations

governing bodies eCOGRA

GAMCARE

IGC

eCOGRA, a non-profit organization, is the independent standards authority of the online gaming industry, specifically overseeing fair gaming, player protection and responsible operator conduct. The organization’s reach now also extends to affiliate programs. eCOGRA protects those who engage in online gaming where it is lawful.

GamCare strives to develop strategies that will improve the understanding of the social impact of gambling, promote a responsible approach to gambling and address the needs of those adversely affected by a gambling dependency.

The IGC, a not-for-profit organization, was founded in 1996 in the US, and relocated to Vancouver, Canada, in March 2000. The organization was established to provide a forum for interested parties to address issues and advance common interests in the global interactive gaming industry, to establish fair and responsible trade guidelines and practices that enhance consumer confidence in interactive gaming products and services, and to serve as the industry’s public policy advocate and information clearinghouse.

Contact: Tex Rees, Gaming Advocate tex@eogra.org Disputes eCOGRA Limited 2nd Floor Berkeley Square House Berkeley Square London W1J 6BD United Kingdom T: +44 20 7887 1480 F: +44 20 7887 1481 E: info@ecogra.org www.ecogra.org

38 | Marketplace 10

Contact: GamCare 2nd Floor 7-11 St John’s Hill London SW11 1TR T: 020 7801 7000 F: 020 7801 7033 National helpline: 0845 6000 133. E: info@gamcare.org.uk www.gamcare.org.uk

Contact: Direct Mail To: Interactive Gaming Council Canada 175-2906 West Broadway Vancouver BC V6K 2G8 Canada Office Address: 206-3989 Henning Drive Burnaby, BC V5C 6N5 T: 1.604.732.3833 F: 1.604.677.5785 www.igcouncil.org

Governing Bodies and Associations

RGA The Remote Gambling Association became operational on August 1, 2005 as a result of the merger between the Association of Remote Gambling Operators (ARGO) and the Interactive Gaming, Gambling and Betting Association (IGGBA). The RGA represents the world’s largest and most well known remote gambling companies and provides the industry with a single voice on all the issues of importance to regulators, legislators, and key decision makers around the world.

Contact: Remote Gambling Association 6th Floor, 52-54 High Holborn, High Holborn House, London WC1V 6RL (+44) (0) 0207 831 2195 www.rga.eu.com

The UK Gambling Commission The UK Gambling Commission was set up under the Gambling Act 2005. It has taken over the role previously played by the Gaming Board for Great Britain in regulating casinos, bingo, gaming machines and lotteries. In addition, since 2007 it has had responsibility for the regulation of betting and remote gambling, as well as helping to protect children and the vulnerable.

HBLB The HBLB is a statutory body established by the Betting Levy Act 1961 and now operating in accordance with the provisions of the Betting, Gaming and Lotteries Act 1963 (as amended). Its role is to assess and collect monetary contributions from bookmakers and the Tote via a levy, which it then distributes for the improvement of horseracing, the breeding of horses, and for the advancement of veterinary science and education.

Contact: Victoria Square House Victoria Square Birmingham B2 4BP T: 0121 230 6666 F: 0121 233 1096 E: info@gamblingcommission. gov.uk www.gamblingcommission. gov.uk

Contact: Offices Parnell House 25 Wilton Road London SW1V 1LW T: 020 7333 0043 F: 020 7333 0041 General Enquiries: enquiries@hblb.org.uk Equine Grants Department: equine.grants@hblb.org.uk Bookmakers’ Committee: postmaster@hblb-bmc.org.uk

Marketplace 10 | 39

Governing Bodies and Associations

The EGBA

The IBAS

The ABB

The EGBA is a not-for-profit association set up by seven of the leading online gaming operators in Europe: PartyGaming, bwin Group, Unibet, bet-at-home.com, The Carmen Media Group, Expekt and Interwetten Gaming Ltd.

The Independent Betting Arbitration Service was formed in the autumn of 1998 with the Governmentâ&#x20AC;&#x2122;s approval and the support of the industry (over 95% of UK bookmakers have registered with the service).

Contact:

European Gaming and Betting Association 11 Rond Point Schuman 1040 Brussels Belgium www.eu-ba.org

Independent Betting Arbitration Service PO Box 62639 London EC3P 3AS T: 020 7347 5883 F: 020 7347 5882 E: adjudication@ibas-uk.co.uk www.ibas-uk.com

The Association of British Bookmakers (ABB) is the leading trade association representing bookmakers in Great Britain. In 2002 the ABB was created following the merger of the British Betting Office Association (BBOA), representing independent bookmakers, and the Betting Office Licensees Association (BOLA), whose membership included the large bookmaking chains.

40 | Marketplace 10

Contact: Association of British Bookmakers Ltd Norris House 4 Norris Street London SW1Y 4RJ T: +44 (0)20 7434 2111 F: +44 (0)20 7434 0444 E: mail@abb.uk.com www.abb.uk.com

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Jurisdiction Profiles

ALDERNEY Type of company Entity Available for iGaming Firms

Software Testing Requirements

Limited Companies.

Corporation Tax Rate

Reporting Requirements to the Gaming Regulators and/or Financial Regulator

0% Corporation Tax.

Periodic ﬁnancial reports are required.

Additional Gaming Tax Rate No additional taxes.

Anti-Money Laundering Policy for iGaming Firms

Minimum Share Capital for an iGaming Company

All operators must comply with the AML legislation in force.

£2.00

Restrictions on Jurisdictions from which you can take Wagers

Security Requirements/Indemnity for Players Deposits A variety of mechanisms are acceptable commensurate with the Business Plan and commercial performance of the operator.

Licence Fee Category 1: B2C licence: The licence fees are based on annualised Net Gaming Yield, as follows: ● NGY up to £1m - annual fee £35,000 ● NGY of £1m to £5m - annual fee of £70,000 ● NGY of £5m to £7.5m - annual fee of £100,000 ● NGY in excess of £7.5m - annual fee of £140,000 (In the ﬁrst year of operation the license fee is £35,000, irrespective of NGY)

Category 2: B2B licence (resident and non-resident) carry a ﬁxed annual fee of £35,000. Associate certificates (typically for key software suppliers) carry a ﬁxed annual fee of £10,000.

Temporary use licences (typically for disaster recovery purposes) carry a ﬁxed annual fee of £10,000.

Licence Duration 12 months.

Do Local Banks Process Online Gaming Transactions? Yes.

Bandwidth Type Available All types of bandwidth are available from a variety of suppliers.

42 | Marketplace 10

Technical standards are published by the AGCC.

There are no restrictions.

Contact Details of Government Department or Regulator Robin Le Prevost Director of E-Commerce Development States of Alderney PO Box 15, St Anne’s Alderney British Channel Islands GY9 3HT T: +44 [0] 207 993 8564 M: +44 [0] 7781 109 809 E: robin@AlderneyGambling.com W: http://www.AlderneyGambling.com

Jurisdiction Profiles

COSTA RICA Type of Company Entity Available for iGaming Firms

Restrictions on Jurisdictions from which you can take Wagers

S.A. (Sociedad Anonima) – equivalent of a Limited company or SRL (Sociedad de Responsabilidad Limitada) – equivalent of an LLC.

No wagers may be taken within Costa Rica from Costa Ricans.

Corporation Tax Rate In Costa Rica business tax legislation is currently based on the principle of territoriality meaning that all business income which has a foreign source is tax exempt. Only that proportion of business revenue earned within Costa Rica is subject to an assessment by the tax authorities.

Additional Gaming Tax Rate No additional taxes for such companies are applicable.

Minimum Share Capital for an iGaming Company There is no minimum share capital requirement, however, at least 25% of the issued capital must be paid up on incorporation.

Contact Details of Government Department or Regulator No speciﬁc gaming department or gaming regulator exists.

Address Costa Rica Commerce, Industry and Economy Ministry Edificio del IFAM San Jose, San José Costa Rica 10216-1000 W: www.meic.go.cr E: uie@meic.go.cr F: +506 236 7281 General Information: +506 235 2700

Security Requirements/indemnity for Player deposits None.

License Fee None.

License Duration Not Applicable.

Do Local Banks Process Online Gambling Transactions? No.

Software Testing Requirements No.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator No.

Anti-Money Laundering Policy for iGaming Firms No special or additional rules apply to iGaming ﬁrms. Standard good business practices apply to all companies.

Marketplace 10 | 43

Jurisdiction Profiles

FIRST CAGAYAN Type of Company Entity Available for iGaming Firms

Anti-Money Laundering Policy for iGaming Firms

Licensees are classiﬁed according to the types of games companies offer: RNG, Sportsbook, video streaming, proxy betting and Peer-to-Peer games. Licensees may offer one or several types of games.

In accordance with the provisions found in the AntiMoney Laundering Act (AMLA) otherwise known as Republic Act 9160 (as amended in Republic Act 9164).

Corporation Tax Rate

Restrictions on Jurisdictions from which you can take Wagers

5% for entities registered in the Special Economic Zone.

Additional Gaming Tax Rate 2% of Net Win computed on a monthly basis.

Minimum Share Capital for an iGaming Company Nominal amounts to register corporations with the Securities and Exchange Commission.

Licence Fee US$40,000 yearly renewable license.

Licence Duration Yearly, renewable.

Do Local Banks Process Online Gaming Transactions? There are local payment gateways for both local and foreign banks.

Bandwidth Type Available Up to 10GB in the Cagayan Economic Zone. Multiﬁber links connect through several international carriers.

Software Testing Requirements Testing and certiﬁcation required from accredited, third-party software testing companies such as Gaming Associates, Technical Systems Testing, Gaming Laboratories International and Global Gaming Services.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Statutory reporting requirements under the Interactive Gaming Act of 2003 such as Monthly Performance Reports, Player Accounts, Reports on Major Wins, System Malfunctions and Security Incidents. Yearly submission of audited ﬁnancial statements.

44 | Marketplace 10

No wagers from the Philippines and the United States.

Contact Details of Government Department or Regulator Regulator: First Cagayan Leisure and Resorts Corporation. 26th Floor, Philippine Stock Exchange Centre, Tektite West, Exchange Road, Ortigas Centre, Philippines W: www.firstcagayan.com E: info@firstcagayan.com T: + 632-637-4978 or + 632-638-5556. F: + 632-635-0993

Jurisdiction Profiles

GIBRALTAR Located at the southernmost tip of Europe, Gibraltar currently licenses operators under the Gambling Ordinance 2005. Gibraltar began offering licenses to online gaming sites in 1998. Currently the country licenses sportsbooks, online casinos, and betting exchanges. Gibraltar primarily licenses operators with a proven track record and requires software testing as part of the process. For fixed-odds betting operations gaming tax is currently levied as from April 1, 2005 at 1% of the turnover up to £42,500,000 of annual turnover with the gaming tax capped at £425,000 per annum, with a minimum annual tax payable of £85,000. Betting exchanges are currently taxed on the same basis as fixed-odds operations. For Internet casinos gaming tax is currently levied at 1% of the gaming yield or gross profit. The maximum and minimum cap is the same as for fixed-odds betting.

Address Gibraltar Regulatory Authority Gambling Division Suite 811 Europort Gibraltar W: www.gibraltar.gov.gi E: gambling@gra.gi T: 00350 20074636 F: 00350 20072166

TOP TEN OPERATORS 1 PartyGaming 2 bwin International Ltd 3 Ladbrokes 4 Victor Chandler 5 Eurobet 6 Stan James (Gibraltar) Ltd 7 William Hill 8 Mansion 9 St Minver Ltd 10 888.com Plc

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Jurisdiction Profiles

ISLE OF MAN Type of Company Entity Available for iGaming Firms An Isle of Man company must be incorporated in order to be licenced. Local presence can be supplied by Corporate Service Providers If required.

Corporation Tax Rate 0%

Additional Gaming Tax Rate Duty payable on retained gross proﬁts: ● For gross gaming yield not exceeding £20 million per annum: 1.5% ● For gross gaming yield of more than £20 million per annum, but not exceeding £40 million per annum: 0.5% ● For gross gaming yield exceeding £40 million per annum: 0.1% The exception is football pools which carries a 15% duty rate.

Minimum Share Capital for an iGaming Company By discussion as part of licence application process.

Security Requirements/Indemnity for Players Deposits Operator must demonstrate full protection of player funds. Recently passed legislation will ensure a separate account for player funds will legally protect them.

Licence Fee Application fee £1,000 and then annual fee under Online Gambling Regulation Act of £35,000 per annum.

Licence Duration Five years then renewal is required.

Do Local Banks Process Online Gaming Transactions Yes.

Bandwidth Type Available A wide range of SLA guaranteed Internet Bandwidth, Private Circuit and MPLS connectivity solutions are available and provided over two resilient ﬁbre optic rings and one point to point cable.

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Software Testing Requirements Certiﬁcate from an approved testing house is required as part of the licence application process. Details can be obtained from the Gambling Commission.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Access to the business, its systems and audited accounts when requested by the Gambling Control Commissioners.

Anti-Money Laundering Policy for iGaming Firms Full AML due diligence. Indemniﬁcation procedures, record keeping, internal procedures, education and training, as well as adherence to the Isle of Man Gambling Control Commissioner’s Guidance Notes for the Prevention of Money Laundering.

Restrictions on Jurisdictions from which you can take Wagers It is the responsibility of the operator to make these decisions, however; the Gambling Control Commissioners may ask for conﬁrmation that independent legal advice has been taken if they have a concern about a speciﬁc target market.

Contact Details of Government Department or Regulator Garth Kimber – Head of eGaming Development Department of Economic Development Hamilton House, Peel Road Douglas, Isle of Man, IM1 5EP T: 01624 682307 M: 07624 464473 E: garth.kimber@gov.im W: www.gov.im/gambling

Jurisdiction Profiles

KAHNAWÁKE Type of Company Entity Available for iGaming Firms

Minimum Share Capital for an iGaming Company

192 connectivity from Montreal to the Kahnawáke data centre using multiple carriers on diverse paths. Network access is provided to customers from a redundant pair of Juniper core routers, and multiple Cisco distribution routers. Mohawk Internet Technologies put in place a Distributed Denial of Service (DDoS) mitigation solution based on the Cisco Guards technology to protect its customers against DDoS attacks. Mohawk Internet Technologies also has the overhead bandwidth necessary to counteract undesirable attacks.

There is no minimum share capital. Each application is assessed on its merits.

Software Testing Requirements

Applications accepted from corporations or partnerships that are established in any recognized jurisdiction.

Corporation Tax Rate There is no corporate tax.

