WINNERS
Politically Correct From being the first political party in the country on the Web, to using the best of OpenSource Software, the Bharatiya Janata Party (BJP) has always been a step ahead of the rest. The party came up with one more project — BTX. It is an IP-based unified communication system that has been created using Opensource tools. The party has installed video-telephony that would enable, say, BJP President Rajnath Singh to just pick up his phone and talk to the party’s chief ministers. But the project was not received with open arms. Most politicians were wary of using technology. Convincing them that it was a much simpler way of communicating with their leaders was quite a challenge. Once they addressed the critical issues the project was executed. “The value of getting to speak to one’s leaders faceto-face is immeasurable. While we cannot figure out the financial productivity, the emotional productivity has been immense,” says Prodyut Bora, National Convenor-IT Cell, BJP. For a tech-savvy party, with its BTX project, BJP has crossed one milestone after another — setting the pace for innovation. CiO SNAPSHOT PArTy CAdre: 4 million NATiONAl PreSideNT: Rajnath Singh PrOjeCT NAme: BTX GO live dATe: May 2008
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Prodyut Bora BJP
National Convener-IT Cell
Vol/3 | ISSUE/21