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BAKE
UP A SWEET
O P P O R T U N I T Y O F Y O U R O W N.
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TM
BUTTERCUP BAKE SHOP The Franchise Program Buttercup Franchising, Inc. Buttercup Bake Shop • 973 2nd Avenue • New York, NY 10022 • Ph: 212-350-4144 • Fx: 212-350-1738 • E: franchise@buttercupbakeshop.com www.buttercupbakeshop.com This advertisement is not an offering. An offering can only be made by a prospectus filed first with the department of Law of the State of New York and/or respective filing states. Such filing does not constitute approval by the Department of Law.
TM
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WELCOME
TO
B U T T E R C U P B A K E S H O P.
TM
B
uttercup Bake Shop* is a place to walk into and feel deliciously overwhelmed by display cases filled with cupcakes in every color of the rainbow, counters crowded with classic American
layer cakes, and “just like Grandma’s” muffins, buns, cookies, bars and squares. Customers tell me they feel embraced by childhood memories of their neighborhood bake shop.
I
n 1999, Jennifer Appel, co-founder of the legendary Magnolia Bakery in Greenwich Village, opened her own bake shop on Second Avenue near 52nd Street. Her recreations of the mouthwatering desserts we loved when we were growing up made the Buttercup Bake ShopTM an immediate hit with the people who live and work in midtown Manhattan. ❖
❖ These
classic desserts are satisfying the midtown neighborhood folk as well as the most prestigious of clients. Bloomingdale’s, Saks Fifth Avenue, Bergdorf Goodman, Tiffany’s,
Now, Jennifer has also created an opportunity for qualified individuals to own and operate their own Buttercup Bake Shop. This comprehensive franchise program provides the systems, training and on-going support to enable them to join her in bringing these quality baked goods to those who crave old-fashioned desserts.
New York magazine, Entertainment Weekly, Miramax films, DreamWorks, the David Letterman show and many Broadway theaters, among others, have all been celebrating their special occasions with these delightfully delicious cakes and cupcakes.
❖
With information moving at the speed of light,
Buttercup Bake Shop lets you slow down and while away an afternoon sipping your favorite beverage and enjoying some delectable, nost a l g i c
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treats ~
*“Buttercup Bake Shop” is a trademark of Buttercup Franchising, Inc.
that
spell
J e n n i f e r
comfort
and
love.
A p p e l
from The Buttercup Bake Shop Cookbook
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A M O U T H WAT E R I N G S E L E C T I O N
OF
O L D - FA S H I O N E D D E S S E RT S .
M
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Red Velvet Cake “‘A yellow cake with a hint of cocoa, dyed a deep beautiful red’ is the answer to the most frequently asked question at Buttercup.”
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Our display cases are always filled with a wide variety of layer cakes, sheet cakes, bundt cakes, coffee-cakes and cheesecakes— created just as you remember them or with a new twist. We also sell them by the slice to enjoy right in the shop with a cup of our tea or coffee. Here are some of the most popular cakes, as Jennifer describes them in her Buttercup Bake Shop Cookbook. CAKES Carrot Cake “Just about the best carrot cake you’ve ever tasted; it is the number one seller at Buttercup, hands down.” Lady Baltimore Cake “This is truly Buttercup’s signature cake. . . as stunning visually as it is decadently delicious.”
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A N D
B
U N S
Especially popular in the morning, our selection of muffins and buns almost always includes blueberry and oatmeal, as well as some original recipes. Strawberry Banana Muffins
Buttercup Golden Layer Cake “The quintessential birthday cake— our most popular birthday seller.”
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U F F I N S
Sour Cream Spice Cake “This substantial cake always reminds me of whiling away rainy fall afternoons with a cup of tea and a comforting dessert.” P
I E S
At Buttercup Bake Shop , our choice of TM
pies changes with the time of the year. Here are two seasonal best sellers: Pumpkin Pie “Nothing says Thanksgiving like
“With lots of ripe, red strawberries peeking out, these muffins are almost too pretty to eat.” CUPCAKES AND COOKIES Our delicious cupcakes are usually a hand-sized version of our popular cakes. But the cookies we bake are traditional favorites—like chocolate chip and peanut butter— plus some of our own creations. Oatmeal Butterscotch Cookies “These aren’t your standard oatmeal cookie—the addition of butterscotch chips gives a depth of flavor and sweetness to this classic.”
pumpkin pie. Serve this one with whipped cream or vanilla ice cream.” Strawberry Rhubarb Pie “A light, warm breeze, sitting on the porch with friends, and a slice of strawberry rhubarb pie are the perfect ingredients for a lovely summer evening.”