Additional Gaming Tax Rate There is no additional gaming tax.

Security Requirements/Indemnity for Players Deposits Security requirements may take a variety of forms and are adjusted according to circumstances.

Licence Fee Application fee is US$25,000, plus US$5,000 for each Key Person. The cost of the initial risk analysis of control systems is in addition, and varies according to circumstances. The annual licensing fee is US$10,000.

Licence Duration Initial term is six months, after which a licence may be issued for a maximum of two years. Licences must be renewed every two years and an unlimited number of renewals is permitted.

Do Local Banks Process Online Gaming Transactions No.

Bandwidth Type Available Mohawk Internet Technologies has agreements with multiple Global Tier 1 upstream transit providers in Montreal providing multiple Internet connections from OC-48 to 10 GigE. In addition, Mohawk Internet Technologies interconnects into private peering networks (layer 2 networks interconnecting content providers and distribution networks over Ethernet). A SONET self-healing network ring provides OC-

Control System Submission must be provided with application. Risk analysis performed on RNG and other key components of the applicant’s control system.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Continuous compliance program is designed and implemented during the initial six month licensing period. Requirements may vary according to circumstances.

Anti-Money Laundering Policy for iGaming Firms AML requirements are set out in Regulations. Filing of Currency Transaction Reports required for transactions that exceed US$10,000. Filing of Suspicious Activity Reports required for variety of speciﬁc situations.

Restrictions on Jurisdictions from which you can take Wagers None.

Contact Details of Government Department or Regulator: Kahnawáke Gaming Commission, P.O. Box 1799, Mohawk Territory of Kahnawáke, Canada J0L1B0 T: (450) 635-1076 Fax: (450) 635-1139 E: info@gamingcommission.ca W: www.gamingcommission.ca

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Jurisdiction Profiles

MALTA Type of Company Entity Available for iGaming Firm Remote Gaming Companies in Malta are regulated by the Remote Gaming Regulations, 2004 (LN176/2004) under the Lotteries and Other Games Act, 2001 (LOGA). Licensees are classiﬁed according to the manner they assume game risk.

Corporation Tax Rate 35% tax on companies with certain rebate claims.

Additional Gaming Tax Rate Class 1: 4,658 per month for the ﬁrst six months since the ‘go live’ date, and 6,988 per month thereafter. Class 2: 0.5% on gross amount of stakes accepted. Class 3: 5% on real income. Class 4: Exempted from tax for the ﬁrst six months, 2,329 per month for the next six months and then pay 4,658 per month for the full duration of the license. Class 1 on 4: 1,165 per month since the ‘go live’ date. The maximum gaming tax payable annually by one licensee shall not exceed 466,000.

Minimum Share Capital for an iGaming Company Classes 1 & 2: 100,000. Classes 3 & 4: 40,000 The Minimum Share Capital must be issued and fully paid up.

Security Requirements/Indemnity for Players Funds The Remote Gaming Regulations (2004) require that player funds are held separately in a Client’s Account. The LGA monitors the Accounts monthly and reviews bank statements to ensure that the funds are covered.

Licence Fee 6,988 annually.

Licence Duration Five years, this is renewable thereafter.

Do Local Banks Process Online Gaming Transactions? Yes.

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Bandwidth Type Available Multi-ﬁbre links connected to various international carriers at Gigabit capacities such as Cable and Wireless, Telecom Italia and Interoute.

Software Testing Requirements RNG test certiﬁcate and adequate systems review processing. A certiﬁer is appointed by the LGA to audit the process before granting a license.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Bi-annual Accounts, Incident Reports, Monthly Players’ Balances, Clients Funds’ bank statements and Decommissioning of gaming and control systems equipment.

Restrictions on Jurisdictions from which you can take Wagers None.

Contact Details of Government Department or Regulator Lotteries and Gaming Authority Suite 1, Level 3, TG Complex, Brewery Street, Mriehel, BKR 3000 Malta W: www.lga.org.mt E: info@lga.org.mt T: +356 2546 9000 F: + 356 21 316 599

Jurisdiction Profiles

NETHERLANDS ANTILLES Type of Company Entity Available for iGaming Firms

approximately from USD$1,000 a month to USD$5,600 a month.

For iGaming businesses it is advisable to incorporate a so-called e-Zone Company in Curacao. The e-Zone Company can be either a N.V. (Naamloze Vennootschap) which is a Limited Liability Company or a B.V. (Besloten Vennootschap) which is a Private Limited Liability Company. Both entities have the following requirements: ● Capital divided in shares ● At least one shareholder is required. This shareholder can be an individual or a corporate entity ● One General Meeting of Shareholders must be held a year. This meeting must be held in the Netherlands Antilles in person or by proxy by the foreign shareholder ● At least one managing director must be a resident in Curacao. Managing directors can be individuals or entities ● A registered ofﬁce and address must be maintained in the jurisdiction and in an designated e-Zone area in particular ● A minimum capital amount is needed for incorporation ● Shares are issued in registered form and can be converted into bearer shares ● Shareholder’s register is not open for public inspection

Licence Duration

Corporation Tax Rate

National Anti-Money Laundering Regulations, Unusual Transactions Act, Counter-Terrorism Financing Regulations and Know Your Customer Policies are applicable to all Curacao Companies. International standards apply.

2% of Net Proﬁts; no import duties, no sales (turnover) tax. Expatriate employees working for an e-Zone Company can be entitled to a special income tax regime subject to obtaining the necessary ruling. e-Zone Permit is required to be obtained prior to operations.

Security Requirements/Indemnity for Players Deposits The security requirements and/or indemnity for player deposits are subject to the Master License holder.

By law the sub-license is valid for an indeﬁnite period under a valid Master License. The Master License is valid for a period of ﬁve years and will automatically be renewed unless conditions and requirements set by authorities are not met.

Bandwidth Type Available ● Multi-gigabit ● Five international ﬁbre links ● Self-healing ring ● Fully redundant

Software Testing Requirements ● Certiﬁcation of RNG ● Games need approval of Minister of Justice

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Requirements may vary according to circumstances. Copies of communications between company and client, including but not limited to gaming rules, result of game and pay-out to be available to regulator or supervising authority for ﬁve years. The responsibility at all times remains with the Master License holder.

Anti-Money Laundering Policy for iGaming Firms

Contact Details of Government Department or Regulator Department of Justice of the Netherlands Antilles Wilhelminaplein z/n, Curacao, Netherlands Antilles Attention: Mr. Herbert Coffie Herbert.coffie@gov.an

Licence Fee The fee for a sub-license is subject to the discretion of the Master License Holder and varies in practice

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Jurisdiction Profiles

TASMANIA Tasmanian Gaming Licence

Gaming Transactions

The Gaming Control Act provides for the issue of a Tasmanian Gaming Licence (TGL). A TGL can have more than one endorsement that will allow for the conduct of the following: ● ﬁxed odds wagering (horses and greyhounds, where wagers are taken over the Internet or telephone) ● sportsbetting (sports bet wagering over the Internet or telephone) ● major lotteries ● prescribed endorsement; and ● betting exchange

No issues have been experienced by licensed providers in this jurisdiction.

Type of Company Entity Available for iGaming Firms

Anti-Money Laundering Policy for iGaming Firms

Entities can be in the form of an individual, company or partnership.

A licensed operator must comply with Australian government anti-money laundering and counter terrorism legislation requirements.

Corporation Tax Rate

Bandwidth Type Available Fibre optic cable. The price is dependent on size requirements.

Software Testing Requirements All system components are required to be tested by the operator’s choice of accredited tester.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator Yes, both.

30%. The Australian Government (not Tasmania) administers this tax.

Restrictions on Jurisdictions from which you can take Wagers

Additional Gaming Tax Rate

The Gaming Control Act does not impose restrictions; however, a licensed operator is expected to operate lawfully.

Yes, the exact amount depends on the type of endorsement attached to a TGL.

Minimum Share Capital for an iGaming Company The requirements depend on the type of endorsement attached to a TGL. Financial investigations are undertaken into the suitability and viability of the company prior to the issue of a TGL.

Security Requirements/Indemnity for Players Deposits Strict requirements apply; the nature of these requirements is dependent on the type of endorsement that is issued.

Licence Fee Both an application fee and an annual licence fee apply. The exact cost of the annual fee is dependent on the type of endorsement.

Licence Duration A TGL is issued for up to ﬁve years.

Do Local Banks Process Online

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Contact Details of Government Department or Regulator Tasmanian Gaming Commission (Regulator) gaming@treasury.tas.gov.au, www.gaming.tas. gov.au.

Jurisdiction Profiles

UNITED KINGDOM Corporation Tax Rate Refer to Treasury Website

Additional Gaming Tax Rate Refer to Treasury Website

Security Requirements/Indemnity for Player deposits You can see the requirements for this under Licence Condition 4 Protection of customer funds (page 11) of the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP) – October 2008. Holders of remote operating licences are required to comply with the Remote Gambling and Software Technical Standards – August 2009.

Licence Fee and Duration Operator licence fee information is available on the Gambling Commission website: www.gamblingcommission.gov.uk

Do Local Banks Process Online Gambling Transactions Yes

Software Testing Requirements As at March 2010, the Commission has approved 11 test houses that are able to assess compliance with our technical standards.

Reporting Requirements to the Gaming Regulators and/or Financial Regulator The Commission requires a range of information from operators in order to monitor compliance with gambling legislation, regulations and licence conditions and codes of practice, and to inform our understanding of the industry.

The Guidance states, among other things, that all casino operators must establish and maintain appropriate polices and procedures relating to: ● customer due diligence measures and ongoing monitoring ● reporting ● record-keeping ● internal control ● risk assessment and management ● the monitoring and management of compliance with, and the internal communication of, such policies and procedures (staff training).

Restrictions on Jurisdictions from which you can take Wagers Section 44 of the Gambling Act 2005 contains a power for the Secretary of State for Culture, Media & Sport to specify a country or place as a prohibited territory. Once speciﬁed, it will be a criminal offence for British-licensed operators to provide facilities for remote gambling in that prohibited territory.

Contact Details of Government Department or Regulator Gambling Commission, 4th Floor Victoria Square House, Victoria Square Birmingham, B2 4BP T: 0121 230 6666 F: +44 121-230 6720 W: www.gamblingcommission.gov.uk E: info@gamblingcommission.gov.uk

Anti-Money Laundering (AML) Policy for iGaming Firms The UK Money Laundering Regulations (2007) came into effect in December 2007 and affect any holder of a casino operating licence issued by the Gambling Commission – remote and non-remote. The Commission has produced guidance to remote and non-remote casinos concerning their responsibilities under the Money Laundering Regulations.

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ADVERTISING &Â MARKETING

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visit www.igamingbusiness.com for Information, Insight and Analysis

Advertising & Marketing

GameOn Marketing

Advertising & Marketing

GameOn Marketing Limited is a full service Marketing, Public Relations and Event Management company that offers a fresh and dynamic approach to every marketing campaign. We pride ourselves on developing close working relationships with all our clients to agree each concept and overall vision to ensure that every objective is successfully met – within budget. PR is also an important essence of any marketing campaign and to ensure the best media coverage, we work hard to research your key gaming related media, working closely with you to create interesting press releases, news alerts and editorial that have “real” news value. Events are also an ideal opportunity to get in front of your core market. We offer our support from sourcing the theme, venue and entertainment to creating the invitation list, distribution, sourcing any appropriate merchandise and attending the event to ensure its overall success. GameOn Marketing has offices in London and Gibraltar.

Jack Media is a full service media agency that specializes in the online gambling sector, working with many big name clients to ensure that their media campaigns are run effectively. We provide a whole range of services in the UK, Europe and further afield including Media planning and buying (online, print, TV, cinema, outdoor, exchange, mobile), Paid Search Marketing (PPC), Affiliate marketing, Creative production.

Contact: Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing. com Esther Whitehead T: (00) 44 78759 61828 E: Esther@GameOn-Marketing. com www.GameOn-Marketing.com

Contact: E: info@jackmedialondon.com T: +44 207 042 9444 Ask for Emmie or Ed

Latitude

We are a leading digital marketing agency running over 150 campaigns in 47 countries with expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), social media, online display advertising, affiliate marketing and conversion analytics. Our whole approach is built on performance and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers. We are confident that we can demonstrate a significantly better ROI on your marketing spend than you’re getting at the moment. In fact, we’re so confident that we offer many of our clients’ performance-based pricing, so you only spend money when you’re making money. With a client list boasting Bet 365, Victor Chandler and Virgin Games we know the gaming market inside out. So get in touch now to discuss how we can give your online marketing a boost. Contact: T: 0800 652 3233 E: gaming@latitudegroup.com www.latitudegroup.com

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Advertising & Marketing

Mediadigitalagency

PIMS-SCA

Strategic Headoffices in Malta, Mediadigitalagency has an extensive network of Industry veterans to offer you the best knowledge and support. MDA is one stop solution for any type of Gaming and Ecommerce set-up that demands a personalised and highly efficient service with good solid practical expertise that can help you shape your affiliate and online marketing plan and add value and quality at any stage of your product lifecycle.

PIMS-SCA is a promotional risk management provider, placing huge jackpots for odds based games and games of skill. With over 20 years in the business we have long standing and established relationships with A+ rated Insurance companies and can place risks for all types of games – bingo, poker, slots, blackjack, lotteries, scratchcards and casino games. PIMS-SCA enables online and traditional gaming organisations to offer multi-million pound headline jackpots.

Contact: T: +44 20 8133 0503 E: info@mediadigitalagency.com www.mediadigitalagency.com

Contact: T: 020 7434 3046 E: info@pims-sca.com www.pims-sca.com

Media Hut

Media Hut offer a complete Direct Mail solution to target your players. From CD’s & scratch cards to letters and flyers... ‘If it fits through a letterbox...we can do it!’ • Variable Data Print • Data Cleansing & Enhancement • Lower Postage Costs • Higher Delivery Rates • Maximum Response Acquisition, Conversion and Retention - use Direct Mail for your next campaign. Contact: T: +44 (0)115 987 3777 E: sales@gamingdm.com

A full service digital marketing agency specialising in online gaming.

