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Le Meridien Cairo Airport is helping sun-seekers savour the simple joys of the season this summer with its own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien. Following a year of missed moments, milestones and the summer that never was, Le Méridien is welcoming travelers and locals alike to take back the season and chase endless summers with outdoor activations, food & beverage programming and limited-edition packages at Le Méridien hotels around the world.

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Misr Italia Properties Launches Como Lakes & Imperia Gardens in Vinci - New Capital Misr Italia Properties, one of the leading Egyptian real estate developers, announced the launch of two new phases at its flagship project “Vinci” in the New Capital, as part of its expansion plan for 2021. Spanning over 110 acres, Vinci New Capital is located at the heart of the Diplomatic District, adjacent to the presidential palace, ministries’ premises, Opera House, Massa Hotel, and the Regional Ring Road. The new launches provide a wider range of units and services in the residential areas that will exceed expectations. Como Lakes offer standalone villas, twin houses, and townhouses with spaces varying from 256 m2 to 693 m2. Maxim Investment rolls out new Strategic Direction for the group

Maxim Investment Group (MIG) today, during a press conference held at the Kempinski, rolled out its new action plan that will serve as a catalyst for the transformation of the company. The plan seeks to prioritize markets where the company can be relevant and grow sustainably in the long term, boost its growth potential while leveraging the value of its infrastructure, and increase agility and improve efficiency. To this Dr. Mohamed Karrar, Chairman of MIG, said that the “macroeconomic and market realities, and high competition in the market require an increasingly demanding allocation of capital. If in the past the low penetration of services assured future growth, the current maturity of the market and the appearance of new competitors subject to different rules demand a highly focused strategic approach.”

More than 2,500 Authorised Ticket Resellers from 100-plus countries to drive international visitation to Expo 2020 Dubai

More than 2,500 online travel agents, tour operators, hotel groups and airlines have signed on as Authorised Ticket Resellers Spread across key markets, from 100-plus countries, the ATRs will offer value-added travel packages for international visitors to experience the best Expo 2020 has to offer based on a wide range of budgets and preferences, supporting Expo’s mission to welcome visitors from across the planet to join the making of a new world

“National Bank of Egypt” and “Geidea” cooperate to provide payment solutions & services for merchants in Egypt.

Geidea has acquired the “ payment facilitator” license from the Central Bank of Egypt in cooperation with the National Bank of Egypt “NBE”. In preparation for launching its services and spreading thousands of POS in Egypt to accept all types of card and QR payments.

Under this cooperation and after the entitlement of the “payment facilitator” license, Geidea will provide its partners an integrated payments acceptance service to support the National Bank of Egypt partners from merchants and small & medium enterprises. This service aims to increase the number of electronic terminals in various locations around the Arab Republic of Egypt according to the direction of the Egyptian government to achieve the digital transformation and financial inclusion plans.

Open Sky International Opens Its First School in Egypt Offering French-English Bilingual Education

The French Paris based educational group Open Sky International announced the opening of its first school in Cairo offering bilingual (FR/ENG) education, in addition to teaching Arabic to a high standard. With the full support of the Egyptian Ministry of Education and the French Embassy in Egypt, the group’s first school in Egypt will welcome 180 pre-school and primary school children as of September 2021, with plans to open 10 additional schools in Egypt by 2025.

Emirates receives Egyptian government delegation at Arabian Travel Market

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, along with H.E. Sultan Al Mansouri, received an official government delegation from Egypt at Arabian Travel Market, the Middle East’s leading travel and tourism exhibition. The Egyptian government delegation was headed by H.E Mohamed Manar, Minister of Aviation; H.E Khaled El-Enany, Minister of Tourism & Antiquities; Bassem Samy Abdelkarim, Assistant Minister of Civil Aviation for International, Commercial and Media Affairs; Amro Abuelenien, Chairman of Egyptair Holding Company; and Nevine El-Aref, Media Advisor to the Minister of Antiquities.

7 Things We Do at Yumamia to Level Up the Catering Game!

As you search for a reliable catering provider to be responsible for the daily meals of your employees or workers, you set your criteria and prioritize your main determinants. Yumamia with its 7 years of experience in the field, manages to live up to your needs like a perfect fit, and ticks every box on your checklist with those 7 guidelines that we follow every day.

1. Choosing safety above all. 2. Offering an integrated hi-tech solution 3. Booking your team a ticket to the world’s cuisines. 4. Setting up the terms of punctuality. 5. Making catering affordable. 6. Having everyone in mind 7. Considering every detail.

