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Welcome to
MCALISTER’S ! ®
Quick-Casual Restaurant Opportunity
Sandwiches
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Salads
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Spuds
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Service
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Sandwiches
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Salads
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Spuds
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Service
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D
OWN IN OXFORD, MISSISSIPPI, across town from
where William Faulkner once wrote and John Grisham
now does the same, hospitality is a way of life. You can see it in the cordial manner of the people. You can taste it in the loving attention they pay to good foods. ®
From this rich Southern tradition comes McAlister’s Deli , a restaurant concept so unique it has defined a new dining experience. It’s not fast food. It’s not fine dining. We call it “QUICK-CASUAL.” It’s a hybrid of deeply satisfying sandwiches, salads and overstuffed potatoes served quickly, in a casual dining atmosphere. The McAlister’s Deli story is one of opportunity for those who are looking for a quality franchise investment. A growing number of individuals are enthusiastically joining McAlister’s in order to—
• Get in on the ground floor of a quickly growing franchise chain and the restaurant industry’s fastest-growing segment
• Introduce an innovative restaurant concept to their market • Enjoy the multiple revenue opportunities of McAlister’s, including dine-in, take-out and catering sales
• Gain the benefits of a streamlined operational system designed for efficiency and effectiveness
• Build a multiple-unit organization backed by franchise training and support that was designed with the same thoroughness, pride and care as the McAlister’s Deli concept itself *”McAlister’s”, “McAlister’s Deli” and the McAlister’s Deli logo are registered trademarks of McAlister’s Corporation.
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W
HEN WE BEGAN OUR QUEST to
make McAlister’s Deli the industry leader in the Quick-Casual dining segment, we vowed one thing— we would never lose the passion to do everything first-rate. We’re happy to say we’ve kept that vow… and now we’re eagerly seeking top individuals and experienced chain restaurant franchisees who have the will and desire to go only first rate, too …who want to grow their own futures and add to the proud McAlister’s legacy!
Philip Friedman President and COO
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JUST WHAT IS MCALISTER’S
“QUICK-CASUAL”?
UPSCALE, CASUAL DÉCOR Customers enter an environment that is both clean and inviting, featuring an array of vintage posters and other local decorative items. Even the marketing messages and point-of-sale signage enhance the eclectic McAlister’s image.
AN OPEN RESTAURANT LAYOUT The open restaurant layout is not only designed for customer appeal, it’s designed to enhance operational and management efficiency as well.
QUICK & EASY ORDERING McAlister’s ordering is customer-friendly. Guests walk directly to the front counter and place and pay for their order, where they are given appetizers and drinks. They choose a table; soon their freshlyprepared food is brought to them.
FULL TABLE SERVICE Roving servers deliver food, provide refills and suggest additional food and dessert orders. The entire system is designed to provide the McAlister’s customer with a superior, affordable dining experience.
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THE “QUICK-CASUAL” MARKET SEGMENT Quick-Casual combines the convenience and value of fast food restaurants with the quality and variety of casual dining. Key components include:
• Fresh ingredients • Food prepared to order • Better quality than traditional fast food • Prices ranging from $4 to $8 • Semi-service, in which food is ordered like a quick-serve restaurant at the counter, but brought to the table like casual dining
• Upscale, comfortable adult ambience FAST FOOD Convenience Value
QUICKCASUAL
CASUAL DINING Quality Variety
Traffic in the Quick-Casual segment is growing more rapidly than in either fast food or casual dining. By joining McAlister’s, you join a franchise organization that already has a head-start on capturing this market. Sales in the Quick-Casual segment are currently estimated to be over $5 billion.
WHY IS QUICK-CASUAL GROWING SO FAST?
• Consumers have less time and more money • Female consumers in particular are growing tired of typical “burger and pizza fare” and are looking for unique tastes
• More people want nutritional, healthful food made to order with fresh ingredients Prepared for McAlister’s Corporation by Coca-Cola U.S.A. Sources: Coca-Cola® Quick Casual Focus Group (1999), CREST, ReCount, Technomics, Yankelovich
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WHY CUSTOMERS LOVE
MCALISTER’S.
T
oday, consumers want more than the same old fast food burgers, fried chicken and pizza. They won’t accept
unpredictable service and high prices. And they don’t have time to wait. At McAlister’s, they find a healthy, affordable variety of foods served quickly in a pleasing, casual atmosphere.
SANDWICHES – McAlister’s offers over two dozen sandwiches, made-to-order, including favorites from all over the U.S., like the New Orleans Muffaletta, the signature McAlister’s Club and the ™
popular Memphian sandwich. ®
SALADS – McAlister’s answers the demand for lighter, healthier fare with a variety of fresh salads, including Chef and Grilled Chicken.
SPUDS – McAlister’s overstuffed potatoes are enormous and delicious, with distinctive variations like Spud O’ le, Veggie Spud, and— weighing in at about two pounds —McAlister’s own Spud Max.
™
TEA – McAlister’s fresh-brewed iced tea— served sweet or unsweet— is a favorite of our loyal customers. Soups, appetizers, kids’ items and gourmet desserts complete the menu.
HIGH PERCEIVED VALUE – With 32 oz. beverages standard, free refills, and huge food portions (“big food”), customers appreciate McAlister’s value. And with no tipping, they appreciate saving the 15–20% gratuity.