Marketing Strategy Online Creative Rich Media Viral / Engagement Affiliate Management Media Planning

www.mcboom.com 54 | Marketplace 10

+44 (0)1273 711342

contact@mcboom.com

Advertising & Marketing

Loylogic

Are you running a Player Program? Do you want to offer a more exciting reward experience and expand your reward offering to more countries? Are you looking for ways to better target rewards to players of specific gaming products? Do you intend to move away from rake back and discounts? Loylogic provides modular, scalable and global reward solutions for frequent player programs worldwide. We help our clients to steer and increase the value of their loyalty currency by combining state-of-the-art technology with our international reward network and over 70 years of loyalty expertise. Key Features: • Worldwide reward delivery • Exciting, target rewards (e.g., Las Vegas trip) • Fun, meaningful redemption options (buy, bid, raffle, donate, convert) • Patented points-plus-cash reward payment • Worldwide leading reward shop technology

Don’t Bet On It

One thing you cannot afford to bet on in the igaming industry is your marketing! Whether you are a startup business or seasoned pro, Don’t Bet On It can dramatically increase and convert your gambling traffic. Our betting and gaming marketing services include affiliate marketing, creative design, CRM, SEO and social media consultancy. Our team has a range of skills and experience in the online gambling B2B and B2C industries, which ensure that the consultancy offered is based on experience and not left to chance! Contact: E: info@dontbetonit.co.uk http://www.dontbetonit.co.uk

Key Benefits: • More valuable loyalty currency than competitors • Increased e-gaming spending and revenues • Increased frequent player satisfaction Contact: Robert Moerland T: +41 43 500 51 55 E: robert.moerland@loylogic.com www.loylogic.com

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AFFILIATE PROGRAMS CATEGORY SPONSOR

VictoryPoker.com is host to a virtual poker card room service for those who wish to test their skills against others for fun, prizes, or money. By year’s end, it could become one of the top ten US friendly poker networks and one of the biggest online poker stories of the year.”Team Victory,” is a select group of the world’s finest poker players and industry professionals assembled by VictoryPoker.net. With innovative graphics, superior customer service and a safe, secure interface, the software is crafted to enhance and personalize the online poker experience. For complete biographies on all Team Victory pros, players, and consultants visit www.victorypoker.net Contact Email: affiliates@victorypoker.net Skype: victorypoker MSN: affiliates@victorypoker.net

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visit www.igamingbusiness.com for Information, Insight and Analysis

Affiliate Programs

Marketplace 10 | 57

Affiliate Programs

VICTORY POKER ANNOUNCES SUMMER COMPETITION AND COMPLETE LINEUP WITH MORE THAN $30 million in combined winnings, Team Victory members have graced the covers of prominent magazines, authored best selling books, and often appear on networks such as NBC, Fox Sports, GSN, Sky Sports, Forbes, and ESPN. Known for extravagant lifestyles and the “We made it - We’ll show you how” motto, Team Victory is standing by its promise. Later this year, one new member will be taken into the fold. And soon, poker players will have a chance to compete for $100,000 in tournament entries, cash, a sports car, wardrobe, and a condo on the Las Vegas Strip. Since it’s launch on February 1st, VictoryPoker. com has added several new personalities to its impressive ensemble. In January, former Who’s Your Daddy CEO Dan Fleyshman spearheaded the online project and secured a license with the Everleaf Poker Network. He then recruited a healthy mix of tournament veterans, online name makers, and young cash game specialists to represent the site. The first string included team quarterback Antonio Esfandiari, along with frontmen Andrew “Good2CU” Robl, Keith “The Machine” Gipson, PLO specialist Brian Rast, the controversial Dan “Blitz” Bilzerian, and longtime tournament slayers Paul Wasicka and Lee Markholt. Finally, 2007 Playboy Playmate of the Year Sara Underwood - currently in training - lent her penchant for poker and obvious aesthetics to the field. By February, Danny “Chinese Poker Wizard”

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Wong, backgammon champion Sander Lylloff, heads-up specialist Alec Torelli, and virtual training coach “The Maven” David Chicotsky had officially joined Team Victory. This week, Steven Weusten, James Obst, and Adam Hourani, representing Europe, the US, and Australia respectively, are the site’s latest sponsored pros. Retired FBI agent Joe Navarro and Mindset Coach Sam Chauhan are VictoryPoker.com consultants. VictoryPoker.com is now on course to be the next online contender in a $55 billion industry. As one of the newest online poker rooms, it’s the biggest brand to join the Everleaf Network. Everleaf’s traffic has steadily increased since VictoryPoker.com’s inception. And by year’s end, it could become one of the top ten US friendly poker networks and one of the biggest online poker stories of the year.

Affiliate Programs

“WITH AN ESTIMATED 60 MILLION AMERICANS PLAYING POKER, IT’S ALSO THE THIRD MOST WATCHED COMPETITION IN THE WORLD...”

About VictoryPoker.net VictoryPoker.net is host to a virtual poker card room service for those who wish to test their skills against others for fun, prizes, or money and does not participate in betting or wagering. It is duly regulated and licensed by The Everleaf Poker Network established in 2004. Everleaf is licensed and regulated by the Lottery and Gaming Authority of Malta and meets the stringent e-gaming guidelines and restrictions of the European Union (EU). “Team Victory,” is a select group of the world’s finest poker players and industry professionals assembled by VictoryPoker.net. With innovative graphics, superior customer service and a safe, secure interface, the software is crafted to enhance and personalize the online poker experience. Although virtual poker is legal where the games are hosted and played, it may not be legal where individual players are located. Players may download the software at www.

victorypoker.com but it is each player’s responsibility to determine whether or not such games are permitted under his/her local jurisdictional laws.

About Team Victory “Team Victory” is a select group of the world’s finest poker players and industry professionals assembled and members of VictoryPoker.net, a virtual poker card room service for those who wish to test their skills against others for fun, prizes, or money.

Victory.TVTM Victory.TV™ is a global website launched in early 2010 and owned and operated by Victory Net Marketing. The premier news and entertainment network delivers compelling quality content and products to viewers worldwide. Programming includes news, videos, celebrity blogs, and social media.

Marketplace 10 | 59

Affiliate Programs

Victory Poker

VictoryPoker.com is host to a virtual poker card room service for those who wish to test their skills against others for fun, prizes, or money. By year’s end, it could become one of the top ten US friendly poker networks and one of the biggest online poker stories of the year.”Team Victory,” is a select group of the world’s finest poker players and industry professionals assembled by VictoryPoker.net. With innovative graphics, superior customer service and a safe, secure interface, the software is crafted to enhance and personalize the online poker experience. For complete biographies on all Team Victory pros, players, and consultants visit http://www. victorypoker.net/. Contact: Lupe Soto Victory Poker Affiliate Manager E: affiliates@victorypoker.net SKYPE: victorypoker MSN: affiliates@ victorypoker.net

AffiliateClub

AffiliateClub.com, the leading online gaming affiliate program, serves the renowned and trusted brands CasinoClub, CasinoClub Poker and PokerKings. All brands are owned and operated by Gaming VC and publicly traded in London. Partners of AffiliateClub. com enjoy high conversion rates, up to a 50% revenue share for life, without negative carry-over, and timely monthly payments on the 5th of every month. The robust and user-friendly back-end and the access to comprehensive, detailed and customizable reporting tools ensure transparency. A dedicated account manager and 24/7 support promptly address any queries and needs. The website of AffiliateClub.com is available in English, German, French, and Spanish. For brand promotion, AffiliateClub has a full range of marketing tools, such as eye-catching banners and special promotions, available for newly registered members. Partners receive regular e-mails about new promotions, as well as a monthly newsletter. AffiliateClub.com also holds a monthly competition for its partners with attractive prizes.

Affiliates United

Powered by the established company William Hill Online, Affiliates United Network was launched in 2008, and has been created to provide the engine room to accelerating your business. The network offers the reputation of brands, the innovation of technology and the motivation for success. Powered by sophisticated Playtech software, the system provides ongoing, up-to-date statistics, on-demand payment system, advanced marketing tools and high level of service to affiliates. Affiliates United has consistently provided the industry’s highest player retention levels to give steady and increased earnings over long periods of time. Offered channels on Affiliates united are: Sportsbook, Casino, Poker, Bingo, Skill games, Vegas games and Mobile. Join Affiliates United Today at www.affutd.com and ACCELERATE YOUR BUSINESS!

Contact: AffiliateClub.com E: info@affiliateclub.com

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affiliate club. com

UP TO 50% REV SHARE

poker

www.Affiliat eClub.com

info@AffiliateClub.com

Affiliate Programs

REPUTATION. INNOVATION. MOTIVATION. UNITED

ACCELERATE YOUR BUSINESS! 62 | Marketplace 10

Affiliate Programs

Eurobet Affiliates

TED

KER

The Eurobet Affiliate Programme offers more reasons than ever to join: • Never lose a player! Unlike some of our competitors, earn commissions for the entire lifetime of your referred players. • We take communication extremely seriously. We always respond quickly to your queries with straightforward, plain-talking replies. • We reward positive performance. As your business develops we’ll be there for you. Our commission rates are best of breed and with customised promotions we give every affiliate the opportunity to earn even higher revenue shares! • We consider all our affiliates to be our partners. • We don’t carry over negative balances and most importantly we calculate commissions for each product separately. • We always have great products for you to promote on your website. • You can earn up to 50% revenue share, if you’re good enough! To find out more please visit: www.eurobet.com/1/ affiliatepromotion Contact us now: T: +44 (0) 1483 718 316 E: partnerships@eurobet.com http://affiliates.eurobet.com

PMU

PMU is responsible for the organisation of betting on horse racing in France. The mission of PMU is to create, promote, market and process bets on horseracing throughout the France territory. Everyday of the year, the PMU collects and registers wagers, calculates dividends and ensures their payment to punters. In 2010 PMU will extend its online activities to include sports betting. Contact: Amélie Fouilland T: + 33 (0)1 42 65 12 74 E: amelie.fouilland@ tradedoubler.com www.tradedoubler.fr

PlatinumAffiliates.com

PlatinumAffiliates.com owns and manages leading brands in the casino, poker, and bingo gaming world, and is run by an experienced and dedicated team of industry veterans. We strive to provide professional, localized, and unique addedvalue services for our affiliates in the changing world of online affiliate marketing, stressing personal, individual, and custom support for each and every partner that works with us. Visit www.platinumaffiliates.com to join now. Contact: E: affiliates@ platinumaffiliates.com

Marketplace 10 | 63

Affiliate Programs

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Affiliate Programs

Virtue Fusion Alderney

Afﬁliate Programs

36Gaming

AFFILIATES The UK bingo market is worth over £550 million, making it the largest in the world. You can now take your own share of the market with Virtue Affiliates – the affiliate network dedicated to bingo from Playtech-owned Virtue Fusion Alderney (VFA). With multiple programmes offering strong conversion rates and competitive commission packages, you can be sure of a mutually beneficial partnership. All Virtue Affiliates bingo programmes are designed to give affiliates the best possible earnings potential. There are a wide range of promotional materials and all affiliates will be able to benefit from a knowledgeable, friendly affiliate management team who are eager to help as well as a dedicated finance team who will ensure that payments reach you on time every month. See www.virtueaffiliates.com or contact affiliates@virtueaffiliates.com for more information. Contact: Virtue Fusion (Alderney) Ltd Kington Lodge, Le Grand Val Alderney, GY9 3XD Channel Islands Simon Theakston Affiliate Manager T: +44 (0) 207 420 6424 E: simon.theakston@ virtuefusion.com

GameOn Affiliates provides gaming clients with a tailored affiliate management service and excellent customer value. The company works alongside leading and startup affiliate programmes to target customers in emerging product and regional markets and establish partner networks within them.

We have more than four years of high level affiliate management experience and we specialise in taking the extra step by focusing directly on the player acquisition journey, from affiliate recruitment to deposit. We will not only source affiliates known for delivering player quality, but also assist to develop those affiliates with the potential to provide player quality to ensure a consistent flow of high yielding traffic. Combine this with our use of proven and cutting edge techniques to widen the customer conversion funnel at every level, we ensure that valuable player numbers are delivered at low acquisition rates.

Main features of the Affiliate Program include: -

Contact:

You can also find us in the Casino Software & Turnkey Solutions sections for more information on our products and services.

Tom Galanis T: (00) 44 7805 638 742 E: Tom@GameOn-Afﬁliates. com Sarah Jones T: (00) 44 78990 87923 E: Sarah@GameOn-Marketing. com Esther Whitehead T: (00) 44 78759 61828 E: Esther@GameOnMarketing.com

• • • • • •

Flexible Commission Plans Real time tracking Revenue Reports Player Reports Variety of Payment Methods Notifications & Newsletters

The affiliate management program gives you total control of your online media and affiliate partners with accurate and transparent statistics. 36Gaming’s affiliate program comes complete with a user and admin interface and a fully customisable micro page and sign-up form.

