2012
Mukul Jain, DLF Pramerica Life Insurance Company (2,300 EMPLOYEES)
FINALIST
DLF Pramerica Life Insurance (DPLI) is a joint venture between DLF and Prudential International Insurance Holdings, a US-based financial services leader. Realizing the potential in small towns and rural areas, the company was banking on IT to provide them an edge. Mukul Jain, CIO, DLF Pramerica Life Insurance Company, realized that communication is the vital element that can make the difference to DPLI’s fortunes in rural India. To enable the sales team to reach out efficiently to its audience, Jain equipped them with tablets with a host of pre-loaded tools such as insurance calculators and benefit illustrations. The field personnel also used these tablets—which were equipped with 3G and GPRS—to process applications thus lowering the policy processing time and increasing data quality due to reduced manual intervention. This also helped in processing policies in real-time due to back-end integration with the company’s core policy admin system. The project has increased market coverage, enhanced customer experience, encouraged better quality of sales, enabled faster policy processing time, and reduced data errors and costs.
Jayakumar M., Eastern Condiments (2,500 EMPLOYEES) Eastern Condiments started as a family-managed business and soon transformed into a professionally-run organization by adopting sound corporate governance practices. However, it was not until a defamation attack on the brand that it jumped on the social media bandwagon, and then there was no looking back. Jayakumar M., head-IT, Eastern Condiments, initially used social media to implement a solid and instantaneous reputation management system. Since then, it has helped the business open a conversation with its customers and stakeholders and streamline its innovation cycles. These include the ability to receive quick feedback on products and services, speed up knowledge discovery, solicit ideas from a wider pool of talent, and invite external audiences to share better recipes. The platform, which is primarily used by the marketing, communications and sales teams, has also seen traction among other employees and is bridging the gap between employees and management. It has also led to a shift in strategy and helped the company expand into new market segments due to the emergence of new social-media-enabled business model. 156
S E P T E M B E R 1 5 , 2 0 1 2 | REAL CIO WORLD
VOL/7 | ISSUE/11