2012 Company Name:
Hamdard Laboratories Industry:
Pharmaceuticals
Sanjay Singh
Hamdard Laboratories India
Headquarters:
New Delhi Employees:
Hamdard Labs, India,
is a 106-year-old healthcare organization which offers over 600 natural and herb-based products to over 500,000 outlets in India. Hamdard’s challenge was that its secondary sales process was manual with little or no MIS. As a result, it couldn’t forecast demand accurately. “At times, due to the lack of information, the factories produced goods which were not required, and were unnecessarily added to inventory,” says senior GM-IT, Sanjay Singh. His project, titled Duniya-e-Hamdard, is a secondary sales management system which was deployed at Hamdard’s top
80
S E P T E M B E R 1 5 , 2 0 1 2 | REAL CIO WORLD
700 150 stockists. “It allowed us to track sales at each stockist, inventory levels at each stockist, demand for each of our products, and the performance of our sales team,” says Singh. In addition, Singh and team implemented a BI tool that analyses data from stockist locations and uses it to determine performance and trends. As a result, Hamdard’s monthly sales have already seen an 80-plus percent increase over the previous year and the timeliness, reliability, and accuracy of its data has improved, making management more confident.
IT Team Internal:
13 CEO:
Abdul Majeed
WINNER
VOL/7 | ISSUE/11