Contact: 36Gaming.com 85 St John’s Street Valletta VLT 1165 Malta T: +356 20 601121 E: info@36gaming.com www.36gaming.com

www.GameOn-Afﬁliates.com

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Affiliate Programs

Euro Partners

Our Services Euro Partners is the world’s leading e-gaming affiliate program with over 40,000 affiliates, and the largest vendor for Playtech licensees worldwide. By choosing to work with Euro Partners’, you benefit from the unparalleled experience and service of our account management team, a full suite of localized marketing materials and competitive commission rates. In addition to standard affiliate partnerships, we facilitate migration for gaming companies seeking an online presence. Our Products Operating in 15 languages, Euro Partners provides our advertising partners with cutting edge Playtech products across all verticals in most of today’s major online gambling markets. Our flagship Titan gaming brand includes casino, poker, bingo and sportsbook, all operating on a singlewallet cashier. Other notable brands include Casino Tropez, Casino Tropez Mobile and Europa Casino. Contact: Robin Becker T: +972 3 7646200 ext. 2637 E: robecker@europartners.com www.europartners.com

CAI Affiliates

Casinos Austria International currently operates land-based casinos in 17 countries and 10 shipboard casinos. Its parent company, Casinos Austria AG, operates the 12 casinos in Austria. The newest venture for this group is CAIGAMES, (www.caigames.com) with CAIAFFILIATES, (www. caiaffiliates.com), as its affiliate program. CAIAFFILIATES offers attractive commission models, reporting, tracking, a large choice of creative, dedicated affiliate management, and fast monthly payments. Please contact our affiliate team for more information. Contact: E: affiliates@caiaffiliates.com

PowerPartners.com PowerPartners.com 3B Triq Wied Ghomor St. Julians, Malta T: +356 7996 2014 E: chris@powerpartners.com www.powerpartners.com

Affiliate Programs Gambling-Affiliation.com Tigné Palace 4, Bisazza street, Sliema SLM 1643, Malta Contact: T: +356 2131 1213 E: contact@gamblingaffiliation.com www.gambling-affiliation.com

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888

It has always been 888’s goal to be the market leader in the global online gaming industry. In order to achieve this, it is vital to offer an exceptional gaming experience that appeals to a wide range of consumers — from the experienced poker player to casual sports fans and people who enjoy a game of bingo. 888 is more than just a place where people go to play online. 2009 saw an increase in the focus on creating online entertainment destinations where players can combine an unparalleled gaming offering with a more complete internet experience, including social networking and personalized activities. The goal is for people to see 888 as a brand beyond gaming and an integral part of their online entertainment experience by fulfilling this wider role in the online lives of players. Building emotional ties with players and increasing their engagement with the brand builds loyalty, thereby helping to improve customer retention and spend. Contact: Anat Avrahami T: 0207 487 8688 E: AnatAvrahami@ 888holdings.com www.888.com

Affiliate Programs

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Affiliate Programs

THE NEXT GENERATION AFFILIATE SOFTWARE www.netrefer.com NetRefer offers the most innovative, mature and complete iGaming Affiliate Software solution available. Unification of multiple vendor products under one system offers unrivalled flexibility, scalability and functionality. The NetRefer 360° Advantage NetRefer provides a true 360° degree view of your entire Affiliates’ marketing activities, customer data and interactions. You gain complete visibility into all subsequent product transactions and the resulting revenue streams. Furthermore NetRefer enables you to drill down to all levels of underlying data – to marketing, media, affiliates, customers and financial records. Allowing you to gain complete insight and control. Streamlined Processes, Efficient Management The NetRefer platform offers an innovative and leading-edge Performance Marketing system via an intuitive and user-friendly web-based solution. This allows Affiliate Managers and Affiliates to leverage the most advanced management and reporting tools. NetRefer delivers all the functionality and information that is needed to make and execute the most profitable, operational and tactical decisions. NetRefer Affiliate Software is available either as a stand-alone enterprise version or a hosted managed version. Contact us today to Schedule a Demo! Visit us on the web at: www.netrefer.com E: sales@netrefer.com T: +356 2767 3337 T: +44 207 993 4224

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PartnerLogic

PartnerLogic is the affiliate programme behind some of the internet’s most recognised gaming brands: InterCasino, InterPoker, VIP Casino and Parbet. With years of experience in the online gaming arena, we know how to make the most of our affiliates’ traffic. Launched in 2001, PartnerLogic consistently ups the online gaming ante with a whole host of amazing benefits including: • Regular affiliate incentive schemes • Affiliate commission payment in the currency of choice

Sportingbet

The Sportingbet Affiliate Program offers the opportunity to earn commission by driving customers to one or all of the Sportingbet products. Operating in 28 countries worldwide, Sportingbet offers market leading sportsbook, poker, casino and games products supported in 22 languages. Development of innovative in:play and live streaming products have established Sportingbet as one of the market leaders in European online gaming. Contact: James Arnold European Affiliates Manager T: +44 (0)20 7184 1678 E: james.arnold@sportingbet.com General T: +44 (0)20 7184 1800 E: sbaffiliates@sportingbet.com

Expekt.com

• Dedicated affiliate managers • Most importantly, we are experts in making our affiliate partners More Money! With award winning gaming brands, extensive marketing tools and sophisticated performance tracking, PartnerLogic is the perfect fit for casino and poker affiliates around the globe. Email one of our affiliate managers at E: info@partnerlogic.com to start promoting our brands now!

Expekt.com is a leading international online gaming company offering secure and competitive igaming since 1999. Our products include sports betting, casino, poker, bingo and games. With affiliate representatives in more than twenty markets and player support as many languages we are committed to offering both our affiliates and player’s a complete and professional service. We offer earnings on four products, fast and accurate payments, statistics and reporting. In 2009 we have launched our value added services program offering maximum earning potential to our partners. For further information please contact us on: E: affiliate@expekt.com Or visit our site: www.affiliates.expekt.com

Affiliate Programs

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ALTERNATIVE GAMING

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Alternative Gaming

Greentube

Greentube, part of the Novomatic-group since January 2010, offers turnkey gaming and gambling solutions for the Internet, mobile devices and iTV, including Skill Games, Bingo, Poker and Casino – transforming Novomatic´s most successful games into online. Greentube offers multilanguage and multi-currency, full backend and extensive reporting facilities – servicing a total of more than 9 million registered customers across various platforms. Services are fully integrated into the operators’ infrastructure, which is connected to a central wallet. Greentube offers national and international Skill Games such as Backgammon, Solitaire, Pool, Belote, Sugar, Skat, Black Jack Duel and many more – with a current total of around 30 Cash Skill Games available. All games are developed in-house. The ready-to-use skill gaming solutions enable the partner to earn money with the very first user. As a developer of high-quality multiplayer games with many years of experience, Greentube stands for exceptional product quality. Contact: Alfred Hofer T: +43 01 494 5056 E: alfred.hofer@greentube.com E: sales@greentube.com

Kabala 6

Kabala 6 gaming system, offered by Numbers Play Hungary Ltd. is a new, patented game of chance played with numbers, based on a mathematical algorithm. Versatile Kabala 6 is offered in multiple forms: • online game (63 prize categories) • lottery drawing (37 prize categories) • phone betting (incl. mobile phone) • slot machine • scratchcard Legal protection: international patents and copyrights currently pending in the EU, USA, China, India, Russia and Ukraine. Unique features: • 63 chances to win – to split up optionally • 3 stakes – 3 jackpot bases accumulated simultaneously • even 1 hit pays: high player retention rate • interactive: luck, creativity and combinatory skills are involved • Kabala 6 advisor: statistics keep players informed and help them decide on next bets Flexible The mathematics-based chances to win, the look-andfeel and the content of the statistics of Kabala 6 can be flexibly tailored to the operator’s requirements. Contact: Andrea Szabados Numbers Play Hungary Ltd. T: +36 70 638 5540 E: numbersplay@numbersplay.hu www.numbersplay.hu

NeoGames

NeoGames are the pioneers and global leaders of the online scratch card industry, providing the leading platform of scratch and instant win games. Since its establishment in 2005, NeoGames has partnered with 1st tier operators and leading marketing experts for customized integrations of its games platform and fully managed operations of White Labels. National Lotteries, gaming operators, and leading online marketing firms who seek for a comprehensive, customised online solution with high revenue potential find the ideal partner in NeoGames. Contact: E: sales@neogames.com www.neogames.com

Markets Pulse

Markets Pulse provides turnkey solutions for fixed-odds financial betting sites. We offer a simple & innovative prediction game allowing players to bet on financial markets’ trends. This is your opportunity to capitalize on a booming market in its very early stages. Powered by Jivy Group, our comprehensive platform & back office are based on proven and mature gambling technologies. Contact: T: +972 54 9796977 E: info@marketspulse.com www.marketspulse.com

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BINGO SOFTWARE CATEGORY SPONSOR

Playtech-owned Virtue Fusion Alderney (VFA) is the worldâ&#x20AC;&#x2122;s leading developer and licensor of internet bingo, providing bingo and networked games to some of the worldâ&#x20AC;&#x2122;s best-known gaming brands, including Mecca / Blue Square, Ladbrokes, William Hill, Gala, Sky, Paddy Power, Virgin, Crown and Boylesports. The unique VFA offering is the largest independent online bingo network, boasting up to 7,000 concurrent and 30,000 daily players driving over 100 million in total stakes-per-month. Contact Virtue Fusion (Alderney) Ltd Kington Lodge Le Grand Val Alderney GY9 3XD Channel Islands Rob Wheeler Sales Director

Tel: +44 (0) 207 420 6446 Mob: +44 (0) 7595 200 188 Email: rob.wheeler@virtuefusion.com

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VIRTUE FUSION ALDERNEY: THE WORLD’S BIGGEST ONLINE BINGO PROVIDER VIRTUE FUSION ALDERNEY IS... As the world’s leading licensor of internet bingo products, Virtue Fusion Alderney (VFA) was already considered to offer the market-leading bingo solution before the Playtech takeover – since then operational capabilities and international profile have been increased significantly. Licensed in Alderney, VFA provide bingo and networked games, such as slots and scratchcards, to gaming brands and operators, bookmakers, land-based operators and media companies.

VFA HAS AN UNRIVALLED BINGO NETWORK... VFA’s multi-lingual and multi-currency European gaming network offers some of the largest bingo prizes to be found anywhere, with peak traffic of over 30,000 daily and 7,000 concurrent players driving more than 100 million in total stakesper-month. This enables operators to offer their players the same large prize pools across bingo and progressive jackpot slots regardless of currency, territory, language or brand. Network operators can offer bigger prizes and more variety that ultimately appeals to a broader spectrum of players across international markets and currencies.

THE COMPANIES USING VFA PRODUCTS INCLUDE... Some of the world’s best-known brands use VFA solutions, including Ladbrokes, William Hill, Sky, Bet365, Boylesports, Paddy Power, Mecca Bingo, Crown Bingo, Virgin, Sky and Bauer Publishing. The success of VFA is due, in no small part, to the fact that communications with operators are treated as a key means of providing the essential data for the development of future products. Customer service is a top priority.

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VFA continues to focus on the UK as a core market, but have launched products into Scandinavia and other areas of mainland Europe recently, and made good progress in Spain and South America. VFA are well-poised to take advantage of markets that have recently regulated like Italy, as well as those which are in the process of regulating, like France, and we are constantly monitoring those that will open up soon.

PUTTING THE CLIENT FIRST... VFA deal with a select customer base with exacting standards, one that demands a more customised, tailored service that can be scaled to their needs. The bingo development schedule is driven first and foremost by clients’ individual demands in order to help them optimise their business performance. The approach to every customer’s needs is collaborative and on-going, working in partnership to provide the best bingo solutions available at all times.

GREAT GAMES... VFA clients have access to an in-house product suite of more than 50 fantastic bingo and networked games, namely traditional 90 ball bingo and other variants, including 75, 80 and 90 ball speed bingo. Not to mention three and five reel slot games, progressive slots, multiplayer slots and scratchcards, as well as number, casino and other games like Clover Rollover, which has a current jackpot of over £1.7 million and that will reset at over £500,000. VFA worked closely with Endemol to create a variety of bingo and scratchcard games based on their hit television programmes, including Deal or No Deal, Big Brother and Goldenballs. Feedback from clients and their users shows that these products have been phenomenally successful and similar offerings are very much part of future plans.

Bingo Software

The company’s award-winning development team was also responsible for a world-exclusive when creating the first-ever bingo games with embedded social networking last year. The technology enables players to develop their own online communities, to chat to friends during games, as well as uploading information and pictures to their profile. All accounts are screened by VFA’s team of online monitors to ensure all content meets strict criteria for privacy and decency. Our clients will also have access to a huge library of Playtech products and third-party games from some of the world’s other leading online games content providers through the Enhanced Gaming Engine (EdGE) platform provided by Gaming Technology Solutions (GTS). This will mean that our clients will soon be able to choose from hundreds of additional games alongside our innovative in-house offering and run them on the vast VFA network.

INTEGRATED OR END-TO-END? THE SOLUTIONS... VFA work closely with clients to identify the optimum business solution for their operation, depending on their existing legacy systems setup. Customers can choose from a comprehensive range of services to meet their requirements. It is a truly modular approach, so whether the customer is a media company with no gaming experience or a large existing gaming operator, VFA has the right solution for them.

VFA – A PLAYTECH COMPANY... Saving the best until last – VFA are now a Playtech

company. Being owned by the leading software provider to the online, mobile, TV and land-based gaming sector has obvious benefits and provides the opportunity to develop even more innovative products and games using the GTS platform. Playtech’s Information Management Solution (IMS) is recognised as being number one in the industry and is of huge benefit to VFA clients too. It provides all the elements of operational infrastructure in a full end-to-end solution and offers total command, via a single, powerful, userfriendly interface that controls all aspects of player acquisition, retention, maintenance, configuration and administration. Crucially, the understanding this brings to an operator in terms of its players and their history hugely increases the potential for cross-selling and has driven player yields and longevity. This, allied to Playtech’s vast experience in regulated markets, presents a quite awesome offering in tandem with VFA proven network management and liquidity.

Contact Rob Wheeler - Sales Director T: +44 (0) 207 420 6446 M: +44 (0) 7595 200 188 E: rob.wheeler@virtuefusion.com

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Bingo Software

Virtue Fusion Alderney

Playtech-owned Virtue Fusion Alderney (VFA) is the world’s leading developer and licensor of internet bingo, providing bingo and networked games to some of the world’s best-known gaming brands, including Mecca / Blue Square, Ladbrokes, William Hill, Gala, Sky, Paddy Power, Virgin, Crown and Boylesports. The unique VFA offering is the largest independent online bingo network, boasting up to 7,000 concurrent and 30,000 daily players driving over €100 million in total stakes-permonth. VFA supplies the following solutions: • Integrated bingo and networked games solutions which involve the operator using its own existing back office and payment systems integrated with the VFA bingo network • End-to-end bingo and networked games solutions where VFA offers a turnkey bingo service from payment systems to customer support through to games engines and client • Stand alone, full screen multi-player and progressive jackpot slots Contact: Rob Wheeler Sales Director T: +44 (0) 207 420 6446 M: +44 (0) 7595 200 188 E: rob.wheeler@virtuefusion.com

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Bingo Software

Play’n GO develops gaming applications ready for express distribution through popular media. Invite customers to enjoy bingo, casino and lottery games through their Internet browsers, mobile phones, video terminals and interactive television. With solutions from Play’n GO, your customers skip time-consuming downloads; Just click PLAY and go! The Best of Bingo: • Countless variations of 75-ball and 90-ball games. Your imagination’s the limit! • Distribution through multiple media – from Mozilla to mobiles • Multilingual games and multicurrency jackpots to attract customers the world over • Exclusive design to highlight your brand • Dynamic interface for a growing community • Robust and easily integrated with systems and applications from Play’n GO and other vendors • Player protection tools to encourage responsible gaming • No download required. Customers simply click PLAY and go!

Microgaming

Contact:

As a founding member of eCOGRA and IGC, Microgaming is also at the forefront of initiatives that are committed to setting the highest standards in the gaming industry; most notably in the areas of fair gaming, responsible operator conduct and player protection.

Play’n GO Honnorsgatan 16 Vaxjo 35236 SWEDEN

Contact: MGS House, Circular Road, Douglas Isle of Man, IM1 1BL

T: +46 470 70 66 70 F: +46 470 70 66 79 E: sales@playngo.com www.playngo.com

T: +44 1624 647777 E: sales@microgaming.com www.microgaming.com

Trust Play’n GO for smart, speedy solutions that constitute strong, steady online gaming operations.

