Big Mikes Fran Bro. 5/6/03 11:38 AM Page 1
A Super Opportunity That Really Delivers.
Keep it simple, make it super!
Big Mike’s Super Subs World Headquarters 5585 Guilford Road Madison, WI 53711 Phone: (608) 277-9000 Fax: (608) 277-9363 Email: franchise@bigmikesdelivers.com Website: www.bigmikesdelivers.com
This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate filing states.
FRANCHISE OPPORTUNITY
Big Mikes Fran Bro. 5/6/03 11:38 AM Page 3
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Big Mike’s : The power of K.I.S.S. TM
hank you for your interest in the Big Mike’s Super Subs*
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franchise opportunity.
The secret to the Big Mike’s Super Subs concept is our K.I.S.S.
SUPER
philosophy: Keep it Simple & Super. We keep it simple for customers to order from Big Mike’s. We’ve developed a streamlined system that keeps store operations simple for our team members. Our franchise program simplifies business ownership for qualified, motivated individuals. The result? Super subs. Super convenience. Super service. And a super opportunity. Sound like a great business? For the right person, it certainly is. In the pages that follow, you’ll learn more about the Big Mike’s Super
Big Mike at his desk in a dignified, professional portrait shot.
Subs vision and franchise program. If our unique philosophy and approach to business strike a chord with you, please fill out the Change to food photo
information sheet enclosed with this brochure and send it in... or give us a call with any questions you might have. We may be destined to build a super future together! “Big Mike” Liautaud
BigMike Founder & President
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Food shot of a variety of menu items.
*“Big Mike’s Super Subs” is a trademark of Big Mike’s Super Subs.
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We keep it simple… And make it super…
Simple operation. Keeping things simple isn’t easy, but it’s essential. We have worked for over a decade to streamline and fine-tune our operation, so our team can keep their focus on serving
Super variety. Big Mike’s provides a wide variety of popular sand-
their customers.
wiches including our Super Subs, served on 8" or 16" French bread
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rolls; Skinny’s (Super Subs without veggies or sauces); Triple
Simple inventory. Big Mike’sTM maintains a small inventory of
Stackers, served on fresh-baked honey wheat bread; and Big Mike’s
a limited number of items. That keeps our space require-
Roll-ups, served in fresh, flavored tortillas.
ments low and reduces inventory costs. It also helps ensure we’re serving freshly replenished products.
Super ingredients. We use fewer ingredients, and we use the best. All of our delicious sandwich combinations are made using
Simple efficiency. Every aspect of the Big Mike’s
a limited inventory of quality ingredients. We bake our own bread,
Super Subs operation has been designed for efficiency and effectiveness. Each procedure has been documented for clear training and quality control.
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cheeses. We source our veggies carefully to ensure they are the
Food prep shot
freshest and crispest in the business.
Simple HR. Developing, maintaining and motivating
Super convenient. We make it easy for our customers to order
great store teams is our highest priority and the key to
from Big Mike’s. They can stop in, call, fax or order online. They can
our ongoing growth. Big Mike’s continually fine-tunes and upgrades its programs for attracting and training the best people and enabling them to do their best.
Simple management. Big Mike’s uses technology to
right there in each shop. We use the highest quality meats and
eat-in, pick up or have us deliver their order...even a single sub!
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Friendly customer service shot
Super service. Subs might be our product, but service is our business. Big Mike’s customers rave about the friendly, attentive and responsive service that is the Big Mike’s trademark.
its fullest. Our computerized P.O.S. system and reporting procedures help you focus on the key information you
Super brand. One of our many mottos is: “If it’s not fun, it’s not
need to manage your business.
Big Mike’s.” Our lively and engaging brand image is designed to keep
community involvement and aggressive grassroots marketing. We work with community groups, churches, schools, civic and other groups both to build a stronger
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things light and entertaining for our guests and for ourselves.
Simple promotions. Big Mike’s believes in active
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working with community group
A Big Mike’s delivery person with appropriate packaging.