Arkan Palm and Crowne Plaza Hotel Partner to Serve 205 Community 205 introduces Canal Walk Island, the first-of-its-kind project in Egypt, hotel apartments on a 2 km canal serviced by Crowne Plaza Arkan Palm has announced the signing of a service partnership with the upcoming Crowne Plaza West Cairo (an IHG Hotel) for its latest residential community project in the heart of Sheikh Zayed City, ‘Canal Walk Island’ in the ‘205’ complex.

Final ‘UEFA Europa League Trophy Tour, Driven by Kia’ Concludes with Thousands of Football Boots Donation Kia Corporation and UEFA are pleased to announce the successful conclusion of the 2021 ‘UEFA Europa League Trophy Tour, Driven by Kia’. This year’s tour was the final of an impressive three-year partnership, which has enabled children from all over Europe to meet legendary players and view up-close the coveted UEFA Europa League trophy. Each tour has enabled fans and players of all ages to donate pairs of football boots for Syrian child refugees.

Norwegian biometrics company Zwipe establishes regional presence in MENA region Ramzi Saboury to head operations in MENA. Zwipe, the leading biometrics payment company, announced that it has recently appointed Ramzi Saboury as a general manager for the Middle East and North Africa region (MENA) as it seeks to respond to strong interest for its biometric products in this market July 2021 • IDENTITY 61

Intertek certifies Egyptian Natural Gas Holding Company (EGAS) for energy management

Intertek, a Total Quality Assurance provider to industries worldwide announced it has awarded Egyptian Natural Gas Holding Co (EGAS) with the globallyrecognised ISO 50001 certification for Energy Management Systems. EGAS is one of the first holding companies in the Egyptian oil and gas sector to be awarded with this recognition for its energy conservation business.

Openner backs rising e-commerce platform tejarra. com with a 6-figure USD seed investment

Venture Capital and first “Venture Builder’’ model in Egypt, Openner, injected a 6-figure USD seed investment into electronics e-commerce platform tejarra.com, as the platform’s first investor and partner. Through the partnership, Openner will not only offer capital, but also in-depth, handson technical support, scientific expertise and additional resources for the platform’s marketing and sales operations as well as its market success and positioning. OPPO Launches its latest Smart Band with Continuous SpO2 monitoring and two unique colors

OPPO Launches its first Smart Band in Egypt

OPPO, the leading global smart device brand, announces the launch of the OPPO Band in Egypt. Following the OPPO Watch series, this is a new product from OPPO’s wearable smart device line. The all-new OPPO Band features a continuous blood oxygen monitoring function, which monitors blood oxygen saturation (SpO2) every second during sleep. The OPPO Band also offers 12 workout modes and other convenient functions, perfect for active, quick-paced lifestyles. As for design, the OPPO Band continues the OPPO aesthetic with a 1.1-inch full-color AMOLED screen.

OPPO ‘Ups its Game’ with Prizes, Themes and Props to Celebrate PUBG Mobile Pro League Arabia S1 Finals 2021

As the official smartphone partner of PUBG MOBILE Esports for the MEA region in 2021, OPPO offers fans free, exclusive game props and themed desktop to celebrate the championship As the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa (MEA) region for 2021, global technology company OPPO has announced a series of new digital activations in celebration of the PUBG Mobile Pro League (PMPL) Arabia Season 1 finals.

SODIC releases 1Q21 results; strong growth across operational and financial KPIs; A new Q1 record of EGP 1.85 billion of gross contracted sales

Sixth of October Development & Investment Company “SODIC” has released its consolidated financial results for the three months ended 31st of March 2021.

Sonesta Cairo Hotel won “Travelers’ Choice 2021” award

Sonesta Hotel, Tower & Casino, Cairo proudly announced the winning of the Travelers Choice 2021 award from TripAdvisor for the second consecutive year and ranking within the top 10% of all listed properties in TripAdvisor Worldwide. The hotel has also been awarded with the Certificate of Excellence due to guests’ continuous good reviews. Sonesta Cairo Hotel is committed to offering a premium service with highest safety precautions.

QNB leads the Forbes Middle East list of Top 50 Banks

QNB Group, the largest financial institution in the Middle East and Africa, topped the ranking of the Forbes’s ‘Top 50 Banks in the Middle East’ list featuring the region’s banking giants that help drive the region’s economies.

QNB Group hit first place with sales of $13.5 billion sales and profits totaling $3.3 billion.

vivo debuts new “To Beautiful Moments” campaign for UEFA EURO 2020

As the official smartphone of UEFA EURO 2020, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its “To Beautiful Moments” campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down. Royal Maxim Palace Kempinski Wins 2021 Tripadvisor Travelers’ Choice Award for Hotels Category

Royal Maxim Palace Kempinski today announced it has been recognized as a 2021 Travelers’ Choice award winner for hotels category. This achievement celebrates businesses that consistently deliver fantastic experiences to travelers and diners around the globe, having earned great traveler reviews on Tripadvisor over the last 12 months. As challenging as the past year was, Royal Maxim Palace Kempinski stood out by continuously delighting travelers.