The Gaming Pro: Play’n GO

CASINO • BINGO • BACK-OFFICE MANAGEMENT • SECURE PAYMENTS • AFFILIATE MANAGEMENT • MOBILE

Bingo Software

PLAY’N GO - THE GAMING PRO SMART, SPEEDY SOLUTIONS FOR STRONG, STEADY OPERATIONS

www.playngo.com • sales@playngo.com

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Bingo Software

GTECH G2

State of the Art Instant Bingo – highly customizable with extensive community features, comprehensive bingo formats and new linked jackpot features for maximum liquidity. The GTECH G2 Bingo proposition has recently undergone extensive investment and development. It is now a market leading Bingo client with easily customizable graphics, and community building features such as Player Chat Rooms, Mini Games and banner spaces –that add stickiness to your site. It provides all of the popular Bingo formats to suit every market and player need and has a multi currency feature, pooled jackpots and linked games for maximized liquidity. GTECH G2’s Bingo is fully integrated into our Core Player Platform for single customer view, shared wallet and responsible gaming controls. GTECH G2 Bingo underpins the highly successful International Bingo Network, a network of operators managed by GTECH G2. Bingo management services, up to, and including, a fully managed operation are also available. Contact: E: salesteam@gtechg2.com www.gtechg2.com

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Bingo Software

Dragonfish is an independent B2B division of 888 providing a unique offering of Total Gaming Services to help partners achieve gaming success in an online world. Our bingo software powers leading bingo brands such as Wink Bingo, Mirror Bingo and Foxy Bingo. We also power the world’s leading bingo network with over 60 branded bingo sites. Our network is robust, scalable and dynamic, providing licensees with the perfect platform to grow their businesses. Dragonfish 601-701 Europort Gibraltar T: +44 (0) 20 3362 0888 E: sales@dragonfishtech.com www.dragonfishtech.com

Bingo Software Parlay Entertainment 2305 Wyecroft Road Second Floor Oakville, Ontario L6L 6R2 Canada Contact: T: +1 (905) 337-8524 F: +1 (905) 337-2395 E: sales@parlaygroup.com www.parlaygroup.com

Aberrant Software Aberrant Software 8171 Yonge Street, Suite 183 Thornhill, Ontario L3T 2C6 T: +1 905 764 2100 E: info@aberrantsoftware.com

Entraction

Cozy Games

The key to a “full house” is making sure all your players have a fun time. That’s why we’ve embedded chat rooms and mini games into the bingo client. By combining these two elements with the most advanced, flexible and reliable online software in the market, everybody benefits. Players enjoy themselves, spending time chatting with one another and playing bingo, while you get good revenue and great word of mouth.

Cozy Games is a leading integrated gaming solutions provider. Founded in 2005 by a team of industry veterans, Cozy Games has emerged as one of the top innovators. Our product suite includes a large selection of bingo games, classic and video slots, table games, scratch cards and network jackpot games. All games are available under 1 account across various platforms (web, mobile and IVR). Cozy Games is one of the leading solution provider for major brands across Europe.

Contact: T: +46 (0)8 564 884 60 E: sales@entraction.com www.entraction.com

Contact: T: 0800 011 2575 (UK Toll Free) E: info@cozygames.com E: sales@cozygames.com http://www.cozygames.com

Bingo Software

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WW_A5_C

CASINO SOFTWARE CATEGORY SPONSOR

Market Place 2010: Casino Software Category Sponsor WagerWorks, the remote gaming subsidiary of IGT, is the premier provider of game content for online, mobile and interactive digital television. Leading the pack is MegaJackpots®, the wide-area online progressive-style game with the largest reset jackpot value of £1,500,000, featuring Cleopatra®, Cluedo and MONOPOLY brands. WagerWorks and IGT are solely responsible for the jackpot payout. Other favourites include well known brands such as Elvis®, Dungeons and Dragons and Wheel of Fortune®. In addition, WagerWorks offers online and mobile versions of top-performing land-based titles from IGT and Barcrest Games such as the legendary Rainbow Riches® and Wolf RunTM brands. Its extensive online and mobile offering includes multi-line multi-coin slots, progressive-style, traditional and proprietary table games and fixed-odds games. All games can be added to an operator’s existing iGaming platform using WagerWorks rgs® and the WagerWorks Mobile Gaming System. Capitalise on the best game content in the marketplace! WagerWorks Fourth Floor 30 Eastbourne Terrace London W2 6LA UK Tel: +44 (0)20 7494 8787 Email: sales@wagerworks.com Web: www.wagerworks.com

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WW_A5_ComboAdvert2

27/4/10

12:20

+44 (0)20 7494 8787

Page 1

sales@wagerworks.com

www.wagerworks.com

Cleopatra, MegaJackpots, Rainbow Riches, Win Big Shindig and Wolf Run are trademarks or registered trademarks of IGT in the U.S. and/or other countries, and are used with permission. © 2010 IGT. All rights reserved. MONOPOLY © 1935. 2010 Hasbro. All rights reserved. Hasbro and its logo, TRANSFORMERS, and all related characters are trademarks of Hasbro and are used with permission. © 2010 Hasbro. All rights reserved.

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Casino Software

YOUR PLATFORM. OUR GAMES WagerWorks rgs® (remote games server): One simple connection delivers the world’s premier online casino games directly to your existing iGaming platform. Traditional iGaming Software Deployment

WagerWorks rgs®: World-class data analysis & management reporting

● Traditionally all software is deployed locally

● The WagerWorks rgs® system utilises Oracle

to the operator’s own infrastructure. ● Each game has to be individually implemented, configured and tested to run on the operator’s infrastructure. ● Support, maintenance and upgrades tend to be slow and costly.

database software that enables a comprehensive set of standard and customised management reports. The WagerWorks Casino Game Analytics module is available at cost in order to carry out sophisticated analysis.

WagerWorks rgs®: Scalability WagerWorks rgs® Deployment

● Scalability is assured through

● The operator continues to run player registration,

Oracle Real Application Cluster

verification, banking and games from alternate suppliers on its existing infrastructure. ● The full range of WagerWorks games is served from its secure data centre in Alderney to the operator’s infrastructure. ● No new hardware is required.

WagerWorks rgs®: A seamless player experience ● To enable players to play any WagerWorks rgs®

game, the operator simply implements a link to that game on their website. ● When the player clicks their game icon, the player seamlessly navigates to the WagerWorks rgs® hosted game without having to re-register or log in. The WagerWorks rgs® game launches into a standard pop-up window. All gameplay is handled by the WagerWorks rgs® system. ● Registration, banking and account management continue to be handled by the operator’s existing iGaming platform. ● The only information which is passed between the operator’s system and WagerWorks rgs® is the title of the game requested, the player’s ID, IP address, territory identifier and player account balance information.

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Casino Software

technology with data partitioning.

● Enhanced Game Development Kit (GDK) ensuring

the most innovative, creative and complex games.

WagerWorks rgs®: Beneﬁts to the operator ● Integrate once via a web services API to offer all

current and future WagerWorks games. ● WagerWorks rgs® enables operators to refresh content whenever they want. ● Upgrades and new games are immediately available to operators at no additional cost. ● Attract and retain more players with MegaJackpots®, the wide-area progressive with the world’s biggest online reset jackpot value of £1,500,000. WagerWorks and IGT are solely responsible for the jackpot payout. ● Run targeted marketing campaigns based on in-depth analysis powered by WagerWorks Casino Game Analytics module. ● Localised game content and player-facing messaging.

Capitalise on the best game content in the marketplace!

Contact: Tony Plaskow, Head of Sales Simon Murphy, Head of Business Development +44 (0)20 7494 8787 sales@wagerworks.com www.wagerworks.com WagerWorks Fourth Floor 30 Eastbourne Terrace London W2 6LA UK

Marketplace 10 | 83

MIC373

WagerWorks

WagerWorks, the remote gaming subsidiary of IGT, is the premier provider of game content for online, mobile and interactive digital television. Its extensive online and mobile offering includes multi-line multicoin slots, progressive-style, traditional and proprietary table games and fixed-odds games. Leading the pack is MegaJackpots®, the wide area online progressive-style game with the largest reset jackpot value of £1,500,000, featuring Cleopatra®, Cluedo and MONOPOLY brands. WagerWorks and IGT are solely responsible for the jackpot payout. Other favourites include well known brands such as Elvis®, Dungeons and Dragons® and Wheel of Fortune®. In addition, WagerWorks offers online and mobile versions of top-performing land-based titles from IGT and Barcrest Games such as the legendary Rainbow Riches® and Wolf Run™ brands. All WagerWorks games can be added to an operator’s existing iGaming platform using WagerWorks rgs® and the WagerWorks Mobile Gaming System. Capitalise on the best game content in the marketplace! Contact: Tony Plaskow or Simon Murphy T: +44 (0)20 7494 8787 E: sales@wagerworks.com www.wagerworks.com

Cryptologic

36Gaming

Established more than 13 years ago, Cryptologic is a world-leading, publicly traded developer and supplier of online casino software. As a company, we are committed to delivering the best customer and player experience in the industry. Cryptologic has demonstrated this by releasing a collection of games and features that provide the highest level of entertainment and value for the player. Our award-winning product portfolio includes over 300 download and non-download casino games with some of the best brands in the industry.

36GAMING is a gaming software developer & supplier which specialises in digital games to service the online Gaming Industry alongside server based gaming for land-based Casinos. Offering cutting-edge digital gaming solutions with the strong focus being the end user, all games are available as an instant flash version or download.

As a full turn-key provider we also offer a full suite of Business Service Solutions including our proprietary eCash system, business intelligence, affiliate management, CRM tools and an award winning 24/7 call centre. Cryptologic’s subsidiary, Wagerlogic Limited, won top honours for contact-centre and customerservice excellence in the Europe, Middle East and Africa Region of the World Contact Center Awards.

• Full branding • Full-Screen options • Play for Fun • Gaming chat facility • QWERTY board compatibility • Fast spin/ Slow spin options • Adjustable Payout levels • Game-play history • Linux & Window compatibility • Various Payment methods

Contact: E: info@cryptologic.com www.cryptologic.com

36Gaming continuously creates & develops new games including Slots, Poker, Blackjack, Roulette and Races. We are proud to announce our recent launch of a Real Live Dealer Casino and Poker. Features & benefits include: -

Full customisation and the option to choose a stand-alone set up or by integrating one with already existing vendors and platforms are also available. Contact: 36Gaming.com 85 St John’s Street Valletta VLT 1165 Malta

*iGaming Business Affiliate previously known as CAP (Casino Affiliate Program).

Casino Software

T: +356 20 601121 E: info@36gaming.com www.36gaming.com

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Casino Software

Best iGaming Casino Software Winner

*iGaming Business Affiliate previously known as CAP (Casino Affiliate Program).

for the fourth year running.

www.microgaming.com

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Casino Software

Since Microgaming developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Microgaming powers over 120 online Casino sites, 40 online Poker rooms and a number of market leading Bingo sites, worldwide. Microgaming powers the world’s largest Progressive Jackpot Network and has paid out over €265 million. In May 2009, it created the biggest ever online jackpot winner, with a single payment win of €6.37m. Microgaming offers over 450 Casino download games, with unrivalled levels of graphics and game variety, in over 20 languages, across web, land and mobile-based platforms. As a founding member of eCOGRA and IGC, Microgaming is also at the forefront of initiatives that are committed to setting the highest standards in the gaming industry; most notably in the areas of fair gaming, responsible operator conduct and player protection. Contact: MGS House, Circular Road, Douglas Isle of Man, IM1 1BL T: +44 1624 647777 E: sales@microgaming.com www.microgaming.com

Casino Software

Play’n GO develops gaming applications ready for express distribution through popular media. Invite customers to enjoy casino, bingo and lottery games through their Internet browsers, mobile phones, video terminals and interactive television. With solutions from Play’n GO, your customers skip time-consuming downloads; Just click PLAY and go! The Competitive Casino Advantage: • A complete collection of casino games – from baccarat to bonus slots • For multiple media – from the Internet to interactive TV • Multiple currencies and languages to effectively target your customers • Exclusive design so your brand stands out in a crowd • Built for reliability and easy integration with other systems and applications from Play’n GO and other vendors • Player protection tools to encourage responsible gaming • No download required. Simply click PLAY and go! Trust Play’n GO for smart, speedy solutions that constitute strong, steady online gaming operations.

The Gaming Pro: Play’n GO Contact: Play’n GO Honnorsgatan 16 Vaxjo 35236 SWEDEN T: +46 470 70 66 70 F: +46 470 70 66 79 E: sales@playngo.com www.playngo.com

GTECH G2

Download and Instant Casino - graphically rich for maximum player enjoyment, comprehensive game formats with a highly customizable interface. GTECH G2’s Casino proposition is available in both download and instant versions, maximising player enjoyment, choice and convenience. For the player, the Casino has a user-friendly interface, making it simple to find a game and start to play. Players can choose from a wide selection of entertaining games including slot games, table games, video poker, and scratch cards – many of them including progressive jackpots and thrilling bonus rounds. All GTECH G2 Casino games are distinguished by sophisticated graphics,appealing background music, dealer voices and sound effects that contribute to a truly realistic casino experience. For the operator, the Casino is highly configurable, with choices of presentation design, colours and branding, game formats, languages, currencies, and valuable marketing features. GTECH G2’s Casino is fully integrated into our Core Player Platform for single customer view, shared wallet and responsible gaming controls.

*iGaming Business Affiliate previously known as CAP (Casino Affiliate Program).

Microgaming

Contact: E: salesteam@gtechg2.com www.gtechg2.com

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Casino Software

Best iGaming Casino Software Winner

*iGaming Business Affiliate previously known as CAP (Casino Affiliate Program).

for the fourth year running.

