There is the Carlton Dress with its sexy racer-back form and lingering train—a must with tights or leggings as well as a playful-meets-sexy silk blazer. The Cambridge T—an off-the-shoulder, wide top that has an elusive train. And the pièce de résistance, the Romper, which boasts adjustable straps, front pleats, adjustable length and comes in every color from charcoal to purple. According to Joni, the all-silk collection is versatile, requiring the owner to build and accessorize as she sees fit. Prodigal Daughter doesn’t seek to wear its owner. Instead, it’s the line that offers a deeper message, by bringing out a woman’s confidence and demanding respect.
For spring 2010, Prodigal Daughter, who borrows its name from the Jeffrey Archer’s novel and nods to reckless extravagance, features a host of brightly hued staples that possess the line’s [sig] pockets. But when comparing the two collections, you can see how far Joni’s vision has come. She admits this herself, noting that spring is an evolution and shows “more of who I am as a designer.” You’d be hard pressed to find barely-there pieces meant for model forms (breaking the industry rule, the line goes up to extra-large).
As the spring duds hit local boutiques, Joni, a hometown homebody (who rocks the blazer from the collection along with jean shorts and killer booties), continues to drum up new ways to connect with her clients. From visiting with the people who love her work, to asking them what they want more of, Joni continues to build her brand and participates in charities like Be Perfect Foundation, that benefits those with spinal cord injuries. What does the future look like for Prodigal Daughter? It looks bright and complete with pockets, tailored bottoms and skirts, silk and maybe even a leather jacket. Prodigal Daughter is available at Amelie in Claremont. Location: 132 North Yale Avenue, Claremont (909) 624-5651
By Candace S. Abbott
ieStyle April/May 2010
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