SODIC Signs Partnership Agreement with Orange Egypt to Provide Integrated Smart Solutions across all Projects

Leading real estate developer SODIC announced the signing of a partnership agreement with Orange Egypt, the leading provider of integrated telecommunications services in Egypt, to provide the latest integrated smart solutions across all SODIC projects. Magic World Sharm – Club By Jaz Opens Its Doors at Sharm El Sheikh

Jaz Hotels Group is delighted to announce a new brand to its extensive brand portfolio, Magic World Club – by Jaz. The vibrant and modern brand is synonymous with versatility, sociability, and pleasure, boasting happy and effervescent vibes. With an unmatched all-inclusive concept as well as a diversified range of entertainment and sports programs, this brand stands for ultimate guest satisfaction offering a magical holiday experience for solo travelers, young couples, and families.

Dine Around Experience at Sheraton Sharm A wonderful Family Summer Retreat awaits at Sheraton Sharm Hotel, Resort, Villas & Spa. Sheraton Sharm carries you through a memorable journey where the desert stops at the Seashore. Enjoy the majestic view of the azure blue water and gigantic mountains from the terrace of the main hotel Seafront spacious guest rooms, stroll along the 800-meter sandy beach and enjoy the warmth of the sun, explore measureless varieties of recreational facilities.

Cool off in the Red Sea this Summer at Four Seasons Resort Sharm El Sheikh

The perfect summer holiday starts at Four Seasons Resort Sharm El Sheikh. The ideal getaway that will tick all of the guests wish list. Whether looking for a romantic break or a family gathering, the Resort’s masterful team will make sure to set the scene for a memorable summer break Splash in the Main Pool The shimmering Waha pool is the perfect getaway to start the day before heading to the golden sands of the Red Sea. As the temperature rises, guests can cool off in a refreshing morning dip surrounded by Royal Palm trees and Egyptian sun rays.

talabat announces regionwide initiative in supporting humanitarian needs in Palestine

talabat, the region’s leading food and grocery delivery app, announced an initiative to raise awareness and funds for humanitarian needs in Palestine. Thursday 27th May, the organisation used its platform as a vehicle for support. Through its initiative, every order placed on its app across all our markets, will contribute towards humanitarian relief efforts in Palestine. Tatweer Misr Launches the 4th round of The Tatweer Misr Innovation Competition with a COVID-19 spin

As part of Tatweer Misr’s ongoing commitment to support young calibers and enhancing the entrepreneurial eco-system, the real estate developer is launching the 4th round of The Tatweer Misr Innovation Competition, providing Egyptian youth with an opportunity to pitch solutions that have a potential to revolutionize the real estate sector.

The very first glimpse of the new GranTurismo prototype

Modena, 16 June 2021 – The first prototype of the new Maserati GranTurismo was driven out of the Maserati Innovation Lab and was photographed on the streets of Modena.

The new Maserati GranTurismo will be the Brand’s first car to adopt a100% electric solution.

Ahead of the launch of the new model, the prototype cars are currently undergoing a period of intensive road and circuit testing, in various conditions of use, to acquire vital data for the preparation of the final setup. vivo Egypt Introduces V21 & V21e Boosting Virtual Experience with Ultimate Selfie Smartphones

Today, vivo Egypt announced the official launch of its latest flagship V series smartphones; V21 and V21e. The new devices exemplify the company’s extended international expertise that has been cascaded to the domestic Egyptian market. vivo’s global strategy highly prioritizes providing consumers with fashion-forward, camerafocused devices at competitive prices.

Rami Kadi Maison de Couture Celebrates 10 Year Anniversary at Walk of Cairo

For the first time in Egypt, Rami Kadi Maison de Couture unveiled RETROSPECTIVE 10 on Wednesday June 9th, at Walk of Cairo in a sensational fashion experience that celebrates the Maison de Couture’s 10-year anniversary. Walk of Cairo hosted Rami Kadi to showcase his latest RETROPSECTIVE 10 collection along with other exclusive designs in a fashion show and to bring to life his decade of success, through award winning lifestyle design firm, TDF+’s whimsical exhibition at Walk of Cairo’s Edition space.

2021 China-Africa Video & Photo Competition kicks off

The 2021 China-Africa Video and Photo Competition was launched in Beijing. Themed Friendship in Focus, Together for Future, the competition aims to provide a platform for Chinese and African people to communicate through videos and photos.