SHAPING THE CASINO INDUSTRY OF TOMORROW Since 1996 Net Entertainment has been an industry pioneer setting the standard for the online casino market. Our extensive knowledge of the industry is our strength when creating the new and innovative casino games that the players of tomorrow demand. Whether it is ground breaking concepts, innovative functionality, vibrant graphics, or great sound, Net Entertainment is developing the Best Online Casino Games on the market.

www.microgaming.com

Casino Software

Entraction

Give your players a superior gaming experience with Entraction’s outstanding casino solution. We have entered into partnerships with the best game developers in the business, to ensure that you can provide an unrivalled casino offering. This means that you can offer everything from slot machines and table games to live casino and life changing jackpot games. Players access all the games from one account, while you monitor performances from our unified back-office. Contact: T: +46 (0)8 564 884 60 E: sales@entraction.com www.entraction.com

CTXM

CTXM is European based developer of innovative and efficient end-to-end online gaming solutions, including gaming foundation and integration platforms, casino and fixed odds games, turnkey gaming and payments solutions. CTXM carries out projects for the leading operators in the iGaming industry and partners with successful game publishers and IP owners. Contact: T: +44 20 3290 9980 E: sales@ctxm.com www.ctxm.com

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Net Entertainment

Net Entertainment is a premium supplier of digitally distributed gaming systems used by some of the world’s most successful online gaming operators. The core product, CasinoModule™, is a complete gaming platform comprising a wide range of cutting edge games and an unrivalled administration system. Operators are provided a customized casino solution that is easily integrated ensuring short time to market and a cost efficient operation. Net Entertainment’s award-winning CasinoModule™ is proven to generate more revenues than competing solutions which is one of the reasons why it is used by some of the most renowned and successful online operators. The CasinoModule™ offers both instant play and download games, both of which are managed through the same administration tool and are developed using the latest in gaming technology. The games offer full support for 22 languages making the CasinoModule™ a truly international product. The CasinoModule™ has been designed with scalability and reliability in mind which ensures that it can cater for the requirements of both today and tomorrow. Monthly game releases helps operators gain a competitive edge by always having new state-of-the-art games to offer which is increasingly important in the fight to attract and retain players. Contact us for a demo or more information. Contact: E: sales@netent.com www.netent.com

Casino Software

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Casino Software

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Casino Software

Greentube

Greentube, part of the Novomatic-group since January 2010, is an industry leader in providing cutting edge gaming and gambling solutions for the Internet, mobile devices and iTV. Greentube offers multilanguage and multi-currency solutions and extensive reporting facilities – servicing a total of more than 9 million registered customers. As the online division of the Novomatic-Group, Greentube will be converting the most successful landbased-slots into online games – offering a unique product performance within the online industry. The main focus of Greentube’s Casino solution is the ability to provide quality entertainment through a unique and captivating branded visual experience. Greentube strives to deliver durable and stateof-the-art real-time gaming functions which together with ongoing research and development have resulted in a single solution provider being able to develop, support, improve and provide a unique gaming experience to its partners and the endcustomers. Contact: Alfred Hofer T: +43 01 494 5056 E: alfred.hofer@greentube.com E: sales@greentube.com

Casino Software

Dragonfish is an independent B2B division of 888 providing a unique offering of Total Gaming Services to help partners achieve gaming success in an online world. With over 1000 games, including slots, progressives, video poker, Live Dealer, Quickplay, table games and global brands, Dragonfish is uniquely positioned to work with carefully selected partners who wish to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations. Dragonfish 601-701 Europort Gibraltar T: +44 (0) 20 3362 0888 E: sales@dragonfishtech.com www.dragonfishtech.com

Jackpot Logic

Chartwell

Chartwell specialises in the development of leading-edge games, gaming systems, and platform for the regulated online casino gaming industry. Chartwell is certified or licensed to offer a range of services in all of the leading regulated online gaming markets. Chartwell is not a gaming operator; their clients own their brands and databases entirely and exclusively. Chartwell’s team of highly trained professionals is committed to delivering the highest quality software and maintaining its market edge through continuous development and unparalleled customer support. Contact: E: info@chartwelltech.com T: +356 2137 3778

Betting Connections

Jackpot Logic is a software provider that offers a multiplatform single wallet flash based casino with world leading graphics. Our casino is fully customisable with multilanguage and multi-currency. We offer full Casino, Scratch Cards, Multiplayer Poker and sports book. We also offer easy 3rd Party integration. Our full Affiliate Management programme and Malta License ensure that Jackpot Logic provides a full turn-key solution for your eGaming needs.

HQ in the European Hub Capital of Igaming – Malta - and currently opening offices in Dublin, Gibraltar and Stockholm, as a firm of entrepreneurs, Betting Connections under-stands your business ideas, requirements and that in a service industry your most valuable asset is your staff. We truly believe that while placing the highest calibre candidate into your company we will grow hand in hand as you do.

Contact: Daniel J. Kustelski T: +27 11 666 7532 E: Daniel@jackpotlogic.com www.jackpotlogic.com

Contact: T: +356 27 204 520 E: info@bettingconnections.com www.bettingconnections.com

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Casino Software

WHETHER IT’S FOR the money or the excitement, people game to escape the ordinary. And it’s only by delivering extraordinary experiences that you can hope to enjoy extraordinary success. By combining the science of technology and the art of entertainment, we are able to create experiences for your players that are not only unique, but memorable as well. Our desire to continuously develop the most exciting and innovative concepts for the e-gaming world will ensure the success of your business. To us, innovation is a form of art. It’s alive in everything we do. With more than a decade of experience, partnerships with some of the top gaming and entertainment brands in the world and numerous awards under our belts, innovation has become something that we do very well. Here’s what it can do for you. Innovation at work Partnerships with some of the world’s most elite gaming brands: 888, PartyGaming, InterCasino, Ladbrokes, William Hill, Sky, Gala Coral and Betfair. Exclusive rights to offer King Kong, Street Fighter, Bejeweled, Cubis, Call of Duty, Jenga, Batman, Superman, Forest Gump and many more. Cryptologic consistently delivers the most innovative and highest performing casino products, with more than 20 new releases every year. Because the more games you have, the more players you get. Every new release strives to push the boundaries of conventional gaming even further, so that your business can enjoy the highest lifetime player value in the industry. For example, Cryptologic offers the largest number of branded slots and life-changing jackpots in the world. Through partnerships with major entertainment brands like Marvel, DC Comics/Warner Bros and Paramount, you get access to titles like SpiderMan, Batman, Braveheart and many more. Plus, with arcade-style interactive bonus rounds, your players will be able to win credits while they smash cars or swing from building to building with their favourite superheroes.

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Innovative games More than 300 download and non-download casino games with over 20 more planned for release in 2010. One of the largest jackpots in online gaming history (Millionaires Club – US$8 million).

...AND MORE. Innovative slot games, like Cubis and Bejeweled, are responsible for attracting an entirely new player base to online gaming. Not only are they two of the most popular online casual games in existence, they also feature spin mechanisms uniquely provided by Cryptologic. They’re also especially good at attracting the growing female and casual gamer demographic. Accompany those games with exclusive titles like Millionaires Club, rapid fire jackpots and a wide variety of multi-level jackpot slots, and you’ll have access to the most comprehensive progressive jackpot offering in the industry.

INNOVATIVE SERVICE Maximize the efficiency of your business with a full suite of business service solutions: A proprietary eCash system, affiliate management, CRM tools and a 24/7 call centre. Plus, with a 99.9% uptime, you’ll be able to keep your operations running smoothly in the process. As a full turnkey provider, Cryptologic also offers you a level of strategic insight that’s difficult to match. With business intelligence products that provide you with specific details regarding all areas of your business, right down to player transactions, you’ll be able to stay on top of all of your activities.

A FULL SUITE OF MARKETING SOLUTIONS Take your business to even greater levels of success with all the marketing-related services an online gaming operator needs: ● Advertising ● Website development and maintenance ● Customer relationship marketing ● Top-line player support ● Prospect conversion ● Retention and reactivation

Casino Software

Our subsidiary company, AdsDotCom, offers marketing professionals who can handle key areas of your operation (i.e. Acquisition, High Roller/VIP Services, Business Analysis and Brand Management). With extensive experience on awardwinning brands like InterCasino, AdsDotCom is fully equipped to satisfy all of your marketing and service support needs. Innovation is about more than just creating unique, memorable online gaming experiences for you and your players. As your partner, we play an active role in helping you achieve the goals that Innovation and more 13 years+ experience. Publicly traded on NASDAQ, LSE & TSX. Five-time recipient of Gambling Online Magazine’s Best Casino Software Award. Recipient of the Allslotsonline.com Casino Game of the Year award for two straight years. Two consecutive gold medals at the Europe, Middle East and Africa Regional World Awards for having the best call centre under 50 seats. Recipient of Casinomeister.com Best Casino Software Award.

you’ve set for your business. Whether you require a single game integration or a full turnkey casino solution, we’re here to offer you support, as well as guidance, every step of the way. With more than $60 billion in wagers processed and more than 3 million players in 240 countries, our record speaks for itself.

FLEXIBLE DEPLOYMENT MODEL Innovation doesn’t stop there. We realize that every company has individual needs, and our ﬂexible deployment model allows us to deliver our games to potential partners in a myriad of ways. Whether you require a full turnkey solution for both download and non-download games, full back office support, or individual sets of games, we will adapt our offering to meet your unique business requirements. Come see for yourself.

For more information, please contact us at info@cryptologic.com or visit us online at Cryptologic.com

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Casino Software

GameAccount Network is the leading network of skill-based games where players compete against each other, not the house. For several years we’ve been looking beyond poker to identify and supply the world’s leading operators with a suite of games which appeal to and excite gamblers including backgammon, award-winning multiplayer blackjack, dominoes and gin rummy. All games are in flash, for instant access and come complete with multi-table tournaments and a suite of side games for monetising those idle minutes before, during and after tournaments. Our corporate customers include William Hill, Sportingbet Europe, Gala Coral, Stan James, PaddyPower, BoyleSports, BlueSquare, Betfred, SNAI S.p.A., Sisal S.p.A., Cogetech S.p.A. and Eurobet Srl. GameAccount Network: Serious about skill-based gaming. Contact: GameAccount Global Limited Axtell House 23-24 Warwick Street London, W1B 5NQ United Kingdom T: +44 (0) 20 7292 6262 F: +44 (0) 20 7292 6299 Dermot Smurfit, COO E: dsmurfit@gameaccount.com E: sales@gameaccount.com www.GameAccountNetwork.com

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MediaLiveCasino Ltd

Medialivecasino is a complete partner for live casino solutions and RNG games. Certified by the Malta Lottery and Gaming Authority, we offer different types of integration packages for existing gaming sites as well as complete turnkey solutions that incorporate all the functions of a stand-alone product. Medialivecasino games include a complete set of virtual games (casino classic, videopoker, slot machines, skill games) and live games (roulette, blackjack, baccarat and the new texas hold’em live poker). Contact: Angelo De Gobbi T: +356 34566358 E: sales@medialivecasino.com www.medialivecasino.com

Orbis Technology

OpenBet Casino is the world’s most open gaming platform with the fastest growing portfolio of quality content. With quarterly releases of innovative games and technology including its vast offering of third party branded games from the likes of Cryptologic and Fremantle, OpenBet Casino puts control in the hands of the operator to deliver a unique product specifically targeted at their customer base. Contact: Orbis Technology T: +44 (0) 20 8742 1600 E: sales@orbisuk.com free www.openbet.com

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Casino Software

Tom Horn Enterprise 1 color

WorldMatch Ltd is based in Malta and it was the first company to be regularly authorised by a European country, with a LGA Class 4 license. WM new platform includes several different modules (Casino, Poker, Betting, Bingo and Instant Lotteries), all available in either fixed or customised packages. The Casino module stands out for its innovative gaming interface that is simple for the basic user or advanced for the pro player. Contact: WORLD MATCH LTD. Suite 209, Level 2, Salvu Psaila Street, BIRKIRKARA, BKR 9079, MALTA T: +356 21 472 771 F: +356 21 472 991 E: info@wm.com.mt www.wm.com.mt

Tom Horn Enterprise is server-based solution specialist for the gaming, b & w streaming and banking video industry. From internet-based gaming system for online casinos and world first online Colors C:0, M:0, Y:0, K:100 C:40, M:0, Y:0, K:0 poker with webcams to land R:0, G:0, B:0 R:153, G:217, B:232 pantone 2905 such C base casino systems as video lottery gaming gradient: C:100, M:50, platform. Y:0, K:14 light blue - dark blue R:9, G:69, B:138 THE also creating internet cafe pantone 293 C casino systems (kiosk casino systems) and certifi edK:20 gaming C:0, M:0, Y:0, R:204, G:204, B:204 applications for bet shops. pantone Cool Gray 1 C All together THE is complete turnkey gaming solution Typeface: T26 Leger provider. Designed by Bill Dawson. Released December 15, 1997, http://www.t26.com/fonts/display.php?f_id=114 Contact: www.tomhorn.eu

CASINO • BINGO • BACK-OFFICE MANAGEMENT • SECURE PAYMENTS • AFFILIATE MANAGEMENT • MOBILE

Casino Software

PLAY’N GO - THE GAMING PRO SMART, SPEEDY SOLUTIONS FOR STRONG, STEADY OPERATIONS

www.playngo.com • sales@playngo.com

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Casino Software

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Casino Software

Entertasia Technology Company Limited “Capture the Asian Market” - Entertasia was founded in 2005, part of the MACOM Group of companies (www. macom-group.com) that provide marketing services, publication, license application as well as a lot of value added services for gaming operators who wish to penetrate to Chinese markets. Contact: T: +853 2838 9031 F: +853 2875 0880 E: info@entertasia.com www.entertasia.com.mo

Casino Software

Betsoftgaming.com builds state of the art Casino Games and Soft Games in our vibrant flash and downloadable options for your players. Our Casino Manager is a detailed, state-of-the-art backoffice system. Entirely eventdriven, and completely modular, this system is a proven revolution within Betsoft. We promise only the best, most detailed/exciting games and tools for all of our licensees. Contact: Betsoft Gaming Ltd Nicosia, Cyprus T: UK (44) 0128 073 5015 T: +1 604 288 7685 F: +1 604 288 5040 E: sales@betsoftgaming.com www.betsoftgaming.com

Casino Software

The software of choice for today’s leading operators, Playtech’s Online Casino, available in various intercompatible formats has a vast number of richly themed games to suit all markets and player types featuring advanced audio and stunning 3D graphics. The offering includes classic table and card games, multi-line and multi-spin slots, progressive jackpot games, Asian facing games, Fixed-odds games, Virtual horse racing, and revenue enhancing exclusive games such as Blackjack Switch, Tequila Poker and Stravaganza. Playtech also boosts the popularity of its Casino games portfolio with branded slots, based on a broad selection of hit box-office block-busters, such as Gladiator, The Incredible Hulk, and Iron Man. Playtech’s Casino also offers multi-window casino game play, in -game chat facilities, VIP bonus plans and real-time transaction history and game history – all tracked and managed by the operator through the backend. Contact: E: sales@playtech.com www.playtech.com