BARS AND SQUARES These miniature desserts are perfect for parties or for an afternoon snack. BROWNIES “These rich and chocolatey brownies are offered at Buttercup with or without walnuts, and both varieties practically fly out the door!”
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OWN
THE
BAKE SHOP
WITH A
LEGENDARY NAME.
The Buttercup Bake Shop is more than a neighborhood bakery. It’s a legend...one that’s been featured in the national press and won countless awards. The Buttercup Bake Shop franchise is an opportunity for you to be part of this legendary brand...and to carry on its tradition of excellence.
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to M e-up lgent, pick-m an for the indu next time the boss m the eath and br ep cake. And de a hip, take in cracks the w antra that hangs m n ai e rt th ce at un pe is re dow: ‘Life in w ’s up rc Butte t first.’” — eat desser
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Bakery-Net, The Professional Baker's On-Line Magazine
NEW YORK MAG
AZINE
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ALL
T H E I N G R E D I E N T S Y O U N E E D T O C R E AT E A
BUTTERCUP BAKE SHOP
The Buttercup Bake Shop
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Training shot
Customer shot
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franchise program provides the training, support and systems to enable you to
G
TA R T E D
❖ ❖ Shop designs and assistance ❖ Buildout/construction guidance ❖ Initial recruitment guidance and HR planning I
Shop. . . and to continually
❖ Overall Buttercup Bake Shop
presence and customer base in your location.
N I T I A L
T
R A I N I N G
management training
❖ Front-of-the-house procedures ❖ Back-of-the-house procedures ❖ Administrative and management training
❖ Marketing and customer FPO 18
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A B
L
Training shot
Training shot
❖ Use of Buttercup Bake Shop
E G E N D A R Y
R A N D
&
P
service training
R O D U C T
trademark/trade names
❖ Use of proprietary recipes and procedures
❖ Access to approved supplier and buying network
❖ Use of confidential operations manual and systems
N A L
❖ Field visits from Buttercup Bake Shop representatives
❖ Phone support ❖ Ongoing consultation on management and sales operational issues
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Training shot
Training shot
Training shot
N A L
❖ Grand opening materials, strategy and assistance
❖ Advertising materials and ❖ P.O.P. promotions ❖ Promotion through corporate website
❖ Ongoing marketing consultation and ideas ONGOING SYST DEVELOPMENT (R&D)
E M
❖ Development of new products and procedures
ONGOING OPERATIO SUPPORT
❖ Ongoing consultation on
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ONGOING PROMOTIO SUPPORT
promotional graphics
own Buttercup Bake
strengthen the brand,
Cupcake shot
OF YOUR OWN.
Site selection criteria
establish and operate your
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S
E T T I N G
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❖ New operational techniques ❖ Product enhancement and/or vendor sourcing
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E
veryone loves food that reminds them of a less complicated time in their lives — especially when it’s lovingly prepared with rich ingredients. That’s one reason Buttercup Bake Shop
TM
seems to have such special appeal. ❖ Our first Buttercup Bake Shop was warmly welcomed in midtown New York City, where people are seeking creature comforts to counteract their hectic lives. What’s most rewarding is the happy faces of the customers enjoying some muffins and coffee right there in the shop, picking up a pie to take home, or ordering a cake for an office cele-
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❖ We’re actively looking for ambitious, dedicated individuals who have the resources,
Frosting background
commitment and vision to carry on the tradition of the Buttercup Bake Shop. As a franchisee, you will have the benefit of the tools, guidance and training designed to help you reach the full potential that our concept offers. And, as you build your business, we will be there to help you keep it fresh, innovative and ever-improving for years to come. ❖ If you would like to learn more about our franchise opportunity, please give us a call today. Thank you for your interest! [signature} Jennifer Appel
Business card fpo Founder, Buttercup Bake Shop