Super customers. At Big Mike’s, we have the best customers in the world! That’s why we serve them super subs with super service. They deserve it.
Big Mike’s provides the ultimate convenience to our customers: speedy delivery to home or office.
business and to build better communities. We truly do well by doing good!
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Food prep shot
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Big trends. Big growth. Big Mike’s ! TM
Big Mike’sTM can boldly go wherever there are mouths to feed. he Big Mike’s Super Subs concept has been designed to accommodate a wide range of high-traffic venues and adapt to the needs of hungry customers where they live and work. Big Mike’s Super Subs units are ideal for:
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• Strip center locations • Freestanding locations • Convenience store locations • Enclosed mall locations • Alternative site locations • Mobile units and events
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Interior store shot
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Interior store shot showing customers and employees
FPO 12 n the 1780s, as the legend goes, John Montague, the
andwiches are now one of the hottest items around, and
ig Mike’s Super Subs is right in line with the consumer
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even to eat. He ordered his valet to bring him meat tucked
Sandwich shops represent 28.1% of all foodservice sales,
ate more than 54 billion meals in foodservice outlets,
between two slices of bread. The others called their valets
with consumers stopping by a sandwich franchise an average
driving restaurant industry sales to a record $400 billion.4
Earl of Sandwich, didn’t want to leave the gambling table,
to bring them “The same as Sandwich,” and one of the world’s favorite foods was born.1 (As personal valets have fallen out of fashion, customers now just call Big Mike’s.) 1
Source: Top Market Share Sandwich Chain Restaurants Survey 2002
annual sandwich sales are estimated at $5.29 billion.2
of 2.5 times per week. 2
3
Source: Grains Information about Sandwiches 3 Source: Top Market Share Sandwich Chain Restaurants Survey 2002
Interior shot of a different store
demand for quality and convenience. In 2002, Americans
As consumers demand fresher ingredients, prepared-to-order portions and healthier fare, your Big Mike’s franchise should be
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well-positioned to meet the demands of this growing market. 4
Source: National Restaurant Association, Industry at a Glance
Mobile unit opportunity
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A strong foundation…
for solid growth. Proprietary Programs • Use of trademark/trade names • Use of proprietary recipes and procedures • Use of confidential operations manual and systems Getting Started • Site selection criteria
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• Off-the-shelf building designs and assistance • Build-out/construction guidance
Site selection shot
• Initial recruitment and HR planning • Access to established supplier network Initial Training • Big Mike’s management training • Store operations procedures • HR, administrative and financial management training • Marketing and customer service training Ongoing Operational Support
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• Field visits from Big Mike’s representatives • Phone access to experts in each functional area
Training shot
• Ongoing consultation on marketing and sales • Ongoing consultation on management and operational issues Ongoing Promotional Support • Grand opening materials, strategy and assistance • The Big Mike’s store marketing manual • Creative materials, including print ads, radio spots and more • In-store P.O.P. promotions • Access to library of up-to-date promotional graphics Ongoing System Development (R&D) • Development of new products and procedures
Operations Manual
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Store Market ing Manual
• New operational techniques • Product enhancement and/or vendor sourcing Systemwide Communications • Refresher training programs
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• Systemwide meetings and conventions • Regional meetings and seminars • Periodic newsletter
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Are you ready for a big change? unning a Big Mike’s sub shop can be a highly rewarding
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experience, both personally and professionally. From
a business standpoint, it’s a chance to join the huge and growing sub sandwich market with a simple operation, a
Thank you for considering the Big Mike’s franchise!
quality product, a lively brand image and extraordinary customer service. From a personal standpoint, it’s a chance to make a real difference in the lives of your employees, your customers and in your community. For the right person, the Big Mike’s Super Subs franchise opportunity is a way to pursue both your business and personal goals and to build equity in a business you will be proud to own.
Sound interesting? If you’d like more information, please fill out the Confidential Information Request form enclosed in this brochure or give us a call today. We look forward to discussing the possibility of working together in the future!
FPO 20 Big Mike’s customer eating a sandwich
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