Casino Software

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CONSULTING

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visit www.igamingbusiness.com for Information, Insight and Analysis

Consulting

e-Management

e-Management provides incorporation, e-Gaming licensing, registered address, directorship, accounting and corporate secretarial services to set up and operate your Online Gaming Company. We closely collaborate and/or have partnerships with data centers and other professional intermediaries such as specialized consultants, tax advisors, lawyers, and auditors to create tailor-made solutions for you. As pioneers in the business we provide you Turn-Key Gaming Solutions in • Malta – your European Gateway and; • Curaçao – your Caribbean Logistical Hub to the world. e-Management has over 19 years of experience as a Corporate Service Provider and in the iGaming industry in particular as of 1997. Find out how our Turn-Key Gaming Solutions can work for you! Meet us in person at one of the following events: • iGaming Super Show 2010 @ Prague • eGR Live 2010 @ London • EiG 2010 @ Copenhagen • IGE 2011 @ London Or contact us at: e-Management T: +356 2132 EMAN (Malta) T: +5999 7341000 (Curaçao) E: info@emanagement-group. com www.emanagement-group.com

Don’t Bet On It

GameOn Consultants

GameOn Consultants Limited offers a wide range of services from advice and assistance with the implementation of products and licensing, to sourcing and managing white label solutions; developing product set up requirements, to devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service. With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants can build strategies based around your target markets and help integrate procedures and forecasts across all products. We can also manage all online aspects of your product offering, from domain registration and management, to website design and search engine marketing (PPC/SEO). GameOn Consultants is a “one stop shop”, offering all aspects of running casino, poker, sports, bingo, live casino and soft games. GameOn Consultants has offices in London and Gibraltar. Contact: Darren Wyatt T: +34 63 99 44 208 E: darren@GameOnConsultants.com Andy Blackburn T: +35 06 06 08 782 E: andy@GameOnConsultants.com www.GameOn-Consultants.com

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Consulting

SIA iDeaTurf Consulting Ltd

SIA iDeaTurf Consulting Ltd. is a full service agency providing marketing, consulting and event/trade show management services. From developing business plans to payment gateway integration and software collaboration tools, iDeaTurf is your one stop solution for your business. Consulting Services • Online/Mobile payment gateway/processing integration • Affiliate management systems • Remote team collaboration tools • Outbound/Inbound call center/ support center Contact: John A. Benjamin T: +371 2710 3800 E: john@ideaturf.com www.ideaturf.com/consulting

The ILS Group Limited

The ILS Group Limited is a global fiduciary service provider working with internationally recognised brands and award winning e-gaming clients. ILS can support and guide you through all aspects of the licensing process as well as dealing with the incorporation and ongoing management of corporate and trust structures. T: +44(0)1624682500 E: egaming@ils-world.com www.ils-world.com

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The Betting and Gaming Consultancy Ltd

Best Bet Consulting

Formed by John Heaton (ex CEO Tote UK) provides “handson” assistance to develop betting gaming and associated businesses both in the UK and overseas. The Betting and Gaming Consultancy offers practical advice and assistance in the following areas: • Online betting/gaming, systems, products and liability management • Development of licensed betting offices/off course TAB/ PMU outlets in the UK and Europe • FOBT’s and Gaming machines • Review and assistance with betting and gaming licence applications • Development of Racecourse betting operations together with negotiation of betting rights both at home and overseas including simulcasting • IT systems to support betting and gaming operations • Risk management and associated systems. • Review of Internet casino and bet taking systems together plus mobile applications • Business plans and acquisition targets • Lotteries and systems including drafting of RFP’s.

Dawn Wagner and Nancy Krause started Best Bet Consulting in the fall of 2009 to utilize their combined experience of over 20 years in the i-gaming industry. We have a wide-range of experience from which to draw on when consulting for you.

Contact: E: john@ bettingandgamingconsultancy. com bettingandgamingconsultancy. com

Nancy Krause: nancy@bestbetconsulting.com

• Sales - It’s all about who you know and we can help represent your product or service to the industry through our exceptional network of contacts. • Tradeshow Marketing - Having organized and attended numerous i-gaming tradeshows, we can consult you on what works and what doesn’t or we can develop your entire presence at an event. • B2B Marketing - Our marketing experience is specific to i-gaming and gambling. • Corporate Event Production – Private events are increasing in popularity to showcase businesses to the elite of the industry. Let us plan yours. Contact: Dawn Wagner: dawn@bestbetconsulting.com

www.bestbetconsulting.com

Consulting

Cmedia

Virtualneo

Cmedia is the European leading media agency specialized in editing content for online gambling with a very large network of promotional and tutorial websites about poker, casino, bingo, lottery, sports betting and skill games, generating over 12 Million visits per year. All the Cmedia websites are appealing to both gambling lovers and gaming operators. By offering a free service business model to gaming passionate players, through a free gaming software, and by constantly recruiting numerous newcomers to the industry threw a massive presence on the major online traffic canal, in a very short space of time, Cmedia has created an unmatched gaming community of players and potential customers for advised game operators. Cmedia hold expertise in the French and Spanish gaming markets (foretasted to be the two most active sectors in years to come), in which they are strategically positioned to offer consultancy to any newcomer to these sectors.

Virtualneo group was founded in 2004.Dedicacted to incubate and develop online gambling businesses. With offices in Madrid, India, Malta & London we offer investors a complete business plan with software, SEO,Marketing, Affiliates and all the necessary tools to generate traffic and deposit revenue!

Contact: CMEDIA 2007 S.L. Paseo del Ferrocarril 335, 3º 2ª 08860 CASTELLDEFELS BARCELONA, SPAIN T: +34 931 458 022 T: +34 936 455 476 E: info@cmedia.es www.cmedia.es

Virtualneo offer the best in turnkey projects and consulting work for online poker, Sporting Bets, Casino, Bingo & any other new technology products, whist offering generating companies, required to make these online properties a success. Contact: Frank Tornatore T: +34 629612718 E: ceo@virtualneo.com www.virtualneo.com

Consulting

Largillière Finance is a firm providing merger and acquisition consultancy services to its clients completing financing transactions - Merger and Acquisition - Fund raising - Financial structuring and advice for capital operations This work has led to our also offering strategic development services to advise senior executives and assist them with implementation. Our work for both French and foreign clients has also meant we have developed significant expertise in the online gambling sector (“i-gambling”). Contact: Largillière Finance 91 rue de Monceau – 75008 PARIS France T: +33 146 100 796 E: paul.bougnoux@largilliere-finance. com www.largilliere-finance.com

Consulting CasinoConsultancy.com Postmaplein 14 Franeker Friesland 8802XJ Netherlands Contact: T: +31 624 991 065 E: info@casinoconsultancy.com

www.casinoconsultancy.com

Consulting Gaming Associates Suite 4/1 Coolullah Ave Staunton House South Yarra, Vic, 3141 Australia Contact: T: +61 4 0404 8091 E: info@gamingassociates.com

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E-MARKETING

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visit www.igamingbusiness.com for Information, Insight and Analysis

E-Marketing

Tamar

Tamar is a London-based search and social conversion agency, named ‘2009 Agency of the Year’ by the Financial Services Forum. Over the past 15 years, Tamar has built and executed many of the campaigns that now benchmark the explosive returns achievable from the Internet. We combine extensive expertise in natural search optimization (SEO) and social media with conversion focused design to generate online growth for your business. Contact: T: + 44 (0) 208 995 7878 E: why@tamar.com www.tamar.com

Communicator Corporation

The Communicator Corporation is the leading supplier of Email Management Software to the gaming industry. Responsible for more than £2 billion in revenues, servicing 30 operators and delivering messages in 90 countries and 26 languages. We provide the technology and expertise to get the most out of your player database. Contact The Communicator Corporation 7 Carlisle Street, London, W1D 3BW +44 (0)207 087 2744

Cheeze DMG

Redeye

Redeye combines web analytics, email and usability to help companies improve online conversion. Using a unique service of online behavioural marketing and analysis, RedEye extract actionable analytics from client data to understand user behaviour and produce behavioural email campaigns. Using behavioural email ensures all email communication is relevant and timely to each individual customer. This solves deliverability problems and helps clients receive white list status. Ultimately behavioural email improves conversion, ROI and has resulted in incremental sales of 20%. The single biggest block to rolling out a successful behavioural email program is the complication of data integration. At RedEye our single database approach including all web site data, all channel data, all email data and transactional data, bypasses this block. If you would like to find out more about RedEye please do not hesitate to contact us. Contact T: 0845 094 1114 www.redeye.com

Cheeze DMG is a specialist digital direct marketing agency, focused on delivering measurable results for our clients. We pride ourselves on meeting our clients’ targets and profitably growing their digital marketing programmes. Our clients recognise our appetite and skill in finding the next big thing in digital as this drives their campaigns and ensures a competitive edge. The beating heart of the agency lies within search engine xxx marketing. All our agency account executives, managers and directors are experts in search marketing. We are very proud of our geeky obsession with PPC optimisation, tracking and technical expertise. In addition to a high level of search marketing expertise as a prerequisite, our team includes experts in strategic planning, digital media planning and buying, search engine optimisation, creative, eCRM and emerging marketing technologies. Contact Mike Groves 01473 236892 mike.groves@cheezedmg.com www.cheezedmg.com

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FIXED ODDS

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Fixed Odds

WagerWorks

Orbis Technology

OpenBet Fixed-Odds Games is the world’s most open gaming platform with the fastest growing portfolio of quality content. With quarterly releases of innovative games and technology including its vast offering of third party branded games from the likes of Cryptologic and Fremantle, OpenBet Fixed-Odds Games put control in the hands of the operator to deliver a unique product specifically targeted at their customer base.

Capitalise on the best game content in the marketplace! Contact: Tony Plaskow or Simon Murphy T: +44 (0)20 7494 8787 E: sales@wagerworks.com www.wagerworks.com

Contact: Orbis Technology T: +44 (0) 20 8742 1600 E: sales@orbisuk.com www.openbet.com

Inspired Gaming Group

Inspired Gaming Group (Inspired) is the world leading provider of Open Server-Based Gaming (Open SBG™) systems. Its Open SBG™ software platform supports an extensive range of content and hardware from third parties. Headquartered in the UK, the Group now provides Open SBG™ software systems and digital networked terminals in seven countries. Currently over 30,000 terminals are connected to its revolutionary platform. In total, the Group operates over 87,000 terminals throughout the world. Contact: T: +44 (0) 207 438 5800 E: enquiries@ inspiredgaminggroup.com

Fixed Odds

Blue Chip Games was established in 1999 and immediately set about the task of creating a realistic online gaming environment that could be played through a web browser. This browser-based platform has been built solely from a player’s perspective and comes with a guaranteed commitment to the fairest odds found anywhere online. Our ‘custom build’ approach ensures that we are at the forefront of game design and software development. This ensures that our clients’ stand-alone or hosted sites remain a step ahead of industry developments and that their suite of games leads the way for today’s ever increasing pool of discerning players. We offer fast, enjoyable and beautifully designed games backed by a solid casino management system.

If you require any further information, please contact: Tim Henderson E: tim@bluechipgames.com www.bluechipgames.com

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FRAUD PROTECTION

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Fraud Protection

Payment Network

Besedo

DIRECTebanking.com, Payment Network’s online money transfer system, offers international and independent real-time deposits.

Besedo is a Business Process Outsourcing company providing Online companies with solutions to mitigate fraud and exceed consumer expectations through a broad selection of services within: • Fraud Management • Moderation of Online Content • Customer Care

DIRECTebanking.com The answer to chargebacks, fraud and high fees * Meets the high standards of online banking * 10k+ merchants * Used by millions of customers * Get access to 77 million online banking account holders * No registration for users Improves your conversion rates * No aggregation, no retentions tying up your liquidity * Only authorizes transfers, when they are covered by sufficient funds * Competitive fees - Save up to 60% off processing costs * Available in the UK, Germany, Austria, Switzerland and Belgium * Banking services available through sofort-bank.com * Straight forward integration DIRECTebanking.com sofortüberweisung.de Contact: Payment Network AG Fussbergstr 1 82131 Gauting Germany T: +49 151 5712 7465 E: iGaming@payment-network.com www.DIRECTebanking.com

Besedo services target companies where consumer trust and security are significant to their business success. Major clients are within the industries of iGaming (Bingo, Casino etc.), User Generated Content (Classifieds, Forums etc) and online services offering premium content. Besedo’s engagement models are efficient and flexible assuring an operation focused on quality of services through meticulous service levels both to service the consumer and protect them from the growing threat of online fraud. Many of Besedo’s clients are expanding rapidly why language capability is vital to their success. Besedo’s representatives and specialists are native in more than 14 languages with experience & customized training in servicing the online consumer. Besedo’s operations are run from Malaysia, Malta and Sweden. Contact: T: +356 2778 0250 (Malta) T: +46 8 522 371 00 (Sweden) E: besedosales@besedo.com www.besedo.com

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Fraud Protection

iovation

iovation provides fraud management solutions that protect online businesses against fraud and abuse. iovation’s patented technology links accounts with the physical devices used to commit online fraud to reduce fraud and stop repeat offenders. iovation manages the reputations of over 300 million devices worldwide and helps online gaming companies combat fraud and abuse such as financial fraud, cheating and collusion, bonus abuse, all-in abuse and more. Contact: T: +1 503-224-6010 F: +1 503-224-1581 www.iovation.com

Player Verify

Are you still sorting through emails and faxes for verification documents? Are you forced to send out multiple follow-up requests for documentation? And even when you DO receive documentation, are you absolutely, positively sure that you’re not receiving a fake ID? Verification is time-consuming and messy. Players don’t like it; they’re fearful of identity theft. And gaming sites don’t like it either! Now there’s help with Player Verify. Contact: Mark Dalton E: support@playerverify.com

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VASCO Data Security

Fraud Protection

VASCO Data Security is a world leader in Strong Authentication and e-Signature solutions, specializing in online accounts, identities, and transactions. A global software company, VASCO serves a customer base of almost 9,500 companies in over 100 countries, including approximately 1,400 international financial institutions. VASCO brings banking level security to 50 different vertical applications, such as healthcare, e-gaming, automotive, human resources, education, administration, e-government, legal, manufacturing, and many more.

SENACTIVE protects your online platform against fraudulent activities – based on real-time BI analysis of customer’s behaviour.