The competition is co-sponsored by the Secretariat of the Chinese Follow-up Committee of the Forum on China-Africa Cooperation (FOCAC) and China International Publishing Group (CIPG) and co-hosted by BEIJING REVIEW, Yangshipin, CGTN French, and TRASSION’s HippoAD and Vskit, in partnership with Seneweb in Senegal and South African Independent Media Group. Inertia Partners with PayTabs Egypt and valU to Provide E-payment Solutions for Home Improvement Financing

The partnership marks the Egyptian real estate sector’s first venture into digital payment solutions and efforts to accelerate contactless real estate sales during the pandemic.

Inertia and EFG Hermes’ NBFI subsidiaries - PayTabs Egypt and valU, the leading fintech buynow pay-later platform (BNPL), announced today that they have entered into an arrangement that will allow Inertia’s clients to process payments online. This includes scheduled maintenance and unit reservation costs processed through PayTabs Egypt’s payment gateway.

All the way from Syria, after spreading to Europe and Middle East

Aboullaban sweets “Since 1892” has arrived to Egypt serving gourmet sweets you’ve never tried before! Opening their first branch in Nasr City, Makram Ebeid, The Egyptian patisserie market has just received an automatic upgrade! ‘Movement That Inspires’: Kia Launches its New Brand Purpose and Identity in MEA Markets

Kia launched today its new global brand identity, strategy, and purpose across the Middle East and Africa (MEA) as a signal of Kia Corporation’s future direction and vision. The regional launch, which involved a striking multimedia show at Dubai’s Burj Khalifa, follows the global announcement of Kia’s brand transformation at the beginning of 2021. BEBA and EBCC join the global Race To Zero campaign

On the one year anniversary of the launch of Race to Zero, the British Egyptian Business Association (BEBA) and the Egyptian British Chamber of Commerce (EBCC) announced that they are joining the campaign. Race to Zero is a global campaign, which commits businesses, cities, regions, and investors to achieving net zero carbon emissions by 2050.

The campaign supports the UN Climate Ambition Alliance, launched in 2019. Whereas the latter commits nations to be more ambitious in their Nationally Determined Contributions under the Paris Agreement, Race to Zero brings actors outside of national governments together to commit to the same goal: carbon neutrality by 2050.

Emirates NBD Egypt launches 3 big Campaigns promoting Digital

In another step that Emirates NBD - Egypt has taken towards implementing a more digitized strategy, the bank has launched 3 grand scale campaigns focusing on digital banking. The campaigns aim at encouraging the bank’s clients to use its online and digital features, ultimately saving them ample time otherwise required for a branch visit. The bank realizes its integral role in the Egyptian market, therefore driving their focus to push July 2021 • IDENTITY 65

identity SIGNS Cancer

June 21 - July 19

STRENGTHS: Highly emotional, loyal and persuasive

WEAKNESSES: Moody, suspicious and manipulative

LOVE LIFE: Emotions of love and care are very important to Cancer, which is why finding true love is what matters to them the most. Cancers are willing to give with nothing in return if they know that their loved ones are going to stay for the longest ride.

MOST COMPATIBLE WITH: Capricorn and Taurus

Relationship Compatibility

ARIES: The relationship between both signs is doomed to fail due to the battle of egos and misunderstanding of one another. If you want to make it work, both of you will need to compromise a lot.

TAURUS: Very successful combination, as both of you go through mood shifts, have a strong need to display affection, and demand constant support and love from one another.

GEMINI: You two will have to shift your natures a bit to make it work. Geminis tend to be more on the intellectual side, while you tend to be emotional. But if you balance it, everything will fall into place.

CANCER: This match is very hectic as you both need emotional reassurance and substantial amount of care, but you two are capable of giving, so you will be fine.

LEO: The enthusiastic nature of Leo makes this combo great. You lack enthusiasm and confidence, while Leo helps you achieve that in life. They push you hard enough in order for you to succeed.

VIRGO: Virgos tend to be very practical, while you tend to be very emotional. This might cause issues and misunderstandings from time to time, but with the right communication skills, everything will be fine. LIBRA: Being sensitive makes you both have one of the best relationships, because you two understand the emotional side of one another and are able to satisfy each other’s needs.

SCORPIO: Both of you demand care, love, emotions and affection, but the problem with Scorpios is that they tend to ask for more than what they generally give. This might be an issue in your relationship.

SAGITTARIUS: Sagittarius is a free spirit out there, which contradicts the reserved Cancer. You both don’t understand each other enough to maintain the relationship.

CAPRICORN: Capricorns understand your emotional needs to the extent that they make you feel drained at times. You two can make it work if you start acting maturely.

AQUARIUS: Aquarians choose thoughts over emotions while you do the total opposite. Aquarians love mingling with people, while you don’t like it that way. These might be the core issues in your relationship.

PISCES: You two belong to the water signs; which means you have lots of common traits that make things work. You two are caring, sensitive and generally nice.