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“I don’t have a lot of time for lunch, but the thought of always eating fast food really turns me off. At McAlister’s, I can get great food, a real break from my workday, and not pay a ton of money. Plus, their food is great, and I can get something different every time! The people are so helpful, and they always make sure I’m having a great experience. I love to come back in the evenings with my husband, too. He loves the big portions … especially the Spud Max !” ™
– K. Moore, McAlister’s Customer
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WHY FRANCHISEES LOVE
MCALISTER’S.
T
he McAlister’s system is made for operational efficiency, accurate labor and food-cost management,
sales effectiveness, and superior customer service.
FAST AND EFFICIENT OPERATIONAL SYSTEMS
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The McAlister’s ordering system processes and tracks orders quickly
and efficiently, while strategic menu development enables franchisees to prepare a wide range of items from a limited core of shared ingredients.
NO FRYERS, NO MIXERS, NO GRILLS – McAlister’s avoids the cost, maintenance and safety issues of fryers, grills, mixers and other traditional heavy equipment.
SOPHISTICATED INFORMATION SYSTEMS – McAlister’s register systems provide up-to-the-minute sales and essential management data, including detailed labor cost and inventory information.
MULTIPLE REVENUE OPPORTUNITIES – McAlister’s attracts business for multiple dayparts — lunchtime through evening. In addition to on-site dining, restaurants also generate carry-out, catering and gift certificate sales.
CATER TO CUSTOMERS’ NEEDS – McAlister’s enables you to land catering and take-out business in your area with deli and sandwich trays, box lunches and desserts. We provide all the training, operational, and marketing materials.
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“Currently, Saxton-Pierce operates 32 Mazzio’s Pizza restaurants in Mississippi, Arkansas and Texas. We were searching for a second restaurant concept to grow our company. The McAlister’s concept offered synergies which complemented our existing operations. The ‘Quick-Casual’ dining sector, which McAlister’s falls into, is the food service sector we feel has tremendous growth potential. McAlister’s local success, restaurant economics and growth potential made the McAlister’s concept attractive to us as experienced franchise operators. Operationally, McAlister’s complements what we are doing every day and offers an excellent growth vehicle for our company.” ®
— Kelly Saxton, CEO Franchise Owner TX and OK
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EXTENSIVE GUIDANCE AND
SUPPORT.
T
o build a strong future, you need a sound plan, the
best tools and a team you can rely on. The McAlister’s franchise program gives ambitious franchise owners the systems, guidance and support they need to reach their full potential in their markets.
MARKETING SUPPORT
• Use of the McAlister’s name and logo • Grand Opening planning assistance • High-quality marketing materials • In-restaurant promotional programs • Catering marketing program • Local restaurant marketing programs and assistance • Public relations materials and assistance • Menu print management program EXCLUSIVE PROGRAMS
• Negotiated buying programs • Vendor management programs • Proprietary recipes, operating systems and processes
START-UP SUPPORT
• Site review • Demographic studies • Construction assistance • Architectural plans and blueprints • Access to architectural and design consultation
COMPREHENSIVE TRAINING
• Hands-on training in working restaurants • Intensive classroom instruction • State-of-the-art training in all functional areas • On-site training at your location • Refresher training and seminars
RESTAURANT UNIT SUPPORT
manuals • Comprehensive operations M • Regular consultation visits by CALISTER ’S FAMOU S McAlister’s representatives • Phone access to McAlister’s specialists • Regular analysis of restaurant
SWEJ’EET ET TYET? EA
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sales and performance vs.
•
system-wide benchmarks
Password-protected Intranet
ONGOING SUPPORT
• Continuing research and development • Continuing program enhancements • Continuing product development enhancements • System-wide meetings, workshops and annual conventions
SANDWICHES, SALADS, SPUDS
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“Since becoming a McAlister’s franchisee in 1999, I continue to be amazed at the dedication of the McAlister’s Support Center staff. The McAlister’s training program and the training department is exceptional. The ongoing support offered by McAlister’s has helped me in every aspect of the business. I have utilized McAlister’s accounting support, in-service training on operational issues, and the regularly-scheduled training programs for all of my managers. I have never heard the word ‘No’ from anyone at McAlister’s when I have asked for assistance.” — Mark Hagwood Franchise Owner Louisiana
MCALISTER’S
FAMOUS
SWEJ’EET ET TYET? EA
TM
SANDWICHES, SALADS, SPUDS
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T
HE MCALISTER’S FRANCHISE PROGRAM is all about being
the best. We hire experienced, dedicated personnel to support our franchise owners. We create quality systems, training and support. And we provide franchisees with the tools they need to reach their full potential.
HOW ABOUT YOU?
McAlister’s Corporation is accepting applications from individuals and experienced chain restaurant franchisees who share our commitment to quality, value and uncompromising customer service. If you’d like to join our team, fill out the enclosed application form or give us a call today. We look forward to talking to you personally very soon!
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McAlister’s Corporation 731 S. Pear Orchard Rd., Suite 51 Ridgeland, Mississippi 39157 T: (888) 855-DELI (3354) F: (601) 952-1138 E: franchising@mcalistersdeli.com www.mcalistersdeli.com
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Sandwiches
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