VASCO is proud to state that six of the most popular internet gaming and betting companies already rely on our strong user authentication solutions to secure their gamers’ accounts. Our authentication solutions provide your customers with easy-to-use security measures to prevent identity theft, phishing attacks and other fraudulent activities. The VASCO solution is completely integrated with your online application(s) and highly scalable. It also offers a wealth of client device options, from customizable hardware authenticators to branded software and mobile solutions. Contact: E: info-europe@vasco.com www.vasco.com

Our comprehensive security solution specializes in the early detection of irregular patterns and automatically triggered counter measures – without the need of user identification or IPSecurity analysis. This enables transactions to be checked against fraud patterns while being processed – long before any payment is released. To stop the thief before he has the chance to steal – real-time solutions are the rapidly-approaching future of business intelligence research. SENACTIVE – elected by Gartner Inc. to a “Cool Vendor 2008” Contact: T: +43 1 890 15 85 E: InTime@senactive.com www.senactive.com

Fraud Protection

Business can Be so simple when we take care of the rest.

secure online payment with clickandBuy.

“We offer your customers the widest range of payment options – 50 different methods in over 120 currencies worldwide.” Christian von Hammel-Bonten, Product Management

“Over 13 million customers use our system worldwide to purchase from more than 16,000 merchants.” Frank Kollack, Customer Care

“Everyone recognises our security expertise, including McAfee.” Aurélie Deger, Sales

www.clickandbuy.com

Marketplace 10 | 109

HOSTING CATEGORY SPONSOR

E-Commerce Park is the preferred location for setting up your e-business. A Tier III Data Center with 24//7 on-site Network Operation Center guarantees a 99.99% SLA. With a current capacity of 200 cabinet spaces divided over three separate collocation rooms makes E-Commerce Park the largest data center in the region. E-Commerce Park is a carrier neutral multi-homed facility and has direct access to all sub-marine fiber networks accessing the island. Co-locating your entire Web site and solution in the E-Commerce Park data center gives you unsurpassed capability. Businesses that require the flexibility and control of owning and operating their own servers can rely on the secure environment provided by E-Commerce Park Colocated Server Solutions. Running your Web site and applications on your own servers gives you wide-ranging, customized control while also obtaining the protection and redundancy of the E-Commerce Park network environment. Contact E-Commerce Park N.V. E-Zone Vredenberg, Curaรงao Netherlands Antilles Tel: +599-9-4338808 Fax: +599-9-4338809 Email: info@e-commercepark.com Web: www.e-commercepark.com

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Hosting

E-COMMERCE PARK E-Commerce Park (ECP) is located on the island of Curaçao, Netherlands Antilles in the Government appointed “E-Zone Vredenberg”. This means that qualified ECP customers only have to pay 2 % annual profit taxes, no import duties and no sale tax! CURAÇAO IS LOCATED outside of the Hurricane Belt and is a licensed environment and an ideal location for targeting the Latin American gaming market. With a four hundred year history of being a trading post for the Americas and the availability of a range of state-of-the-art financial and telecommunication infrastructures and services, Curaçao offers the environment needed to operate global e-commerce businesses. This distinguishes Curaçao from its (regional) competitors and makes the island unique from geographic location as well as the in providing an ideal environment for the interactive gaming community. E-Commerce Park (founded in 2001) is the only state-of-the-art Tier III data center in the region. With the recently opened new data centers IDC-2 and IDC-3, the current capacity is well over 200 cabinets. The facility is carrier neutral and multihomed, guaranteeing the collocated clients a variety of access and better warranties and SLA’s. The on-site 24 Network Operation Center technicians are trained to be the eyes and ears for management of your infrastructure and are available 24 hours a day, 7 days a week. With their opening of the IDC2 and IDC3 in early 2009, E-Commerce Park introduced the Tele Hotel to the local telecom providers. This proved to be a very much needed service and all licensed telecom providers now have a POP at the facility, bringing in their own outside fabric to allow interconnection between the various networks and clients, including the Caribbean Internet Exchange (www.car-ix.net). Paul Scott, President, Columbus Networks states:

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“ We are extremely pleased with our choice of ECP to host our subsea landing terminal. During our 2006 research to determine the optimal location to land our planned new subsea cable from Trinidad, we explored a number of options and various islands. However, the decision was clear; ECP was the most qualified facility to ensure us physical security, carrier class back up and support systems, and high quality on-site technical support staff that are capable of addressing all our needs”. Since our Trinidad link became operational in the summer of 2007, we have not experienced a single problem or operational issue at ECP.” Kurt Schrauwen from Microgaming is quoted saying: “We moved some of our equipment into Ecommerce Park’s NOC when they went live and have been extremely impressed by the resilience of the site and general uptime.”…. and….. “One of the reasons for choosing Ecommerce Park was the 21st century setup and design which definitely puts them a cut above the rest; they will compete with any hosting facility in the world.” E-Commerce Park was recently (January 2010) granted a hosting certificate, issued under section 7

Hosting

of the Alderney eGambling Ordinance 2009. This qualifies E-Commerce Park as “approved premises” for the AGCC eGambling licensees. More and more companies are depending on digital information and reliability. Business Continuity and Disaster Recovery being one of the special needs and requirements. To further accommodate these clients, E-Commerce Park has on-site office space and will have a Business Continuity Center available in the summer of 2010. Robert Vermeulen, CEO of E-Commerce Park explains: “ our local as well as regional clients need to have a fail-over site in case some of their infrastructure becomes temporary unavailable. Instead of leasing office space with the intent never to use, E-Commerce Park offers: ● Class A office space directly adjacent to high availability data center ● One-hop access to multiple Tier-1 network backbones ● Professional Office Space, including cubicles, conference room, copier, printers and kitchen included in base service

● Optional “a la care” services including phone,

desktop PC’s, and office network Whether you are looking for a favorable tax-regime for your on-line business, are seeking access to the Latin American or pan-caribbean market or in need of a secure and reliable Disaster Recovery site, E-Commerce Park is one of the logical places to look at. We strive for providing the best support possible, guarantee a 99.99% uptime of our network and we are reachable for your questions or problems 365 days a year day and night. Contact: E-Commerce Park N.V. E-Zone Vredenberg, Curaçao Netherlands Antilles T: +599-9-4338808 F: +599-9-4338809 E: info@e-commercepark.com www.e-commercepark.com

Marketplace 10 | 113

8311 C

Hosting

E-Commerce Park

Whether you are looking for a favorable tax-regime for your on-line business, are seeking access to the Latin American or Pan-Caribbean market or in need of a secure and reliable Disaster Recovery site, E-Commerce Park is one of the logical places to look at. We strive for providing the best support possible, guarantee a 99.99% uptime of our network and we are reachable for your questions or problems 365 days a year day and night. E-Commerce Park was recently (January 2010) granted a hosting certificate, issued under section 7 of the Alderney eGambling Ordinance 2009. This qualifies E-Commerce Park as “approved premises” for the AGCC eGambling licensees. E-Commerce Park is the only state-of-the-art Tier III data center in the Caribbean. With the recently opened new data centers IDC-2 and IDC-3, the current capacity is well over 200 cabinets. The facility is carrier neutral and multi-homed, guaranteeing the collocated clients a variety of access and better warranties and SLA’s. The on-site 24 Network Operation Center technicians are trained to be the eyes and ears for management of your infrastructure and are available 24 hours a day, 7 days a week. Contact: E-Commerce Park N.V. E-Zone Vredenberg, Curaçao Netherlands Antilles T: +599-9-4338808 F: +599-9-4338809 E: info@e-commercepark.com www.e-commercepark.com

114 | Marketplace 10

Isle of Man | Gibraltar London | Paris | Malta Singapore | Kahnawake

Continent 8 Technologies provide world class stateof-the-art co-location, outsourced Internet infrastructure, and managed hosting services to the online gaming industry. Continent 8 manages a private grid and network between its global centres in the Isle of Man, Gibraltar, Kahnawake, Malta and Singapore. Continent 8 is the market leader for online gaming co-location and associated services.

Contact: e. sales@continent8.com www.continent8.com t. +44 (0) 1624 678 888 f. +44 (0) 1624 679 888

Curaçao eGaming - Ezone CoLocation & Hosting Unique ezone co-location center attracts established online companies Our ezone co-location center is uniquely located at the Government International Telecom. We provide our clients with one-of-a-kind direct ‘back to back’ mission critical Fiber-Optic connectivity to the International Telecom edge network. Our unique ezone location and over a decade of experience completely set us apart from other regulated Jurisdictions. Turnkey Curaçao-eGaming Hosting beneﬁts •Ezone Co-location Services at the Dutch Antilles Government International Telecom •Carrier-grade facilities •24/7 Mission Critical Support •Premium burtsable bandwidth •Security guards, 24/7 surveillance •Multiple Tier 1 telecom providers •Onsite International Fiberoptic connectivity •Outside of the so-called Caribbean hurricane belt •Reseller of all major brands of hardware •Special programs for Software and Network providers • All-Inclusive packages available Contact: Curaçao eGaming PO Box 4633 Pletterijweg Oost 1 Ara Hilltop Building Suite A-4 Curacao Netherlands Antilles T: +599-9-465-1134 E: info@curacao-egaming.com www.curacao-egaming.com

8311 Continent 8 Marketplace Advert v3:Layout 1 26/03/2010 12:00 Page 1

e-gaming’s multi-jurisdictional hosting solution Co-location • Managed Services • Disaster Recovery • DDoS Protection • Content Delivery • Global Private Network •

www.continent8.com

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Hosting

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Hosting

e-Management

Alert Communications Ltd

WORLD CLASS HOSTING SOLUTIONS Take the gamble out of iGaming - host in the Isle of Man

Alert Communications Ltd is an eBusiness one-stopshop for gaming operators relocating to Malta. Our Data Centre provides dedicated servers and co-location services, while our team of designers, developers and search engine optimisers can help you with web design, software development and search engine optimisation. The Alert Data Centre is a state-of-the-art facility with world-class network and support services. The Data Centre includes environmental control, backup power supplies, redundant data communications connections and high security. Our inhouse engineers are available 24/7, which coupled with our free Monitoring Service, ensures that clients have full peace of mind. Alert also operates a PCI-DSS certified ePayment Gateway which is connected to the 2 local acquiring banks (HSBC and Bank of Valletta). Contact: T: (356) 2060 1234 E: info@alert.com.mt www.alert.com.mt Alert Communications – We mean eBusiness!

• • • • • •

State-of-the-art Datacentre 100% Uptime SLA 5Gbps Connectivity DDoS mitigation 24/7 Support & Security Registered DR Provider

+44 1624 829000 www.netcetera.im

HOSTING

Wave Telecom operates secure purpose built data centres in Guernsey, Channel Islands. As a fully licensed telecoms operator and ISP we can provide a range of co-lo and hosting services. Our facilities are certified by the Alderney Gambling Commission for use by interactive gaming licensees. For further information, please visit www.wavetelecom.com/ egaming Contact: Bryan Turney Business Development Manager T: +44 1481 818118 E: bryan.turney@ wavetelecom.com

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Hosting

& Wireless global internet backbone.This delivers connectivity directly to over 70 countries. It means your business has access to Internet and datacentre services directly connected to one of the fastest, most reliable and most extensive IP Global Carrier Services networks in the world.

Hosting

worldclass@cwguernsey.com

Foreshore is a telecoms independent Internet Service Provider (ISP) and datacentre in Jersey, Channel Islands. Its world-class facilities are utilised by ecommerce and financial services companies around the globe for resilient hosting and disaster contingency services. Built to service the specialist requirements of the i-gaming industry, Foreshore is not dependent on any single telco, carrier or ISP, enabling it to deliver on unique 100% Service Level Agreements for power and network connectivity. Foreshore’s in-house network operations team is available 24x365 to ensure prompt alerting, notification and response. Following recent changes to Jersey’s legislation, Foreshore has become the first company in Jersey licensed to offer disaster recovery services to remote gambling operators. The combination of Foreshore’s rock-solid infrastructure and Jersey’s proactive i-gaming legislation is helping companies to meet the i-gaming industry’s requirements in either a live or disaster recovery environment. Contact: T: +44 (0) 1534 752 304 E: enquiries@foreshore.net To find out more, please visit www.foreshore.net

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We will help you harness www.cwguernsey.com the opportunities provided by world-class telecommunications in an offshore location. Internet services in Guernsey are resiliently connected to the Cable & Wireless global internet backbone.This delivers connectivity directly to over 70 countries.It means your business has access to Internet and datacentre services directly connected to one of the fastest, most reliable and most extensive IP networks in the world. E: worldclass@cwguernsey.com www.cwguernsey.com

Hosting

maltanet is the leading provider of co-location and IP connectivity services in Malta and is part of the Maltacom Group, the leading provider of ICT services in Malta. We bring to our customers a one-stopshop solution backed by the largest telecommunications provider on the island. Our team of engineers manages Malta’s largest IP connection to mainland Europe, with practically unlimited capacity for growth, via a submarine ﬁbre optic link. We also manage a state-of-the-art colocation facility. For more information contact: T: +356 21 489 400 E: business@maltanet.net

eNation Corporation™ – the global electronic nation – experts in building responsible online gaming regulatory environments, along with drawing together all of the infrastructure required to create an industry. Our operations team builds and manages global data centers to host online operations. Failsafe switchovers between locations ensure 100% up-time regardless of local conditions, proactive load balancing to give your clients maximum speed, and state-of-the-art security mean you can concentrate on taking care of your business, not on running a computer server operation. • I-Gaming Regulation Development • Data Center Design, Build, & Operations Management • Online Gaming Operator Implementation Support, from company creation and licence application support to website development to gaming and epayment processing software selection to customer acquisition assistance. Contact: E: info@enationcorp.com T: 403-229-1172 www.enationcorp.com

Weâ&#x20AC;&#x2122;re a safe bet! Alert Communications is an eBusiness one-stop-shop for gaming operators relocating to Malta. Our Data Centre provides dedicated servers and co-location services, while our team of designers, developers and search engine optimisers can help you with web design, software development and search engine optimisation. The Alert Data Centre is a state-of-the-art facility with world-class network and support services. The Data Centre includes environmental control, backup power supplies, redundant data communications connections and high security. Our in-house engineers are available 24/7, which coupled with our free Monitoring Service, ensures that clients have full peace of mind. Alert also operates a PCI-DSS certified ePayment Gateway which is connected to the 2 local acquiring banks (HSBC and Bank of Valletta).

258 Cannon Road, Santa Venera SVR 9034 Malta Phone: +356 2060 1234 info@alert.com.mt www.alert.com.mt