The Way Organizations Look at Idea Management Today
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Enterprise’s are constantly trying to arrive at a mix of disciplines or practices within the organization that would ensure greater productivity, higher brand recall value, effective management of crisis, new product development success and much more. In today’s competitive and aggressive market, companies have realized idea management tactics to be the most useful. It not only helps in attaining the mentioned objectives, but also help in developing a deeper audience connects, which proves beneficial for a brand.
Open innovation practices today are gradually changing the ways of functioning of various industry verticals, such as medicine, aviation, engineering, agriculture etc. A new approach to idea management has brought about positive changes in the publishing landscape as well. Unbound Publishing, United Kingdom is a digital platform that offers the readers the power to publish by selecting the books that get written. The site functions in a similar way like the Crowdsourcing platform, like ‘Kickstarter’. It starts with an author publishing an extract of the book they wish to continue writing along with a video pitch. The members can pledge financial help if the subject impresses them and then the process of writing starts followed by publishing. Amidst the well known names that have pitched for financial help are, bestselling author Kate Mosse and actor Robert Llewellyn. This saves new authors from the hassles of rejected scripts, digital piracy and advances that do not turn up.
Other than publishing, when a company harnesses the wisdom of the crowd, it can capture ideas and information that can act as potent recruitment tools. Organizations can post open innovation contests to selected groups and assess the candidates participating in it. In order to generate greater visibility to selected coders, Code Together, United States, a service provider of online collaborative tools for web developers announced it as ‘Creative Codeversationalist Contest'. The objective was to identify bloggers, journalists, and industry informants that excel in collating the updated coding trends, techniques, and applications to a higher attention. The contests encourage everyone from veterans to coding novices to participate and the final winners got announced in May 2013. Some of them were:-
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Craig Buckler, Director of OptimalWorks, UK consultancy developing websites
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Alex Handy, Senior Editor, Software Development Times
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Andrew Oliver, Software consultant
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The process of idea management therefore today is not limited to a group of professionals or a corporate brainstorming session. Organizations have realized that the true power of idea management is outside the premises of their office, amidst the crowd. This process not only earns benefit for an organization, but also the public at large feel appreciated and counted for their views, opinions and ideas.
Read More About: Commercial Idea Management Software, Crowdsource Software Testing Service, Articles About Managing Innovation, Enterprise Idea Management Solution
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